If the jargon-heavy pitch narrative is broken, how do we fix it? Publicis' parody video highlights what's broken. ...
Meta is focusing on making as many on-app experiences shoppable as possible, bringing new live video ads, expanded affiliate partnershi ...
The campaign is being executed in partnership with several media owners and operators including Spada Media Group, LED Truck Med ...
Snapchat has announced AI-powered updates that focus on campaign setup, creative development, shopping, creator partnerships and conversational experiences between bran ...
"Inclusivity is now a baseline expectation. Work that tries to fake it stands out for the wrong reasons," says Phar ...
Adding agentic capabilities to digital media DSPs and SSPs is hard, but taking them to the stodgy world of line ...
The new hub features content from MediaPost and other leading trade publishers including Adweek, Axios, Marketing Brew and Marketing Dr ...
Blu's agents "integrate audience intelligence, publisher data, and campaign performance into a unified decision system that optimizes media buys ...
The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already beg ...
Pinterest is bringing an AI-powered "Business Assistant" to its Ads Manager hub and adding a new AI model for i ...
Microsoft announced key updates Wednesday that support brands as the company moves more fully into AI and agentic services acro ...
Generative engine optimization is challenged by the lack of a mature measurement infrastructure, with optimization key to AI search visibilit ...
Jason Campbell previously held creative posts at W+K and Goodby Silverstein. ...
The tongue-in-cheek takedown of holdco AI-fueled promises follows a series of more serious reports and conversations questioning their transparency a ...
The new award recognizes individuals whose "vision, influence, and contribution have left an enduring mark on the marketing profession a ...
Ahead of next week's Lions awards festival, the World Federation of Advertisers this morning released new research conducted with t ...
The group will make its case on panel sessions and in the streets, where it will solicit pledges from agenci ...
If you're in the same boat you can always head to Lighthouse Creative's CANN'T Block Party In Brooklyn, NY ...
The ad vet is known for connecting creativity to business outcomes. ...
Created in 2019 (Lorne Michaels was the first recipient), the award recognizes the important role that entertainment plays in t ...
It also won in 2022 and 2023. The company won 37 lions at last year's Festival. ...
It celebrates an industry luminary who has driven positive and lasting change throughout their career. ...
The Cannes Lions this morning unveiled the complete jury rosters for its upcoming awards, including members of the media ju ...
Advertisers may think agentic creates another audience they need to reach online, but Flywheel Chief Creative Officer Phil Camarota believ ...
The Cannes Lions award recognizes Credle's illustrious career and contribution to the industry that started with an internship at Omnicom ...
The list includes agency creatives, Hollywood writers and producers, CMO's and more. Submissions close March 22. ...
As part of the recognition, the 2026 Festival (June 22-26) will feature French creative showcases, celebratory events, dedicated stage tal ...
Marcel Marcondes, global chief marketing officer, AB InBev Global, has been named the inaugural jury president for the Creative Bra ...
Developed in collaboration with experiential and creative agency DE-YAN, The "Luma Dream Brief" challenges creatives to use Luma AI's platfo ...
Stagwell has put on its own 'Sport Beach' event at the Lions festival since 2023 and will serve as 'headli ...