Oppenheimer sought to provide easier-to-access and more thorough details about investment opportunities via a Global Tracker tablet app. A campaign used print, social media, iPad content and a link with the Tribeca Film Festival, where Oppenheimer was a “signature sponsor.”

Credits: Chris D'Rozario - Executive Creative Director, Euro RSCG WorldWide Eric Johnson - Account Director, Euro RSCG Worldwide Martin Babitz - Broadcast Producer, Euro RSCG Worldwide Joanna Young - Planning Director, Euro RSCG Worldwide Kirti Srikant - AVP, Brand Marketing, OppenheimerFunds Inc. Philip Parrotta - SVP, Brand & Integrated Marketing, Oppenheimerfunds Inc. Rafael Pocasangre - Account Director, Media Contacts

For a brand like AT&T, its image among millennials is only as good as its local cell coverage. That’s why partnering with Turner Entertainment, and specifically the Team Coco Tablet App that super-sizes every episode of Conan O’Brien’s talk show, was such a smart move. The master stroke was serving up exclusive Conan content that displayed during AT&T ads, which roped in the two-screen-savvy, social-media-crazed Conan audience.

Credits: TBD

Imagine seeing someone collapse in cardiac arrest. What would you do? What should you do? Rather than offer a CPR video, the agency created a site that shows the reaction of people in a mall to just such an event. The interactive video asks users to choose an action. The simulator has racked up 2.5 million uniques, half of them organic, and is being used throughout the world to educate people on what to do if YOU go down in the street. 

Credits: Chief Creative Officer: Mike Caguin Executive Creative Director: Eric Husband Creative Technology Director: Jeffery Bennett Art Director: Derek Till Copywriter: Lee Kimball Designer: Ryan Wenner Accounts: Annie Dubsky, Melissa Meyer Producer: Dan Sundquist, Braden Stadlman All with Colle+McVoy

Before this campaign, NetBase was known as a social media insight and analysis company for market researches. SXSW marked a “coming out” party for the company to rebrand itself as an “enterprise social intelligence platform” that target Fortune 500 enterprises. The core of the campaign features a “What Women Want” infographic, stickers, ant 5,000 branded shirts. The campaign at SXSW generated over 100 percent ROI and over 3,000 new contacts. The campaign garnered more than 54 articles and 6.4 million impressions. 

Credits: Lisa Joy Rosner, CMO, NetBase Ethan May, Founder at Ethan May Design Nicky Budd Thanos, Marketing Coordinator, NetBase Dave Ewart, Director of Marketing, NetBase Barbara Bates, CEO, Eastwick Suzanne Chan, Account Manager, Eastwick Jayne Scuncio, Senior Associate, Eastwick Emma Wolfe, Associate, Eastwick

Mindshare’s partnership with Google allowed it to run early tests of a chat-in-ad feature for SAP. The paid search ad let people searching on Google chat with SAP representatives from a Google search engine query results page. The AdWords extension reduces the time it takes to speak with leads. It also includes site links that let people click from the paid search ad through to landing pages.

Credits: Company: SAP Crispin Sheridan - Senior Director, Global Search Dan Fleetwood - Director, Search Marketing Reid Strohmeier - Search Consultant Company: Media 8 - LATAM Jonatan Zinger - Director, Search Marketing Pablo Franzolini - SEM Campaign Manager Company: Mindshare - NA Bhak Tanta-Nanta - Group Search Director Clinton Armstrong - Associate Search Director Amy Warren - Search Manager Chris Carr - Search Specialist Company: Mindshare - EMEA Shehzad Iqbal - Account Manager, Search Olmo Delorenzi - Senior Search Executive Angel Chan - Search Executive

SparkPeople is a unique, free social networking site for people online dieters. In fact, comScore reported that it has surpassed Weight Watchers as America’s largest diet and fitness Web site by unique visitors. SparkPeople has 13 million members. The members come together around diet and fitness challenges, common interests and activities, message boards, homepages, email and InMail. SparkPeople’s iPhone app was rated number one by Duke University among diet and fitness apps. 

Credits: Founder and CEO Chris Downie, COO Dave Heilmann, CTO Josh Knepfle, President Tami Booth Corwin

In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York for its first ever holiday promotional partnership, “Gaga’s Workshop.” To generate lead-in buzz online for the campaign, the 12 Days of Gaga, a Lady Gaga-themed Advent calendar was created, which unveiled a new product each day. All of these products could be purchased through Barneys e-commerce integration. As the workshop opened, the Gaga Machine was introduced, where viewers entered unique codes found online and throughout the city. This “machine” unlocked limited edition products as well as digital artifacts. Viewers could also upload photos to create their own little monster to share on social channels. 

Credits: Owner, Digital Surgeons: David Salinas Creative Director, Digital Surgeons: Peter Sena, Mark Myrick Art Director, Digital Surgeons: Inessa Davydova Interactive Director, Digital Surgeons: Aaron Sherrill Developer, Digital Surgeons: Chris Fidao, Adam Chambers

The Range Rover Evoque SUV multimedia launch campaign was designed around the idea of presence. It included TV and print, with a strong digital emphasis targeting the car’s prospect audience of young urban style-setters. Evoque was the first-ever car for sale in Gilt — it was bought in 11 seconds. A technically ground-breaking iAd pushed the boundaries of mobile advertising. Marquee placement on The New York Times saw the Evoque become the news. 

Credits: CCO - Nick Moore CD - Steve Whittier Sr. Art - John McGill Copy -- Ryan Eagle Sr Art - Liz Tervenski Sr CW - Carrie Ingoglia Sr. Designer - Jason Hellmann Sr. Art -- Jed Tamarkin CW -- David Krulik Sr Art - Matt Lalande EVP, Director Keith Rhodes Acct Director, Marc Blaskey

In the increasingly competitive Women’s Shave Prep category, Skintimate sought to defend their leadership position by introducing young women (18 - 24) to their products. Skintimate Studios, was a 360 degree insights driven program based upon a partnership with fashion designer Mara Hoffman and included a microsite, social media, video content, paid online media, PR events and a design contest and a consumer focused sweepstakes. Combined, there were over 85,000 contest and sweeps entries for an internship with Mara and and a trip to the Mercedes Benz Miami Fashion Week.

Credits: Michael Schneidman, VP & Group Director - Ryan Parternship

All business is personal. For its U.S. launch, Epica, a new Chilean wine, specifically targeted millennials. The lifestyle approach played out on a Web site, short films on YouTube and a Facebook campaign that coupled shared experiences with raising brand awareness. The site has been visited more than 8,000 times, surpassing the goal by nearly 25 percent, while Facebook collected 31,000 “likes” in its first four months. Drink up!

Credits: Jacqueline Brini - Story Worldwide - Group Director, Marketing Intelligence Marc Scibelli - Story Worldwide - Creative Director Eric Hageman - Story Worldwide - Senior Art Director Sarah Amatuzio - Story Worldwide - Creative Director Luke Dringoli - Story Worldwide - Editor, Social Networks Chris Downing - Story Worldwide - Associate Director Adam Wogksch - Story Worldwide - Web Developer Travis McKee - Story Worldwide - Software Developer Gian LaVecchia - Story Worldwide - EVP, Media Josh Golden – Strategy – EVP, Marketing & Strategy

Coca-Cola partnered with the World Wildlife Fund to protect polar bears. The “Arctic Home” effort invites consumers to help by texting $1. Social media, mobile and print ads educated users about the bears’ plight. To highlight the bears, Coke’s red cans turned white for the first time in 125 years. The largest cause-marketing campaign ever done by the company delivered over 2 billion total impressions and raised more than $2 million for the WWF’s Arctic work.

Credits:

SMG
Erica Rosengart, Eileen Kiernan, Elyse Nitzberg, Igor Lima, Tessin Varghese, Tamanna Azad, Liz Phillips Lacey, Billie Zito, Michelle Futerman, Madeline Tamagni, Lindsey Steck, Camille Peaks, Julie Goldstein, Rich Michel, Jennifer Rodriguez, Jose Mendoza, Margaret Sisco, Julie Masser, Mark Thomas, Brandon Birkmeyer

Leo Burnett
Ben Stobart, Dave Loew, Jon Wyville

Arc
Katie Nikolaus, Melanie Larson

Allidura
Danielle Dunne, Marcie Doser

AKQA
Sarah Hu, Mandy Mazzeo

360i
Michael Glass

Burston-Martseller
Nic Breeding

Turner Duckworth
Jessica Rogers

Client Contact information: 
Name:        Stephanie Adams
Title:           Connections Planning & Investment

GoMo went back to basics: effectively teaching businesses how to mobilize their sites. Mediahub/Mullen, using their proprietary media research tool “Scout,” stressed that peers have the greatest influence on business decisions, and their efforts far exceeded expectations as over 1 million visitors have used the site, over 100,000 businesses have tested their Web sites on the innovative GoMo meter and tens of thousands of websites in the U.S. have been created as a direct result of the Web site. The campaign was so successful that Google elected to mirror the effort globally and mediahub/Mullen is currently in the process of deploying Web sites in over 33 countries world wide.

Credits: Mark Wenneker, Managing Partner, Chief Creative Officer Chief Innovation Officer: Edward Boches Dustin Johnson, SVP, Creative Media Integration Tara Inskip, SVP Account Director Maureen Higgins, Account Supervisor Liza Near, Executive Director of Integrated Production Tom Lerra, Executive Digital Producer Tiffany Stevens, Group Head Producer Ryan Harms, Senior Producer Nicole Berard, Associate Creative Director, Copy Jon Reil, Associate Creative Director, Art Scott Petrichko, Art Director Mathew Ray, Director of Creative Technology Eric Urban, User Experience Designer Danielle Shagoury, Associate Digital Media Director Kevin Grady, Director of Design Veronica Padilla, Illustrator Melissa Winter, Orrin Zucker, Robyn Rhodes: Animators Max Esposito, Director Max Esposito, Editor Maxi Esposito, Colorist

Greenpeace’s Clean Our Cloud campaign raises the issue of how the decisions we make as consumers are having a negative impact on the environment. In a series of humorous videos, Greenpeace pokes fun at Amazon, Apple and Microsoft while raising awareness of coal-powered data centers that power the “clouds.” In just one month, over 215,000 people signed the Clean Our Cloud petition, which then convinced Apple to change their data centers to run off coal-free, 100 percent renewable energy.

Credits: Greg Smith, Chief Creative Officer, The VIA Agency Teddy Stoecklein, Group Creative Director, The VIA Agency Steve Street, Creative Director, The VIA Agency Kevin Phillips, Creative Director, The VIA Agency Jason Lucas, Creative Director, The VIA Agency Liz McLellan, Account Supervisor, The VIA Agency

The campaign was an early mover in what is an emerging trend in advertising: using a second-screen function with a TV spot. TV ads had a tag from Shazam, where tagging led to additional content on another device. Carat also used digital music and social media at once through a partnership with Spotify around an Andre 3000 soundtrack. An effort with Vibe incorporated Twitter to distribute celebrity/influencer content.

Credits: Adrian Heney/Group Director Brian Cronk/Strategy Director Rebecca Hagan/Communications Planning Director Sean Orr/Associate Director Claudia Lopez/Associate Director

Campaign/Web site: Battle of the Bases, Demand it! And Reward Our Troops!, by Eventful, Inc. for Universal Pictures
Eventful was very smart to use active military personnel to spread the word about the movie Battleship, achieving large market penetration organically. They set up a “Battle of the Bases,” in which American military bases competed for the chance for an advance screening of the movie, and the military members and the public spread the word themselves via social channels in an attempt to get the most votes for their base. The winning bases then generated over 500 reviews from members of the military, lending a serious boost of macho cred to a movie that was originally based on a board game.

Credits: Holly Anderson, VP of Marketing (Eventful) Erin Young, Senior Marketing Manager (Eventful) Doug Neil, SVP, Digital Marketing (Universal Pictures) Lindsay Dye, Digital Media Manager (Universal Pictures)

The collaboration between men’s online retailer MR PORTER and USA Network’s Suits resulted in a successful multiplatform partnership integrating online and offline promotion. Their online tactics included a Suits microsite within MR PORTER and a “Suit Yourself” iOS App that allows users to virtually try on suits. Offline, a SUITS & STYLE Gallery was installed in Manhattan; an “Army of Suitors” rode bicycles in several cities to distribute print promotions; and the lead actors of the series participated in a MR PORTER fashion show.

Credits: N/A

Oppenheimer sought to provide easier-to-access and more thorough details about investment opportunities via a Global Tracker tablet app. A campaign used print, social media, iPad content and a link with the Tribeca Film Festival, where Oppenheimer was a “signature sponsor.”

Credits: Chris D'Rozario - Executive Creative Director, Euro RSCG WorldWide Eric Johnson - Account Director, Euro RSCG Worldwide Martin Babitz - Broadcast Producer, Euro RSCG Worldwide Joanna Young - Planning Director, Euro RSCG Worldwide Kirti Srikant - AVP, Brand Marketing, OppenheimerFunds Inc. Philip Parrotta - SVP, Brand & Integrated Marketing, Oppenheimerfunds Inc. Rafael Pocasangre - Account Director, Media Contacts

When it set out to launch its KRE-O Transformers, Hasbro had a few challenges with which to contend. First, the product isn’t exactly dissimilar from that of market leader LEGO; and second, it lacked a substantial media budget. As a result, Hasbro went the content-creation route, partnering with Blip.TV on a series of stop-motion KRE-O videos and forging a custom YouTube channel built to look as if constructed from KRE-O bricks.

Credits: • Dave Rosner – EVP/Director - Innovations • Kenton Langstroth – Director - Innovations • Juliana Blazuk – Account Director • Tej Desai – Business Director • Sarah Power - EVP Strategy • Jeff Jackson - VP, Hasbro • Chad Donvito – Direcor, Hasbro • Jovan Hsu – Manager, Hasbro

Instead of overwhelming people with big changes to lower their blood pressure, Digitas devised a campaign to give them bite-sized changes. With helpful little tidbits of information (e.g., the center aisles of grocery stores have lots of bad-for-your-BP food; cruise the edges for healthier choices), people have had an easier time of getting healthy. Featuring a content-packed Web site and almost 100 emails and text messages, the program helps patients do the little things. So far, not only do 97 percent of the people who start the program stick with it, but they actually stay on treatment an average of 31 percent longer than those not in the program. For a program about little things, that’s a big difference.

Credits: Brand Team Lisa Blizzard, Director Patient Adherence, Novartis Pharmaceuticals Corporation Suzanne Wilmot, Director Patient Adherence, Novartis Pharmaceuticals Corporation Patti Kirk-Leon, Patient Adherence, Novartis Pharmaceuticals Corporation Mayte Cabrera-Dorian, Patient Adherence, Novartis Pharmaceuticals Corporation Creative Team Graham Mills, Executive Creative Director, Digitas Health Jacqueline Nolan, Executive Creative Director, Digitas Health Michael Homeyer, Associate Creative Director, Digitas Health Yueh Fang Wu, Associate Creative Director, Digitas Health Account Team Michael Maher, SVP Marketing, Digitas Health Janeen Abdelnour, VP/D Marketing, Digitas Health Susan Manber, SVP Account Planning, Digitas Health

As South Korean pizza chain Mr. Pizza looked to expand further in the U.S., the agency cooked up a “conspiracy theory” that pizza actually has its roots in Korea and the concept was taken by Marco Polo. The campaign began with cryptic posters, QR codes on stickers and street protesters, leading people to the conspiracy blogger’s Twitter feed. That led them to a Web site with a hilarious “The True Origins of Pizza” spoof-umentary, which delved into the origins of pizza and featured a “historian” and “Buddhist scholar.” And that proved to be a viral success.

Credits: CCO: Kash Sree Copywriter: Kash Sree, Paul Spelman Art Director: Mike Yang Director of Production: John Swartz Senior Digital Strategist: Kevin Skobac Producer: Amanda McCroskery Editor: Tamara Treu Production Company: Addict Media Films Director: John Park Executive Producer: Yu Hyun Cha Assistant Director: Bonjun Jung Editor: Mike Yang Sound Mixing: Phantom Audio

Dressbarn took a unique and broad approach to successfully grow their reach with these four non-product oriented promotions, increasing their Facebook fanbase fivefold during a six month period. The breadth of these promotions involved significant social, mobile and digital components. Celebrating womanhood through sharing was the common theme of all four executions, which were designed to attract new customers and connect with existing fans, while showing Dressbarn’s commitment to charitable organizations and causes.

Credits: Kristen Link - Account Supervisor Allison Klien - Account Executive Frank O'Brien - Conversation Founder David Orellana - Design Director Mimi Lin – Managing Director Nikola Luzaic – Design Courtney Beaumont – Design Christopher Hunt-Walker – Senior Developer Kellye Greene – Developer Shaun Persad – Developer Marisa Bernstein – Account Executive

Samsung knew that most tablet and smartphone users can’t tell you whether a dual core processor is a good thing or even if tethering matters to them. In order to show how its products help people, Samsung launched Project Teamwork with SMG. Project Teamwork was a global digital series and experience in partnership with ESPN International. Sport is a universal language and Samsung gave products to athletes to give consumers a global test drive of the products. After the campaign, 40% more people said they prefer Samsung.

Credits: Starcom MediaVest Group: Al Hawes, Sally Yoon

If there’s one thing Prince Harry could have used this past summer, it’s trustworthy friends who knew and followed the code. What happens in Vegas stays in Vegas only works if people take an oath and follow the code, right? That’s just what R&R Partners created – the “Only in Vegas” oath and a code site. People were encouraged to visit the microsite and get to “know the code,” sign the oath and even report friends who were oath breakers.

Credits: R&R Partners: > Fletcher Whitwell - VP Media & Digital Activation > Jeremy Thompson - Corporate Director, Media & Digital Activation > Brad Chamberlin - Digital Media Supervisor > Brandi Skrtich - Media Supervisor > Lindsey Patterson - Media Supervisor > Kris Cichoski - Digital Media Planner/Buyer > Becca Younger - Media Planner/Buyer > Daja Gegen - Assistant Media Planner/Buyer > Kim Downing - Group Account Director > Joe Martin - Group Account Director > Dan Williams, Social Media Community Manager > Cameron Partridge, Social Media Strategist > Sal DeFilippo, Digital Content Developer/Social Media Specialist > Courtney Bonnici, Social Media Specialist > Rob Dondero, Executive Vice President > Arnie DiGeorge, Executive Creative Director > Matt Mason, Vice President Digital Content & Strategy

Whenever a meme-worthy cultural moment goes viral it will get turned into a animated GIF – an image standard that has been around for 25 years. 

The Starcom MediaVest team looked to the animated GIF to show the world what Samsung’s cutting edge technology could do for digital cameras through the creation of “Caught on Samsung”; the first-ever daily global blog used to capture chic street style in Paris, London, New York and Rome. All pictures were stitched together to create animated GIFs and shared with fashion websites through a partnership with Conde Nast’s publications including GQ, Details, Glamour, Lucky, Style, Vanity Fair and W. They could also be easily shared by anyone. Additionally, the site featured a tool for users to create animated GIFs of their own.

Credits: Harlen Smith, Associate Director, Starcom MediaVest Group Chris Price, Director, Starcom MediaVest Group

Box, a cloud-based content sharing solution sought to differentiate themselves in a crowded market of similar providers. The Ryan partnership developed a rich media campaign for the company that engaged viewers and introduced them to testimonials from high-profile clientele. The campaign was a success with an increase in brand awareness and lead generation.

Credits: Guy Bommarito, Executive Creative Director, Ryan Partnership Jessica Neville, Group Account Director, Ryan Partnership Carla Ring, Associate Creative Director, Ryan Partnership Erik Olsen, Senior Copywriter, Ryan Partnership Jen Grant, VP of Marketing, Box

Kids love LEGO blocks; they always have and always will. But moms sometimes take more convincing, viewing them as a toy rather than as the materials with which imaginary empires can be built. Enter the Great Play Challenge, in which LEGO partnered with the Meredith Parents Network and the National Museum of Play to devise 31 daily activities for moms and kids. A tear-out calendar published in Parents magazine helped moms keep track, while social media provided a further boost.

Credits: Starcom MediaVest Group: Merideth Sharp, Associate Director Stacie Marshall, Director Brenda White, SVP

Bat Drop, a one-day promotion, began a day after the St. Louis Cardinals won the 2011 World Series. Forty-five commemorative Louisville Slugger World Series bats were hidden at city landmarks to pitch the company’s BBCOR bats as the best. Clues were posted on Facebook and Twitter, jump-starting a scavenger hunt for a piece of baseball history. Over eight hours, the brand realized a 143 percent increase in fans on Facebook and 161 percent on Twitter. Call it a home run.

Credits: Dax Hardage –Creative Director, MEplusYOU Matt Whitaker – VP, Strategy, MEplusYOU Tom Bateman – VP, Client Partner, MEplusYOU Emily Lundy – Project Manager, MEplusYOU Matt Smith – Group Creative Director, MEplusYOU Michael Davis – Chief Creative Officer, MEplusYOU

Delta’s 2011 holiday ecard took those who opened the email on a world tour, tying in season’s greetings with Delta destinations. The interface was simple yet inventive, a vertical scroller that users could navigate by swiping, sliding or clicking. Each slide represented a different destination, with a button to click to hear “Happy Holidays” said in the native tongue and other buttons that displayed facts about the city when hovered over.

Credits: Molly Crawford, Digitas, Sr. Art Director Daniel Lewandowski, Digitas, Sr. Art Director Faylene Bell, Digitas, VP Marketing Randall Hooker, Digitas, VP Creative Director Tiffany Jackson, Delta Air Lines, Marketing Manager Buffi Planas, Delta Air Lines, Marketing General Manager

Quantasy was tasked with making the Honda CR-V appeal to the African American woman, which they did admirably by creating a set of videos in a quirky and fun visual style, each outlining a woman going about her daily life in this car. She ferries her kids to school, calls her mother, drives in the rain, and camps with her boyfriend, and when the video is done, rollover points appear all around the scene inviting the viewer to see how each part of the car helps her live her best life.

Credits: ECD – Wilky Lau Digital CD – Devin Schoeffler Developers- Hong Le Producer – Danilo Roque Copywriter – Aireka Muse

Second-screen viewing became a key part of the Super Bowl marketing blitz in 2012. Goodby, Silverstein & Partners capitalized on the opportunity with the Chevy Game Time app, extending Chevrolet’s branding for the event beyond its traditional TV buy. Aimed at capturing the attention of casual viewers, the app featured a contest to win a car, goofy trivia, and in-game commentary and social interaction. It made the Top 10 iTunes apps on Super Bowl Sunday and garnered 700,000 registered players. 

Credits: Cameron Luby, Communication Strategy Director

Tailored to the NCAA basketball tournament, the Dove+Men Care campaign offered portraits of Magic Johnson and other basketball heroes as fathers, husbands and friends. The effort, spanning traditional media, home-page takeovers and mobile Web sites, also featured the first iAd on the iPad device, as well as the first full-screen iAd.

Credits: N/A

For a brand like AT&T, its image among millennials is only as good as its local cell coverage. That’s why partnering with Turner Entertainment, and specifically the Team Coco Tablet App that super-sizes every episode of Conan O’Brien’s talk show, was such a smart move. The master stroke was serving up exclusive Conan content that displayed during AT&T ads, which roped in the two-screen-savvy, social-media-crazed Conan audience.

Credits: TBD

Intel partnered with Apple to create an exciting, high-speed iAd that demonstrated the Processor’s attributes. “The Escape” iAd educated and entertained via a game where users control a femme fatale through four missions to defeat enemies. Intel’s processors play a vital role in empowering users to conquer each mission.

 At the end of each challenge, explanations were infused on how each attribute operates to meet the users’ PC needs, balancing education and entertaining content.

 “The Escape” blurred the lines between content, gaming and advertising for an inescapably engaging experience, resulting in nearly 80,000 challenges completed and a .61% tap through rate.

Credits: David Veneski, US Media Director, Intel Elizabeth Lin, Senior Marketing Manager: Consumer Campaigns, Intel Paul Jennings, Associate Media Director, OMD David Zamorski, Strategy Supervisor, OMD Ji Young Kim, SVP of New Solutions, Ansible Sia Ea, Creative Director, Ansible Rebekah Ale, Senior Technical Producer, Ansible Jacob Riskin, VP of Technology, Ansible Andrew Dubatowka, Associate Director of Strategy and Campaigns, Ansible Tim Cheng, Executive Creative Director, DDB Hong Kong Jeffry Gamble, Executive Creative Director/Copywriter, DDB Hong Kong Jamal Hamidi, Creative Director/Copywriter, DDB Hong Kong Elizabeth Commandeur, Art Director, DDB Hong Kong Maurice Moynihan, Art Director, DDB Hong Kong Thomas Selby, Copywriter, DDB Hong Kong

The iAd promoting the Range Rover Evoque capitalized on features like the gyroscope, accelerometer and compass built into iPhones and iPads to give users a close-up experience of the luxe truck inside and out and all around. The average time spent with the ad was 77 seconds, with a tap-through rate of .59 percent, topping the iAd average of .50 percent. It also drew eight views per visit versus the average of three. 

Credits: Nick Moore, CCO Keith Rhodes, EVP, Director Steve Whittier, CD Sr. Art - John McGill, Matt Lalande Copy - Ryan Eagle Marc Blaskey, Account Director Alex Parra, Producer

Zoo York is a clothing line that embodies the attitude and lifestyle of New York City’s skateboarding, hip-hop and graffiti communities. SAY Media created a campaign for the brand that showcased the lifestyle through an interactive ad experience that starred model Kate Upton. The campaign drove high engagement: people spent an average of 40 seconds with the campaign. The videos even saw a 50% completion rate, proving that the campaign has hit its target audience.

Credits: Aleesha Smalls, Zoo York Jameel Spencer, Zoo York Aziz Hasan, SAY Media Elizabeth Akright, SAY Media Craig Bailey, SAY Media

Targeting kids 6-14, Moxie built a campaign for Cartoon Network’s Level Up. The campaign, filled with mobile ads, trailers and shareable media on social sites and YouTube, stepped away from animation and toward action to think out of the box —literally outside the video frame — to interact with others. Actors recorded videos, later seeding social media sites with shareable content. As a result of the campaign, the cartoonnetwork.com game “Maldark: Conqueror of All Worlds” continues to attract players, with nearly 9 million game-plays to date.

Credits: Justin Archer (VP, Executive Creative Director) Donald Alexander (VP, Sr. Client Partner) Breanna Rotell (Producer) Rob Beck (Associate Manager, Social Media) Dan Cho (Associate Social Media Director) Carlos Escobar (Jr. Art Director) Rob Downs (Sr. Producer)

FKM set up a paid search campaign optimizing keywords like “the pitch amc” and “fkm agency” prior to the show. The agency targeted the keywords in ads across the Google Display Network, along with specific placements on Web sites like AMC and Forbes. In five days, paid search ads drove more than 4 million impressions and 4,827 clicks to the branded Web site, with 78 percent of the clicks either during or the day after the show. Site visits rose 1,697 percent, of which 82 percent were new visitors.

Credits: Scott Brown (President/Chief Creative Officer, FKM) Josh Okun (Vice President, Director of Digital Innovation, FKM) Oanh Tran (Sr. Art Director, FKM) Joseph Pancho (Art Director, FKM) Bradley Clodfelter (Front End Developer, FKM) Brittany Williams (Director of Digital Media, FKM) Jonathan Bowers (Search Manager, FKM) Chris Koss (Sr. Analytics Manager, FKM) Jordan Caldwell (Digital Planner, FKM) Chris Huffman (Digital Planner, FKM) Jennifer Chiu (Asst. Digital Planner, FKM) Neil Robinson (Asst. Analytics Manager, FKM)

Few companies optimize images for search results well. Intrapromote did it for Honda after other sites began outranking images for its own content. The biggest problem for car companies wanting to rank higher in image search remains low-quality sites copying the snapshots and using them on their own sites. It causes other sites to rank higher than OEMs, and earn ad revenue on top of it. To correct the trend, data was added to XML site maps, adding and simplifying image attributes. The companies increased visits from organic image search by more than 590 percent, compared with the prior year.

Credits: Erik Dafforn: President, Intrapromote, LLC Kyle Misencik: Campaign Director, Intrapromote, LLC

Just how potentially scandalous is the content on your Facebook Timeline? For Shonda Rhime’s new show “Scandal,” ABC and AvatarLabs created an app that took photos and content from participant’s Facebook profiles and wove it into one of five scandals as it begins and is eventually put to rest by the Olivia Pope and her crack team in fast-paced video vignettes. Fans enjoyed the clever integration of scripted video and Facebook content and in true scandal form shared shared it with friends.

Credits: AvatarLabs

VML increased the visibility of ASICS — a sponsor of the 2011 Gold Coast Marathon in Australia — well beyond a logo on a banner. Runners were able to prewrite status updates they wanted to post to their Facebook timelines at specific points in the race through an ASICS-branded app. The messages were triggered by the RFID chips the runners all wear to time the race. When the messages were sent, friends and family at home were alerted to the runner’s status; they in turn were encouraged to leave video messages of encouragement, which were broadcast on screens along the course at the point the runner was at.

Credits: Aden Hepburn - VML Australia, Creative Director Frank Martelli - VML Australia, Art Director Craig Morris - VML Australia, Digital Producer Pietro Miotto - VML Australia, Senior Developer Tara O'Malley - ASICS

Letting all its fans play virtual vampire dress-up, HBO launched Maker’s Day, with the conceit being that vampires have a “maker”— the one who turned them into a vampire — and fans of vampire melodrama also have a maker — the one who turned them on to the show. The application scoured users’ Facebook Timelines using keywords from the show, pulled out various moments from your True Blood social past and created your TRUEBIE history ‘infographic’ — including who your Maker is, so you could thank them. Shareables, such as avatars and ecards were provided. 

Credits: TBD

As part of its plan to brand each Friday night during October 2011 as “Coca-Cola Family Night,” the folks at Coca-Cola’s My Coke Rewards loyalty program created a handful of trivia games and virtual scavenger hunts, rendered interactive via live Twitter challenges and chats. Instructions for the challenges were conveyed via Twitpic, which added a further visual component to the branding. Was there gentle trash-talking through the #MyFamilyRules Twitter hashtag? There was indeed.

Credits: Zoe Levine, My Coke Rewards The Coca-Cola Company Dee Mustafa-Bowne, Creative Director, Engauge Eduardo Moutinho, Senior Copywriter, Engauge Lindsay Reene, Social Engagement Manager, Engauge Amy Moriarty, Account Director, Engauge

This is a really fun widget that makes people aware of a) Bing’s extensive Artist Pages music encyclopedia, and b) Bing’s capability to inject a social experience into all aspects of your Web life. You run this within Spotify, and you are, upon entering the app, presented with a list of the top 40 artists that are trending on Spotify in your area. You can then download the top song of each of these artists, which are collected in a “Bing Playlist” for you. The fun part is if you sign in to the app with Facebook, it gives you a list of the top 40 artists that are trending among your friends. You then can do the same with the top songs of each artist and get a “Bing Playlist” that you can share and other Spotify users can listen to. Any time you click on an artist within this app, it automatically takes you to the Bing Artist Page, which is a lot like the iTunes artist bio, but with videos and news from around the Web relating to the artist as well. It’s a nice little tool that cleanly demonstrates the aggregation capabilities of Bing, both social and Web-wide. 

Credits: Dave Jimison, Chief Creative Technologist, F# Maria Viqar, Executive Art Director, F# Jon Hillman, Account Director, Spotify Eden Gorcey, Digital Director, Starcom MediaVest Group Jon Anselmo, SVP Group Director, Starcom MediaVest Group Jonathan Chin, VP Director, Starcom MediaVest Group Rob Palmer, Executive Creative Director, Razorfish Jen Nelson, Associate Creative Director, Razorfish Elisa Jessop, Account Director, Razorfish

To reinforce General Electric’s Healthymagination global initiative, the company (an Olympic partner) launched HealthyShare, an online destination where Facebook users can commit to a healthier lifestyle by completing a series of athletic and lifestyle challenges tied to Olympic events. HealthyShare users shared posts with their friends, encouraging them to join. HealthyShare was mentioned in over 60 national publications, and attracted 67,648 active users who generated 4.2 million story impressions. With the Olympics over, Brand Networks is evolving HealthyShare as a continuing destination to promote GE.

Credits: Brand Networks: Social Media Strategy, Design, & Development Partners Danielle Hueston- Social Insights Strategist, Account Manager Becca Foster- Director, Interaction Design Marco Fesyuk- Interaction Designer Anna Keramty- Senior Software Engineer Elliot Vos- Software Engineer Mike Higham- Front-End Engineer Beth LaPierre- Director, Social Strategy & Insights GE: Client Linda Boff, Global Executive Director, Digital, Advertising & Design , GE Corporate Commercial and Communications Paul Marcum, Director, Global Digital Marketing & Programming, GE Corporate Commercial and Communications Megan Parker, Manager of Public Relations, GE Facebook: Technology Platform Partners Paul Adams – Global Head of Brand Design Bill Masterson – Marketing Solutions & Sales Kevin Knight – Platform Strategist

Each of Best Western’s 4,000 hotels around the world is independently owned. The brand had this concern: “In an industry where the standard is consistency and homogeneity within a brand family, this made it hard for consumers to know what to expect at each of our hotels.” Gotham created a series of documentary videos designed to turn this independence into an asset; each video features the compelling story of a Best Western hotel owner.

Credits: Dorothy Dowling - Sr VP Marketing and Sales at Best Western International Karmela Gaffney - Managing Director, eCommerce, Advertising & Creative Services, Best Western International Pat Campbell - Director of Advertising & Online Media, Best Western International Marty Orzio - Chief Creative Officer, Gotham Inc. Reid Miller - Group Creative Director, Gotham Inc. Alan Snitow - Director of Strategy and Innovation, Gotham Inc. Bill Ehninger - Account Director, Gotham Inc.

In advance of the launch of the animated series “Electric City” from producer Tom Hanks, Pereira & O’Dell created a completely unbranded first-person ARG and blog called “TapJoint,” and seeded it in the gaming community. Speculation grew at what the game meant as the community collaborated on efforts to solve the game, which integrated elements of the series, which is set in a city in a post-apocalyptic world. As the audience grew, players gradually unraveled the mysteries in the game, one of which was the true nature of “Electric City” and when it would air on Yahoo.

Credits: Lead Agency: Pereira & O'Dell CCO: PJ Pereira Creative Director: Aricio Fortes Creative Director: Paulo Coelho Writer: Charlie Wolff Art Director: Keli Linehan Designer: Matt Courtney Director of Production: Jeff Ferro Senior Interactive Producer: Kelsie Van Deman Director of IT: John Tucker Director of Account Service: Gary Theut Management Supervisor: Marisa Quiter Account Executive: Mark George Production Company: B-Reel Sound Design: Plan8 Client: - Wes Harris, Director, Consumer Marketing, Yahoo!,

Buick and Harman/Kardon challenged indie power pop band Hellogoodbye to create a new song inspired by a Las Vegas road trip taken in a Buick Regal Turbo in an effort to connect the brand with a younger audience. The resulting video featured an insight into the band that fans of the band and music in general could appreciate, and would seek out and watch. The brand was still there throughout as the band worked on the new song and discussed the songwriting process, but was not obtrusive. 

Credits: Jamie Ferreira/SVP/Group Director Mark Chamberlain/Creative Director Marc Gottesman/Creative Director Julie Halloran/Art Director Ben Reyens/Producer Brian Smith/Producer Pat Scola/Machina/Director Gaetana Crupi Jr/Machina/Executive/Line Producer Ryan Little/Machina/Editor Micke Secher/Soundtrack/Sound Mixer Chris Santo/Element Productions/Colorist Rob Rizzo / Executive Creative Director

The campaign uses a clever way to persuade males that using condoms is a good idea: showing obnoxious children. Kids are seen shrieking and crying in a well-produced video — accessible via a mouse-over — which ends with a shot of the product and the tagline: “Feel everything. Except the joys of fatherhood.” There’s a link to online purchase options and social media sites.

Credits: ECD: Joanne Kim, Marcus Thomas CD: Jamie Venorsky, Marcus Thomas AD: Ryan Wolfe, Marcus Thomas CWs: Anthony Pichotta, T.J. Prochaska, Marcus Thomas Dir./Prod. Co.: Kevin Kerwin/Authentic Films, Cleveland

At the conclusion of Nickelodeon’s series "Avatar: The Last Airbender" in 2008, Avatar fans were a formative group across the web and vocal about their love for the show. In winter 2011, plans for the next iteration of "Avatar" were cemented with the spinoff "Legend of Korra". To leverage "Avatar" fan excitement for the new series. Nickelodeon launched “Korra Nation,” a fan club on Tumblr providing first access to new content. Members were alerted of new content via email and were able to earn points for sharing the content on social networks. Points acquired earned fans prizes -- like a trip to meet the creators at Comic-Con. Less than 24 hours after Korra Nation launched, the club had 10K members and to date, membership exceeds 80K.  Fans were also challenged to drive 100K new likes, shares and tweets; the reward would be the unlocking of the first two episodes on KorraNation.com weeks before its on-air premiere date. Fans successfully reached the goal. Without paid advertising the site had 417K unique visitors and gained over 130K likes on Facebook. 

Credits: Ali Feinstein, Coordinator of Marketing Strategy, Nickelodeon Jack Daley, VP of Marketing Strategy, Nickelodeon Katie Krum, Sr. Manager of Marketing Strategy, Nickelodeon

With the Versa iPad experience, potential buyers can get a 360-degree look at what the car offers, with explorations of the trunk and head space, both of which come out looking bigger than imagined. This is one of the first marketers to deliver such technology that can live anywhere: optimized for iPad2 and iPhone, it can also be experienced on laptops, tablets, smartphones and Internet TV. Accompanying music draws the user in and especially appeals to 20-somethings.

Credits: Critical Mass credits: Creative Director: Steve Savic Copy Director: Peter von Sass Art Directors: Skylar Pelletier, Andrzej Milosz Planning Director: Chrissie Graboski Technology: Russell Logozar, Phil Musser

Infographics designers are today’s cartographers, making sense of vast seas of data to discover the most powerful story behind the numbers. Visual.ly, launched in December 2011, is a community that brings leaders in the infographics field together with those wanting to increase their visual literacy. Visual.ly spares no story, trend or event from being presented as data, from human rights to Shark Week. The blog provides inspiration and helpful tools to 100,000+ monthly visitors in an informative and engaging way.

Credits: Jess Bachman, Creative Director at Visual.ly

One of the best designed, most creative, compelling and user-friendly B2B Web sites, it provides an intuitive, easy-to-navigate, one-stop destination for all the information needed to evaluate this service. It showcases visually the energy behind the company, which makes it a “go to” for viewing everything Syfy, but also as a “must have” tool for news and happenings, driving clients back on an ongoing basis. Yet it is eminently searchable for the target audience to nd the information it needs.

Credits: Tanka Design-Design Firm Mary Russell-Producer [Freelance for Syfy] Jennifer Pack-Director, Strategic Marketing, Syfy Sara Moscowitz-VP Strategic Marketing, Syfy Will Lee- Creative Director, Syfy

Imagine seeing someone collapse in cardiac arrest. What would you do? What should you do? Rather than offer a CPR video, the agency created a site that shows the reaction of people in a mall to just such an event. The interactive video asks users to choose an action. The simulator has racked up 2.5 million uniques, half of them organic, and is being used throughout the world to educate people on what to do if YOU go down in the street. 

Credits: Chief Creative Officer: Mike Caguin Executive Creative Director: Eric Husband Creative Technology Director: Jeffery Bennett Art Director: Derek Till Copywriter: Lee Kimball Designer: Ryan Wenner Accounts: Annie Dubsky, Melissa Meyer Producer: Dan Sundquist, Braden Stadlman All with Colle+McVoy

Topping perhaps the largest console game franchise in the world — with 30 million — players is no mean feat. Changing the separate but successful marketing platforms of the very popular game to more seamless effort gave players a bigger voice, such as an uncensored place for their own content. The results? The new version of the game became the highest selling game of all time with 6.4 million copies sold in 24 hours, generating over $400 million in revenue — and $1 billion in sales in just 16 days.

Credits: VP Creative: Anthony Yell ACD: Christopher Szadkowski Art Director: Addam Winsenburg Flash Programmer: Casey Klebba Lead Site Developer: Travis Higdon Program Manager: Dawn Fang Group Account Director: Kevin MacLean Account Director: Jay Tannenbaum

Avid film goers — especially those young men — like simplicity when it comes to luring them into a movie. Universal Pictures’ niche-y drug-inspired Savages from Oliver Stone offers a Web site with original content — off-screen interrogations by the director himself! Some 25 episodes, using film clips in the background of the main characters, played by Salma Hayek, Benicio Del Toro and Blake Lively, are the highlights of the site — all stylized in keeping with the film’s tough, scary bad-guy tone.

Credits: Project C: Creative Director: John Christiano Art Director: Morgan Keep Producer: John Christiano, Matthew Jordan Writer Dino Vindeni Editor: Morgan Keep Client: JP Richards, SVP Digital Marketing

Looking to “gamify the music video”? Video fans play the role of pop singer Jasmine Villegas’ (also known as Jasmine V) BFF. Throughout a music video, mini-games appear that affect the outcome of the story — a different experience for each fan that plays it. Want to see a different outcome? That comes with repeat plays — a big goal/bonus for a Web site creator — where the average visitor plays the video an average of five times. Talk about your engagement!

Credits: Nate Bingham, Ben Carlson, Jay Mattingly, Craig Moore, Alex Porter, Andrew Rutledge

Wrestling with how to launch a new entertainment Web site? Look no further than the results for World Wrestling Entertainment. When dealing with larger than life characters, you need even bigger story lines around those crazy, enduring, grapplers — bringing on new fans while catering to the tried and true. A new Web site for this decades-old franchise grabbed 8 percent more daily unique visitors; 21 percent more visits; and 50 percent more page views. Users’ average time was up 9 percent — to 11 minutes.

Credits: Executive Creative Director – Christian Waitzinger Associate Creative Director –Adam Mathew Lipton, James King Strategy - Justin Barkhuizen Designer – David Brien Swann, Michael Diener, Brian Perez Art Director – Joon Kim Creative Producer - Monica Stoddard Account Director – Steve Daraio Program Manager – Steve Sherman Project Manager – Priya Rai Information Architect – Cass Crockatt, Al Pritchard

CafeMom offers articles about parenting, as well as forums for mothers to talk about various family dilemmas. A section called “Mom Confessions” allows people to post anonymously about a wide variety of issues, ranging from complaints about moving to a new home with a toddler in tow, to discussions on how hair length is an indication of socioeconomic class. A “Moms Matter 2012” portion of the site discusses news and politics related to the upcoming election.

Credits: The CafeMom Team and the Millions of Moms who make CafeMom a vibrant online community and web destination

The Fashion Spot offers everything from photos of celebrity wardrobe malfunctions, to lists of best discount sites, to advice about which beauty rules to break. A Macy’s sponsored section, The Denim Diaries, features writers for the site posing in different jeans and commenting about what to wear with them. The 11-year-old site, which began as an invitation-only forum for designers and stylists, now draws 2.4 million unique visitors each month. 

Credits: Mike Dodge, President, AtomicOnline Dana Glazer, Co-Managing Director, AtomicOnline

The Bank of America site features articles, videos, reports and pictures aimed at showing the impact the bank has made in the world. The site aims to improve consumers’ perception of the company by informing them of the bank’s initiatives in art and culture, environmental sustainability projects, and preserving affordable housing. The site also offers links to more conventional banking activities, allowing people to log in and access their own accounts, research mortgages, and the like.

Credits: Neeta Goplani, Lead Interaction Designer, Starcom David Haskell, Sr Copywriter, Starcom Tom Page, Copywriter Bill Kelly, copywriter Brian Noyes, Associate Art Director, Starcom Raymond Paguyo,Sr Art Director, Starcom Amy Parker, Designer, Starcom John Pendleton, Assoc Dir, Starcom Nicole Ricciardi, Art Director, Starcom Ana Maria Romay,VP/ Dir, Starcom Karen Sawyer, Assoc Dir, Art Buying, Starcom Joseph Sharrino, Lead Creative, Starcom Michael Tiedemann, SVP/Creative, Starcom Maura Murphy, Assoc, Marketing, Starcom Olivia Newhouse, Assoc, Marketing, Starcom Keith Orlowsky, VP/ Dir, Marketing, Starcom Catherine Sharp, Manager, Marketing, Starcom Nora Walker, SVP/Marketing, Starcom Derrin Andrade, Assoc, Project Management, Starcom George Efstathiou, Manager, Project Management Daniel Ferrell, Assoc Dir, Project Management, Starcom Tara Fritz, Manager, Project Management, Starcom Shalei Holway, Assoc, Project Management, Starcom Zaid Al Rashid, VP/Dir, Technology, Starcom Jose Aleman, Princ Software Eng, Technology, Starcom Andre Alguero, SVP/Technology, Starcom Leroy Bernard, Sr Software Eng, Technology, Starcom David Chiu, Sr Creative Eng, Technology, Starcom Alexander Frumes, Assoc Dir, QA, Starcom Praveen Mathur, Assoc Dir, Technology, Starcom Mark Nassal, Manager, Technology, Starcom Manisha Singh, Analyst, Technology, Starcom Christopher Tai, Princ Software Eng, Technology, Starcom Kartik Venkateswaran, VP/Dir, Technology, Starcom Harsh Vishal Singh, Princ Software Eng, Technology, Starcom

With this new site, viewers can now interact with model-icious Yvonne, seeing her from every angle and sharing images across social channels. What better way to engage young people? The Sports Illustrated Skinsuit Edition takes nudity a step further; here, her suit is merely painted on. To cap off the cleav — I mean, coverage, the agency created exclusive, interactive sizzle that lives in the YouTube masthead for one day only: Feb. 14. How romantique!

Credits: firstborn, digital agency

Gatorade wanted a mobile site that not only reached cell-phone savvy teen athletes, but also spoke their language. Instead of just stripping down the current site, VML developed a navigation style that mimicked the way people actually use smartphones. This seamless interface made it easy for athletes to navigate the site and quickly get to the information they needed. By playing off users’ actual phone behaviors, Gatorade and VML made it possible for teen athletes to get what they wanted, how they wanted it — no matter where they were.

Credits: Debbi Vandeven - VML, Chief Creative Officer Tony Snethen - VML, Group Creative Director Aaron Weidner - VML, Associate Creative Director Chad Green - VML, Associate Creative Director Allison Pierce - VML, Senior Copywriter Joel Henning - VML, Senior Copywriter Jonathan Vigliaturo - VML, Senior Copywriter Joe Longstreet - VML, Developer Randall Brown - Gatorade, Global Digital Strategy

SAY Media’s design team took to redesign the famous home living site in February, transforming it from a single-page blog format to a rich publication that better reflected the site’s editorial direction. With this redesign, the blog could be viewed easily across all platforms and devices. After its successful relaunch, the site launched Gardenista in May, edited by former New York Times columnist Michelle Slatalla. Gardenista hopes to see the same success as Remodelista. 

Credits: Julie Carlson, Editor-in-Chief, Remodelista Design Team, SAY Media

This interactive AFL-CIO site, Work Connects Us All, maps out how workers in different fields depend on each other. Visitors are greeted by a series of questions about their job, how they get to work, what type of environment (inside an office, outdoors, etc.) they work in, and the like. The site then shows visitors how they rely on other workers in other locales and careers. For instance, a Web user who says he commutes by public transportation is shown a list of people who “make public transportation run.”

Credits: CCO: Kash Sree Creative Director, Art: Tim Hanrahan Creative Director, Copy: Tony Stern Copywriter: Nathan Phillips Art Director: Alvaro Rivera Director of Production: John Swartz Sr. Producer, Interactive: Craig von Wiederhold Executive Producer, Interactive: Elizabeth La Production Company, website: B-Reel TV Executive Producer, TV: Kelly Fagan Production Company, TV: Zelman Studios/Kids with Candy Editor, TV: Peter Johnson, Consulate Editorial Music, TV: Search Party

As part of their iVote 2012 channel, iVillage wanted to make sure their target audience, women, knew some important facts before casting their votes this November. Focusing on health care and wellness, economic well-being, affordable child care, female representation in government, education, and reproductive rights, iVillage analyzed and gathered data to create a list of “50 Best to Worst States for Women,” giving women a lot to think about.

Credits: Cynthia Ramnarace, iVillage Contributor Dina El Nabli, Editorial Director, Lifestyle, iVillage Angela Matusik, (former) Chief Content Executive, iVillage Rob Yee, Senior Designer, iVillage Kelly Wallace, Chief Correspondent, iVillage

Iron Chef Marc Forgione has a distinct image: mohawked and intense. His restaurant Gorge wanted to capture his image and meld it with his up-and-coming celebrity status. Recess creativity sought to create an award winning web site for Chef Forgione that captured his personal essence as well as the essence of Forge. The site shows off his restaurant’s menu, as well as allows visitors to purchase his branded goods like shirts, stickers and his signature Bloody Mary mix.

Credits: Tim Zeller Chief Creative Officer Chad Milburn Lead Creative Technologist Chris Jungjohann Chief Operating Officer

Barneys New York had redesigned barneys.com with one goal in mind — translating their in-store shopping experience onto the Internet. The new look reflects the elegant and high-class style of Barneys’ products. The navigation was simplified, while customer engagement was amplified, introducing new features such as Complete The Look, Favorites, and Exclusively Ours. These new interactive features provide an update on current seasonal styles, a fun social way to shop, and a look into the industry’s most talented designers’ lines.

Credits: Clayton Crocker, Creative Director, Huge Aron Wahl, Associate User Experience Director, Huge Jorge Balarezo, Art Director, Huge John Grogan, Lead Developer, Huge Dawn Parks, Engagement Director, Huge Grace Paik, Project Manager, Huge Simon Fong, Sr. Solutions Architect, Huge Daniella Vitale, COO, Senior Executive Vice President, Barneys Larry Promisel , VP of ecommerce, Barneys Jordan Holberg, Director of ecommerce, Barneys

The BabyCenter Community is a safe place for moms to share real wisdom and advice. From deciding to try pregnancy sticks; from the first cry to the first steps; from preschool to grade school and beyond, BabyCenter moms share everything. Moms can even input their child’s date of birth to join communities with other parents who have children of similar age. To date, The BabyCenter Community has hosted over 30 million comments, 2.2 million photos and 260,000 member blogs.

Credits: Rebecca Michaels, Community Manager, BabyCenter Linda Murray, SVP Global Editorial, BabyCenter

Never is an American more proud to be an American than during the Olympics. Since TeamUSA is the only Olympic team in the world that is not government-funded, the mission in mind was to redesign teamusa.org to introduce to the next generation of donors. The Mondrian-style content feed provides clear and bold visuals with easy access to featured stories and competitive drama.

Credits: Debbi Vandeven - VML, Chief Creative Officer Mike Wente - VML, Executive Creative Director Yzabelle Muson - VML, Creative Director Brian Musich - VML, Associate Creative Director Chris Marotta - VML, Art Director John Sokorai - VML, Art Director Gala Zarzo - VML, Art Director Charles Duncan - VML, Director of Technology Yonas Kelfemariam - VML, Technical Director Alex Maiorov - VML, Developer Justin Worsdale - VML, Developer Mark Gurevich - VML, Developer Harold Scissors - VML, DeveloperTeam

EffectiveUI created a customized dynamic content engine for the Adobe Interactive Guide. The Guide offers both a content Web site and desktop application that serves thousands of Adobe channel and sales reps worldwide and provides the latest Adobe product information, promotions, prices and SKU numbers. Adobe also selected EffectiveUI to improve the user experience of the Guide in creating a single user interface across desktop and Web versions. EffectiveUI’s Technology Services team identified and customized the dynamic content engine (based on open source software Drupal) and architected the system to localize content in 12 languages initially. 

Credits: All listed below from EffectiveUI: Ken Guiberson -- CTO Jim Cheng –- Senior Engineer Adam Bates -- Product Development Lead / Program Manager Hye-Jin Nae -– Creative Director Roman Blagovirnyy –- User Experience Designer Tony Walt -- Director of 3D and motion design Cristian Whitney -- Design Lori Kirklad -- Director of Business Development Dave Barnum –- Technical Lead Juan Ortiz –- Senior Software Developer

New York City isn’t just a cultural epicenter; it houses Wave Hill, a beautiful 28-acre public garden in the Bronx, overlooking the Hudson River. The estate, once leased by Mark Twain, is a multifaceted experience: horticultural artistry blends with music and film offerings. The clean, neatly designed site highlights classes, walks, lectures and treats, like honey tastings. It’s a breeze to navigate and encourages a visit to this urban oasis.

Credits: Will Davis, Project Manager at Blenderbox James Turnley, Producer at Blenderbox Eduardo Nemeth, Art Director at Blenderbox Kristina Pedicone, Designer at Blenderbox Orr Shtuhl, UX Designer at Blenderbox Caleb Brown, Lead Developer at Blenderbox Damon Jablons, Developer // Blenderbox

Teen.com is the premier resource for teenagers, providing news in fashion, entertainment, music and pop culture. This year, Alloy Digital introduced new features involving video content and social and sharing abilities. New video content consisted of two Web shows hosted by popular YouTube talent, called “The Clique Click” and “Pop Wars,” collecting thousands of hits. Teen.com also has a big presence throughout social media outlets, with over 64,000 “likes” on Facebook, 47,000+ Twitter followers and over 34,000 subscribers on YouTube.

Credits: Barry Blumberg, SVP Content Stacy Hinojosa, Editorial Director