Sunday, 10/14
6:00 PM ET
6:00 PM ET
Welcome Cocktails
7:15 PM ET
7:15 PM ET
VIP Orientation & Buffet Dinner
8:00 PM ET
8:00 PM ET
VIP 1:1 Meetings
(By invitation only)
Monday, 10/15
Day 1: From Content to Product
As publishers strive for more direct access to audience loyalty and revenue, product development has moved to the center of media business models. We open the Publishing Insider Summit exploring how media brands are analyzing audience needs and habits, developing new products around those insights and finding more direct revenue as a result. From apps, to ecommerce, pop-up services to subscriptions, how is content being reimagined more as product?
8:00 AM ET
8:00 AM ET
Registration & Breakfast
The Driskill, 2nd Floor
8:15 AM ET
8:15 AM ET
Sponsor Breakfast Presentation
9:00 AM ET
9:00 AM ET
Opening Remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:15 AM ET
9:15 AM ET
Keynote Q&A: The Multi-Levered Revenue Strategy
Among the oldest and most successful digital-native media brands, Slate has tried every imaginable business model over 20+ years. It has settled now on (almost) all of them. CRO Charlie Kammerer discussed pulling many revenue levers, from programmatic advertising to subscriptions, custom content and events, podcasting and more. How do these streams reinforce one another and become more than the sum of their parts?
- Interviewee
- Charlie Kammerer, Chief Revenue Officer, The Slate Group
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM ET
9:45 AM ET
Panel: Product Is The New Content
In order to develop more direct relationships with customers, publishers are thinking more like CPGs. There is a new focus on product development, customer mapping, packaging and service. There is a new focus on developing specific new media products that users will pay for, that will immerse them in new experiences, that service very specific tastes and needs. How are media companies rethinking and reorganizing their businesses towards putting customers, not just content, at the center of their priorities and operations?
- Moderator
- Melissa Diaz, Director, Ad Product Marketing, Meredith Corp. @MelisD
- PanelistS
- Bill Allman, Chief Digital Officer, Smithsonian Enterprises
- Dennis Strong, SVP, Head of Media Sales, Source Media
- Rameez Tase, VP of Audience Development & Insight, Axios @rameeztase
- Yanna Wilson-Fischer, Circulation Marketing Director, The Economist
10:30 AM ET
10:30 AM ET
11:00 AM ET
11:00 AM ET
Presentation: The Wall Street Journal; A Data-Driven Customer-Focused Growth Story
After years of leveraging a hard paywall, The Wall Street Journal used data to create their dynamic paywall which focuses on the traits of an individual customer. Now, they have brought their paywall strategy offsite and incorporated it their paid media and marketing efforts.
- Presenter
- Alex Halen, Global Paid Search and Programmatic Manager, Dow Jones
11:30 AM ET
11:30 AM ET
Panel: Subscriber-Centered Publishing
Everyone is chasing direct revenue streams from consumers, but what have publishers learned about growing and maintaining their subscriber base? How is the new emphasis on product development tied to subscription revenue? Is "customer service" more important than ever? Is a path to purchase emerging among media customers? And what does the customer acquisition landscape look like now?
- Moderator
- Steve Dorsey, VP, Innovation and Planning, Statesman Media @dorsey
- PanelistS
- Ted Bongiovanni, Director of Product, Consumer Reports
- Todd Schauman, Director of Marketing And Analytics, Christian Science monitor @ToddSchauman
12:00 PM ET
12:00 PM ET
Roundtables
Product Development - Melissa Diaz, Director, Ad Product Marketing, Meredith Corp.
Paid Content Models - Ted Bongiovanni, Director of Product, Consumer Reports
Customer Acquisition - Yanna Wilson-Fischer, Circulation Marketing Director, The Economist
Paid Content Models - Ted Bongiovanni, Director of Product, Consumer Reports
Customer Acquisition - Yanna Wilson-Fischer, Circulation Marketing Director, The Economist
1:00 PM ET
1:00 PM ET
Lunch
1:10 PM ET
1:10 PM ET
Sponsor Luncheon Presentation
2:00 PM ET
2:00 PM ET
Cruise on Lake Austin
Real Austin Guided Bus Tour
Bike Tour of Austin
5:45 PM ET
5:45 PM ET
VIP 1:1 Meetings - 2nd Round
Gen Session
6:30 PM ET
6:30 PM ET
Cocktail Party
Stephen F’s
7:30 PM ET
7:30 PM ET
Dinner Reception
Roaring Fork
Tuesday, 10/16
Day 2: The New Ad Product
Rumors to the contrary, advertising is far from dead. We spend Day 2 of the summit revisiting what is working, and growing, in the ad revenue stream. We try to pin down the ever-shifting video business model. How have branded content studios evolved into sustainable businesses? And how are ad sales teams rethinking the tools and products that maximize yield?
8:00 AM ET
8:00 AM ET
Breakfast
8:15 AM ET
8:15 AM ET
Sponsor Breakfast Presentation
8:45 AM ET
8:45 AM ET
Keynote Q&A: Rolling Stone 2.0
Once a vocal digital holdout, the Rolling Stone brand has moved under Penske Media’s umbrella and is now all-in for cross-channel expansion. We explore with the brand’s new CRO how he plans to remain committed to the vitality of its iconic print product and extend its presence into video franchises, live events and younger demos. What does a baby boomer icon look like in a 21st Century Ver. 2.0?
- Keynote
- Andrew Budkofsky, Co-Founder & CEO, Brand Further @abudkofsky
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:15 AM ET
9:15 AM ET
Panel: What to Watch: Rethinking Video...Again
After multiple bait and switch moves from the major video platforms, "pivots" towards and away from streaming media investments, where are publisher video strategies now? What is Facebook Watch good for? Are publishers finally seeing viable models from YouTube? Are Amazon Channels, OTT, mobile the next viable channels? What should we be watching?
- Moderator
- Joshua Rubin, Managing Director, Creative Strategy, Daily Dot
- PanelistS
- Evan Bregman, Director of Programming, Rooster Teeth @ebregman
- Jay Holzer, Head of Linear, Tastemade
- Tom Sly, CRO, E.W. Scripps
10:00 AM ET
10:00 AM ET
Presentation: When One Word Defines A Moment, A Person, A Brand…
Word trends greatly intersect with cultural events and social discourse and Dictionary.com’s data gives a window into the zeitgeist of our times. Increasingly, consumers are as concerned about a brand's values as their products. Social conversations are a powerful way to express these values with tangible meaning. Liz McMillan will share her experiences with finding the key words to define a brand and how that touchpoint with consumers can also lead to increased visibility among other businesses.
- Presenter
- Liz McMillan, CEO, Dictionary.com
10:15 AM ET
10:15 AM ET
10:45 AM ET
10:45 AM ET
Panel: The Studio System: Are Publishers Agencies Yet?
Publishers always have aspired to offering agency-like resources direct to advertisers. The trend accelerated, however, when the traditional agency model started to stumble as interest in branded content and native solutions increased. But several years after the rise of the "Content Studio" what have publishers learned about building sustainable businesses here? About staffing, client acquisition and retention, pricing and packaging?
- Moderator
- Tara Meyer, VP, Branded Content Sales & Strategy, New York Post @tarameyer
- PanelistS
- Jackelyn Keller, VP of Revenue Strategy, Dotdash
- Michelle Madhok, CEO and Founder, SheFinds Media
- Sam Moulton, VP Marketing, Outside @moultonsam
- John Toth, Vice President, Americas, Reuters
11:30 AM ET
11:30 AM ET
Discussion: Rethinking The Ad Revenue Mix
Despite what you have heard, digital advertising revenue remains the backbone of most media businesses. And tools like Ads.txt, header bidding, guaranteed programmatic and private marketplaces can increase CPMs and yield. Two senior ad sales execs explore how they are evolving the product mix to keep the ad revenue stream thriving.
- Moderator
- William Won, Director, Concert Marketplace Revenue, Vox Media, Inc.
- PanelistS
- Jason Tate, Sr. Director, Programmatic & Partnership Development, MediaNews Group & Tribune Publishing
- James Van Sweringen, Head of Data Science and Yield, Mansueto Ventures/Fast Company, Inc. Media
12:15 PM ET
12:15 PM ET
Roundtables
Video 3.0 - Joshua Rubin, Managing Director, Creative Strategy, Daily Dot
Branded Content Studios - Tara Meyer, VP, Branded Content Sales & Strategy, New York Post
Driving Ad Growth - William Won, Director, Concert Marketplace Revenue, Vox Media, Inc.
Branded Content Studios - Tara Meyer, VP, Branded Content Sales & Strategy, New York Post
Driving Ad Growth - William Won, Director, Concert Marketplace Revenue, Vox Media, Inc.
1:00 PM ET
1:00 PM ET
Lunch
2:00 PM ET
2:00 PM ET
Golf - Barton Creek Fazio Foothills course
Brewery Tour
Kayak on Lady Bird Lake
6:30 PM ET
6:30 PM ET
Cocktail Party
Victorian Room, 1st Floor
7:30 PM ET
7:30 PM ET
Dinner Reception
Victorian Room, 1st Floor
Wednesday, 10/17
8:00 AM ET
8:00 AM ET
Breakfast
Day 3: Partnering With Your Audience
A customer-first approach brings media companies in touch with audiences in new and deeper ways. We round out the Summit exploring these deeper touchpoints. Live experiences increasingly drive user loyalty and new revenue opportunities. And media are closest to customers’ immediate interests and needs at the local level, but are there any sustainable journalism and business models left to satisfy this need?
8:45 AM ET
8:45 AM ET
Keynote: Beyond Channel and Format: Complex Agnosticism
Complex has successfully grown to be the dominant men’s media brand online by not letting itself be defined either by distribution channel or media format. We will explore how an original magazine brand built a series of sustainable video franchises that reach across digital, OTT, cable and even Snapchat as well as a massive event series that taps into marketing partners in myriad ways. How is the company bringing these plans to scale, amortizing investment and containing cost?
- Keynote
- Christian Baesler, President, Complex Media @cbaesler
9:15 AM ET
9:15 AM ET
The Offline Opportunity: The Event Landscape
From pop-up media experience to issue-driven conferences to live podcasts, publishers are exploring multiple models for interacting in-person with their audiences. We ask several executives on the leading edge of this charge to share how they are organizing these efforts internally, packaging them for both editorial and advertisers, and measuring their impact. How important are partnerships? When and where should you bring your media brand live?
- Moderator
- Nick Schenck, SVP, Customer Acquisitions, FloSports
- PanelistS
- Deborah Kadetsky, SVP, Marketing & Partner Development, SHE Media @harobed8
- Evan Luzzatto, President, NYLON
9:45 AM ET
9:45 AM ET
Q&A: McClatchy Reorganizes for Digital
Facing down the legendary challenge of digital to newspaper media, McClatchy is reorganizing and repackaging the ways it sells its value proposition across the former local fiefdoms of regional brands. After years leading NBCUniversal and Turner’s online ad sales, Nick Johnson’s assignment is to bring McClatchy’s presence in 30 different markets into a more seamless and scaled digital effort. What is the plan for newspaper sustainability in the 21st Century?
- Interviewee
- Nick Johnson, Vice President and Head of Advertising, McClatchy @mediaguy
- Interviewer
- Nina Lentini, Editor, Events and Research, MediaPost
10:15 AM ET
10:15 AM ET
Presentation: Why Journalism Matters in the New Revenue Model
The changing media landscape has put journalism under an intense spotlight. Can newspapers survive? Or is there a path for journalists to grow their own revenue? This presentation looks into the future and how it can happen now.
- Presenter
- Bill Church, Senior Vice President of News, Gatehouse Media
10:30 AM ET
10:30 AM ET
Roundtables
Building an Event Business - Deborah Kadetsky, SVP, Audience Development, SheKnows
The State of Programmatic - Chris Copeland, Head of Publisher Success, Ogury
The State of Programmatic - Chris Copeland, Head of Publisher Success, Ogury
11:00 AM ET
11:00 AM ET
Conference Concludes
None