Austin, TX - October 14 - 17, 2018

Event Sponsors

Agenda

Sunday, 10/14

6:00 PM
Welcome Cocktails
7:15 PM
VIP Orientation & Buffet Dinner
8:00 PM
VIP 1:1 Meetings
(By invitation only)

Monday, 10/15

Day 1: From Content to Product As publishers strive for more direct access to audience loyalty and revenue, product development has moved to the center of media business models. We open the Publishing Insider Summit exploring how media brands are analyzing audience needs and habits, developing new products around those insights and finding more direct revenue as a result. From apps, to ecommerce, pop-up services to subscriptions, how is content being reimagined more as product?
8:00 AM
Registration & Breakfast
The Driskill, 2nd Floor
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote Q&A: The Multi-Levered Revenue Strategy
Among the oldest and most successful digital-native media brands, Slate has tried every imaginable business model over 20+ years. It has settled now on (almost) all of them. CRO Charlie Kammerer discussed pulling many revenue levers, from programmatic advertising to subscriptions, custom content and events, podcasting and more. How do these streams reinforce one another and become more than the sum of their parts?
Interviewee
Charlie Kammerer, Chief Revenue Officer, The Slate Group 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM
Panel: Product Is The New Content
In order to develop more direct relationships with customers, publishers are thinking more like CPGs. There is a new focus on product development, customer mapping, packaging and service. There is a new focus on developing specific new media products that users will pay for, that will immerse them in new experiences, that service very specific tastes and needs. How are media companies rethinking and reorganizing their businesses towards putting customers, not just content, at the center of their priorities and operations?
Moderator
Melissa Diaz, Director, Ad Product Marketing, Meredith Corp. 
PanelistS
Bill Allman, Chief Digital Officer, Smithsonian Enterprises 
Dennis Strong, SVP, Head of Media Sales, Source Media 
Rameez Tase, VP of Audience Development & Insight, Axios 
Yanna Wilson-Fischer, Circulation Marketing Director, The Economist 
11:00 AM
Presentation: The Wall Street Journal; A Data-Driven Customer-Focused Growth Story
After years of leveraging a hard paywall, The Wall Street Journal used data to create their dynamic paywall which focuses on the traits of an individual customer. Now, they have brought their paywall strategy offsite and incorporated it their paid media and marketing efforts.
Presenter
Alex Halen, Global Paid Search and Programmatic Manager, Dow Jones 
11:30 AM
Panel: Subscriber-Centered Publishing
Everyone is chasing direct revenue streams from consumers, but what have publishers learned about growing and maintaining their subscriber base? How is the new emphasis on product development tied to subscription revenue? Is "customer service" more important than ever? Is a path to purchase emerging among media customers? And what does the customer acquisition landscape look like now?
Moderator
Steve Dorsey, VP, Innovation and Planning, Statesman Media 
PanelistS
Ted Bongiovanni, Director of Product, Consumer Reports 
Todd Schauman, Director of Marketing And Analytics, Christian Science monitor 
12:00 PM
Roundtables
Product Development - Melissa Diaz, Director, Ad Product Marketing, Meredith Corp.
Paid Content Models - Ted Bongiovanni, Director of Product, Consumer Reports
Customer Acquisition - Yanna Wilson-Fischer, Circulation Marketing Director, The Economist 
1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Cruise on Lake Austin
Real Austin Guided Bus Tour
Bike Tour of Austin
5:45 PM
VIP 1:1 Meetings - 2nd Round
Gen Session
6:30 PM
Cocktail Party
Stephen F’s
7:30 PM
Dinner Reception
Roaring Fork

Tuesday, 10/16

Day 2: The New Ad Product Rumors to the contrary, advertising is far from dead. We spend Day 2 of the summit revisiting what is working, and growing, in the ad revenue stream. We try to pin down the ever-shifting video business model. How have branded content studios evolved into sustainable businesses? And how are ad sales teams rethinking the tools and products that maximize yield?
8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
8:45 AM
Keynote Q&A: Rolling Stone 2.0
Once a vocal digital holdout, the Rolling Stone brand has moved under Penske Media’s umbrella and is now all-in for cross-channel expansion. We explore with the brand’s new CRO how he plans to remain committed to the vitality of its iconic print product and extend its presence into video franchises, live events and younger demos. What does a baby boomer icon look like in a 21st Century Ver. 2.0?
Keynote
Andrew Budkofsky, Chief Revenue Officer, Rolling Stone 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Panel: What to Watch: Rethinking Video...Again
After multiple bait and switch moves from the major video platforms, "pivots" towards and away from streaming media investments, where are publisher video strategies now? What is Facebook Watch good for? Are publishers finally seeing viable models from YouTube? Are Amazon Channels, OTT, mobile the next viable channels? What should we be watching?
Moderator
Joshua Rubin, Managing Director, Creative Strategy, Daily Dot 
PanelistS
Evan Bregman, Director of Programming, Rooster Teeth 
Jay Holzer, Head of Linear, Tastemade 
Tom Sly, CRO, E.W. Scripps 
10:00 AM
Presentation: When One Word Defines A Moment, A Person, A Brand…
Word trends greatly intersect with cultural events and social discourse and Dictionary.com’s data gives a window into the zeitgeist of our times. Increasingly, consumers are as concerned about a brand's values as their products. Social conversations are a powerful way to express these values with tangible meaning. Liz McMillan will share her experiences with finding the key words to define a brand and how that touchpoint with consumers can also lead to increased visibility among other businesses.
Presenter
Liz McMillan, CEO, Dictionary.com 
10:45 AM
Panel: The Studio System: Are Publishers Agencies Yet?
Publishers always have aspired to offering agency-like resources direct to advertisers. The trend accelerated, however, when the traditional agency model started to stumble as interest in branded content and native solutions increased. But several years after the rise of the "Content Studio" what have publishers learned about building sustainable businesses here? About staffing, client acquisition and retention, pricing and packaging?
Moderator
Tara Meyer, VP, Branded Content Sales & Strategy, New York Post 
PanelistS
Jackelyn Keller, VP of Revenue Strategy, Dotdash 
Michelle Madhok, CEO, SheFinds Media 
Sam Moulton, VP Marketing, Outside 
John Toth, Vice President, Americas, Reuters 
11:30 AM
Discussion: Rethinking The Ad Revenue Mix
Despite what you have heard, digital advertising revenue remains the backbone of most media businesses. And tools like Ads.txt, header bidding, guaranteed programmatic and private marketplaces can increase CPMs and yield. Two senior ad sales execs explore how they are evolving the product mix to keep the ad revenue stream thriving.
Moderator
William Won, Director, Concert Marketplace Revenue, Vox Media, Inc. 
PanelistS
Jason Tate, Director, Programmatic and Partnership Development, MediaNews Group 
James Van Sweringen, Head of Data Science and Yield, Mansueto Ventures/Fast Company, Inc. Media 
12:15 PM
Roundtables
Video 3.0 - Joshua Rubin, Managing Director, Creative Strategy, Daily Dot
Branded Content Studios - Tara Meyer, VP, Branded Content Sales & Strategy, New York Post
Driving Ad Growth - William Won, Director, Concert Marketplace Revenue, Vox Media, Inc.
1:00 PM
Lunch
Golf at Barton Creek, Fazio Foothills course
Brewery Tour
Kayak on Lady Bird Lake
6:30 PM
Cocktail Party
Victorian Room, 1st Floor
7:30 PM
Dinner Reception
Victorian Room, 1st Floor

Wednesday, 10/17

8:00 AM
Breakfast
Day 3: Partnering With Your Audience A customer-first approach brings media companies in touch with audiences in new and deeper ways. We round out the Summit exploring these deeper touchpoints. Live experiences increasingly drive user loyalty and new revenue opportunities. And media are closest to customers’ immediate interests and needs at the local level, but are there any sustainable journalism and business models left to satisfy this need?
8:45 AM
Keynote: Beyond Channel and Format: Complex Agnosticism

Complex has successfully grown to be the dominant men’s media brand online by not letting itself be defined either by distribution channel or media format. We will explore how an original magazine brand built a series of sustainable video franchises that reach across digital, OTT, cable and even Snapchat as well as a massive event series that taps into marketing partners in myriad ways. How is the company bringing these plans to scale, amortizing investment and containing cost?

Keynote
Christian Baesler, President, Complex Media 
9:15 AM
The Offline Opportunity: The Event Landscape
From pop-up media experience to issue-driven conferences to live podcasts, publishers are exploring multiple models for interacting in-person with their audiences. We ask several executives on the leading edge of this charge to share how they are organizing these efforts internally, packaging them for both editorial and advertisers, and measuring their impact. How important are partnerships? When and where should you bring your media brand live?
Moderator
Nick Schenck, SVP, Customer Acquisitions, FloSports 
PanelistS
Deborah Kadetsky, SVP, Audience Development, SheKnows 
Evan Luzzatto, President, NYLON 
9:45 AM
Q&A: McClatchy Reorganizes for Digital

Facing down the legendary challenge of digital to newspaper media, McClatchy is reorganizing and repackaging the ways it sells its value proposition across the former local fiefdoms of regional brands. After years leading NBCUniversal and Turner’s online ad sales, Nick Johnson’s assignment is to bring McClatchy’s presence in 30 different markets into a more seamless and scaled digital effort. What is the plan for newspaper sustainability in the 21st Century?

Interviewee
Nick Johnson, Head of Advertising, McClatchy 
Interviewer
Nina Lentini, Editor, Events and Research, MediaPost 
10:15 AM
Presentation: Why Journalism Matters in the New Revenue Model
The changing media landscape has put journalism under an intense spotlight. Can newspapers survive? Or is there a path for journalists to grow their own revenue? This presentation looks into the future and how it can happen now.
Presenter
Bill Church, Senior Vice President of News, Gatehouse Media 
10:30 AM
Roundtables
Building an Event Business - Deborah Kadetsky, SVP, Audience Development, SheKnows
The State of Programmatic - Chris Copeland,  Head of Publisher Success, Ogury
11:00 AM
Conference Concludes

Venue

The Driskill - Austin, TX
604 Brazos Street
Austin, Texas, 78701
Registered attendees of the Summit may book accommodations at Pinehurst Resort at a discounted group rate. To book within our room block at the discounted rate please use the following link: https://book.b4checkin.com/chameleon/Pinehurst/rlp/79682 OR call (855)235-8507 and reference Media Post booking ID 79682.

Our discount block at The Driskill has expired. If you would like to inquire about further availability, please contact the hotel directly at (512) 439-1234.

In the event that The Driskill becomes sold out, please see below for nearby accommodations:

Omni Austin Hotel Downtown
700 San Jacinto Blvd
Austin, TX 78701
https://www.omnihotels.com/hotels/austin-downtown/accommodations/guest-rooms
Contact: (512) 476-3700

The Westin Austin Downtown
310 E 5th St
Austin, TX 78701
https://www.marriott.com/hotels/travel/auswi-the-westin-austin-downtown/
Contact: (512) 391-2333


 
 

Located in the heart of Central Texas, Austin is the 11th-most populous city in the United States and the fastest growing of the largest 50 US cities. It is the home town of an annual set of film/music/interactive festivals and conferences, known as South by Southwest (SXSW), and the Austin City Limits Music Festival.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.