The Cannes
Lions International Festival of Creativity announced today that AB InBev is the 2026 Creative Marketer of the Year. It’s the first time that a single company
has won the award three times – it also won in 2022 and 2023.
The award goes to a marketer that has amassed a body of “iconic, Lion-winning work over a sustained period of
time,” according to the organization. The company won 37 lions at last year’s Festival.
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AB InBev will open this year’s Festival with a keynote speech on the
Lumière Theatre stage on June 22 and will receive the award at the Festival's final awards show June 26.
Simon Cook, CEO, Lions, said: “AB InBev has embedded creativity
into how it operates, not just how it leverages marketing, and it is consistently outperforming as a result. By prioritizing creativity at a C-suite level and implementing an internal
creative effectiveness system, it continues to demonstrate the clear and compelling link between creative excellence and commercial performance.”