MediaPost - OMMA Awards

Integrated Online Campaign

Apparel/Fashion: Gaga's Workshop by Digital Surgeons for Barney's New York

In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York for its first ever holiday promotional partnership, “Gaga’s Workshop.” To generate lead-in buzz online for the campaign, the 12 Days of Gaga, a Lady Gaga-themed Advent calendar was created, which unveiled a new product each day. All of these products could be purchased through Barneys e-commerce integration. As the workshop opened, the Gaga Machine was introduced, where viewers entered unique codes found online and throughout the city. This “machine” unlocked limited edition products as well as digital artifacts. Viewers could also upload photos to create their own little monster to share on social channels.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Atom Factory, creative, responsible for the concept and in-store execution
Credits: Owner, Digital Surgeons: David Salinas Creative Director, Digital Surgeons: Peter Sena, Mark Myrick Art Director, Digital Surgeons: Inessa Davydova Interactive Director, Digital Surgeons: Aaron Sherrill Developer, Digital Surgeons: Chris Fidao, Adam Chambers; Foot Locker Kickstagram by PHD for Foot Locker

Foot Locker’s core consumer segment, Sneaker Expressionists, like to show the world who they are by what they’re wearing. They love Instagram because it transforms mobile photos into professional-looking snapshots that can be shared instantly. Foot Locker embraced their audience’s love of the platform through the #kickstagram campaign. Instagram photos with a #kickstagram tag were featured on the Foot Locker Facebook page, but since Instagram does not accept advertising and does not have a mobile Web site, the challenge was effectively promoting the app through mobile ads. The solution was the first-to-market “click to follow” mobile banner ads. In 30 days, Foot Locker’s followers tripled to 10,134 and the click-through rate on the double-tap-to-follow functionality was almost four times higher than the standard banners (0.62 percent versus 0.16 percent).

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: BBDO, creative.
Credits: Agency & Client Credits Andrea Montano, Account Director, PHD Ji Kim, Strategy Director, PHD Sal Candela, Mobile Director, PHD Alexandra Haack, Mobile Supervisor, PHD Shannon Wilcox, Digital Supervisor, PHD Beth Kahn, Strategist, PHD Ben Gold, Assistant Strategist, PHD Janelle Van Wonderen, Account Director, BBDO Nick Robbins, Account Executive, BBDO Chris Beresford-Hill, Creative Director, BBDO Alex Martineau, Art Director, BBDO Tom Mandel, Copywriter, BBDO Rohit Thawani, Digital Strategist, BBDO Francine Feder, VP, Integrated Brand Marketing, Foot Locker Matthew Schade, Director of Brand Connections, Foot Locker Bobby Krauss, Manager, Brand Connections & New Media, Foot Locker Matt McNichol, Manager, Digital Marketing & New Media, Foot Locker Jed Berge, Vice President Brand Marketing, Foot Locker; Spontaneity by mediahub/Mullen for Timberland

The Lite Trace campaign provided an opportunity to highlight Timberland’s outdoor heritage and facilitate moments of daydreaming about outdoor adventures and escape from work for their target audience — young men, 25-34, who are avid outdoor enthusiasts. For mental escape, a custom branded radio station and playlists were created on Grooveshark and Pandora, while video playlists ran through rich-media units on discovery.com and Outside Online. For physical escape, Timberland sponsored the “Fall Peaks/Mountains” destination guide on Adventure Journal and the Trail Finder tool on trails.com.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Producer: Jane Allen Production Designer: Lou Gentile Copywriter: Dylan Klymenko

Automotive: Ford Escape Routes by ROKKAN / Team Detroit for Ford

To launch the 2013 Escape SUV, Ford Motor Company collaborated with Team Detroit and Rokkan to create “Escape Routes”: the first primetime social TV show. The reality TV competition was broadcast on NBC, and Hulu combined real-time social media interactions and at-home play to create a completely new kind of interactive entertainment experience. At-home viewers were able to follow and effect the outcome of the six Escape Route teams as they traveled across the country competing in extreme challenges through Facebook, Twitter and YouTube interactions as well as mini-game playing and live chats and video streams on escaperoutes.com. In just two months, Escape Routes enlisted over 30,000 active players, helping their chosen team to the finish line.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Team Detroit (Traditional Agency)
Credits: Associate Producer - KellyAnn Lum Associate Producer - Cintra McGauley Account - John Noe Chief Technical Officer - Jim Blackwelder Senior Technical Director - Andrew Rindfliesch Lead Flash Developer - Russell Savage Senior Interactive Developer - Jarrett Gable Front End Developer - Daniel Viedma Front End Developer - Roger Ruiz Front End Developer - Matt Lindeboom Technical Director - Katarina Milkova Creative Technologist - Dominic Giangiobbe Web Developer - Jon Zepernick Flash Developer - Emma Assin Back End Developer - Dan Applegate Senior Developer - Krasimir Georgiev Senior Social Strategist - Mauricio Aguayo Associate Social Strategist - Jordan Schenck Copywriter - Chase Domergue Copywriter - Melyssa Brown Senior Art Director - Maria Wang Senior Designer - Magnus Andersen Senior Information Architect - Annie Ha User Experience - Vincent Au; Ram Trucks – “A Todo Con Todo” by The Richards Group/Click Here, Inc. for Dodge Ram

Within the truck category, few Hispanics knew of or preferred Dodge/Ram, while their competitors have been trusted for generations. To find a way for Hispanic consumers to get to know and try the new Ram truck, television creative was filmed in Texas featuring testimonials of successful bilingual business owners who vouch for how Ram helps them succeed on the job every day. The creative became digital word-of-mouth, featuring TV talent recommending the Ram brand in Web site takeovers, rich-media units and online ads. Campaign elements were featured on the Yahoo En Español radio page and on Ram’s first Spanish-language brand Web site. Overall, Dodge Hispanic sales are up 63 percent, of which Ram comprises 41 percent of the total.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Pete Lerma, Principal Nancy Morkovsky, Brand Planning Melissa Garcia, Brand Management Alex Campo, Creative Director Gabriel Silva, Producer; Evoque Launch by Wunderman for Land Rover

The Range Rover Evoque SUV multimedia launch campaign was designed around the idea of presence. It included TV and print, with a strong digital emphasis targeting the car’s prospect audience of young urban style-setters. Evoque was the first-ever car for sale in Gilt — it was bought in 11 seconds. A technically ground-breaking iAd pushed the boundaries of mobile advertising. Marquee placement on The New York Times saw the Evoque become the news.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: CCO - Nick Moore CD - Steve Whittier Sr. Art - John McGill Copy -- Ryan Eagle Sr Art - Liz Tervenski Sr CW - Carrie Ingoglia Sr. Designer - Jason Hellmann Sr. Art -- Jed Tamarkin CW -- David Krulik Sr Art - Matt Lalande EVP, Director Keith Rhodes Acct Director, Marc Blaskey

Beauty/Cosmetics: Campaign: Find My DERMACONTROL and Acne Awareness Campaign by Galderma & Intouch Solutions for Galderma/Cetaphil/DERMACONTROL

The Find my DERMACONTROL and acne awareness campaign integrated multiple digital platforms to influence patients and consumers to incorporate DERMACONTROL products into their daily skincare routines. To create awareness for these new products and incentivize trial the team created highly-targeted rich media banners, re-targeting emails, an educational video series distributed through Facebook, contests and coupons. Product information on the website was integrated with reviews from Facebook and the Amazon Vines program.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Galderma Tyler Steele, Product Manager Intouch Solutions Jill Groebl, VP of Client Services Julie Levine, Group Account Director Paige Baraban, Account Director Kylee Stephenson, Account Manager Kristy Waltemeyer, Online Media Supervisor Jordan Deatherage, Manager, Social Media Strategy Elizabeth Rooney, Creative Director Thomas Kendall, Developer; Skintimate Studios with Mara Hoffman by Ryan Partnership for Skintimate

In the increasingly competitive Women’s Shave Prep category, Skintimate sought to defend their leadership position by introducing young women (18 - 24) to their products. Skintimate Studios, was a 360 degree insights driven program based upon a partnership with fashion designer Mara Hoffman and included a microsite, social media, video content, paid online media, PR events and a design contest and a consumer focused sweepstakes. Combined, there were over 85,000 contest and sweeps entries for an internship with Mara and and a trip to the Mercedes Benz Miami Fashion Week.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Michael Schneidman, VP & Group Director - Ryan Parternship; Chubby Stick Lip by Ignited and Clinique for Clinique Chubby Stick Lip

Ignited crafted a multi-screen, multi-touchpoint campaign to support Clinique’s colorful line of Chubby Stick Moisturizing Lip Colour Balm.

To activate the “Playing with Colour” program, rich-media units, video, mobile and social were used to command consumer attention. Colorful lip balms and Jell-o cubes bounced through full-page video takeovers, roadblocks, and interactive units which drove consumers to a custom Facebook app where they could “mix and match” different lip balm shades.

In addition to blogger activation, the idea of “mixing & matching” was taken another step further with a customized experience on Pandora.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Ignited
Credits: TBD

Beverage (alcoholic): UrbanDaddy + Herradura Mixology Battle Royale by UrbanDaddy / UM for Brown-Forman/Herradura

To attract a sophisticated audience to the 142-year-old tequila, Urban Daddy created a Herradura branded microsite, videos and a mixology battle. Events were held in Los Angeles and San Francisco to determine which city boasted the best mixologist, decided by site barflies. While voters left their tequila in San Francisco, they also upped Herradura’s social following on Twitter and Facebook

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Universal McCann, Media Agency
Credits: Ashley Kanzer Colombo, Sales Manager Shannon Heuer, Client Engagement Manager Lisa Krinsky, Events Coordinator Gisela Ayden, Video Production Todd Birchard, Product Manager Adam Stalnaker, Art Director Rebecca Reaves , Product Manager Lia Starace, Video Editor Deepti Paul-Agnew, Video Editor Min Seo, Graphic Designer Giles Copp, Software Developer Marios Timotheou, Software Developer Jerry Wang, Vice President of Technology Randy Goldberg, Editorial Director Paul Underwood, Managing Editor Kara Felson, Ad Operations Manager; Stolichnaya® Base/Flavors Awareness Campaign 2012 by Neo@Ogilvy, Berlin Cameron for Stolichnaya®

StolichnayaÂ® asked Swedish director Jonas Åkerlund to create three films to drive awareness and purchase intent for StolichnayaÂ®. All utilized slick visuals and originally remixed tracks. The videos underscored the “original people, original vodka” tagline with an edgy, surreal campaign. If Jackson Pollock designed for Venice Carnival, this is what it would look like. The work clicked with viewers, who drove 31 percent brand lift in purchase.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Stolichnaya® Neo@Ogilvy Berlin Cameron Sharethrough Vizu; Epica US Brand Launch by Story Worldwide for Epica Wines

All business is personal. For its U.S. launch, Epica, a new Chilean wine, specifically targeted millennials. The lifestyle approach played out on a Web site, short films on YouTube and a Facebook campaign that coupled shared experiences with raising brand awareness. The site has been visited more than 8,000 times, surpassing the goal by nearly 25 percent, while Facebook collected 31,000 “likes” in its first four months. Drink up!

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Jacqueline Brini - Story Worldwide - Group Director, Marketing Intelligence Marc Scibelli - Story Worldwide - Creative Director Eric Hageman - Story Worldwide - Senior Art Director Sarah Amatuzio - Story Worldwide - Creative Director Luke Dringoli - Story Worldwide - Editor, Social Networks Chris Downing - Story Worldwide - Associate Director Adam Wogksch - Story Worldwide - Web Developer Travis McKee - Story Worldwide - Software Developer Gian LaVecchia - Story Worldwide - EVP, Media Josh Golden – Strategy – EVP, Marketing & Strategy

Beverage (non-alcoholic): Pepsi X Factor by OMD for Pepsi

To keep Pepsi front and center with young adults, and to compete with rival Coke’s American Idol lock, the soft drink blanketed The X Factor with attention. Pepsi cemented an association with the TV hit, creating in-show, digital, social and retail programs, as well as experiential events. Viewers were singing their praises: 52 percent purchase intent and 71 percent brand likability.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Claudia Cahill OMD, Content Collective, Chief Content Officer Katy Chapel OMD, Content Collective, Director Content Elyse Johnson OMD Content Collective, Supervisor Content Angela Malone, OMD, Director Jason Hoffman, OMD, Group Account Director Brad Souva, OMD, Director; Gatorade NBA 2K12 by OMD for Gatorade

Gatorade’s desire to link sports performance to the brand was realized in the “G Series” product promotion, which was integrated within the NBA 2K12 video game. The Gatorade Thirst Meter System helped gamers recognize when a player was becoming dehydrated. They could select players who needed a quick Gatorade refill, tying the brand’s goal — beating hydration — with the NBA game experience. In the first three months, the Gatorade Thirst Meter engaged players for a total of 220,000 hours.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Sarah Bild, Senior Marketing Manager, Gatorade Michael Smith, Assistant Marketing Manager, Gatorade Shelby Cox, 2K Sports Dario Raciti, Director, OMD Zero Code Pranav, Group Director – Strategy, OMD Mike Haywood, Associate Media Director, OMD Chris Blumberg, Associate Director, OMD Zero Code; Arctic Home by Starcom MediaVest Group for Coca-Cola

Coca-Cola partnered with the World Wildlife Fund to protect polar bears. The “Arctic Home” effort invites consumers to help by texting $1. Social media, mobile and print ads educated users about the bears’ plight. To highlight the bears, Coke’s red cans turned white for the first time in 125 years. The largest cause-marketing campaign ever done by the company delivered over 2 billion total impressions and raised more than $2 million for the WWF’s Arctic work.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits:
SMG
Erica Rosengart, Eileen Kiernan, Elyse Nitzberg, Igor Lima, Tessin Varghese, Tamanna Azad, Liz Phillips Lacey, Billie Zito, Michelle Futerman, Madeline Tamagni, Lindsey Steck, Camille Peaks, Julie Goldstein, Rich Michel, Jennifer Rodriguez, Jose Mendoza, Margaret Sisco, Julie Masser, Mark Thomas, Brandon Birkmeyer

Leo Burnett
Ben Stobart, Dave Loew, Jon Wyville

Arc
Katie Nikolaus, Melanie Larson

Allidura
Danielle Dunne, Marcie Doser

AKQA
Sarah Hu, Mandy Mazzeo

360i
Michael Glass

Burston-Martseller
Nic Breeding

Turner Duckworth
Jessica Rogers

Client Contact information:
Name: Stephanie Adams
Title: Connections Planning & Investment

Business-to-Business Campaigns: You're On by gyro Chicago for John Deere

By celebrating John Deere’s customers with the “You’re On” Web site, Gyro Chicago made sure that regular people who’ve dedicated years of their lives to help John Deere design their latest equipment were given rock-star treatment. The site also tracks the latest industry chatter with a section dedicated to the travels of a mobile production studio, and includes a fun online product ideation tool that allows customers to make product suggestions that are peer rated, and John Deere analyzed, in real time. The idea to give contractors a bigger stage on which to express themselves — about virtually anything — has proven to be incredibly successful for the brand.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Brian Peters: Creative Lead Scott Emond: Creative Director Matt Ritondaro: Associate Creative Director John Castaneda: Sr. Art Director Raphael Cabrera, Dan Fergus: Designers Steve Dale: Interactive PM Vic Emond, John Sippy: Web Applications Developers Ted Swartz: Account Director Doug Kamp: Executive Creative Director; HSBC – Business without Borders (BWOB) by Mindshare for HSBC

Business Without Borders curated content from The Wall Street Journal, The Economist and Bloomberg Businessweek, and along with HSBC’s propriety content and research, Mindshare broke the typical conventions of media by connecting these direct competitors and financial-services providers in a single location. Custom articles, video content and a comprehensive Global Opportunity Tool provided unique gated content and identified promising foreign markets. Highly qualified business-minded targets soon registered for membership. The campaign outperformed historical benchmarks on every metric captured: membership, targeted visits, page views and time on site.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Brian Stoller, Steve Saxty, Ben Chua, Mimi Song, Valerie Comparatto, Helene Connelly; Google GOMO by mediahub/Mullen for Google

GoMo went back to basics: effectively teaching businesses how to mobilize their sites. Mediahub/Mullen, using their proprietary media research tool “Scout,” stressed that peers have the greatest influence on business decisions, and their efforts far exceeded expectations as over 1 million visitors have used the site, over 100,000 businesses have tested their Web sites on the innovative GoMo meter and tens of thousands of websites in the U.S. have been created as a direct result of the Web site. The campaign was so successful that Google elected to mirror the effort globally and mediahub/Mullen is currently in the process of deploying Web sites in over 33 countries world wide.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Mark Wenneker, Managing Partner, Chief Creative Officer Chief Innovation Officer: Edward Boches Dustin Johnson, SVP, Creative Media Integration Tara Inskip, SVP Account Director Maureen Higgins, Account Supervisor Liza Near, Executive Director of Integrated Production Tom Lerra, Executive Digital Producer Tiffany Stevens, Group Head Producer Ryan Harms, Senior Producer Nicole Berard, Associate Creative Director, Copy Jon Reil, Associate Creative Director, Art Scott Petrichko, Art Director Mathew Ray, Director of Creative Technology Eric Urban, User Experience Designer Danielle Shagoury, Associate Digital Media Director Kevin Grady, Director of Design Veronica Padilla, Illustrator Melissa Winter, Orrin Zucker, Robyn Rhodes: Animators Max Esposito, Director Max Esposito, Editor Maxi Esposito, Colorist

Best Relaunch of Causes/Charity/Non-Profit Organization Website: Power Of Your Voice by Gravity Media for U.S. Army

The U.S. Army’s Power Of Your Voice campaign was considered an impossible mission at the get-go. Their goal to recruit Americans who spoke Afghan and Iranian languages was found to be difficult, as was convincing overseas Webs sites to post U.S. Army recruitment ads. To solve this, Gravity Media convinced 10 major Web sites to display their ads on purchased ad space in exchange for education in online advertising. They also took advantage of social media platforms like YouTube, placing ads on popular Afghan and Iranian music videos.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: McCann Worldgroup, Findr Interactive
Credits: Luba Tolkachyov Mir Akghar Jessica Schroer Yuriy Boykiv Boris Litvinov Marina Anoshin; Go Red For Women Brand Awareness Initiative by mediaFORGE for American Heart Associatin

MediaFORGE approached the American Heart Association in the hope of bringing awareness to the No.1 killer of women — heart disease. They were able to show the increase of consumer engagement through dynamic ads via behavioral targeting, site and social media retargeting, and ads that allowed tabbed browsing that included a call-to-action tab. The result included a 62 percent increase in program registration, 145 percent increase in “Tell Five Friends” executions, and a 152 percent increase in brand-video views.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Specific Media (inventory sponsor) Media Math (inventory sponsor)
Credits: Danny Kourianos, mediaFORGE, VP of Product Development Tyler Egan, mediaFORGE, Creative Director; Clean Our Cloud by The VIA Agency for Greenpeace

Greenpeace’s Clean Our Cloud campaign raises the issue of how the decisions we make as consumers are having a negative impact on the environment. In a series of humorous videos, Greenpeace pokes fun at Amazon, Apple and Microsoft while raising awareness of coal-powered data centers that power the “clouds.” In just one month, over 215,000 people signed the Clean Our Cloud petition, which then convinced Apple to change their data centers to run off coal-free, 100 percent renewable energy.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Greg Smith, Chief Creative Officer, The VIA Agency Teddy Stoecklein, Group Creative Director, The VIA Agency Steve Street, Creative Director, The VIA Agency Kevin Phillips, Creative Director, The VIA Agency Jason Lucas, Creative Director, The VIA Agency Liz McLellan, Account Supervisor, The VIA Agency

Consumer Packaged Goods: Post Honeycomb Exclusive Webcast Concert by TMPG for Post Honeycomb

The cereal used music as a way to drum up interest and turned to band We The Kings as a centerpiece. The band’s Twitter and Facebook pages were used to promote an opportunity to redeem codes in packages for VIP experiences via a microsite that included videos, acoustic versions of hit songs and behind-the-scenes photos on Instagram. A sweepstakes offered prizes that included a phone call with a band member. The campaign led up to a live Webcast concert, where fans could interact with the band.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Cynthia Abramson, SVP Business Development, TMPG Mike Bart, EVP, TMPG Rich Carthew, Senior Programmer, TMPG Geoff Grant, VP Digital Integration, TMPG Brett Nimphius, VP, Senior Developer, TMPG Ariel O'Brien, Account Supervisor, TMPG Laura Scott, Manager Account Services, TMPG; Gillette ProGlide Styler by Carat for Procter & Gamble

The campaign was an early mover in what is an emerging trend in advertising: using a second-screen function with a TV spot. TV ads had a tag from Shazam, where tagging led to additional content on another device. Carat also used digital music and social media at once through a partnership with Spotify around an Andre 3000 soundtrack. An effort with Vibe incorporated Twitter to distribute celebrity/influencer content.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Carat (Communication Plan Strategy) MediaVest (Media Plan Execution & Negotiation) BBDO (Creative Idea) Proximity (Digital Agency) Ketchum (PR) Catalyst (Search Strategy)
Credits: Adrian Heney/Group Director Brian Cronk/Strategy Director Rebecca Hagan/Communications Planning Director Sean Orr/Associate Director Claudia Lopez/Associate Director; Dove- Show Us Your Skin by Mindshare for Unilever/Dove/Personal Wash

What sets this campaign apart is the launch event in Times Square as women had their pictures taken, which were then swiftly shown off on Dove billboards. But the chance to look at oneself in a “living ad” used other media, as women could upload photos of themselves via an iPhone app or Facebook page and view it online. Using MSN as one outlet, women could look for their photos and give friends the opportunity to view them as well.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: David Szahun- Group Planning Director, Mindshare Jocelyn Hazlett- Associate Planning Director, Mindshare Janet Levine- Planning Supervisor, Mindshare Erin Lewakowski- Planner, Mindshare Jennifer Mayer- Associate Brand Manager, Unilever Aaron Crandall- Senior Brand Manager, Unilever

Entertainment: Movies: Battle of the Bases, Demand it! And Reward Our Troops! by Eventful for Universal Studios "Battleship"

Campaign/Web site: Battle of the Bases, Demand it! And Reward Our Troops!, by Eventful, Inc. for Universal Pictures
Eventful was very smart to use active military personnel to spread the word about the movie Battleship, achieving large market penetration organically. They set up a “Battle of the Bases,” in which American military bases competed for the chance for an advance screening of the movie, and the military members and the public spread the word themselves via social channels in an attempt to get the most votes for their base. The winning bases then generated over 500 reviews from members of the military, lending a serious boost of macho cred to a movie that was originally based on a board game.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Holly Anderson, VP of Marketing (Eventful) Erin Young, Senior Marketing Manager (Eventful) Doug Neil, SVP, Digital Marketing (Universal Pictures) Lindsay Dye, Digital Media Manager (Universal Pictures); Men In Black 3 by bpg for Sony Pictures Entertainment

Bpg used a pan-media viral marketing tactic for MIB3, creating a world where the men in black are, in fact, real, and are being covered up by the government. Our hero is a 14-year-old, “BugEyes,” who has uncovered the evidence and is sharing it via a blog, videos and Twitter. He utilizes his fanbase to search YouTube to find suspected aliens, and when a Chinese restaurant is found to be a cover operation, the plot thickens. Clues and accusations start to pile up on all media channels. Arianna Huffington issues a video statement that she is not, as accused, an alien … or is she? The breadth of this campaign is staggering, the story is immersive, and altogether, it’s a lot of fun.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Dwight Caines – President Worldwide Digital Marketing, Sony Pictures Entertainment Jake Zim – Senior VP Digital Marketing, Sony Pictures Entertainment Andy Robbins – COO, EVP Interactive, bpg Jim Talbot – Director of Interactive, bpg Michael Wilson – Creative Director, bpg; Prometheus Campaign by Create Digital for Verizon FiOS

This campaign made me want FiOS. Every possible digital asset was used here to seamlessly familiarize the audience with both Prometheus and Verizon FiOS, beginning with a microsite that uses Verizon assets to explore the spaceship (with a sweepstakes to go to the premiere at the end), followed by exclusive videos, a live Twitter chat with Damon Lindelof, and an exclusive live stream of the red carpet, with interactive interviews and videos. The campaign ended with over 120,000 Facebook fans engaging with the brand up to three times more often than before the campaign.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: -Megan Goldshine, Digital Advocate, Create Digital -Eric Jarrard, Content Manager, Create Digital -Jessie Kantor, Art Director, Create Digital -Sarah Keane, Designer, Create Digital -Michele Keiper, Account Manager, Create Digital -Andrew LeVasseur, Director of Strategy, Create Digital -Dave Perry, Lead Account Manager, Create Digital -Zach Stewart, Jr. Data Analyst, Create Digital

Entertainment: 2012 Kids' Choice Awards by Nickelodeon for Nickelodeon
Nickelodeon developed a record-breaking marketing campaign for the biggest Kids’ Choice Awards ever, raising last year’s vote count by 11 percent. To achieve that record, Nickelodeon included new and relevant platforms in the voting process, allowing fans to vote directly on their Facebook walls and Twitter status updates. Celebrity nominees were also encouraged to rally votes from their super fans. The campaign included a new experience called Fan Armies, where fans pledged their loyalty to their favorites by voting, tweeting, and recruiting friends.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Jack Daley, VP of Marketing Strategy, Nickelodeon Jim Mollica, SVP of Consumer Marketing, Nickelodeon Katie Krum, Sr. Manager of Marketing Strategy, Nickelodeon Ali Feinstein, Coordinator of Marketing Strategy, Nickelodeon; SUITS & STYLE by USA Network for USA Network
The collaboration between men’s online retailer MR PORTER and USA Network’s Suits resulted in a successful multiplatform partnership integrating online and offline promotion. Their online tactics included a Suits microsite within MR PORTER and a “Suit Yourself” iOS App that allows users to virtually try on suits. Offline, a SUITS & STYLE Gallery was installed in Manhattan; an “Army of Suitors” rode bicycles in several cities to distribute print promotions; and the lead actors of the series participated in a MR PORTER fashion show.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: [1] 360i: Social Strategy, Influencer Marketing, Community Management & Media [2] XA: Event Planning [3] CultureShop: Public Relations
Credits: N/A; AMC's The Walking Dead "Spread the Dead" by TargetCast tcm for AMC TV
To promote the second season of The Walking Dead, TargetCast encouraged loyal fans to “Spread the Dead.” Digital on-brand programs, including search, custom skins, high-impact takeovers, social gaming units and custom program integrations got loyal fans talking. The activities topped social media charts prior to and during the premiere — No. 2 most checked-in show on Get Glue and No. 2 on Social TV rankings on Blue Fin Labs. Among adults ages 18-49, ratings increased 36 percent from season one.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Cyndi April , SVP, Group Account Director, TargetCast tcm Vicki Hardell VP, Account Director, TargetCast tcm Steve Minichini, President, Interactive Marketing, TargetCast tcm Lee Waynik, Digital Strategist, TargetCast tcm Evan Rutchik, VP, Digital Account Director, TargetCast tcm Gina Hughes, VP, Marketing, AMC TV Jimmy Hillburn, Director, AMC Marketing, AMC TV

Other Entertainment (Excluding TV and Movies): Live Nation: 2012 Sasquatch Music Festival by WINTR for Sasquatch Music Festival
While the Sasquatch Festival has long ranked as one of the world’s most famous outdoor music festivals, it lacked a digital presence to match. For this year’s festival, then, Sasquatch announced its headliners via a way-cool animated trailer, created a scheduling app, and upped its social media presence, adding features that allowed attendees to share their concert plans.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: WINTR; CNET Base Station by CBS Interactive for CNET
As anyone who has ever attended San Diego’s Comic-Con knows, it’s all about the fans. Along those lines, CNET’s integrated campaign for this year’s show was fan-focused in an uncommon manner (read: it featured more than some free T-shirts). At the CNET Base Station, located near the convention center, there were prize drawings and a 360-degree camera (which, of course, uploaded to a live online gallery). Online, there were augmented reality games and tie-ins with every extant social media platform.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: MKTG Inc. (Live Event Production)
Credits: Mickey Wilson - CMO Jill Byron - VP Marketing Scott Thibodeaux - Creative Director Kristen Riemersma - Production Director Vica Filatova - Art Director Prashant Jaisinghani - Copywriter Justin Herman - FLA Designer/Developer Travis Bennett - Developer Erin Rich - Sr Marketing Manager Canela Paine - Sr Marketing Manager Kate Aghevli - Marketing Manager Nathan Bransford - Sr Social Media Manager Adam Leary - Lead Data Scientist; KRE-O Transform Your World by Initiative for Hasbro
When it set out to launch its KRE-O Transformers, Hasbro had a few challenges with which to contend. First, the product isn’t exactly dissimilar from that of market leader LEGO; and second, it lacked a substantial media budget. As a result, Hasbro went the content-creation route, partnering with Blip.TV on a series of stop-motion KRE-O videos and forging a custom YouTube channel built to look as if constructed from KRE-O bricks.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: • Dave Rosner – EVP/Director - Innovations • Kenton Langstroth – Director - Innovations • Juliana Blazuk – Account Director • Tej Desai – Business Director • Sarah Power - EVP Strategy • Jeff Jackson - VP, Hasbro • Chad Donvito – Direcor, Hasbro • Jovan Hsu – Manager, Hasbro

Financial Services: Out of the Mouths of Babes by mediahub/Mullen for MassMutual
Videos that tug at the heartstrings work, and the agency created a series of humorous ones to deliver a serious message, using kids to persuade their parents to buy life insurance. Facebook was used to distribute them through premium video roll and sponsored stories, while the campaign included a New York Times online home-page takeover.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Mark Wenneker, Chief Creative Officer John Wolfarth, Group Creative Director Chris Brady, Group Creative Director Ronan Doyle, Associate Creative Director Dylan Klymenko, Copywriter Danielle Jalbert, Art Director Danielle Marine, Art Director Cindy Kao, Digital Producer Michael Manning, Web Developer Anne Brown, Information Architect; Fidelity: Thinking Big by Media Contacts for Fidelity Investments
Fidelity was able to accomplish its goal of establishing thought leadership in the financial space through superbly produced videos using employees suggesting beneath-the-radar opportunities. The campaign used some of the most valuable real estate on the Web: small ads bracketing the New York Times title at the top of its page. Offline, it used a link-up with a TED Conference and front-page ads in the Washington Post and Financial Times.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Blair Ramsey, Account Director, Media Contacts Jennifer DeMartino, Media Supervisor, Media Contacts Lindsey Ferguson, Media Planner, Media Contacts Jenna Venturoso, Assistant Media Planner Nicole Falvey, Project Manager, Media Contacts Michele Szabocsik, Analytics Supervisor Ra Un, Search Supervisor, Media Contacts Mike Tuccillo, Search Marketing Director, Media Contacts Danuta Shasha, SVP Media & Sponsorships, Fidelity Tish Malloy, Director, Print Media, Fidelity Rebecca Cirel, Sr. Media Planner, Fidelity Rebecca D'Entremont, Director, Sponsorships, Fidelity; Globalize Your Thinking by OppenheimerFunds Inc./Euro RSCG Worldwide/Media Contacts for OppenheimerFunds Inc.
Oppenheimer sought to provide easier-to-access and more thorough details about investment opportunities via a Global Tracker tablet app. A campaign used print, social media, iPad content and a link with the Tribeca Film Festival, where Oppenheimer was a “signature sponsor.”

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Chris D'Rozario - Executive Creative Director, Euro RSCG WorldWide Eric Johnson - Account Director, Euro RSCG Worldwide Martin Babitz - Broadcast Producer, Euro RSCG Worldwide Joanna Young - Planning Director, Euro RSCG Worldwide Kirti Srikant - AVP, Brand Marketing, OppenheimerFunds Inc. Philip Parrotta - SVP, Brand & Integrated Marketing, Oppenheimerfunds Inc. Rafael Pocasangre - Account Director, Media Contacts

Health/Pharmaceutical: Reyataz Photo Contest by LBi Health for Bristol-Myers Squibb

In an effort to provide inspiration and support to the HIV/AIDS community and demonstrate Bristol-Myers Squibb’s unwavering commitment to those infected and affected by HIV/AIDS, as well as improve access and engagement for BMS field representatives, the “Fight HIV Your Way” Photo Contest was created. LBi Health partnered with the acclaimed Alvin Ailey American Dance Theater (whose founder passed away from AIDS) and renowned hip-hop choreographer Rennie Harris. The contest has served as a rallying cry for the HIV community by highlighting and celebrating the strength and resilience of its members, while also promoting the goodwill of Bristol-Myers Squibb, the makers of Reyataz.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Aleta Aponte, QA Engineer Anthony Tripaldi, Senior Flash Developer Brian Maci, Interactive Developer Brian Russell, Animator/Designer Celia Laskey, Copywriter Dariza Garcia, Associate Director of QA Dave Brennan, Account Director Erick Pena, Project Manager Erin Keefe, Strategy Director Gregg Fisher, Managing Director Jamie Michael, Senior Project Manager Jessica Maxwell, Associate Creative Director Liesje Kraai, Lead Animator Lila Fisher, Account Executive Mark Nicholson, Senior Production Artist Mike Hartman, Executive Creative Director Rahul Verma, Associate Technology Director Samantha Hirschhorn, Management Supervisor Sarah Kapoor, Project Manager Shael Sokolowski, Account Supervisor Stephanie Kawalec, Project Director Tom Iannucci, Technical Director Veronica De La Pena, Senior Art Director Vincent Boyce, Associate Director UX; Nautilus - TreadClimber Mobile Site by Velti for Nautilus

Nautilus partnered with Velti after recognizing the need to satisfy 40 percent of users who were accessing their online site and emails via their mobile devices. Working closely with the Nautilus team, Velti developed a mobile site that allows consumers to view catalogues, product overviews, promotional offers, opt into mobile alerts, view videos and success stories, and request a product information kit via their mobile device. The results have been phenomenal. The TreadClimber mobile site grew 200 percent in visitor traffic year-over-year. And Nautilus saw a 95 increase in sales from 2011-2012 as a result of users calling from the TreadClimber mobile site.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Michael Robinson, Creative Manager, Nautilus Inc. Grant Cohen, VP, Regional Sales, Velti Christine Baron, Director of Account Management, Velti George Argyrakis, Project Manager, Velti; Get On Track Program by Digitas Health for Novartis Pharmaceuticals
Instead of overwhelming people with big changes to lower their blood pressure, Digitas devised a campaign to give them bite-sized changes. With helpful little tidbits of information (e.g., the center aisles of grocery stores have lots of bad-for-your-BP food; cruise the edges for healthier choices), people have had an easier time of getting healthy. Featuring a content-packed Web site and almost 100 emails and text messages, the program helps patients do the little things. So far, not only do 97 percent of the people who start the program stick with it, but they actually stay on treatment an average of 31 percent longer than those not in the program. For a program about little things, that’s a big difference.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Brand Team Lisa Blizzard, Director Patient Adherence, Novartis Pharmaceuticals Corporation Suzanne Wilmot, Director Patient Adherence, Novartis Pharmaceuticals Corporation Patti Kirk-Leon, Patient Adherence, Novartis Pharmaceuticals Corporation Mayte Cabrera-Dorian, Patient Adherence, Novartis Pharmaceuticals Corporation Creative Team Graham Mills, Executive Creative Director, Digitas Health Jacqueline Nolan, Executive Creative Director, Digitas Health Michael Homeyer, Associate Creative Director, Digitas Health Yueh Fang Wu, Associate Creative Director, Digitas Health Account Team Michael Maher, SVP Marketing, Digitas Health Janeen Abdelnour, VP/D Marketing, Digitas Health Susan Manber, SVP Account Planning, Digitas Health

Restaurants/Fast Food: The True Origins of Pizza by SS+K for Mr. Pizza
As South Korean pizza chain Mr. Pizza looked to expand further in the U.S., the agency cooked up a “conspiracy theory” that pizza actually has its roots in Korea and the concept was taken by Marco Polo. The campaign began with cryptic posters, QR codes on stickers and street protesters, leading people to the conspiracy blogger’s Twitter feed. That led them to a Web site with a hilarious “The True Origins of Pizza” spoof-umentary, which delved into the origins of pizza and featured a “historian” and “Buddhist scholar.” And that proved to be a viral success.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: CCO: Kash Sree Copywriter: Kash Sree, Paul Spelman Art Director: Mike Yang Director of Production: John Swartz Senior Digital Strategist: Kevin Skobac Producer: Amanda McCroskery Editor: Tamara Treu Production Company: Addict Media Films Director: John Park Executive Producer: Yu Hyun Cha Assistant Director: Bonjun Jung Editor: Mike Yang Sound Mixing: Phantom Audio; Good to Gourmazing Sweepstakes by Initiative for Arby's
This campaign has offered a blueprint by employing a range of social-media touch points, from Facebook to Instagram, Twitter to Foursquare. An appealing sweepstakes built social engagement by having participants use all four in order to earn points. Another facet of the campaign was a TV portion that included integration with movies on FX.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: • Dave Rosner – EVP, Director – Innovations • Kenton Langstroth – Director – Innovations • Jonathan Gipson – Manager – Innovations • Shiva Barrett – Supervisor – Digital • Samantha Cohen – Group Account Director • Angela Sanfillipo - Punch Tab; McDonald's CityVille by OMD for McDonald's
Social gaming is on the rise and McDonald’s used product placement within Zynga’s CityVille to lift brand perception. It became the first branded restaurant integrated into the game, offering users a chance to place a virtual restaurant into their city. The virtual looks were the same as refashioned McDonald’s locations. Players could also post their city addition to Facebook and “like” the brand.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: DDB
Credits: Peter Sterling, McDonald’s, Vice President, Marketing Anja Carroll, McDonald’s, Senior Director, US & Global Media Jennifer Feldman, McDonald’s, Media Manager, U.S. Marketing Mike Solomon, OMD, Managing Director Kristin Ferschinger, OMD, Group Director Amanda Plotkin, OMD, Associate Director, Digital Lavina Karnani, OMD, Digital Supervisor Jeffrey Eckart, OMD, Digital Supervisor Laura Baby, OMD, Strategy Supervisor Lindsay Kaplan, OMD, Strategy Supervisor Eva del-Vecchio-Porter, OMD, Digital Strategist David Bergen, DDB, Project Manager Manny Fernandez, DDB, Associate Creative Director Tony Wood, DDB, Social Media Account Manager

Retail/E-Commerce: dressbarn: Embrace Beyond Engagement by Conversation for dressbarn

Dressbarn took a unique and broad approach to successfully grow their reach with these four non-product oriented promotions, increasing their Facebook fanbase fivefold during a six month period. The breadth of these promotions involved significant social, mobile and digital components. Celebrating womanhood through sharing was the common theme of all four executions, which were designed to attract new customers and connect with existing fans, while showing Dressbarn’s commitment to charitable organizations and causes.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Kristen Link - Account Supervisor Allison Klien - Account Executive Frank O'Brien - Conversation Founder David Orellana - Design Director Mimi Lin – Managing Director Nikola Luzaic – Design Courtney Beaumont – Design Christopher Hunt-Walker – Senior Developer Kellye Greene – Developer Shaun Persad – Developer Marisa Bernstein – Account Executive; Zombies by Bozell for Westlake Ace Hardware

One would never imagine pairing Zombies and old-school midwestern Ace hardware stores, but that’s the beauty of this campaign. Westlake Ace Hardware launched a tongue-in-cheek social and viral centric integrated promotion, playing off the usual storm damage preparedness theme, by offering a full-blown Zombie Preparedness Kit. With featured YouTube tutorials answering FAQ’s like “If Zombies arise from my lawn, how do I repair the damage,” this highly successful campaign reached a younger audience, and drove an almost 400% increase in social engagement.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Scott Rowe: Director & Creative Manager, Bozell Scott Bishop: Social Creative Manager, Bozell Brian Wetjen: Website Creative Manager, Bozell Emily Wenstrom: PR & Writer, Bozell Kerrey Brennan: Copywriter, Bozell Carrie Ratcliff: Art Director, Bozell Erica Rowe: Art Director, Bozell Dan Greve: Digital Art Director, Bozell Ryan Weidman: Developer, Bozell Jake Dunn: Developer, Bozell Kim Mickelsen: Account Service, Bozell Michelle Olson: Account Service, Bozell Nan Pike: Production Manager, Bozell Mike Markoff: Director of Photography & Editor, Motion Parlour Dave Weiss: Photographer & Grip, Motion Parlour; Foot Locker Kickstagram by PHD for Foot Locker

The Foot Locker campaign creatively utilized Instagram, one of the most popular tools among their target audience, to drive interest and interaction. The campaign seamlessly tied together their own and competitive retail stores, trending sport topics via multiple mobile and social media platforms. The result was a significantly higher increase in followers, reactions, earned-media impressions, click-through rate compared to standard banner campaigns, all achieved in a very short period of time.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: BBDO, creative.
Credits: Agency & Client Credits Andrea Montano, Account Director, PHD Ji Kim, Strategy Director, PHD Sal Candela, Mobile Director, PHD Alexandra Haack, Mobile Supervisor, PHD Shannon Wilcox, Digital Supervisor, PHD Beth Kahn, Strategist, PHD Ben Gold, Assistant Strategist, PHD Janelle Van Wonderen, Account Director, BBDO Nick Robbins, Account Executive, BBDO Chris Beresford-Hill, Creative Director, BBDO Alex Martineau, Art Director, BBDO Tom Mandel, Copywriter, BBDO Rohit Thawani, Digital Strategist, BBDO Francine Feder, VP, Integrated Brand Marketing, Foot Locker Matthew Schade, Director of Brand Connections, Foot Locker Bobby Krauss, Manager, Brand Connections & New Media, Foot Locker Matt McNichol, Manager, Digital Marketing & New Media, Foot Locker Jed Berge, Vice President Brand Marketing, Foot Locker

Technology Services Websites: BuzzFeed Virgin Mobile Case Study by BuzzFeed for Virgin Mobile

When Virgin Mobile wanted to stand out in a social media campaign in an already crowded space, they went to leading social publisher, BuzzFeed for help. For Virgin Mobile, BuzzFeed created a newsroom strategy that paid attention to social conversations already happening online to create a fun, engaging, pop culture experience. The post was called “11 Things No One Wants To See You Instagram,” which featured mundane things, and received nearly 330,000 total views. Virgin Mobile and BuzzFeed enlisted Vizu, an independent analytics company to evaluate the impact of the campaign. They found that consumers embrace Virgin Mobile’s content and said they are a very relatable brand.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Ron Faris, Head of Brand Marketing, Virgin Mobile USA Felicia Hill, Manager, Social Engagement, Virgin Mobile USA Tanner Ringerud, Director of Creative Services, BuzzFeed Melissa Rosenthal, Manager of Creative Services, BuzzFeed Keith Pizer, Partner, One Trick Pony Patrick Macomber, Creative Director, One Trick Pony; Project Teamwork by Starcom MediaVest Group for Samsung

Samsung knew that most tablet and smartphone users can’t tell you whether a dual core processor is a good thing or even if tethering matters to them. In order to show how its products help people, Samsung launched Project Teamwork with SMG. Project Teamwork was a global digital series and experience in partnership with ESPN International. Sport is a universal language and Samsung gave products to athletes to give consumers a global test drive of the products. After the campaign, 40% more people said they prefer Samsung.
Credits: Starcom MediaVest Group: Al Hawes, Sally Yoon; NetBase Knows What Women Want (WWW) by NetBase for NetBase Knows What Women Want (WWW)

Before this campaign, NetBase was known as a social media insight and analysis company for market researches. SXSW marked a “coming out” party for the company to rebrand itself as an “enterprise social intelligence platform” that target Fortune 500 enterprises. The core of the campaign features a “What Women Want” infographic, stickers, ant 5,000 branded shirts. The campaign at SXSW generated over 100 percent ROI and over 3,000 new contacts. The campaign garnered more than 54 articles and 6.4 million impressions.
Credits: Lisa Joy Rosner, CMO, NetBase Ethan May, Founder at Ethan May Design Nicky Budd Thanos, Marketing Coordinator, NetBase Dave Ewart, Director of Marketing, NetBase Barbara Bates, CEO, Eastwick Suzanne Chan, Account Manager, Eastwick Jayne Scuncio, Senior Associate, Eastwick Emma Wolfe, Associate, Eastwick

Travel/Tourism: LVCVA Know the Code by R&R Partners for Las Vegas Convention & Visitors Authority
If there’s one thing Prince Harry could have used this past summer, it’s trustworthy friends who knew and followed the code. What happens in Vegas stays in Vegas only works if people take an oath and follow the code, right? That’s just what R&R Partners created – the “Only in Vegas” oath and a code site. People were encouraged to visit the microsite and get to “know the code,” sign the oath and even report friends who were oath breakers.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: R&R Partners: > Fletcher Whitwell - VP Media & Digital Activation > Jeremy Thompson - Corporate Director, Media & Digital Activation > Brad Chamberlin - Digital Media Supervisor > Brandi Skrtich - Media Supervisor > Lindsey Patterson - Media Supervisor > Kris Cichoski - Digital Media Planner/Buyer > Becca Younger - Media Planner/Buyer > Daja Gegen - Assistant Media Planner/Buyer > Kim Downing - Group Account Director > Joe Martin - Group Account Director > Dan Williams, Social Media Community Manager > Cameron Partridge, Social Media Strategist > Sal DeFilippo, Digital Content Developer/Social Media Specialist > Courtney Bonnici, Social Media Specialist > Rob Dondero, Executive Vice President > Arnie DiGeorge, Executive Creative Director > Matt Mason, Vice President Digital Content & Strategy; EpicMix Season 2 by SapientNitro for Vail Resorts / EpicMix Season 2
Skiing and snowboarding are exhilarating. You know you look cool cutting through the snow, but who has time to take photos? Vail Resorts created EpicMix to do just that. Using RFID technology and cameras spread across the mountains, participants received photos instantly uploaded to the site and sent to their mobile devices via the EpicMix app. EpicMix also recorded their day, from total vertical feet descended to number of places visited, rewarding them with points, pins and badges, and ultimately a digital scrapbook to share with friends.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Executive Creative Director – Anthony Yell Associate Creative Director – Robb Stevenson Design Director– Casey Sheehan Strategy - Guy Gould-Davies Copywriter - Nattida Samanukorn, Danielle Dailey Designer – Rebecca Reuben, Lani Choi, Giselle Hernandez Senior Art Director – Cris Strittmater, Chris Szadkowski Art Director - Matt Mejia, Laycee Fan Group Account Director – Keith Kay Project Manager – Mary Beth Gibson Information Architect – Lwee Tay, Albi Cecioni, Gilles Berube; Pedal MN "The Bike Friendly State" by Colle+McVoy for Explore Minnesota Tourism
Minnesota is an outdoorsy state. And what’s more outdoorsy than biking? To promote Minnesota tourism, Colle+McVoy declared Minnesota “The Bike Friendly State.” To prove it they developed PedalMN.com that gives bikers easy access to resources, inspiration and a statewide trail map. The site’s responsive design means that not only is it a great resource, but it’s also easily read with a smartphone on the road, or from any of the manned bike tune-up centers they also created from temporarily converted bus shelters.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Colle+McVoy

Online Advertising Creativity

Advertising/Promotion Website or Microsite - Content: Lincoln MKX/MKZ Hybrid - New Century Craftsmanship by Hearst Digital Media / Hearst Integrated Media for Lincoln
The New Century Craftsmanship HTML5 microsite for Lincoln’s MKX/MKZ Hybrid is one of Hearst’s most comprehensive, visually compelling, and content-rich custom destinations to date. It illustrated a wide variety of unique and engaging capabilities such as swipable scrolling for tablets and PCs, video, photo galleries and Q&A interviews centered around the stories of four influential artisans whose work exemplified Lincoln’s design ideals. The promotion culminated in a sweepstakes with extravagant prizes supplied by each of the artists. Average time spent on the site per user - approximately five minutes.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Team Detroit; Serve Money Mover by POKE for American Express

In 2011 American Express launched Serve, a revolutionary online payment system which allowed customers to manage their money digitally in a way which no service until had offered. POKE’s challenge was to demonstrate how easy and useful Serve was—in its native environment: the Internet.
POKE created Play Money Mover! an interactive gameshow experience on playmoneymover.com and the only banner campaign to give the user, cash. By correctly answering a series of tough and carefully curated pop culture trivia questions players could win up to $10, which they could claim by signing up for a Serve account. Users that were unsure of the answer to a question could tweet the question out to get help from their friends.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: POKE New York; Caught on Samsung by Starcom MediaVest Group for Samsung
Whenever a meme-worthy cultural moment goes viral it will get turned into a animated GIF – an image standard that has been around for 25 years.
The Starcom MediaVest team looked to the animated GIF to show the world what Samsung’s cutting edge technology could do for digital cameras through the creation of “Caught on Samsung”; the first-ever daily global blog used to capture chic street style in Paris, London, New York and Rome. All pictures were stitched together to create animated GIFs and shared with fashion websites through a partnership with Conde Nast’s publications including GQ, Details, Glamour, Lucky, Style, Vanity Fair and W. They could also be easily shared by anyone. Additionally, the site featured a tool for users to create animated GIFs of their own.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Harlen Smith, Associate Director, Starcom MediaVest Group Chris Price, Director, Starcom MediaVest Group

Banner: Standard/Flash/Rich Media: WORDS by Ryan Partnership for Box
Box, a cloud-based content sharing solution sought to differentiate themselves in a crowded market of similar providers. The Ryan partnership developed a rich media campaign for the company that engaged viewers and introduced them to testimonials from high-profile clientele. The campaign was a success with an increase in brand awareness and lead generation.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Guy Bommarito, Executive Creative Director, Ryan Partnership Jessica Neville, Group Account Director, Ryan Partnership Carla Ring, Associate Creative Director, Ryan Partnership Erik Olsen, Senior Copywriter, Ryan Partnership Jen Grant, VP of Marketing, Box; Disneyland Resort Cars Land by Expedia Media Solutions for Disney / True North
Wanting to leverage the success of its hit movie “Cars,” Disneyland Resort teamed up with True North and Expedia Media Solutions to develop a rich media campaign for the resort’s Car Land. The rich media and expandable Cars Land ad units were hosted on the Expedia home page during a 3-day period in June. After the campaign, Disneyland Resort ticket sales and revenue increased nearly 21% and 39%, respectively.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: True North, Creative Acency
Credits: Expedia Media Solutions Jessica Haupert – Sr. Account Manager, Expedia Media Solutions Kate Bare – Product Manager, Expedia Media Solutions Disneyland Resort David Zschernig, Travel Industry Account Manager -Internet Sales, Disneyland Resort True North Daniel Brown – Creative Director, True North Jarrod Ballou – Associate Creative Director, True North Vicky Wetterer – Associate Creative Director, True North Seth Klassen – Art Director, True North Sherman Huang – Production Artist, True North Ralitsa Vladova – Senior Media Planner, True North Garen Karnikian – Media Analyst, True North Nicole Macias – Account Director, True North Marcus Cheek – Assistant Account Executive, True North Megan Bentley - Account Supervisor, True North; Work Connects Us All by SS+K for AFL-CIO
The AFL-CIO is American’s largest federation of labor unions and recently launched its first ad campaign in 12 years. The “Work Connects Us All” campaign from SS+K sought to shed light on unions through a contemporary, artful and not at all political campaign. The heart of the campaign was WorkConnectsUsAll.org, an interactive Web experience that aspires to engage Americans in a conversation about their work experience.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: B-Reel; web production
Credits: CCO: Kash Sree Creative Director, Art: Tim Hanrahan Creative Director, Copy: Tony Stern Copywriter: Nathan Phillips Art Director: Alvaro Rivera Director of Production: John Swartz Sr. Producer, Interactive: Craig von Wiederhold Executive Producer, Interactive: Elizabeth La Production Company, website: B-Reel TV Executive Producer, TV: Kelly Fagan Production Company, TV: Zelman Studios/Kids with Candy Editor, TV: Peter Johnson, Consulate Editorial Music, TV: Search Party

Content Marketing: Single Execution: The Great Play Challenge by Starcom MediaVest Group for LEGO
Kids love LEGO blocks; they always have and always will. But moms sometimes take more convincing, viewing them as a toy rather than as the materials with which imaginary empires can be built. Enter the Great Play Challenge, in which LEGO partnered with the Meredith Parents Network and the National Museum of Play to devise 31 daily activities for moms and kids. A tear-out calendar published in Parents magazine helped moms keep track, while social media provided a further boost.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Starcom MediaVest Group: Merideth Sharp, Associate Director Stacie Marshall, Director Brenda White, SVP; FIAT & Pop Pilgrims by UM for FIAT
Hoping to better define its brand — specifically, reintroduce it to younger consumers who don’t remember its U.S. heyday — Fiat partnered with The Onion’s A.V. Club to take those drivers around the country, pop-culture style. In “Pop Pilgrims,” video viewers visited 36 pop-culture landmarks, both famous and infamous. They ranged from the New York City street corner where the cover for the Beastie Boys’ Paul’s Boutique was photographed to the church featured in the penultimate scene of The Graduate.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Denise Smith, UM Brian Elliott, UM Diana Bojaj, UM Nina Lafata, UM Theresa Porolniczak, UM Tracy Abbate, UM Dan Graham, UM Esperansita Bejnarowicz, FIAT Casey Hurbis, FIAT; Hellmann's Chicken Challenge by Unilever and Mindshare for Hellmann's Mayonnaise
To combat declining sales, Hellmann’s Mayonnaise put its money where the moms were. Hoping to engage them in a manner both clever and concise, the “Hellmann’s Chicken Challenge” asked moms to create and share recipes for chicken dishes — with Hellmann’s giving them a nudge in the right direction, courtesy of cooking tips and social media backup. It worked: During the 12 weeks that the “Chicken Challenge” ran, sales spiked 22.5 percent over the year-ago period.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Norian - Sr. Brand Manager (Unilever) Rich Fuller - Planning Director (Mindshare) Sarah Kostecki - Account Director (Ogilvy) Nicole Lowe - Account Director (Weber-Shandwick) Carla Johnson - Group Account Director (Ryan) Joanna Hall - SVP, Experience Design (Brightline) Janine Braider - VP, Account Director (Mediaworx)

Contest/Promotion/Sweepstakes: New Jersey Devils Doodle.ly Promotion by Doodle.ly for Doodle.ly and New Jersey Devils
New Jersey Devils fans could win 2013 season tickets by designing a Stanley Cup playoff-themed doodle. Facebook voters picked the top 10 doodles; the Devils staff chose the grand-prize winner. The level of fan artistry was impressive, and the winning drawing was printed on a Red Alert Playoff rally towel. There were over 600 submissions, 20,000 votes the first week, and a big uptick in Facebook “likes” and Twitter followers. The devil is in the details.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Evan Vogel: co-founder of Doodle.ly and Night Agency- an award winning digital creative agency. Darren Paul: co-founder of Doodle.ly and Night Agency.; The Louisville Slugger 2011 World Series Bat Drop by MEplusYOU for Louisville Slugger
Bat Drop, a one-day promotion, began a day after the St. Louis Cardinals won the 2011 World Series. Forty-five commemorative Louisville Slugger World Series bats were hidden at city landmarks to pitch the company’s BBCOR bats as the best. Clues were posted on Facebook and Twitter, jump-starting a scavenger hunt for a piece of baseball history. Over eight hours, the brand realized a 143 percent increase in fans on Facebook and 161 percent on Twitter. Call it a home run.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Dax Hardage –Creative Director, MEplusYOU Matt Whitaker – VP, Strategy, MEplusYOU Tom Bateman – VP, Client Partner, MEplusYOU Emily Lundy – Project Manager, MEplusYOU Matt Smith – Group Creative Director, MEplusYOU Michael Davis – Chief Creative Officer, MEplusYOU; ThomasNet 3D A New Dimension in Search by True North Inc. for ThomasNet.com
ThomasNet.com is a professional resource for engineers. To showcase its semantic search technology, it sent 3-D glasses to trade-show attendees. They wore them for photos taken at the company’s booth, which were later emailed with an invitation to check out Thomas’ new tech. The effort produced a click/open rate surpassing 150 percent, proving no one can resist mugging for the camera — even if you’re wearing goofy comic-book style glasses.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Daniel Brown - Creative Director Maryah Arangio - Art Director Sean Sullivan - Senior Copywriter

Email: Campaign: Delta Holiday eCard 2011 by Digitas for Delta Air Lines
Delta’s 2011 holiday ecard took those who opened the email on a world tour, tying in season’s greetings with Delta destinations. The interface was simple yet inventive, a vertical scroller that users could navigate by swiping, sliding or clicking. Each slide represented a different destination, with a button to click to hear “Happy Holidays” said in the native tongue and other buttons that displayed facts about the city when hovered over.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Molly Crawford, Digitas, Sr. Art Director Daniel Lewandowski, Digitas, Sr. Art Director Faylene Bell, Digitas, VP Marketing Randall Hooker, Digitas, VP Creative Director Tiffany Jackson, Delta Air Lines, Marketing Manager Buffi Planas, Delta Air Lines, Marketing General Manager; 2012 HP Clearance Event by Yesmail Interactive for HP Home and Home Office Store
With fun, engaging creative, Yesmail spread the word about an HP clearance event. At first glance, the email looks like a static email, with art displaying HP products. Then poof! One by one they begin to disappear in a puff of smoke. The playful message that shoppers needed to hurry or miss the best deals was effective: Compared to the same event the year before, the 2012 campaign saw a 132 percent lift in clicks, a 37 percent lift in conversion and generated a 29 percent lift in revenue per message sent, even with a send volume higher than that of the previous year.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Matt Caldwell, VP of Creative & Agency Services Travis Rice, Senior Designer Mike Kippenhan, Senior Designer Marie Honme, Marketing Strategist; Food Lion Holiday Bake-Off by Engauge & Food Lion for Food Lion
This supermarket chain used email as a way to connect and activate its fans, both in the email content and through heavy Facebook integration. The four-week Holiday Bake-Off Promotion coincided with the winter holiday season. The campaign encouraged people to submit their favorite recipes using Food Lion’s Facebook tab. Once people submitted their recipe — in one of four categories — an email was triggered, real-time, using an API call in ExactTarget. The email had the user-submitted photo and the recipe in a shareable format that linked back to the brand’s Facebook page.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Steven Saunders, Interactive Marketing Manager, Food Lion Amy Marinelli, Account Director, Engauge Jessica Miller, Campaign Manager, Engauge Megan Mashburn, Designer, Engauge Julie Smith, Sr. Writer, Engauge Elena Vega, Developer, Engauge

Home Page Takeover: CRV Moments by Quantasy for American Honda Motor Co.
Quantasy was tasked with making the Honda CR-V appeal to the African American woman, which they did admirably by creating a set of videos in a quirky and fun visual style, each outlining a woman going about her daily life in this car. She ferries her kids to school, calls her mother, drives in the rain, and camps with her boyfriend, and when the video is done, rollover points appear all around the scene inviting the viewer to see how each part of the car helps her live her best life.
Credits: ECD – Wilky Lau Digital CD – Devin Schoeffler Developers- Hong Le Producer – Danilo Roque Copywriter – Aireka Muse; "Frame" the Home Page by mediahub/Mullen for Barnes & Noble NOOK
Nothing is more likely to engage a customer than actually trying the product, but that’s pretty hard when you’re interacting through the virtual space. In an elegantly simple solution, mediahub/Mullen replaced the home pages of several book-related sites with that home page, as seen on a NOOK. The page retained all functionality and viewers were able to go about their usual business, but now they were doing it by interacting with the NOOK interface. It doesn’t change the Web experience at all — and that’s the point.
Credits: Mark Wenneker, Chief Creative Officer Tim Vaccarino, Executive Creative Director Dave Weist, Executive Creative Director Brian Leech, Art Director Bill Knight, Art Director Allison Rude, Copywriter Jonathan Busch, Copywriter Liza Near, Executive Director of Integrated Production Miranda Phelps, Producer Mathew Ray, Director of Creative Technology Jason Grigley, User Experience Designer Joey Tomaino, Flash Developer Gabe Weinberg, Production Designer; Naked Man by mediahub/Mullen for Zappos.com
This one is an attention-getter. Yahoo users were minding their own business when suddenly “Arthur,” Zappos’s newest model, streaks across their screen, covered by only a censor bar reading “More than Shoes.” You are invited to dress him up, and by clicking on the man you are taken on an adventure through the Web, following him as he tries to find clothing on a weather site, a cat video site, and a news site. The best part of this ad is that if you ignore him and continue on to reading your Yahoo News, Arthur will appear again on your next page, doing naked calisthenics, pretty much ensuring interaction.
Credits: Mark Wenneker, Chief Creative Officer Tim Vaccarino, Executive Creative director Dave Weist, Executive Creative Director Jesse Blatz, Associate Creative Director Scott Slagsvol, Senior Art Director Elena Romeu, Copywriter Katy Hornaday, Copywriter Joe Palasek, Creative Technologist Joey Tomaino, Flash Developer Tiffany Stevens, Digital Producer Mary Dongton, Broadcast Producer Vera Skuratovsky, Broadcast Producer

Mobile: App: P.F. Chang's iPhone / Android App by Rockfish Interactive for P.F. Chang's
Tasked with revamping P.F. Chang’s existing loyalty-card program, Rockfish developed an attractive app that manages to be useful as well as fun. On the practical side, it offers menu listings, and the ability to place an order and find a location, and “Warrior” rewards. But it also has entertaining features like the “Dish of Destiny,” which suggests a dish based on a user’s Chinese Zodiac sign. People can also create and crack open virtual fortune cookies.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: David Morley, Anne Duke, Bob Robinson, Dawn Maire and Jason Bell; FedEx Shazam by OMD for FedEx
FedEx hasn’t run a Super Bowl TV spot since 2008. This year it crashed the big game by teaming up with Shazam to market via the second screen. Through Shazam’s TV-tagging app, FedEx let viewers unlock exclusive content including game stats, custom polls and an ad-rating feature. It also had a mobile banner driving users to its YouTube channel. The program drew 216,000 unique viewers within a few hours, with almost half “Shazaming” content more than once.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Steve Pacheco, FedEx Advertising, Director of Advertising and Marketing Communications Alison Boyd, FedEx Advertising, Manager of Marketing Communications Brian Hurt, FedEx Advertising, Project Advisor Amy Fracchia, FedEx Advertising, Marketing Specialist Advisor Mark Mirsky, OMD, Managing Director Brian Moynihan, OMD, Group Director - Strategy Keri Zai, OMD, Group Director - Digital Frederick Stallings, OMD, Associate Director of Mobile - Airwave Alexandra Tubio-Cid, OMD, Digital Strategist Genevieve Rosen, OMD, Assistant Digital Strategist Neil Onsdorff, BBDO, Vice President, Director Liz Smith, BBDO, Account Executive; Chevy Gametime App by Goodby, Silverstein & Partners for Chevrolet
Second-screen viewing became a key part of the Super Bowl marketing blitz in 2012. Goodby, Silverstein & Partners capitalized on the opportunity with the Chevy Game Time app, extending Chevrolet’s branding for the event beyond its traditional TV buy. Aimed at capturing the attention of casual viewers, the app featured a contest to win a car, goofy trivia, and in-game commentary and social interaction. It made the Top 10 iTunes apps on Super Bowl Sunday and garnered 700,000 registered players.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Cameron Luby, Communication Strategy Director

Mobile: Integration Cross Platform: Men in Black III (“MIB III”) / Shazam by UM for Sony Pictures Entertainment
When Men In Black 2 came out a decade ago, smartphones and related apps were futuristic technology. To bring things up-to-date for the third installment, Universal McCann utilized the Shazam app to allow viewers to procure tickets through TV commercials promoting the movie — the first time a theatrical had connected a TV campaign to a mobile transaction. It also used the platform to let people view the MIB 3 trailer.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Karen Hunt, Gregg Colvin, Deborah Lammon, Bryan Wessel, Alissa Broderdorf, Bryan Ware, Erica Lee, Tiffany Marsolek, Chanel Simpson; Magnum Ice Cream - Pleasure Personafied by Ryan Partnership/ Mindshare for Unilever
Magnum pulled out all the stops for the brand’s U.S. launch, turning to famed fashion designer Karl Lagerfeld and style icon Rachel Bilson to give the super-premium ice cream a red-carpet rollout. The campaign was structured around three short films directed by Lagerfeld and starring Bilson that premiered at the Tribeca Film Festival and were subsequently distributed across desktop and mobile sites, rich media banners, iAds, and Twitter and Facebook, among other platforms. The result? Americans are eating it up.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: N/A; Dove Men+Care - NCAA Journey to Comfort by Ryan Partnership for Unilever
Tailored to the NCAA basketball tournament, the Dove+Men Care campaign offered portraits of Magic Johnson and other basketball heroes as fathers, husbands and friends. The effort, spanning traditional media, home-page takeovers and mobile Web sites, also featured the first iAd on the iPad device, as well as the first full-screen iAd.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: N/A

Mobile: Single Execution, App: Pandora and Mint Dentistry: Driving Local Retail Traffic by Pandora Internet Radio for Mint Dentistry
We’ve all seen how social media works on a large scale, so it’s refreshing to learn how well a program tapping Pandora’s mobile platform could drive local traffic to — wait for it — a dentist. The dentist hoped to reach a certain type of patient — working professionals with PPO coverage who lived or worked nearby — and Pandora tweaked its offering to geotarget them specifically. New patient volume surged immediately, from 8-10 per month to more than 30.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: None
Credits: Kim Luegers Director of Mobile Pandora; Dunkin' Donuts Coffee Customizer by Hill Holliday for Dunkin' Donuts
Recognizing how coffee nuts often consider their order an extension of their personality, Dunkin’ Donuts figured they might be keen on sharing. To that end, the chain’s Facebook page encouraged them to share The Dunkin’ Donuts Coffee Customizer with friends. From there, they could build and customize an order using their smartphones, swiping and tilting to, say, add or subtract creamer. Each of the 300-plus customizations came with its own creative copy, too.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Celtra
Credits: Hill Holliday: Lance Jensen – Chief Creative Officer Chris D'Amico – GCD Joe Berkeley – GCD Dave Wall- Senior Art Director Justin Galvin – Senior Copywriter Mark Hohenschau – Associate Creative Director - James Adame – Design Director Bryan Moehlenkamp – Visualization Artist Scott Woolwine – Senior Graphic Specialist Dave Onessimo – Digital Effects Creator Kate Ross – Studio Designer Wesley Dorsainvil – Designer Johnny Won – Mobile & Gaming Platforms Manager Kristin de Garavilla – Account Supervisor Julie Heger – Project Manager Kelly Flaman – VP, Associate Media Director, Planning Adam Cahill – EVP, Co-Media Director Cindy Stockwell - EVP, Co-Media Director OUTSIDE PARTNER, MUST CREDIT: Celtra; Team Coco Tablet App by Turner Entertainment Networks for CONAN / AT&T
For a brand like AT&T, its image among millennials is only as good as its local cell coverage. That’s why partnering with Turner Entertainment, and specifically the Team Coco Tablet App that super-sizes every episode of Conan O’Brien’s talk show, was such a smart move. The master stroke was serving up exclusive Conan content that displayed during AT&T ads, which roped in the two-screen-savvy, social-media-crazed Conan audience.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: TBD

Mobile: Campaign: McDonald's Blueberry Banana Nut Oatmeal, Spring 2012 by Kargo for McDonald's
Kargo, a mobile publisher network, and McDonald’s partnered to promote McDonald’s Blueberry Banana Nut Oatmeal across Kargo health & lifestyle sites, targeting New York-based users throughout May and June 2012. In addition to ensuring optimal reach with traditional banners and branded headers on all Kargo’s lifestyle properties, custom 100% SOV site skins on Shape, Radar Online and Life & Style sites allowed users to click through to the brand’s GPS-enabled mobile site. Once re-directed, users could find a McDonald’s store nearest them with step-by-step navigation based on their location, driving in-store traffic. Additionally, once landed on the McDonald’s mobile site, users could follow updates on the brand’s live Twitter feed. The campaign was recognized by Mobile Marketer as one of the “Top 10 Mobile Advertising Campaigns of Q2 for 2012”.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Havas Digital and Mobext assisted with this campaign as media buyers representing the client.
Credits: Harry Kargman, Kargo Kevin Canty, Kargo Melissa Simson, Kargo Youngran Pahk, Kargo Jeesun Im, Kargo Patrick Martinez, Kargo Kevin Elwell, Havas Digital; Intel iAd by OMD/Ansible for Intel

Intel partnered with Apple to create an exciting, high-speed iAd that demonstrated the Processor’s attributes. “The Escape” iAd educated and entertained via a game where users control a femme fatale through four missions to defeat enemies. Intel’s processors play a vital role in empowering users to conquer each mission.
At the end of each challenge, explanations were infused on how each attribute operates to meet the users’ PC needs, balancing education and entertaining content.
“The Escape” blurred the lines between content, gaming and advertising for an inescapably engaging experience, resulting in nearly 80,000 challenges completed and a .61% tap through rate.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: David Veneski, US Media Director, Intel Elizabeth Lin, Senior Marketing Manager: Consumer Campaigns, Intel Paul Jennings, Associate Media Director, OMD David Zamorski, Strategy Supervisor, OMD Ji Young Kim, SVP of New Solutions, Ansible Sia Ea, Creative Director, Ansible Rebekah Ale, Senior Technical Producer, Ansible Jacob Riskin, VP of Technology, Ansible Andrew Dubatowka, Associate Director of Strategy and Campaigns, Ansible Tim Cheng, Executive Creative Director, DDB Hong Kong Jeffry Gamble, Executive Creative Director/Copywriter, DDB Hong Kong Jamal Hamidi, Creative Director/Copywriter, DDB Hong Kong Elizabeth Commandeur, Art Director, DDB Hong Kong Maurice Moynihan, Art Director, DDB Hong Kong Thomas Selby, Copywriter, DDB Hong Kong; Pretty Little Insider Mobile Campaign by ABC Family Digital Media for Pretty Little Liars
In 2011, mobile messaging became the centerpiece of a campaign designed to drive tune-in and build audience loyalty for the series, Pretty Little Liars (PLL), a show based on series of novels about four teenage girls and their “missing” friend, Alison, who seems to be mysteriously sending the girls ominous text messages “from the grave.”
To engage viewers, ABC Family developed a text campaign prompting fans to opt-in to receive exclusive text messages from “A” along with weekly video sneak-peeks of upcoming episodes. These “A” texts not only promoted upcoming episodes, but were written in the voice of “A” and resulted in 20% audience engagement and a six-figure mobile subscriber database.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Mogreet: text distributor
Credits: ABC Family Digital Media

Mobile Marketing: in-App Advertising: Polo Ralph Lauren Takeover of The New York Times iPad App by Polo Ralph Lauren, The New York Times, Medialets, Razorfish for Polo Ralph Lauren
Ralph Lauren’s full-month takeover of The New York Times iPad app to unveil its 2012 spring line certainly made a fashion statement. Working with mobile ad platform Medialets and Razorfish, the brand created a first-of-its-kind campaign featuring rich-media banners throughout the app providing a full-screen, in-depth catalog of Polo products. In all, people could swipe through 50 pages of interactive content and videos. Topping it off, a shopping bag was built into the HTML5 ad units.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Razorfish
Credits: Polo Ralph Lauren The New York Times Medialets; Dunkin' Donuts Coffee Customizer by Hill Holliday for Dunkin' Donuts
Facebook may have half a billion mobile users, but brands are still trying to figure out how to engage them on devices. For Dunkin’ Donuts, Hill Holliday came up with the Coffee Customizer for people using the Facebook app and mobile site. Through a rich-media ad promoted to loyal DD fans, users could build their java drink of choice by selecting different animated options for beverages, creamers and sweeteners. That’s 300 combinations of coffee fun.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Celtra
Credits: Hill Holliday: Lance Jensen – Chief Creative Officer Chris D'Amico – GCD Joe Berkeley – GCD Dave Wall- Senior Art Director Justin Galvin – Senior Copywriter Mark Hohenschau – Associate Creative Director - James Adame – Design Director Bryan Moehlenkamp – Visualization Artist Scott Woolwine – Senior Graphic Specialist Dave Onessimo – Digital Effects Creator Kate Ross – Studio Designer Wesley Dorsainvil – Designer Johnny Won – Mobile & Gaming Platforms Manager Kristin de Garavilla – Account Supervisor Julie Heger – Project Manager Kelly Flaman – VP, Associate Media Director, Planning Adam Cahill – EVP, Co-Media Director Cindy Stockwell - EVP, Co-Media Director OUTSIDE PARTNER, MUST CREDIT: Celtra; Evoque iAd by Wunderman for Land Rover
The iAd promoting the Range Rover Evoque capitalized on features like the gyroscope, accelerometer and compass built into iPhones and iPads to give users a close-up experience of the luxe truck inside and out and all around. The average time spent with the ad was 77 seconds, with a tap-through rate of .59 percent, topping the iAd average of .50 percent. It also drew eight views per visit versus the average of three.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Wunderman
Credits: Nick Moore, CCO Keith Rhodes, EVP, Director Steve Whittier, CD Sr. Art - John McGill, Matt Lalande Copy - Ryan Eagle Marc Blaskey, Account Director Alex Parra, Producer

Rich Media: Campaign: Polo Ralph Lauren Takeover of The New York Times iPad App by Polo Ralph Lauren, The New York Times, Medialets, Razorfish for Polo Ralph Lauren

Ralph Lauren has a long-standing tradition with innovative advertising in the New York Times. For this campaign, Ralph Lauren opted for an exclusive sponsorship of the New York Times iPad app, allowing the brand to own 100% share of voice and taking advantage of reaching a typically more affluent iPad audience. The full-month takeover unlocked the paywall and featured a fully interactive catalog of Polo products. A shopping bag was built directly into the HTML5 ad units and Ralph Lauren’s spring runway show was even streamed live through the ad .

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Razorfish
Credits: Polo Ralph Lauren The New York Times Medialets; Meet Anthem by Deutsch LA for WellPoint / Anthem
The most critical objective for Anthem’s 2011 rich media campaign was to drive the brand’s reputation. In order to drive reputation, Deutsch LA reached out to the key audience of Health Insurance Decision Makers – 25-34, educated, earning over $75K a year). Deutsch LA knew that healthcare wasn’t something people typically interacted with unless absolutely necessary. To combat this, they created a rich media campaign that featured a baby crawling across the Web page, pulling itself up with the copy. They even did a page takeover in which a woman within the Anthem banner sneezes and blows all the content off the page.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Deep Focus - Social Media, WebMetro - Search, ION - Direct Response
Credits: Wellpoint / Anthem Credit: Kate Quinn, Senior VP & CMO Beth McDonnell VP, Brand, Advertising and Communication Kelly Colbert, Director, Strategic Advertising Shelley Patchin, Marketing Director Deutsch Credit List: Karen Costello, EVP, Group Creative Director Jamie Levey, Art Director Max Godsil, Sr. Copywriter Dan Lareau Flash Developer Dean Saguros After Effects Desmond Hsu Sr. Art Director Starla Terrell Digital Producer Brooke Horne Associate Producer Account Management Credits: • Mike Sheldon Chief Executive Officer • Winston Binch Partner, Chief Digital Officer • Kim Getty Partner, Director of Account Management • Carol Roth VP, Account Director • Andrea Goldman Account Director • Christi Johnson Account Supervisor Media Credits: • Kyle Acquistapace Partner, Director of Media & Data Strategy • Lauren Mehl-Tetuan SVP, Digital Group Media Director • Kelly Clarke Digital Associate Media Director • Toni Gamboa Digital Media Planner • Melissa Williams Digital Media Trafficker Account Planners: • James Sheehy VP, Account Planner Art Buying: • Mara Serdans Art Producer • Cara Nieto Group Director, Art Production; Kate Upton Takes Zoo York by SAY Media for Zoo York
Zoo York is a clothing line that embodies the attitude and lifestyle of New York City’s skateboarding, hip-hop and graffiti communities. SAY Media created a campaign for the brand that showcased the lifestyle through an interactive ad experience that starred model Kate Upton. The campaign drove high engagement: people spent an average of 40 seconds with the campaign. The videos even saw a 50% completion rate, proving that the campaign has hit its target audience.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Aleesha Smalls, Zoo York Jameel Spencer, Zoo York Aziz Hasan, SAY Media Elizabeth Akright, SAY Media Craig Bailey, SAY Media

Rich Display Media: Single Execution or Campaign: eBay and Amobee Present the ‘MyMix’ Spring/Summer 2012 Fashion Mobile Campaign by Amobee for eBay

The MyMix mobile campaign allowed consumers to photograph pictures in print publications like Stylist, Look, Elle, Marie Claire, InStyle, Glamour, Cosmopolitan, Company, Women’s Health, Red and Bazaar, and search for the items online across eBay’s UK marketplace, where more than 40,000 online fashion businesses trade. The offline ads led to an online click-through rate of 0.99 percent. Consumers had an option of making a purchase from the app, contributing to eBay’s 23 percent revenue jump to $3.4 billion in Q2 2012.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits:
Liz Fox, Account Director for Amobee.
Brett King, Technical Lead for Amobee.
Mark Allison, Designer for Amobee.
Jess Thompson, Account Manger for Amobee.
Ella Kersey, Campaign Manager for Amobee.; Evoque iAd by Wunderman for Land Rover
Marketers tend to overuse the word “immersive” to describe advertising media, but Wunderman pulled it off in this rich media Land Rover iAd. The ad pulls in the viewer through a gyroscope, creating a 360-degree view of the interior. The average time spent with the iPhone iAd was 77.5 seconds, compared with an auto industry average of 66 seconds. The iPad iAd produced an average time spent of 80.1 seconds, compared with an industry average of 60 seconds, and tap-through rates of 59 percent and 8.10, compared with averages of .50 percent and 3.0, respectively.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Wunderman
Credits: Nick Moore, CCO Keith Rhodes, EVP, Director Steve Whittier, CD Sr. Art - John McGill, Matt Lalande Copy - Ryan Eagle Marc Blaskey, Account Director Alex Parra, Producer; Level Up Premiere by Moxie for Cartoon Network | Level Up
Targeting kids 6-14, Moxie built a campaign for Cartoon Network’s Level Up. The campaign, filled with mobile ads, trailers and shareable media on social sites and YouTube, stepped away from animation and toward action to think out of the box —literally outside the video frame — to interact with others. Actors recorded videos, later seeding social media sites with shareable content. As a result of the campaign, the cartoonnetwork.com game “Maldark: Conqueror of All Worlds” continues to attract players, with nearly 9 million game-plays to date.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Justin Archer (VP, Executive Creative Director) Donald Alexander (VP, Sr. Client Partner) Breanna Rotell (Producer) Rob Beck (Associate Manager, Social Media) Dan Cho (Associate Social Media Director) Carlos Escobar (Jr. Art Director) Rob Downs (Sr. Producer)

Search Marketing: SEM Campaign: SAP Global Paid Search Demand Generation by Mindshare for SAP
Mindshare’s partnership with Google allowed it to run early tests of a chat-in-ad feature for SAP. The paid search ad let people searching on Google chat with SAP representatives from a Google search engine query results page. The AdWords extension reduces the time it takes to speak with leads. It also includes site links that let people click from the paid search ad through to landing pages.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Company: SAP Crispin Sheridan - Senior Director, Global Search Dan Fleetwood - Director, Search Marketing Reid Strohmeier - Search Consultant Company: Media 8 - LATAM Jonatan Zinger - Director, Search Marketing Pablo Franzolini - SEM Campaign Manager Company: Mindshare - NA Bhak Tanta-Nanta - Group Search Director Clinton Armstrong - Associate Search Director Amy Warren - Search Manager Chris Carr - Search Specialist Company: Mindshare - EMEA Shehzad Iqbal - Account Manager, Search Olmo Delorenzi - Senior Search Executive Angel Chan - Search Executive; Proactiv by Covario for Guthy-Renker
Covario worked with Guthy-Renker to restructure the Proactiv paid search campaign to drive Web site traffic past what television does. The non-brand campaigns yielded a 15 percent year-over-year increase in traffic, 213 percent increase in conversion rate, 42 percent drop in cost-per-order, and 15 percent increase in Web site traffic. The companies achieved success and improved search engine query rankings from No. 8 to No. 2 by reducing the number of campaigns from 37 to 14, refining keywords to support relevant terms, and reducing 1,300 to 360 unique non-brand terms.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Matt Kropp, VP of Client Services, Covario Jennifer Plasencia, Account Director, Covario Jessica Martin, Sr. Manager, Paid Search, Covario David Burns, Sr. Director, Digital Labs, Guthy-Renker Julie Bauer, Sr. Vice President, Digital Marketing and E-Commerce, Guthy-Renker; FKM - The Pitch by FKM for FKM
FKM set up a paid search campaign optimizing keywords like “the pitch amc” and “fkm agency” prior to the show. The agency targeted the keywords in ads across the Google Display Network, along with specific placements on Web sites like AMC and Forbes. In five days, paid search ads drove more than 4 million impressions and 4,827 clicks to the branded Web site, with 78 percent of the clicks either during or the day after the show. Site visits rose 1,697 percent, of which 82 percent were new visitors.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Scott Brown (President/Chief Creative Officer, FKM) Josh Okun (Vice President, Director of Digital Innovation, FKM) Oanh Tran (Sr. Art Director, FKM) Joseph Pancho (Art Director, FKM) Bradley Clodfelter (Front End Developer, FKM) Brittany Williams (Director of Digital Media, FKM) Jonathan Bowers (Search Manager, FKM) Chris Koss (Sr. Analytics Manager, FKM) Jordan Caldwell (Digital Planner, FKM) Chris Huffman (Digital Planner, FKM) Jennifer Chiu (Asst. Digital Planner, FKM) Neil Robinson (Asst. Analytics Manager, FKM)

Search Marketing: SEO Campaign: Honda: SEO for Images by Intrapromote, LLC for American Honda
Few companies optimize images for search results well. Intrapromote did it for Honda after other sites began outranking images for its own content. The biggest problem for car companies wanting to rank higher in image search remains low-quality sites copying the snapshots and using them on their own sites. It causes other sites to rank higher than OEMs, and earn ad revenue on top of it. To correct the trend, data was added to XML site maps, adding and simplifying image attributes. The companies increased visits from organic image search by more than 590 percent, compared with the prior year.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: RPA (Rubin Postaer and Associates) -- Honda's AOR, who revised the Honda site to accomodate our recommendations
Credits: Erik Dafforn: President, Intrapromote, LLC Kyle Misencik: Campaign Director, Intrapromote, LLC; SEO Multi-Tactic Case Study by Nina Hale Inc for Land O'Lakes
About 1 percent of online searches are for recipes, but Land O’Lakes didn’t know it until Colle+McVoy and Nina Hale optimized the ton of content on its site to serve up results. The strategy required optimizing each individual recipe, using Land O’Lakes images to promote the brand on social sites and inspire consumers to search for recipes. It also meant implementing a schema per Google's instruction for rich snippets. In year-on-year results ending July 2012, the campaign drove 61 percent growth in organic traffic; more than 1 million new visitors; 95 percent growth in non-branded organic traffic; 41 percent growth in non-email referral traffic, including a 28,500 percent growth year-on-year from Pinterest referral traffic; and 89 percent organic traffic growth year-on-year during the holidays.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Colle McVoy, AOR for Land O'Lakes
Credits: i. Allison McMenimen, Account Manager, Nina Hale Inc. ii. Leslie Gibson, Senior SEO Manager, Nina Hale Inc. iii. Angela Needham, Search Specialist, Nina Hale Inc. iv. Katie Pennell, Communications Media Specialist, Nina Hale Inc. v. Peter Quale, VP of Technical SEO and Analytics, Nina Hale Inc.; 2011 Website Re-launch by Covario for Samsung
Samsung worked with Covario to ensure organic search had a significant influence on the redesign or on a new Web site. For the 2011 holiday season, an evergreen Black Friday page went up on the site, optimized for related keywords. By the end of season, the page acquired more than 400,000 Facebook shares and 7,500 back-links. The page remains on the site and continues to drive improvements. Post-launch, 23 sub-category pages resulted in 4.4 million organic visitors and 153,000 shop clicks. The campaign also drove a 43 percent increase in total traffic year-over-year, and a 227 percent increase in organic traffic year-over-year.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Mike Russo, Manager, Mobile Web and SEO, Samsung Daniele Renda, Account Director, Covario Benjamin Hultstrand, Sr SEO Strategist, Covario Jessie Lambert, SEO Strategist, Covario, Enrique Carlos, Manager, Digital Marketing CBD, Samsung

Social: App as Advertising: Lays Do Us a Flavor by OMD assisted by Spruce Media for Lays Potato (part of PepsiCo)
Focus groups are so last century. Who needs one when you can tap into legions through social media? That’s what Lays did in its search for a new chip flavor. Visitors to its Facebook app were asked to suggest flavors and names. Not sure what you like? The app rifles through your page, a cascade of ingredients and your photos pouring into the Lays bag on screen. The app then suggests flavors you might like. Apple and brie chips? Delicious.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: OMD NYC
Credits: Lucy Jacobs Chief Operating Officer Spruce Media & Ann Mukherjee, chief marketing officer of Frito-Lay North America.; Stop the Scandal by AvatarLabs for ABC
Just how potentially scandalous is the content on your Facebook Timeline? For Shonda Rhime’s new show “Scandal,” ABC and AvatarLabs created an app that took photos and content from participant’s Facebook profiles and wove it into one of five scandals as it begins and is eventually put to rest by the Olivia Pope and her crack team in fast-paced video vignettes. Fans enjoyed the clever integration of scripted video and Facebook content and in true scandal form shared shared it with friends.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: AvatarLabs; Pepsi VIP Party Facebook App by The Visionaire Group for PepsiCo International
What’s cooler than internationally renowned DJ Calvin Harris spinning onstage in front of thousands of cheering revelers? As part of Pepsi’s “Kick in the Mix” campaign, The Visionaire Group worked with PepsiCo International and Irresistible Films to take fans to a virtual party so real that afterward there was video and photographic proof on Facebook that yes, they did party with the iconic DJ at their own VIP party, along with soccer stars including Didier Drogba, Fernando Torres and Jack Wilshere.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: The Visionaire Group Creative lead: Long Tran Producer: Andi Mastrosavas Strategist: Kevin Oberbauer Flash Developer: Andrew Lin Video Production: Irresistible Films PepsiCo International

Social Campaign Across Platforms: Non-Paid: Run With Me by VML Australia for ASICS
VML increased the visibility of ASICS — a sponsor of the 2011 Gold Coast Marathon in Australia — well beyond a logo on a banner. Runners were able to prewrite status updates they wanted to post to their Facebook timelines at specific points in the race through an ASICS-branded app. The messages were triggered by the RFID chips the runners all wear to time the race. When the messages were sent, friends and family at home were alerted to the runner’s status; they in turn were encouraged to leave video messages of encouragement, which were broadcast on screens along the course at the point the runner was at.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Aden Hepburn - VML Australia, Creative Director Frank Martelli - VML Australia, Art Director Craig Morris - VML Australia, Digital Producer Pietro Miotto - VML Australia, Senior Developer Tara O'Malley - ASICS; Kinect Star Wars App by UM for Xbox/Kinect
To build hype in advance of the release of Kinect Star Wars on XBox 360, UM got the spirit of the game right into users’ hands, creating a mobile app to display users’ Twitter and Facebook feeds, which was much more than the typical promotional skin. The feeds were turned into the classic “A long time ago in a galaxy far, far away” scroll. Not only were social media tools in hand so people could share their experiences, but so were simple functions to pre-order the game.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Paul Evans, Xbox Scott Holmes, UM International Tom Rothenberg, McCann London Graeme Boyd, Xbox Kerry Elsdon, UM International Chris Beaumont, UM International Alex Moyet, McCann London Pete Bardell, McCann London Michael Burgoyne, McCann London Leon Dickinson, UM International; Polar Bowl by Starcom MediaVest Group for Coca-Cola
SMG and Weiden+Kennedy partnered to bring a true second-screen experience to this year’s Super Bowl. The popular animated Coca-Cola Polar Bear characters were on hand throughout the entire game, reacting in real-time to the play on the field and even the other commercials (unsurprisingly, they found Sir Elton’s Pepsi spot to be a snoozer). The live-stream experience was designed to work seamlessly across Facebook, YouTube and Twitter, enabling frictionless interaction with the content. The “Polar Bowl” live stream garnered 9 million total digital streams with 28 minutes of average viewing time.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: The Coca-Cola Company- Chris Bigda, Connections Planning & Investment The Coca-Cola Company- Jennifer Healan SMG- Dan Donnelly SMG- Rich Michel SMG- Erica Rosengart SMG- Eileen Kiernan SMG- Julie Goldstein SMG- Liz Lacey SMG- Jeff Chaban SMG- John Ohara SMG- Camille Peaks SMG- Meredith Worrilow SMG- John Nese SMG- Pawel Godlewski Wieden+ Kennedy ( Creative)- Gene Willis Wieden+ Kennedy ( Creative)- Kate Leo 360i- Nikki Harmon 360i- Luiza Raposo

Social: Use of Single Platform: ULTRA Light Cider by Anthem Worldwide for Michelob ULTRA
Love it, hate it, or indifferent to it, people on Facebook were taking to Timeline and learning what was possible with the redesign. Anthem seized on this to spread the word for Michelob ULTRA Light Cider. Using the visual nature of Timeline’s layout, a series of posts brought fans through the cider-making process. When viewed on ULTRA Light Cider’s page, the series of posts look like one cohesive and eye-catching infographic.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Art Director/Designer – Jessica Bognar Writer – Alex Harvey Developer - Rick Janusz Creative Director – Trevor Oldershaw Executive Creative Director – Tommy Giovagnoli *All Anthem Worldwide; Cigna "GO YOU" by Hill Holliday for Cigna
To connect with its customers, Cigna Health Insurance and Hill Holiday launched the “Go You” hub. Through Facebook apps like “If You Really Knew Me,” fans engaged with both the brand and their friends, sharing what were the things that mattered to them most. Virtual events such as “The New Year's Non-Resolution,” videos, badges and other original content completed the integrated experience. In seven months, the page gained more than 70,000 followers and garnered millions of impressions.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Hill Holliday: Lance Jensen – Chief Creative Office Rob Rich – Group Creative Director Craig Johnson- Creative Director Sarah Cochran - Account Manager Dave Bolger – Group Media Director, Communications Planning Jeff Zannella – Associate Media Director, Digital Nikki Hill – Media Supervisor, Planning Mike Proulx – Director of Social Media Justin Pagel – Associate Media Director, Network Art Director(s) - Rob Rich, Liu Nan, Allison Des Meules, Karen Hite Copywriter(s) - Craig Johnson, Cameron Van der Veer Designer - Dylan Gould Print Producer - David Majeau Broadcast Producer - Scott Hainline Asst. Broadcast Producer - Cate Goodman Production Company - Serial Pictures Director - Samuel Bayer DP - Samuel Bayer Executive Producer - Violaine Etienne Line Producer - Terri Shafirov Casting Company - House Casting Editorial Company - Bug Edit Editor - Andre Betz Executive Producer - Caitlin O’Meara VFX - Brickyard Music - “1” Joy Zipper Digital Producer - Kaitlyn Blanchette Lead Flash Developer(s) - Han Thai, Sean Carstensen Flash Developer(s) - Raphael Arar Backend Developer - Tunde Ashafa Programmer - Kyle Ridolfo Animation Developer - Scott Woolwine User Experience - Priya Shah Technical Director - Mark Oglia Lead Technical Developer - Tunde Ashafa Account Executive(s)- Betsy Rose; True Blood Season 5 - Maker's Day by HBO for HBO
Letting all its fans play virtual vampire dress-up, HBO launched Maker’s Day, with the conceit being that vampires have a “maker”— the one who turned them into a vampire — and fans of vampire melodrama also have a maker — the one who turned them on to the show. The application scoured users’ Facebook Timelines using keywords from the show, pulled out various moments from your True Blood social past and created your TRUEBIE history ‘infographic’ — including who your Maker is, so you could thank them. Shareables, such as avatars and ecards were provided.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: TBD

Social: Twitter Campaign: Downy Tweethearts by Digitas for Procter & Gamble/Downy
While the brand’s assertion that Downy is a “secret weapon for a romantic Valentine’s Day” might not hold water, the “Tweethearts” program trumped other Twitter-centric programs around the 14th of February. Some followers who appended their messages with the hashtag #GetDowny found those messages re-recorded by a sultry-voiced DJ, while others could choose from a pre-recorded message bank. The end result: a far more clever engagement than the sort usually associated with a household product.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: SVP/Group Creative Director: John Robinson VP/Creative Director: Jim Harrington/Joe Palmer Senior Art Director: Julie Halloran/Carrie Schattner Senior Copywriter: James Hough Broadcast Producer: Anna Prebluda Account Planner: Carly Leahy SVP/Director Marketing & Social: Anne-Marie Kline VP/Group Director Marketing: Greg Stahovec Senior Associate Marketing: Bridget Stacy Sound Studio: Soundtrack Boston; #SuperMom by GSD&M for Zales
Rather than target guys with their pitches — as they do for much of the year — Zales set aside the weeks prior to Mother’s Day for a campaign targeting mothers. Under the #SuperMom hashtag banner, Zales invited Twitter-happy moms to banter about what makes them SuperMoms, share their favorite mom stories and discuss their ideal mom.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Marainne Rush - Media Supervisor at GSD&M Sarah Barnes - Social Media Specialist at Zales Amy Soble - Marketing Lead at BSM; Coca-Cola Family Night Twitter Challenge by Engauge & Coca-Cola for My Coke Rewards
As part of its plan to brand each Friday night during October 2011 as “Coca-Cola Family Night,” the folks at Coca-Cola’s My Coke Rewards loyalty program created a handful of trivia games and virtual scavenger hunts, rendered interactive via live Twitter challenges and chats. Instructions for the challenges were conveyed via Twitpic, which added a further visual component to the branding. Was there gentle trash-talking through the #MyFamilyRules Twitter hashtag? There was indeed.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Zoe Levine, My Coke Rewards The Coca-Cola Company Dee Mustafa-Bowne, Creative Director, Engauge Eduardo Moutinho, Senior Copywriter, Engauge Lindsay Reene, Social Engagement Manager, Engauge Amy Moriarty, Account Director, Engauge

Social: Use of Widgets: Best Western Integrated Facebook Reservations Booking Widget by Best Western International for Best Western International
This widget takes advantage of Best Western’s 485,000+ Facebook fans by putting the option to book a room front and center on the brand’s Facebook page. Deals promoted on the Facebook brand page can be immediately acted upon with just a click on the same page. What’s more, users of the widget never have to leave Facebook as they search, book, and even pay for their reservation at a Best Western hotel.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Ideas Collide Marketing Communications; Usablenet
Credits: Tiffany Tchida Director of ECommerce Best Western International Joy Stuart Associate Program Manager for ECommerce Best Western International; Worklife Cloud by Engauge & Cisco Systems for Cisco Systems
This widget is attractive, and employs the favorite time-waster of many — taking a quiz about themselves. You estimate, in hours, how much of your work day is spent streaming music, video conferencing, how many emails with attachments you receive, and in the end, the widget spits out a little infographic of how your cloud use should be apportioned. The “Learn More” button on this infographic sends you to Cisco’s cloud solutions, where you now presumably know more about what your business needs are from them. It’s good at showing people that you can have more than one cloud, and that it can be specialized for your needs, rather than the one all-encompassing cloud that most people think there is.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Maureen Hands, Digital CampaignManager, Cisco Sophia Danvers, Integrated Marketing Communications Manager, Cisco Christy Park, Social Media Marketing Specialist, Cisco Gita Sharma, Digital Campaign Producer, Cisco Mike Popowski, VP/Client Partner, Engauge Missy Taylor, Senior Project Manager, Engauge Ashley Sanders, Account Supervisor, Engauge Raghu Kakalara, SVP Technology,Engauge Erica Sayers, Account Coordinator, Engauge Brian Hankerson, Front-end developer, Engauge; Bing's Top 40 Artist Playlist by F# / Spotify for Microsoft
This is a really fun widget that makes people aware of a) Bing’s extensive Artist Pages music encyclopedia, and b) Bing’s capability to inject a social experience into all aspects of your Web life. You run this within Spotify, and you are, upon entering the app, presented with a list of the top 40 artists that are trending on Spotify in your area. You can then download the top song of each of these artists, which are collected in a “Bing Playlist” for you. The fun part is if you sign in to the app with Facebook, it gives you a list of the top 40 artists that are trending among your friends. You then can do the same with the top songs of each artist and get a “Bing Playlist” that you can share and other Spotify users can listen to. Any time you click on an artist within this app, it automatically takes you to the Bing Artist Page, which is a lot like the iTunes artist bio, but with videos and news from around the Web relating to the artist as well. It’s a nice little tool that cleanly demonstrates the aggregation capabilities of Bing, both social and Web-wide.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Razorfish, Starcom MediaVest Group, Spotify
Credits: Dave Jimison, Chief Creative Technologist, F# Maria Viqar, Executive Art Director, F# Jon Hillman, Account Director, Spotify Eden Gorcey, Digital Director, Starcom MediaVest Group Jon Anselmo, SVP Group Director, Starcom MediaVest Group Jonathan Chin, VP Director, Starcom MediaVest Group Rob Palmer, Executive Creative Director, Razorfish Jen Nelson, Associate Creative Director, Razorfish Elisa Jessop, Account Director, Razorfish

Sponsorship: Winning the Bathroom Battle by Starcom MediaVest Group for P&G Crest & Oral-B
To promote P&G’s Crest & Oral-B Kids products to moms, the brand sponsored and produced content about children’s oral health on the site Cafemom. To help moms win “the bathroom battle” — getting kids to take care of their teeth — there were posts on topics such as “When A Child Loses A Tooth.” Active discussion boards showed moms’ engagement with questions like, “Is your tween in the habit of brushing, rinsing and flossing?”

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: SMG- Dean Henley , Connections Manager SMG- Katie Palmer, VP Connections Associate Director SMG- Anjali Nebhnani, Connections Associate Director SMG- Josie Lyons, VP Connections Director SMG- Dan kern, SVP Group Client Director MSL ( ER/PR)- Blake Overby, Vice President MSL ( ER/PR)- Kaitlin Koebbe, Senior Account Executive MediaVest- Rebecca Thompson , Connections Associate Director P&G- Dennis LeGault , Associate Marketing Director P&G- Theresa Miller, Brand Manager P&G- Jeff Maguire, Assistant Brand Manager Cafemom- Jennifer Colarusso-, Sales Director Cafemom- Dania McQuay, Senior Account Manager; RadioShack eHow Tech Channel Launch Sponsorship by Mindshare for RadioShack
RadioShack partnered with two tech experts — TechnoBuffalo’s John Rettinger and digitwirl.com’s Carly Knobloch — to create over 425 articles, videos and blog posts for the mobile section of eHow’s new Tech Channel. The retailer surrounded the content with ad units including skins and product recommendations. Over its first months, the program increased RadioShack’s awareness in the mobile category by 9 percent, consumers’ consideration to buying mobile products at RS by 1 percent, and the perception of RS as a mobile authority by 14 percent.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Ed Hughes - Managing Director Mindshare Mike Parent - Managing Director Mindshare Chris O'Brien - Managing Digital Director Mindshare Danny Huynh - Managing Digital Director Mindshare Beth Bridenstine - Digital Director Mindshare Kim Toso - Associate Digital Director Mindshare Kacy Cavadeas - Manager Mindshare Nic Schrader - Digital Sr. Associate Mindshare Brittany Rollheiser - Digital Associate Mindshare Howard Gross - Digital Analytics Manager Mindshare Willie Jackson - Business Planning Manager Mindshare Paul Okimoto - VP Marketing RadioShack Dave Hamlin - Sr. Director Media Services RadioShack Diana Diaz - Media Manager RadioShack Bill Watkins - VP Sales Demand Media Todd Johnson - Account Director Demand Media Shahrnaz Shifteh - Account Manager Demand Media; HealthyShare by Brand Networks, Inc. for General Electric
To reinforce General Electric’s Healthymagination global initiative, the company (an Olympic partner) launched HealthyShare, an online destination where Facebook users can commit to a healthier lifestyle by completing a series of athletic and lifestyle challenges tied to Olympic events. HealthyShare users shared posts with their friends, encouraging them to join. HealthyShare was mentioned in over 60 national publications, and attracted 67,648 active users who generated 4.2 million story impressions. With the Olympics over, Brand Networks is evolving HealthyShare as a continuing destination to promote GE.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Barbarian Group - Content, Vayner Media – Paid Promotions and Community Management, Outcast - Media Outreach, Facebook - Account, BBDO
Credits: Brand Networks: Social Media Strategy, Design, & Development Partners Danielle Hueston- Social Insights Strategist, Account Manager Becca Foster- Director, Interaction Design Marco Fesyuk- Interaction Designer Anna Keramty- Senior Software Engineer Elliot Vos- Software Engineer Mike Higham- Front-End Engineer Beth LaPierre- Director, Social Strategy & Insights GE: Client Linda Boff, Global Executive Director, Digital, Advertising & Design , GE Corporate Commercial and Communications Paul Marcum, Director, Global Digital Marketing & Programming, GE Corporate Commercial and Communications Megan Parker, Manager of Public Relations, GE Facebook: Technology Platform Partners Paul Adams – Global Head of Brand Design Bill Masterson – Marketing Solutions & Sales Kevin Knight – Platform Strategist

Video: Campaign: Indie Films by Gotham, Inc. for Best Western International
Each of Best Western’s 4,000 hotels around the world is independently owned. The brand had this concern: “In an industry where the standard is consistency and homogeneity within a brand family, this made it hard for consumers to know what to expect at each of our hotels.” Gotham created a series of documentary videos designed to turn this independence into an asset; each video features the compelling story of a Best Western hotel owner.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Dorothy Dowling - Sr VP Marketing and Sales at Best Western International Karmela Gaffney - Managing Director, eCommerce, Advertising & Creative Services, Best Western International Pat Campbell - Director of Advertising & Online Media, Best Western International Marty Orzio - Chief Creative Officer, Gotham Inc. Reid Miller - Group Creative Director, Gotham Inc. Alan Snitow - Director of Strategy and Innovation, Gotham Inc. Bill Ehninger - Account Director, Gotham Inc.; Rudolph by Starcom MediaVest Group for Microsoft Bing
Last holiday season Microsoft Bing and SMG mined one of the best-loved animated specials to show what Bing could do. A series of videos put the characters from Rudolph the Red-Nosed Reindeer and related specials in situations where they used Bing to get out of jams. SMG and Microsoft partnered directly with one of the only stop-motion production companies that work with the Rudolph license holders and together, crafted fun and memorable scenarios that had Bing search at the heart of each story.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Brent Poer, Executive Vice President, Executive Creative Director. LiquidThread/Starcom MediaVest Group Norris Post, VP Production and Development, LiquidThread/Starcom MediaVest Group Vanessa Adamo, Content Director, LiquidThread/Starcom MediaVest Group Jonathan Chin, VP Connections Director, Starcom MediaVest Group Jonathan Anselmo, SVP Group Client Director, Starcom MediaVest Group Kirsten Ward, Director of Global Media, Xbox and Online Services at Microsoft Aaron Lilly, Sr. Marcom Architect, Microsoft Lisa Gurry, Senior Director, Microsoft Sam Reich, Senior Marketing Manager, Microsoft Ray Di Carlo, Executive Producer, Bent Image Lab =; Uncaged with Sasquatch by Break Media for Jack Links
In a hairy Web series set in mock cable access format, Sasquatch, the Jack Link’s spokesperson and mascot, goes tête-a-tête with San Francisco Giants closer Brian Wilson. It’s difficult to say who is weirder or more aggressive, the mythical beast or the pitcher, but the branded mini-sodes are definitely entertaining. To launch the series, Wilson took Sasquatch as his date to the ESPYs, ESPN’s sports award show, garnering media coverage for the brand and the series from espn.com, foxsports.com, bleacherreport.com, Yahoo and others.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Legacy FX Studios, Brand Affinity Technologies, Jack Links
Credits: Mitch Rotter – Break Media, SVP Break Media Andy Signore – Break Media, Writer Brett Weiner – Break Media, Writer Gerard Roxburgh – Director Jordan Harris – Video Editor Khudor Annous – Break Media, Integrated Marketing Morgan Barclay – Break Media, Integrated Marketing Gabe Michael – Break Media, Producer Adam Hiner – Break Media, Line Producer Morris Eady – Break Media, Designer Jeff LeFever – Jack Links Daniel Murphy – Carmichael Lynch Sofya Guterman – Carmichael Lynch

Gaming: Yahoo! Tapjoint by Pereira & O'Dell for Yahoo!
In advance of the launch of the animated series “Electric City” from producer Tom Hanks, Pereira & O’Dell created a completely unbranded first-person ARG and blog called “TapJoint,” and seeded it in the gaming community. Speculation grew at what the game meant as the community collaborated on efforts to solve the game, which integrated elements of the series, which is set in a city in a post-apocalyptic world. As the audience grew, players gradually unraveled the mysteries in the game, one of which was the true nature of “Electric City” and when it would air on Yahoo.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Lead Agency: Pereira & O'Dell CCO: PJ Pereira Creative Director: Aricio Fortes Creative Director: Paulo Coelho Writer: Charlie Wolff Art Director: Keli Linehan Designer: Matt Courtney Director of Production: Jeff Ferro Senior Interactive Producer: Kelsie Van Deman Director of IT: John Tucker Director of Account Service: Gary Theut Management Supervisor: Marisa Quiter Account Executive: Mark George Production Company: B-Reel Sound Design: Plan8 Client: - Wes Harris, Director, Consumer Marketing, Yahoo!,; eAssist Game by Digitas for GM/Buick
Buick created a suite of smartphone games to educate consumers on the benefit of e-Assist, the fuel-saving technology that powers the Regal and Lacrosse. Regeneration Road and Roll & Boost require users to navigate through a course on one tank of gas, showcasing the power of regenerative breaking. Wind Tunnel Tester tests your engineering chops, as players redesign the body of the cars to see the impact on fuel efficiency. Well thought-out and executed and engaging, the games became popular in the iTunes store, earning a four-star rating.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Jamie Ferreira, SVP/Group Director Mark Chamberlain/VP Marc Gottesman/VP Doris Chung/VP Rafael Feliz/Associate Creative Director Tania O’Brien/Associate Creative Chris Handyside/Copywriter Jess Henrichs/Produer Zutto/Illustrator Heavenspot/Game Vendor Rob Rizzo / Executive Creative Director; The Sims Social by Hill Holliday / Electronic Arts for Dunkin' Donuts
When the Sims hit Facebook, it was the convergence of two phenomena and highly anticipated. Dunkin’ Donuts became the first brand to be integrated into the new game, and Hill Holliday and DD came up with a vital and sensibly implemented integration that related to both game play and the brand. There have been other similar integrations since, but DD’s is still the most well done.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Electronic Arts; Playfish
Credits: Lance Jensen – Chief Creative Officer Megan Averell – VP, Planning Director Kyle Ridolfo – Senior Developer Justin Galvin – Senior Copywriter Matt Rockett – Associate Creative Director Chris D’Amico – Group Creative Director Joe Berkley – Group Creative Director Kelly Flaman – VP, Associate Media Director, Planning Jeff Zannella – VP, Associate Media Director – Digital Adam Cahill – EVP, Co-Media Director Cindy Stockwell - EVP, Co-Media Director Kristin de Garavilla – Account Supervisor Steve Briggs – SVP, Account Director Brent Feldman – EVP, Group Account Director Johnny Won – Manager, Mobile & Gaming Platforms Alex Von Gerichten – Senior Analyst Phil Geyskens – SVP, Analytics Valerie Thomas – Business Affairs Manager Sharon McDonald – Director of Business Affairs Paul Lenzi – SVP, Co-Director – Integrated Production

Video: Single Execution: Tide:The Onion Response Video by Digitas for Procter & Gamble/Tide
What’s a brand to do when it’s the butt of a very cutting satire about viral videos and online marketing? The graceful (and smart) brand takes it with a smile. And that’s just what Tide did after The Onion wrote an article, “Hey, Everybody! This Cool New Tide Detergent Video Is Blowing Up All Over The Internet!” Digitas suddenly became the fictitious agency in the article and brought the “hilariously random” video to life, complete with “cute, funny talking animals.”

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: SVP/Group Creative Director: John Robinson VP/Creative Director: Jim Harrington/Joe Palmer Associate Creative Director/Art Director: Craig Bosko Senior Copywriter: James Hough VP/Executive Producer: Brian Smith Broadcast Producer: Ben Raynes Editor: Tood MacLeod SVP/Director Marketing & Social: Anne-Marie Kline VP/Group Director Marketing: Greg Stahovec Associate Director Marketing: Michelle Meyer Rob Rizzo / Executive Creative Director; One For The Road by Digitas for GM/Buick
Buick and Harman/Kardon challenged indie power pop band Hellogoodbye to create a new song inspired by a Las Vegas road trip taken in a Buick Regal Turbo in an effort to connect the brand with a younger audience. The resulting video featured an insight into the band that fans of the band and music in general could appreciate, and would seek out and watch. The brand was still there throughout as the band worked on the new song and discussed the songwriting process, but was not obtrusive.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Jamie Ferreira/SVP/Group Director Mark Chamberlain/Creative Director Marc Gottesman/Creative Director Julie Halloran/Art Director Ben Reyens/Producer Brian Smith/Producer Pat Scola/Machina/Director Gaetana Crupi Jr/Machina/Executive/Line Producer Ryan Little/Machina/Editor Micke Secher/Soundtrack/Sound Mixer Chris Santo/Element Productions/Colorist Rob Rizzo / Executive Creative Director; Puss in Boots Movie – Behind the Scenes Audition Tapes by The Visionaire Group for DreamWorks Animation
A savvy and fun take on felines on the Internet in the form of a YouTube video featuring cats seemed like a natural approach to promote the animated movie Puss in Boots from DreamWorks. The video is a supposed behind-the-scenes look at Puss in Boots with the titular feline auditioning actual cats. From the moment two grips slowly and methodically set up a keyboard you know you are in for it.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: DreamWorks Animation Executive Producer: Jason Alex The Visionaire Group Executive Producer: Dimitry Ioffe Senior Producer: Alexandra Austin Production Supervisor: Samantha Luu Director: Carlyle Rafanan Animation: DreamWorks Animation DP: Alexandre Lehmann Editor: Ted Sullivan

Video: Video Appearing in a Banner, Expandable Banner or Interstitial: Mixpo SmartVideo Ad by Mixpo for Comcast – 30 Rock
The ad unit keeps up with the times by offering exposure and interactivity. It not only promotes 30 Rock with a funny video, but a “Record” button emerges that shifts viewers to a page where they can set a DVR to record the show — or watch episodes right away.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Anupam Gupta, President and CEO, Mixpo David Cole, VP Sales & Business Development, Publishers, Mixpo Afia Sheikh, Senior Manager, Client Services, Mixpo Tom Straszewski, VP of Interactive Sales, Comcast Spotlight Ashley Suchecki, Divisional Director of Interactive Sales, Comcast Spotlight Steve Sexton, Divisional Online Sales Supervisor, Comcast Spotlight Stephanie Pansini-Nieves, Manager, Online Field Sales, Comcast Spotlight; “Fatherhood” Crown Condoms by Marcus Thomas LLC for Okamoto USA, Inc.
The campaign uses a clever way to persuade males that using condoms is a good idea: showing obnoxious children. Kids are seen shrieking and crying in a well-produced video — accessible via a mouse-over — which ends with a shot of the product and the tagline: “Feel everything. Except the joys of fatherhood.” There’s a link to online purchase options and social media sites.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: ECD: Joanne Kim, Marcus Thomas CD: Jamie Venorsky, Marcus Thomas AD: Ryan Wolfe, Marcus Thomas CWs: Anthony Pichotta, T.J. Prochaska, Marcus Thomas Dir./Prod. Co.: Kevin Kerwin/Authentic Films, Cleveland; The Immortals - DVD Release by AdExcite for 20th Century Fox Home Entertainment/Moxie LA
This initiative deserves distinction for both execution and choice. The vSlider ad unit created by the agency offers video in a way that is visible, but hardly intrusive. The ad pops up on the bottom right of the screen next to — not on top of — the content. The unit offers several click-through options, including to an Amazon purchase location. Also, the agency was careful to place the ads on targeted sites without other video ads, so they would stand out.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Moxie LA Representing 20th Century Fox
Credits: Phil Banfield, CEO AdExcite Monica Leung – Associate Media Director, Moxie LA Evan Leung – Media Planner, Moxie LA

Viral Campaign: Korra Nation by Nickelodeon for Nickelodeon's "The Legend of Korra"
At the conclusion of Nickelodeon’s series "Avatar: The Last Airbender" in 2008, Avatar fans were a formative group across the web and vocal about their love for the show. In winter 2011, plans for the next iteration of "Avatar" were cemented with the spinoff "Legend of Korra". To leverage "Avatar" fan excitement for the new series. Nickelodeon launched “Korra Nation,” a fan club on Tumblr providing first access to new content. Members were alerted of new content via email and were able to earn points for sharing the content on social networks. Points acquired earned fans prizes -- like a trip to meet the creators at Comic-Con. Less than 24 hours after Korra Nation launched, the club had 10K members and to date, membership exceeds 80K. Fans were also challenged to drive 100K new likes, shares and tweets; the reward would be the unlocking of the first two episodes on KorraNation.com weeks before its on-air premiere date. Fans successfully reached the goal. Without paid advertising the site had 417K unique visitors and gained over 130K likes on Facebook.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Ali Feinstein, Coordinator of Marketing Strategy, Nickelodeon Jack Daley, VP of Marketing Strategy, Nickelodeon Katie Krum, Sr. Manager of Marketing Strategy, Nickelodeon; The Perfect Gift by Situation Interactive for Radio City Christmas Spectacular

In the winter of 2011, Situation Interactive and the Radio City Christmas Spectacular set out to craft a high-touch digital campaign to capture the magic of the Radio Christmas Spectacular, while telling a story about the best gift of the holiday season -- friends and family. “The Perfect Gift” is a customizable video that takes the viewer on a holiday journey utilizing the viewer’s Facebook friends and photos to create a Christmas video featuring an emotional story and dynamic surprises.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Tom Lorenzo, Bizzy Coy, Daniel Lowetz, Taylor Goddard, William Doble, Octavio Fenech, Kevin Fitzpatrick, Miriam Naggar, Jessica Dacchille; Follow the Wings by Greater Than One for Sunovion Pharmaceuticals: Lunesta

“Follow The Wings” was developed by Sunovion’s Lunesta® brand team as an integrated campaign to leverage brand awareness of the LUNESTA moth. The campaign was brought to life through a 3D mapping event of the moth floating across various buildings in NYC. It was filmed to be a viral video (generating 300k views to date) and then launched on the web. The goal was to drive users to followthewings.com where they could learn about LUNESTA and play an interactive game that was tied to a charity, CARE. $1 was contributed the first time each person played every day, plus every time it was shared with a friend.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Pilar Belhumeur, Partner, Executive Creative Director, Greater Than One Geesun Lee, Senior Art Director, Greater Than One Patrick Rorke, Partner, COO, Greater Than One Penny Lam, Account Director, Greater Than One Laura Owen, Jr. Account Executive, Greater Than One

Web Site Excellence

Automotive: Dunlop Motorcycle Site Redesign by Cuker Interactive for Dunlop Tires
From the striking Dunlop yellow throughout the site to the close-up images of product on racing machines, the site invites enthusiasts and new customers to experience the brand with a full photo gallery and videos that include viewing controls, an embedded link and a full-screen mode. From the dynamic news center to the interactive tire selector, the site is easily navigable and takes pains to explain the sophisticated technology used to make Dunlop tires.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Full team at Dunlop Motorcycles and Cuker Interactive; Versa iPad Experience by Critical Mass for Nissan North America
With the Versa iPad experience, potential buyers can get a 360-degree look at what the car offers, with explorations of the trunk and head space, both of which come out looking bigger than imagined. This is one of the first marketers to deliver such technology that can live anywhere: optimized for iPad2 and iPhone, it can also be experienced on laptops, tablets, smartphones and Internet TV. Accompanying music draws the user in and especially appeals to 20-somethings.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Critical Mass credits: Creative Director: Steve Savic Copy Director: Peter von Sass Art Directors: Skylar Pelletier, Andrzej Milosz Planning Director: Chrissie Graboski Technology: Russell Logozar, Phil Musser; Jeep.com Re-Design by SapientNitro for Chrysler Group LLC / Jeep.com
This newly redesigned site gives us a clean, modern look and showcases the brand’s new vehicle lineup to best effect. The intuitive navigation as well as the redesigned Vehicle Landing Pages have an editorial look to better show off the new features and overall look. The various jumping-off points give a potential buyer a complete method of comparing models, understanding the brand’s history and offering a glimpse of what to expect if one becomes an owner.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Associate Creative Director – Ryan Hryciuk Art Director – Mikhail St-Denis Copywriter – Michael Wong, Lee Ekstrom, Steve Koch Designer – Laura Schaefer, Yaga Kielb, Joseph Gatto, Ryan Otake, Sebastian Speier Project Manager – Viktor Bezic, Ronald Tsang, Tomasz Poraszka Information Architect - Vixay Sengphaseuth, Michael Maclennan Interactive Developer - Kevin Ronald, Monika Piotrowicz, Noel Tibbles, Dmitry

Blogs: Media Pulse by Omnicom Media Group for Omnicom Media Group
Media Pulse, a corporate newsletter, aims to showcase innovations in new and emerging platforms. The site offers analysis of trending topics, and tracks activity in the digital marketplace and pop culture. The site’s “insights” section includes reports on current marketing initiatives. An August post examined how companies that wanted to run campaigns pegged to the 2012 London Olympics, but couldn’t afford to pay $100 million to be an official sponsor, managed to “go guerrilla.”

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: ClickFire Media
Credits: Jennifer Razor, Omnicom Media Group, Global New Business Director Katherine Salisbury, Omnicom Media Group, Global New Business Associate Ephraim Kehlmann, Director, ClickFire Media Adam Aharon, Web Designer, ClickFire Media Claude Louis, Web Designer, ClickFire Media; BabyCenter Blog by BabyCenter for BabyCenter
BabyCenter Blog is a 2010 upgrade of its MomFormation blog and deals with pregnancy, motherhood, parenting, safety recalls, the special logistics of being out and about with young ones and much more. The site breeds a community of fellowship, with parents and guest bloggers dispensing helpful advice without pontificating. It has a perfect mix of ease of use, depth of information and member engagement.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Dina Freeman, Senior Manager Social Media at BabyCenter Scott Adler, Diretor of Global Editorial, BabyCenter Kathy Wroblewski, Creative Director, BabyCenter; http://blog.visual.ly/ by Visual.ly for Visual.ly
Infographics designers are today’s cartographers, making sense of vast seas of data to discover the most powerful story behind the numbers. Visual.ly, launched in December 2011, is a community that brings leaders in the infographics field together with those wanting to increase their visual literacy. Visual.ly spares no story, trend or event from being presented as data, from human rights to Shark Week. The blog provides inspiration and helpful tools to 100,000+ monthly visitors in an informative and engaging way.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Jess Bachman, Creative Director at Visual.ly

Business-to-Business Campaigns: Mohawk Fine Papers, Inc by Avatar New York for Mohawk Fine Papers, Inc
The splash page offers a superb video narrated by CEO Tom O’Connor who tells us in a homey manner how his family came to operate the business, as a nifty line drawing visually tells the story. Noting that Mohawk had to branch out of making “just paper,” O’Connor tells how it partnered with other businesses. The site offers comprehensive product information within an easy-to-navigate interface, reecting the strategic consolidation of core paper lines, with easy-to-use tools.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Patrick Tully, CTO, Avatar New York Todd Johnson, Managing Director, Avatar New York Monica Conley, Project Manager, Avatar New York Hilary Davis, Interactive Marketing Manager, Mohawk Fine Papers, Inc; Syfyigniters.com by Syfy for Syfy
One of the best designed, most creative, compelling and user-friendly B2B Web sites, it provides an intuitive, easy-to-navigate, one-stop destination for all the information needed to evaluate this service. It showcases visually the energy behind the company, which makes it a “go to” for viewing everything Syfy, but also as a “must have” tool for news and happenings, driving clients back on an ongoing basis. Yet it is eminently searchable for the target audience to nd the information it needs.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Tanka Design-Design Firm Mary Russell-Producer [Freelance for Syfy] Jennifer Pack-Director, Strategic Marketing, Syfy Sara Moscowitz-VP Strategic Marketing, Syfy Will Lee- Creative Director, Syfy; ReachLocal.com by ReachLocal for ReachLocal
Since the implementation of the new Web site design in January, ReachLocal reports a 68 percent increase in trafc due to SEO efforts, as well as a 15 percent reduction in bounce rates. The company has succeeded in humanizing its brand by focusing on real people, clients and employees. Video case studies from clients showcase results. The site educates local businesses about online marketing by dening solutions, highlighting methodology and adding value through news updates via social media feeds.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Todd Ebert, Sr. Vice President, Marketing Mike Merrill, Director Marketing, ReachLocal Jim McDonald, Director Online Marketing, ReachLocal Robert Baker, Creative Director, ReachLocal Tiffany Monhollon, Senior Content Marketing Manager, ReachLocal Lauren Caiafa, Senior Designer, ReachLocal Christina Watson, Designer, ReachLocal Charlton McGowan, Graphics Artist, ReachLocal Angela Burton, Web Developer, ReachLocal Josh Kieschnick, Web Developer, ReachLocal Tamara Weintraub, Content Marketing Manager, ReachLocal Paul Herrera, Marketing Manager, Strategic Partners & National Brands Melanie Neal, Marketing Manager, ReachLocal John Gibson, Manager Field Marketing, ReachLocal Erin Dudley, Director, Field Marketing

Best Relaunch of Causes/Charity/Non-Profit Organization Website: http://abledbodyandco.com by abledbody & co. for Think Beyond the Label's Hire Gauge
Hire Gauge encourages businesses to calculate the financial ROI and other benefits of hiring a person with a disability. It's the only online tool of its kind that depicts the tangible monetary incentives that can accumulate each time a company hires a person with a disability. After answering questions such as, “Do you plan to hire a disabled vet?,” you see a running tally of savings and a series of happy faces indicating the “cultural” value. Completely cool.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: [wire]stone, interface and technology
Credits: Suzanne Robitaille, principal, abledbody & co. Amy Merchant, account manager, [wire]stone Jullie Honess, account manager, [wire]stone James Cooper, technical producer [wire]stone; Higher M-pact by VML for Higher M-Pact
VML created a powerful and emotional road into the lives of high-risk urban youth who have become tomorrow’s leaders through Higher M-Pact. Person after person, photographed in beautiful detail, tells his or her story of transformation from hopeless to hopeful. The story of how Higher M-pact opens doors encourages the user to donate and/or to spread the message on Facebook. Remarkably stunning.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Debbi Vandeven - VML, Chief Creative Officer Ryan Simonet - VML, Creative Director Ben Carmean - VML, Associate Creative Director Josh Eithun - VML, Associate Art Director Kevin Faddis - VML, Copywriter Shali Wade - VML, Account Director Julie Varner - VML, Account Supervisor; Save-A-Life Simulator by Colle+McVoy for Medtronic Foundation
Imagine seeing someone collapse in cardiac arrest. What would you do? What should you do? Rather than offer a CPR video, the agency created a site that shows the reaction of people in a mall to just such an event. The interactive video asks users to choose an action. The simulator has racked up 2.5 million uniques, half of them organic, and is being used throughout the world to educate people on what to do if YOU go down in the street.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Chief Creative Officer: Mike Caguin Executive Creative Director: Eric Husband Creative Technology Director: Jeffery Bennett Art Director: Derek Till Copywriter: Lee Kimball Designer: Ryan Wenner Accounts: Annie Dubsky, Melissa Meyer Producer: Dan Sundquist, Braden Stadlman All with Colle+McVoy

Entertainment: Games/Music/Movies: Call of Duty - Modern Warfare 3 by SapientNitro for Activision / Call of Duty
Topping perhaps the largest console game franchise in the world — with 30 million — players is no mean feat. Changing the separate but successful marketing platforms of the very popular game to more seamless effort gave players a bigger voice, such as an uncensored place for their own content. The results? The new version of the game became the highest selling game of all time with 6.4 million copies sold in 24 hours, generating over $400 million in revenue — and $1 billion in sales in just 16 days.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: VP Creative: Anthony Yell ACD: Christopher Szadkowski Art Director: Addam Winsenburg Flash Programmer: Casey Klebba Lead Site Developer: Travis Higdon Program Manager: Dawn Fang Group Account Director: Kevin MacLean Account Director: Jay Tannenbaum; Skylanders Spyro’s Adventure by SapientNitro for Activision / Skylanders Spyro's Adventure
Young kids with too much digital on their minds. What about Skylanders — where you can mix physical and digital play? Skylanders are funny little funky characters — much like star signs representing earth, air, fire, water and magic. Each can help solve specific programs. The real toy remembers its in-game experiences and works seamlessly with video gaming systems. The site easily directs for what you need, where to buy and how to play. Whoa! Toys coming to life? How novel! How analog!

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: VP Creative: Anthony Yell Art Director: Cris Strittmatter Lead Designer: Ji Eun Kang Flash Animator: Dustin Mershon 3D Animator: Manuel Mazaira Flash Programmer: Casey Klebba Lead Site Developer: Greg Nettles Program Manager: Ross Plank Group Account Director: Kevin MacLean Account Director: Jay Tannenbaum Information Architect: Lwee Tay; http://www.eamobile.com/dailydeals by EA Mobile for EA Mobile
Half a billion apps out there and plenty of them are games — free, paid, and otherwise. How to cut through the clutter and get to the good stuff? To generate engagement and drive downloads for its mobile games, Electronic Arts launched the EA Daily Deals Web site. Over a five-week period, the program generated 14.5 million site visits with a 55 percent average visitor return. Good for game publishers? Oh, yeah. Deals are even updated dynamically and with offers for specific big local markets.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: N/A
Credits: EA MOBILE: Steve Stamstad, Vice President, Worldwide Marketing Vivian Lee, Sr. Director, Worldwide Strategic Marketing Christine Woertink, Sr. Director, Creative & Content Marketing Kim Martinsen, Sr. Manager, Platform Marketing Jorge Ledesma, Sr. Manager, Interactive Development Jeb Utecht, Assoc. Director, Content Marketing Danielle LeDesma, Sr. Manager, Creative Development Joey Castillo, Sr. Designer Michael Pugliano, Sr. Copywriter

Entertainment: Movies: http://loopermovie.com/site by Sony Pictures Interactive for Sony Pictures Entertainment Worldwide Digital Marketing
What if the future gave us time travel — but it was actually illegal? Not too sure. But sounds like a great action thriller movie. In Looper, only the mob has some decent means at this — all to send their targets into the past to be executed. Nice. The Web site aimed to offer up rules of time travel, while breaking down the complex world of the film. Film users see site sections that “assemble and disperse” as they move through scenes from the film.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Sony Pictures Interactive; Apollo 18 by Project C for The Weinstein Company
A compelling statement from NASA that the movie Apollo 18 was “a complete work of fiction” is enough to draw in conspiracy and non-conspiracy fans alike. Building a Web site for a movie about a fictional, secret moon flight comes with a mix of real and fictional content. Web site creators gamed the area with secret documents and files — some of which were “heavily redacted” and “time-locked”— to inspire movie fan gamers for a deeper experience.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Creative Director, John Christiano Art Director, Justin Carroll Executive Producer, Matthew Jordan Copywriter, Dino Vindeni Copywriter, Michael Hawley Client: Bladimir Norman, SVP Marketing, The Weinstein Co.; Savages: The Oliver Stone Interrogations by Project C for Universal Pictures
Avid film goers — especially those young men — like simplicity when it comes to luring them into a movie. Universal Pictures’ niche-y drug-inspired Savages from Oliver Stone offers a Web site with original content — off-screen interrogations by the director himself! Some 25 episodes, using film clips in the background of the main characters, played by Salma Hayek, Benicio Del Toro and Blake Lively, are the highlights of the site — all stylized in keeping with the film’s tough, scary bad-guy tone.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Project C: Creative Director: John Christiano Art Director: Morgan Keep Producer: John Christiano, Matthew Jordan Writer Dino Vindeni Editor: Morgan Keep Client: JP Richards, SVP Digital Marketing

Entertainment: Music: artistsdenseason3.com/ by Recess Creative for The Artists Den
Connecting with the four-year old PBS TV show, a revamped Artists Den Web site continues to put aficionados in intimate settings with interesting artists — or at least those who thrive in somewhat of a low-key, somewhat unplugged-like atmosphere. The revamped Web site continues to offer up a cool place for artists such as Death Cab for Cutie, Elvis Costello, Adele, The Fray, David Gray, Ben Harper and Ringo Starr. All that is good enough to attract national sponsorship partners like Grey Goose and Southwest.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Tim Zeller Chief Creative Officer Chad Milburn Lead Creative Technologist Chris Jungjohann Chief Operating Officer; Live Nation: 2012 Sasquatch Music Festival by WINTR for Sasquatch Music Festival
When you are a music festival in Seattle, you have a lot to live up to. The annual Sasquatch — which creators say is one of the largest and most epic outdoor music festivals in the world — offered up a new end-to-end digital offering, with scheduling, map, playlist, and store areas. But one cool feature — a quick music player at the bottom of the home page — gives fans another reminder to, tunes from Jack White, Bon Iver, Beck, Pretty Lights and others.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: WINTR; Jasmine V Interactive Music Video by Bradley and Montgomery for Microsoft Internet Explorer
Looking to “gamify the music video”? Video fans play the role of pop singer Jasmine Villegas’ (also known as Jasmine V) BFF. Throughout a music video, mini-games appear that affect the outcome of the story — a different experience for each fan that plays it. Want to see a different outcome? That comes with repeat plays — a big goal/bonus for a Web site creator — where the average visitor plays the video an average of five times. Talk about your engagement!

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Digital Kitchen- A digital agency and production house. Role: Video production
Credits: Nate Bingham, Ben Carlson, Jay Mattingly, Craig Moore, Alex Porter, Andrew Rutledge

Entertainment: www.televisionwithoutpity.com by NBCUniversal for Television Without Pity
Real TV junkies have their own secret places to visit. One of them has been TelevisionWithoutPity, which provides an opinionated — and, yes, snarky — take on TV shows and pop culture. Expanded social media, mobile and gaming elements have pushed the revamped site to lift monthly unique visitors. The site’s Tubey Awards nomination pulled in some 26 million total votes — the biggest for any online TV awards. All this led to even more advertising on the site and a major Samsung sponsorship.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Daniel Manu Site Director Television Without Pity Angel Cohn Managing Editor Television Without Pity Ethan Alter Editor Television Without Pity Rachel Stein Associate Editor Television Without Pity Nick Lehman President, Entertainment & Digital Networks and Integrated Media NBCUniversal; The Young and the Restless - Official Site Redesign by Sony Pictures Interactive for Sony Pictures Television
Daytime TV soaps have been under attack and many long-time TV classics have been dropped. Freshening its Web site efforts, Sony, for The Young and the Restless — helped by some 700,000 Facebook “likes” and 40,000 Twitter fans — improved the social area for its avid fan base, much important to TV soaps nowadays. Best of all — for aligned marketers with the show — a “carousel” of promotions linking to social and rich-media features.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Sony Pictures Interactive; wwe.com Redesign by SapientNitro for WWE (World Wrestling Entertainment)
Wrestling with how to launch a new entertainment Web site? Look no further than the results for World Wrestling Entertainment. When dealing with larger than life characters, you need even bigger story lines around those crazy, enduring, grapplers — bringing on new fans while catering to the tried and true. A new Web site for this decades-old franchise grabbed 8 percent more daily unique visitors; 21 percent more visits; and 50 percent more page views. Users’ average time was up 9 percent — to 11 minutes.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Executive Creative Director – Christian Waitzinger Associate Creative Director –Adam Mathew Lipton, James King Strategy - Justin Barkhuizen Designer – David Brien Swann, Michael Diener, Brian Perez Art Director – Joon Kim Creative Producer - Monica Stoddard Account Director – Steve Daraio Program Manager – Steve Sherman Project Manager – Priya Rai Information Architect – Cass Crockatt, Al Pritchard

Family/Parenting/Women's Interests: www.cafemom.com by CafeMom for CafeMom
CafeMom offers articles about parenting, as well as forums for mothers to talk about various family dilemmas. A section called “Mom Confessions” allows people to post anonymously about a wide variety of issues, ranging from complaints about moving to a new home with a toddler in tow, to discussions on how hair length is an indication of socioeconomic class. A “Moms Matter 2012” portion of the site discusses news and politics related to the upcoming election.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: The CafeMom Team and the Millions of Moms who make CafeMom a vibrant online community and web destination; SheKnows by Evolve Media Corp. for SheKnows
SheKnows boasts content from a stable of “mommy bloggers,” as well as celebrity mothers like Tori Spelling, Elizabeth Banks, Alicia Silverstone and Kendra Wilkinson. The site offers advice about everything from “container gardening” to dog grooming to picture hanging. The eight-year-old site’s parenting section offers strategies for matters like getting kindergartners to school on time, breaking into “mom cliques,” and determining whether a teen is a good driver.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Mike Dodge, President, AtomicOnline Kyle Cox, Co-Founder and Presidemt, SheKnows Tara Schmitt, Senior Vice President of Sales, SheKnows Crystal Patriarche, Editor in Chief, SheKnows Zach Alter, Vice President of Marketing & Sales Strategy, SheKnows; Babble by Disney for Babble
Online parenting magazine Babble, which was acquired by Disney in 2011, has long been known for publishing sophisticated personal essays. The Babble Voices section boasts more than 50 parent bloggers, including well-known figures like Time’s Joel Stein and The Daily Show’s Samantha Bee. In one provocative post that ran in August, a blogger wrote about why she gave her son the “girly” name Aubrey. The site also offers reports by respected authors on topics like helping toddlers cope with nightmares, and the latest news about vaccinations.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Babble co-Founders, Rufus Griscom and Alisa Volkman Catherine Connors, Director, Blogs and Social Media

Website: Fashion/Beauty/Cosmetics: TotalBeauty.com by Total Beauty Media Group for Total Beauty
TotalBeauty.com offers hundreds of thousands of consumer reviews of nearly every type of product found in drugstores — from particular brands of conditioner to mascara to eye creams. The site also includes editorial coverage of beauty news, trends, advice, and how-to’s. The site’s “worst product lists” offer advice about what items to steer clear of when shopping. The site also includes health articles that explore topics like whether antioxidants do more harm than good.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Emrah Kovacoglu, Co-Founder & CEO, Total Beauty Media Group Beth Mayall-Traglia, EVP/Editor in Chief, Total Beauty Media Group; theFashionSpot by Evolve Media Corp. for theFashionSpot

The Fashion Spot offers everything from photos of celebrity wardrobe malfunctions, to lists of best discount sites, to advice about which beauty rules to break. A Macy’s sponsored section, The Denim Diaries, features writers for the site posing in different jeans and commenting about what to wear with them. The 11-year-old site, which began as an invitation-only forum for designers and stylists, now draws 2.4 million unique visitors each month.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Mike Dodge, President, AtomicOnline Dana Glazer, Co-Managing Director, AtomicOnline; www.popsugar.com by Sugar Inc. for POPSUGAR
POPSUGAR offers a mix of beauty tips about matters like hiding dark under-eye circles with fashion advice about topics like what accessories to pair with denim skirts. The site boasts original video, photos and interviews with celebrities. POPSUGAR offers pictures of outfits worn by celebrities, along with information about where readers can find the same clothes themselves. The site’s health section includes broad diet advice, as well as recipes for specific items like gluten-free granola bars.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Brian Sugar, CEO, Founder, Sugar Inc. Lisa Sugar, Editor In Chief, Founder

Financial Services/Banking/Investments: Logix Website by Extractable for Logix Federal Credit Union
The Logix Federal Credit Union site features “Logi”— a friendly-looking robot who is featured in all official communications, including TV ads, out-of-home advertising, display ads, and social media, as well as the Web site. Logixbanking.com offers a host of information about banking services, ranging from checking accounts to mortgages to insurance products. The easy to use interface allows visitors to quickly toggle between various offerings, find branches near them, and access company news.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: EXTRACTABLE Logix Federal Credit Union; First Niagara Bank user-friendly website by Catalyst for First Niagara Bank
The newly designed First Niagara Bank site is written in clear, simple language. The site has interactive features allowing people to get information about particular products — like mortgages — based on how they answer questions about their individual circumstances. The site’s interface allows people to easily set up direct deposit, reorder checks and other banking activities. First Niagara’s Web site also recommends products based on pages that customers view. For instance, if someone looks at the refinancing page, the company might recommend a home equity line of credit.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Catalyst--we developed the site
Credits: Damir Saracevic, Director of Digital Marketing, Kristin Lennarz, Digital Strategist, Janine Yagielski, Account Team Lead, Jill Hewitt, User Experience Designer, Nancy McCrave, User Experience Designer, Rui Da Costa, UX Developer, Brad Foust, Project Manager, Diana Casale, Project Manager, Robin Prinzi, Project Manager, Rhonda Schnell, Project Manager, Ken Fitzgerald, Executive Creative Director, Kathy Levine, Senior Copywriter, Jim Fazar, Senior Web Designer, Jen Wagner, Senior Art Director, Kay Horton-Leonard, Proofreader, Loren Marowski, UX Developer; http://about.bankofamerica.com/ by Starcom for Bank of America
The Bank of America site features articles, videos, reports and pictures aimed at showing the impact the bank has made in the world. The site aims to improve consumers’ perception of the company by informing them of the bank’s initiatives in art and culture, environmental sustainability projects, and preserving affordable housing. The site also offers links to more conventional banking activities, allowing people to log in and access their own accounts, research mortgages, and the like.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Neeta Goplani, Lead Interaction Designer, Starcom David Haskell, Sr Copywriter, Starcom Tom Page, Copywriter Bill Kelly, copywriter Brian Noyes, Associate Art Director, Starcom Raymond Paguyo,Sr Art Director, Starcom Amy Parker, Designer, Starcom John Pendleton, Assoc Dir, Starcom Nicole Ricciardi, Art Director, Starcom Ana Maria Romay,VP/ Dir, Starcom Karen Sawyer, Assoc Dir, Art Buying, Starcom Joseph Sharrino, Lead Creative, Starcom Michael Tiedemann, SVP/Creative, Starcom Maura Murphy, Assoc, Marketing, Starcom Olivia Newhouse, Assoc, Marketing, Starcom Keith Orlowsky, VP/ Dir, Marketing, Starcom Catherine Sharp, Manager, Marketing, Starcom Nora Walker, SVP/Marketing, Starcom Derrin Andrade, Assoc, Project Management, Starcom George Efstathiou, Manager, Project Management Daniel Ferrell, Assoc Dir, Project Management, Starcom Tara Fritz, Manager, Project Management, Starcom Shalei Holway, Assoc, Project Management, Starcom Zaid Al Rashid, VP/Dir, Technology, Starcom Jose Aleman, Princ Software Eng, Technology, Starcom Andre Alguero, SVP/Technology, Starcom Leroy Bernard, Sr Software Eng, Technology, Starcom David Chiu, Sr Creative Eng, Technology, Starcom Alexander Frumes, Assoc Dir, QA, Starcom Praveen Mathur, Assoc Dir, Technology, Starcom Mark Nassal, Manager, Technology, Starcom Manisha Singh, Analyst, Technology, Starcom Christopher Tai, Princ Software Eng, Technology, Starcom Kartik Venkateswaran, VP/Dir, Technology, Starcom Harsh Vishal Singh, Princ Software Eng, Technology, Starcom

Food/Beverage: SoBe® Skinsuit 2012 by firstborn for Pepsi
With this new site, viewers can now interact with model-icious Yvonne, seeing her from every angle and sharing images across social channels. What better way to engage young people? The Sports Illustrated Skinsuit Edition takes nudity a step further; here, her suit is merely painted on. To cap off the cleav — I mean, coverage, the agency created exclusive, interactive sizzle that lives in the YouTube masthead for one day only: Feb. 14. How romantique!

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: firstborn, digital agency; Central Market – Play with Your Food by The Richards Group/Click Here, Inc. for Central Market
Here’s a site that’s got it all, especially if you like to eat. Its developers created a customized content function so users can select their neighborhood market and see relevant information like promotions, specials, store events and cooking classes. There are 1,500 searchable recipes and even a way to “play with your food” and interact with ingredients. With links to apps, social media and a campaign that includes every medium, there’s even room for a new catering van!

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Jeff Barfoot, Creative Brandon Deloach, Creative Jessica Gavit, Creative Chris Smith, Creative Andria Kushan, Creative Chris Williams, Programmer Stacy Gallagher, Programmer; Five Thirty Brew by Blenderbox for Blenderbox
And now for something completely different. The agency, which has had something of a beer-brewing culture for over a year, created not only a site about 5:30 Brew, it makes the suds and designs the labels and shipping crates, creating a light and — indeed — refreshing way for users to interact with them. They’ll give you a free one (with coupon) but, hire them, and you just might get your own unique product. They hit one out of the park with this one!

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Will Davis, Project Manager at Blenderbox Eduardo Nemeth, Art Director at Blenderbox Matt Raw, UX Designer at Blenderbox Caleb Brown, Lead Developer at Blenderbox

Health/Wellness Website: Gatorade.com Mobile Site by VML for Gatorade
Gatorade wanted a mobile site that not only reached cell-phone savvy teen athletes, but also spoke their language. Instead of just stripping down the current site, VML developed a navigation style that mimicked the way people actually use smartphones. This seamless interface made it easy for athletes to navigate the site and quickly get to the information they needed. By playing off users’ actual phone behaviors, Gatorade and VML made it possible for teen athletes to get what they wanted, how they wanted it — no matter where they were.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Debbi Vandeven - VML, Chief Creative Officer Tony Snethen - VML, Group Creative Director Aaron Weidner - VML, Associate Creative Director Chad Green - VML, Associate Creative Director Allison Pierce - VML, Senior Copywriter Joel Henning - VML, Senior Copywriter Jonathan Vigliaturo - VML, Senior Copywriter Joe Longstreet - VML, Developer Randall Brown - Gatorade, Global Digital Strategy; http://m.uhclatino.com/ by Sensis for UnitedHealthcare Latino Health Solutions

With Hispanics leading the charge in using mobile devices to access health information, the time was right for a mobile Web site that provides hundreds of pages of health information that Hispanics can relate to and can use while they are on the go. Users of the new mobile Web site can toggle between English and Spanish on every page to access health content, including fitness tips, recipes, and a glossary of health and insurance terms. These features make it easier for all Hispanics — Spanish-speaking, predominantly English-speaking and bilingual — to share health information with relatives and friends.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Russell Bennet - UnitedHealthcare Latino Health Solutions, Vice President of Latino Health Solutions Alejandro Juarez Mencos - UnitedHealthcare Latino Health Solutions, Leon Rubins - Senior UX Manaf Al Naqueeb - Art Director Dan Peralta - Creative Director Wade Butcher - Project Manager Daniel Tuft - Account Superviser David Pintado - Developer, Ninjitsu Web Development Matt Chapman - CEO & Lead Developer, Ninjitsu Web Development; livebetteramerica.aol.com by AOL for General Mills

General Mills and AOL partnered to create a new immersive online destination for Boomers. The mission of the site is to create an experience that enriches the lives of Boomers with a wide variety of original content and premium journalism. The site shows how making simple, positive changes to what people eat, and how they live, can help make real progress for overall well-being. “Live Better America” provides easy, doable steps and ideas to help keep readers motivated and inspired, and is the first Web site of its kind to utilize the HuffPost publishing platform to serve an advertiser’s brand objectives.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Zenith GPE
Credits: Wendy MacGregor: Regional Vice-President, Sales, AOL Janet Balis: Publisher, Huffington Post, AOL Steve Lerch: Account Director, AOL Arielle Harary: Account Manager, AOL Katherine Callaghan: Director, Huffington Post Marketing Group James Brown: Program Director, Branded Experiences, AOL Karen Cahn: GM / VP, Branded Experiences, AOL Tariq Walker: VP, Creative Development, Branded Experiences, AOL Aimee Bivins: Sr. Creative Development Manager, Branded Experiences, AOL Keith Lee: Sr. Product Manager, Branded Experiences, AOL Sarabeth Sanders: Social Marketing Manager, AOL Jarrod Dicker: Senior Social Marketing Manager AOL Karen Zinkand: Sr. Manager, Sales Strategy AOL Jackie Ferreira: Senior Media Planner Zenith GPE Richard Giannicchi: Executive Vice President, Global Media Lead- Zenith GPE Peter Escher: Associate Marketing Manager | Health & Wellness General Mills, Inc. Ami Anderson: Director Health and Wellness, General Mills, Inc.

House/Home Campaign: Tiki - Explore The Backyard by Cramer - Krasselt for Tiki
The famous backyard Tiki torches don’t sell themselves. The challenge for the Tiki brand was to create the tiki torch experience on the Web site. Cramer-Krasselt did just that when they created a tiki-filled backyard that interacted with site visitors. If visitors saw a product they liked, they could click and purchase. The design made it easy for the user to purchase a Tiki item and then hop right back in the backyard to keep exploring.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Chris Jacobs - SVP, ECD; Cramer-Krasselt Matt Rand - VP, CD; Cramer-Krasselt Tim McCord - VP, Strategy Director, Interactive; Cramer-Krasselt Greg King/Brian Ganther - CW; Cramer-Krasselt Matt Herrmann - AD; Cramer-Krasselt Robin Griffin - VP, SR Interactive Producer; Cramer-Krasselt; ElleDecor.com by ElleDecor.com for ElleDecor.com
ElleDecor.com is focused on all things home furnishing. The aim of the site is to engage and draw in readers who span a full spectrum, from high-end personal interior designers to voyeuristic design followers. The delicate balance of aspirational and accessible design allows ElleDecor.com to provide a variety of content for a full user experience. The crowning jewel of the site is the Elle Décor LookBook which is a vast photo library with close to 4,000 images organized by room and style.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Allison Mezzafonte: General Manager, Hearst Digital Media, Shelter Amy Preiser: Web Editor, ElleDecor.com; Remodelista Remastered by SAY Media for Remodelista
SAY Media’s design team took to redesign the famous home living site in February, transforming it from a single-page blog format to a rich publication that better reflected the site’s editorial direction. With this redesign, the blog could be viewed easily across all platforms and devices. After its successful relaunch, the site launched Gardenista in May, edited by former New York Times columnist Michelle Slatalla. Gardenista hopes to see the same success as Remodelista.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Julie Carlson, Editor-in-Chief, Remodelista Design Team, SAY Media

News/Politics/Reference/Education Website: Media Pulse by Omnicom Media Group for Omnicom Media Group
Media Pulse, a corporate newsletter, aims to showcase innovations in new and emerging platforms. The site offers analysis of trending topics, and tracks activity in the digital marketplace and pop culture. The site’s “insights” section includes reports on current marketing initiatives. An August post examined how companies that wanted to run campaigns pegged to the 2012 London Olympics, but couldn’t afford to pay $100 million to be an official sponsor, managed to “go guerrilla.”

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: ClickFire Media
Credits: Jennifer Razor, Omnicom Media Group, Global New Business Director Katherine Salisbury, Omnicom Media Group, Global New Business Associate Ephraim Kehlmann, Director, ClickFire Media Adam Aharon, Web Designer, ClickFire Media Claude Louis, Web Designer, ClickFire Media; Work Connects Us All by SS+K for AFL-CIO
This interactive AFL-CIO site, Work Connects Us All, maps out how workers in different fields depend on each other. Visitors are greeted by a series of questions about their job, how they get to work, what type of environment (inside an office, outdoors, etc.) they work in, and the like. The site then shows visitors how they rely on other workers in other locales and careers. For instance, a Web user who says he commutes by public transportation is shown a list of people who “make public transportation run.”

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: B-Reel; web production
Credits: CCO: Kash Sree Creative Director, Art: Tim Hanrahan Creative Director, Copy: Tony Stern Copywriter: Nathan Phillips Art Director: Alvaro Rivera Director of Production: John Swartz Sr. Producer, Interactive: Craig von Wiederhold Executive Producer, Interactive: Elizabeth La Production Company, website: B-Reel TV Executive Producer, TV: Kelly Fagan Production Company, TV: Zelman Studios/Kids with Candy Editor, TV: Peter Johnson, Consulate Editorial Music, TV: Search Party

Reference, Education: www.about.com by About.com for About.com Video
About.com is a well-established resource site covering over 88,000 topics that provides users with advice for their daily needs. They have expanded their Web site with an about.com video channel. It is the ultimate resource for visual learners, offering how-to videos with expert content. Through their archive of videos, one can learn how to grow peonies, change a tire, and even receive advice from Ice-T on how to rap in a rap battle.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits:; iVillage's 50 Best-to-Worst States for Women by iVillage for iVillage
As part of their iVote 2012 channel, iVillage wanted to make sure their target audience, women, knew some important facts before casting their votes this November. Focusing on health care and wellness, economic well-being, affordable child care, female representation in government, education, and reproductive rights, iVillage analyzed and gathered data to create a list of “50 Best to Worst States for Women,” giving women a lot to think about.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Cynthia Ramnarace, iVillage Contributor Dina El Nabli, Editorial Director, Lifestyle, iVillage Angela Matusik, (former) Chief Content Executive, iVillage Rob Yee, Senior Designer, iVillage Kelly Wallace, Chief Correspondent, iVillage; TopTenREVIEWS (www.toptenreviews.com) by TechMediaNetwork for TopTenREVIEWS
The incredible amount of options we have as consumers make purchasing the perfect product a daunting task. From video games to washing machines, toptenreviews.com does the research so you don’t have to. The Web site rates the top ten products/services and compares specifics side by side. Covering over 850 categories, it is the only reference Web site that provides recommendations for products and services of any category on one Web page.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Jerry Ropelato, CEO, TechMediaNetwork Lecia Monsen, Managing Editor - TopTenREVIEWS, TechMediaNetwork Jeff Ropelato, Site Owner - TopTenREVIEWS, TechMediaNetwork Jessica Foust, Supervising Producer - Video, TechMediaNetwork Mark Hardin, Design, TechMediaNetwork Gerald Nichols, CIO, TechMediaNetwork Kurt Tietjen, CTO, TechMediaNetwork

Restaurants/Fast Food: chefmarcforgione.com/ by Recess Creative for Iron Chef Marc Forgione
Iron Chef Marc Forgione has a distinct image: mohawked and intense. His restaurant Gorge wanted to capture his image and meld it with his up-and-coming celebrity status. Recess creativity sought to create an award winning web site for Chef Forgione that captured his personal essence as well as the essence of Forge. The site shows off his restaurant’s menu, as well as allows visitors to purchase his branded goods like shirts, stickers and his signature Bloody Mary mix.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Tim Zeller Chief Creative Officer Chad Milburn Lead Creative Technologist Chris Jungjohann Chief Operating Officer; www.northendgrill.com by Blenderbox for Union Square Hospitality Group
The Union Square Hospitality group enlisted Brooklyn-based digital agency BlenderBox to create a Web site for their restaurant, The North End Grill. In attempting to create a site that matched the distinct energy and renowned quality of this newly opened destination restaurant, BlenderBox created a user-friendly site that gives users a taste of the experience in the restaurant.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Amanda Meffert, Director of Project Management at Blenderbox Tsam Lim, Art Director at Blenderbox Matt Raw, Senior UX Designer at Blenderbox Damon Jablons, Developer at Blenderbox; http://www.moes.com/ by Brandmovers for Moes Southwest Grill
Popular burrito chain, Moe’s, is a pop-culture icon with its famous “Welcome to Moe’s!” greeting to patrons who enter the restaurant. When the restaurant underwent a rebranding in 2010 and 2011, it experiences massive growth. It needed a Web site to match. BrandMovers was enlisted to revamp the Web site, and the results are outstanding: average monthly same store sales are up by as much as 10%, monthly site traffic increased by 35% and organic search traffic increased by 44%.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Alberto Pages, VP Global Business Developer, Brandmovers Rebecca Shirey, Project Manager, Brandmovers Steve Madaio, Lead Designer, Brandmovers John Hebert, Developer, Brandmovers

Retail/E-Commerce: LittleGiraffe.com eCommerce Site by Cuker Interactive for Little Giraffe
Littlegiraffe.com displays a style perfect for what they are defined as — a luxurious, cozy and exclusive children’s apparel brand. Cuker Interactive has taken an online store and created an experience. Their full-featured e-commerce store includes interactive product descriptions, a store locator, a regularly updated blog, and a photo submission section that allows customers to enter photos of their children with their Little Giraffe products.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: The full team at Little Giraffe and Cuker Interactive; Pier 1 Imports E-Commerce Website by The Richards Group/Click Here, Inc. for Pier 1 Imports
Pier 1 Imports isn’t just the nation’s largest home décor and furnishings retailer, but they also provide a shopping experience that allows customers to explore as if they are actually visiting the store. The newly redesigned pier1.com now has Pier 1 To- Go, a free service that lets shoppers pick up online purchases quickly at the store. The ‘Get Inspired’ and ‘Learn How’ tabs offer fresh ideas and advice for decorating any home.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Brian Nadurak, Creative Cory Hudson, Programmer; www.barneys.com by Huge and Group SJR for Barneys New York
Barneys New York had redesigned barneys.com with one goal in mind — translating their in-store shopping experience onto the Internet. The new look reflects the elegant and high-class style of Barneys’ products. The navigation was simplified, while customer engagement was amplified, introducing new features such as Complete The Look, Favorites, and Exclusively Ours. These new interactive features provide an update on current seasonal styles, a fun social way to shop, and a look into the industry’s most talented designers’ lines.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Huge, Group SJR (The Window)
Credits: Clayton Crocker, Creative Director, Huge Aron Wahl, Associate User Experience Director, Huge Jorge Balarezo, Art Director, Huge John Grogan, Lead Developer, Huge Dawn Parks, Engagement Director, Huge Grace Paik, Project Manager, Huge Simon Fong, Sr. Solutions Architect, Huge Daniella Vitale, COO, Senior Executive Vice President, Barneys Larry Promisel , VP of ecommerce, Barneys Jordan Holberg, Director of ecommerce, Barneys

Social Networking: http://www.sparkpeople.com/ by SparkPeople.com for SparkPeople.com
SparkPeople is a unique, free social networking site for people online dieters. In fact, comScore reported that it has surpassed Weight Watchers as America’s largest diet and fitness Web site by unique visitors. SparkPeople has 13 million members. The members come together around diet and fitness challenges, common interests and activities, message boards, homepages, email and InMail. SparkPeople’s iPhone app was rated number one by Duke University among diet and fitness apps.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Founder and CEO Chris Downie, COO Dave Heilmann, CTO Josh Knepfle, President Tami Booth Corwin; iVillage Beach Ready Community Challenge with Bob Harper: http://www.ivillage.com/challenges/beachready/signup by iVillage for iVillage
iVillage is one of the largest Internet communities for women. A unique feature of the site is their signature “Community Challenge.” During the challenges, women create bonds with each other and inspire one another to work towards their personal goals. If iVillage’s Spring 2012 Beach Ready Community Challenge, NBC Bigger Loser coach, Bob Harper led the troops toward their goals. 32,000 women participated and, prior to kickoff, Harper hosted a daytime Twitter party in support of the challenge, which became a nationwide trending topic. The initiative garnered over five million impressions.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Watch It Now Entertainment; Random House
Credits: Katie Zapata, Marketing Director, iVillage Betsy Blundell, Marketing Coordinator, iVillage Lisa Kolodny, Vice President of Marketing and Social Media, iVillage; BabyCenter Community by BabyCenter for BabyCenter
The BabyCenter Community is a safe place for moms to share real wisdom and advice. From deciding to try pregnancy sticks; from the first cry to the first steps; from preschool to grade school and beyond, BabyCenter moms share everything. Moms can even input their child’s date of birth to join communities with other parents who have children of similar age. To date, The BabyCenter Community has hosted over 30 million comments, 2.2 million photos and 260,000 member blogs.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Rebecca Michaels, Community Manager, BabyCenter Linda Murray, SVP Global Editorial, BabyCenter

Sports: wwe.com by WWE / Echo for WWE
In March 2012, WWE developed a marketing strategy that would integrate social media and fan engagement with their televised programs and live events. With this goal set, wwe.com was redesigned to connect viewers with Echo’s real-time Web platform, powering social log-in, social chatter, real-time comments, live streams and data trending. WWE now has 92.3 million followers on Facebook and Twitter, all while wwe.com’s page views and unique visitors were up 92 percent and 47 percent year-over-year, respectively.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Sapient Nitro, Creative Agency
Credits: Jason Hoch, SVP Digital, WWE Chris Saad, Chief Strategy Officer, Echo Khris Loux, CEO, Echo; LeBronJames.com by SapientNitro for LRMR Marketing / LeBronJames.com
LeBron James’ goal in creating his Web site was to reinvent his online presence, so SapientNitro handed the control over to the fans. A community was developed where LeBron fans were able to post comments, photos, and videos, which can become featured content on lebronjames.com. The more involved the user is, the more rewards they acquire. James’ Facebook, Twitter, and YouTube are integrated within this community, allowing him to be more accessible to his fans. User engagement and traffic continues to increase.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Executive Creative Director: Barry Fiske Creative Director: Tim Allen Account Director: Jason Szatmary Project Manager: Michael Gill Senior Designer: Tommy Korad Senior Information Architect: Tim Parcell Manager Copywriter: Craig Herrick Social Strategist: Kaitlin Maud Interactive Developer: Matt Brelsford Manager Interactive Development: Joe Morgan Technical Architect: Mahesh Patil Lead Programmer: Prashanth Gumma; TeamUSA.org by VML for United States Olympic Committee
Never is an American more proud to be an American than during the Olympics. Since TeamUSA is the only Olympic team in the world that is not government-funded, the mission in mind was to redesign teamusa.org to introduce to the next generation of donors. The Mondrian-style content feed provides clear and bold visuals with easy access to featured stories and competitive drama.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Debbi Vandeven - VML, Chief Creative Officer Mike Wente - VML, Executive Creative Director Yzabelle Muson - VML, Creative Director Brian Musich - VML, Associate Creative Director Chris Marotta - VML, Art Director John Sokorai - VML, Art Director Gala Zarzo - VML, Art Director Charles Duncan - VML, Director of Technology Yonas Kelfemariam - VML, Technical Director Alex Maiorov - VML, Developer Justin Worsdale - VML, Developer Mark Gurevich - VML, Developer Harold Scissors - VML, DeveloperTeam

Technology Services Websites: Adobe Interactive Guide by EffectiveUI for Adobe
EffectiveUI created a customized dynamic content engine for the Adobe Interactive Guide. The Guide offers both a content Web site and desktop application that serves thousands of Adobe channel and sales reps worldwide and provides the latest Adobe product information, promotions, prices and SKU numbers. Adobe also selected EffectiveUI to improve the user experience of the Guide in creating a single user interface across desktop and Web versions. EffectiveUI’s Technology Services team identified and customized the dynamic content engine (based on open source software Drupal) and architected the system to localize content in 12 languages initially.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: All listed below from EffectiveUI: Ken Guiberson -- CTO Jim Cheng –- Senior Engineer Adam Bates -- Product Development Lead / Program Manager Hye-Jin Nae -– Creative Director Roman Blagovirnyy –- User Experience Designer Tony Walt -- Director of 3D and motion design Cristian Whitney -- Design Lori Kirklad -- Director of Business Development Dave Barnum –- Technical Lead Juan Ortiz –- Senior Software Developer; Beauty of the Web Campaign Landing Experience by Bradley and Montgomery for Microsoft Internet Explorer
Innovation in Web technologies and coding languages lets Web sites evolve from static information hubs to experiences. Microsoft’s Internet Explorer team wanted to do more than drive trials; they wanted to tell a story and give users reasons to be fans. They used the best in open Web standards and HTML5 to develop a parallax campaign landing experience for Internet Explorer. The beauty of the site really shines in its simple, standards-based code. The entire site was built with Web developers in mind, taking Beauty of the Web far beyond the normal expectations and functions of a traditional marketing site.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: The Nerdery: A production company. Role: Production
Credits: Lindsay Bayne, Brian Harris, Craig Moore, Nicole Rehling; SNAC: Simple Nokia Asset Creator by Luxus Inc for Nokia
Luxus developed the SNAC (Simple Nokia Asset Creator), which allowed Nokia and their operators in the local markets to develop online display ads in real time. This Web-based, self-service tool allowed for the easy creation and replacement of images, text, linking URLs, and tags within the ad space. The tool is constantly being updated, but currently supports over 20 languages (including Arabic and Chinese), over 20 different ad sizes, and is compatible with over 200 Nokia products. Best of all, it has saved Nokia over $3 million a year in production costs and significantly shortened their launch timelines.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Lynette Farinas, Head of Marketing Communications, Nokia Brad Bevill, Managing Director, Luxus Inc Vippe Manninen, Sr. Project Manager, Luxus Inc Sami Keinanen, Creative Director, Luxus Inc

Travel/Tourism: BestWesternRoute66.com by Ideas Collide for Best Western International
“(Get Your Kicks on) Route 66” is a 66-year-old pop song that celebrates an iconic highway crossing eight states — from Illinois to California. Best Western cleverly salutes the open road and its hotels with an engaging “Kicks Tour” site. The chain hired a travel writer to make the journey, chronicling the towns and attractions en route. It’s an informative, visually nifty site loaded with homespun charm. Users can easily book hotel rooms along the way, while celebrating Americana.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Ideas Collide Marketing Communications
Credits: Tiffany Tchida Director of ECommerce Best Western International Jill Malczewski Field Marketing Manager Best Western International Matthew Clyde Ideas Collide Marketing Communications Chief Strategist Mike Mason Ideas Collide Marketing Communications Creative Director John Kenney Art Director Ideas Collide Marketing Communications Joel Eberhart Project Manager Ideas Collide Marketing Communications; www.visitdetroit.com by Detroit Metro Convention & Visitors Bureau for DMCVB
The once-vibrant Detroit has taken its hits. But it’s trying to rebound by championing its history and attractions: cultural and culinary. There is more to Detroit than cars, evidenced by visitdetroit.com. The easy-to-navigate site lets users check events and search by date. Music, sports, and waterfront activities position the city as a leisure destination. Editor’s Picks highlight everything from candy-making to dining in Greektown to admiring the Spanish masterpieces at the Detroit Institute of Arts.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Octane Design, graphic design studio responsible for look, feel, content and photography of site
Credits: Laura Coniglio, editor & publisher, DMCVB Cheryl Bartholomew, manager of IT, DMCVB Bill Bowen, creative director, Octane Design Julie Friedman, art director, Octane Design Jennifer LaForce, copy writer, Octane Design David Dennis, project manager, Fluency; www.wavehill.org by Blenderbox for Wave Hill Public Garden and Cultural Center
New York City isn’t just a cultural epicenter; it houses Wave Hill, a beautiful 28-acre public garden in the Bronx, overlooking the Hudson River. The estate, once leased by Mark Twain, is a multifaceted experience: horticultural artistry blends with music and film offerings. The clean, neatly designed site highlights classes, walks, lectures and treats, like honey tastings. It’s a breeze to navigate and encourages a visit to this urban oasis.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Will Davis, Project Manager at Blenderbox James Turnley, Producer at Blenderbox Eduardo Nemeth, Art Director at Blenderbox Kristina Pedicone, Designer at Blenderbox Orr Shtuhl, UX Designer at Blenderbox Caleb Brown, Lead Developer at Blenderbox Damon Jablons, Developer // Blenderbox

Youth: http://kids.sandiegozoo.org/ by VML for San Diego Zoo
The San Diego Zoo had originally built a Web site that proved difficult for children to use; therefore, a separate Web site was designed especially for kids. The Kids San Diego Zoo Web site is full of movement and energy, bright colors, friendly animal imagery, and changeable themes that allow kids to travel from the rainforest to the safari. The Web site provides endless entertainment — information about animals, games, activities, videos, and even job opportunities for kids at the zoo. The site had a 1,600 percent increase in home-page traffic in just one year.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Debbi Vandeven - VML, Chief Client Officer Dave Altis - VML, Executive Creative Director Susan Tiehen - VML, Associate Creative Director Corey Cassaw - VML,Senior Art Director Matt Urlaub - VML, Illustrator; Barbie Life in the Dreamhouse by Mattel Inc. for Barbie
When first viewing this Web site, there is plenty of what this recognizable youth brand is known for — pink. Launched in May 2012, Barbie now has a reality series, “Barbie Life in the Dreamhouse,” which has already gained 13 million views within the first four months. The Dreamhouse features a Web game, B Friends, where users interact with Barbie characters each week as they post comments, polls and tasks on the user’s profile page, which then coincides with the narrative of the Web series.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Affiliated Agency: Manifest - Creative & Development Partner
Credits: Mattel Krista Neuhaus, Senior Marketing Manager of Digital Gretchen de Castellane, Director of Creative Meagan Patterson, Lead Producer Henry Hsaio, Director of IT LeAnne Hackmann, Director of Brand Marketing; Teen.com by Alloy Digital for Teen.com
Teen.com is the premier resource for teenagers, providing news in fashion, entertainment, music and pop culture. This year, Alloy Digital introduced new features involving video content and social and sharing abilities. New video content consisted of two Web shows hosted by popular YouTube talent, called “The Clique Click” and “Pop Wars,” collecting thousands of hits. Teen.com also has a big presence throughout social media outlets, with over 64,000 “likes” on Facebook, 47,000+ Twitter followers and over 34,000 subscribers on YouTube.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Credits: Barry Blumberg, SVP Content Stacy Hinojosa, Editorial Director

2012 Finalists

Integrated Online Campaign

Online Advertising Creativity

Web Site Excellence