Yahoo Finance, which has
been rolling out vertical news and content hubs featuring leading trade publications in fast-moving industries, today announced one focused on media and advertising.
The new hub features content feeds from MediaPost, as well as Adweek, Marketing Brew, Axios and Marketing Drive, and is
intended to service Yahoo Finance’s endemic audience of financial investors, as well as industry professionals.
The hub is the latest destination in an expanding Yahoo Finance
partner network, which also covers AI, crypto, small business, and sports business.
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Yahoo Finance is launching the
media and advertising hub now, ahead of next week’s Cannes Lions Festival of Creativity, to generate awareness during one of the ad industry’s major Meccas.
“We really wanted
to create a single destination for investors and professionals who wanted to understand media advertising in more depth and how it is reshaping the markets,” explains Yahoo Media Group Head of
Revenue and Partnerships Jon Shaw, adding, “I think what we’re doing here should help our users, and the property as a whole, coming from trusted sources and given how much fragmentation
there is in the landscape.”
“MediaPost is unique among ad industry publishers in that we approach the news with a finance industry-like perspective,” says MediaPost
Chairman, CEO and Publisher Ken Fadner, explaining why MediaPost’s content should be particularly relevant to Yahoo Finance’s audience.