December 9 - 12, 2015
Deer Valley, UT

Event Sponsors

Agenda

Wednesday, 12/09

Vahalla Room

Thursday, 12/10

7:00 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
8:45 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:00 AM
Keynote: Avis Budget: The Future Of Capturing Demand In Fractured Customer Journeys
Gone are the days someone sits down at a desktop computer to complete a transition using search as the entrance to the Internet. Consumers jump from desktop to tablet to mobile. While car rental companies generally don't generate demand, they can capture it by being present in the micro moment when someone needs an automobile. What are the implications of multiple devices on search engine advertising and marketing? With more than thousands of rental locations, join Neal Zamore, VP of consumer marketing at Avis Budget, as he walks through how the company captures demand from online digital media and offline, such as television, when consumers use search to query generic car rental options. Zamore also will share his vision of search for the future.
Keynote
Neal Zamore, VP of Consumer Marketing, Avis Budget 
9:30 AM
Panel: When Browsers No Longer Become Search's Front Door
The browser and the search engine have traditionally represented the front door, a way to discover new content and find answers, but machine to machine and mobile devices continue to change the way consumers receive information. Today more information gets pushed to consumers through beacons and sensors. How do marketers optimize content as technology pushes messages based on historic searches, email messages and calendar reminders? As media becomes more connected, how do marketers optimize content and what happens to paid search advertising?
Moderator
Steven Gibson, Client Director of Search, Canvas Worldwide 
PanelistS
Mike Grehan, Chief Marketing Officer, Acronym 
Clayton McLaughlin, SVP, Head of Media Investments, iCrossing 
Josh Miller, VP of client solutions, Performics 
10:00 AM
Presentation: Connecting Television With Search
Understanding the dynamics between on-air television broadcasts and search engine advertising and marketing becomes critical in a cross-screen strategy. The erratic path to purchase makes it important for search marketers to understand how television drives search and how search drives television viewers. What do marketers know about how messaging, frequency, sequence drive response across TV and search? Join us as Erin Everhart, digital strategist and content marketer at Home Depot, explores the ways marketer should think about the future cross-screen media buys and strategies.
Presenter
Erin Everhart, Senior Manager, Media, The Home Depot 
10:30 AM
Panel: Moving Programmatic Media Buys Into The Hands Of Search Marketers
It makes sense for paid search professionals to run programmatic buys because of the similarities in automation and optimization processes. Yet programmatic buying became isolated into separate media, centralized into trading desks. Concerns over transparency, attribution, measurement and control have begun to slowly surface, but are paid search professionals ready to manage programmatic buying?  What will it take? What are the roadblocks?  What are the benefits? Join a panel of experts to explore the options.
Moderator
Katherine Janca, Associate Director, Programmatic, The Media Kitchen 
PanelistS
Lee Goldberg, President, Vector Media Group 
Frank Lee, Industry Lead, eCommerce, Global Marketing Solutions, Facebook 
Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe 
11:00 AM
Interview: What About Ad Blocking?
Research shows the number of people globally using ad blocking software grew 41% during the first half of 2015, compared with a year ago. Experts say we can expect to see percentages creep higher in the coming year, as more consumers adopt iOS 9, which supports ad blocking in Apple's mobile operating system. Where do content and native ads fit in? Should marketers be concerned? What are the challenges and options for those who spend numerous hours crafting paid search advertisements only to have them blocked from serving up in the browser?
Interviewee
Marjorie Gray, Digital Brand Manager, DISH 
Interviewer
Gerry Bavaro, SVP, Enterprise Solutions & Strategy, Merkle 
11:30 AM
Keynote: How Data-Driven Attribution Returned Greater Returns For TransUnion
Travel with Ken Chaplin, CMO at TransUnion, to discover how the company gained unprecedented visibility into the customer journey through data-driven attribution beginning with search. Learn how the strategy enabled fact-based decision making for greater returns on marketing investments.
Keynote
Ken Chaplin, CMO TransUnion Consumer Interactive, TransUnion 
12:00 PM
Roundtables

When Browsers No Longer Become Search's Front Door - Steven Gibson, Client Director of Search, Initiative @skyabove

Moving Programmatic Media Buys Into The Hands Of Search Marketers - Katherine Janca, Associate Director, Programmatic, The Media Kitchen @katherinejanca

Taming The Beast: Taking Control of The Data - Erin Everhart, Digital Strategist and Content Marketer, Home Depot @erinever

The Fragmented Path to Purchase in "I Want to Know (Go, Do, Buy)" Moments - Gerry Bavaro, SVP, Enterprise Solutions, Merkle

12:45 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Grab a Go-Pro and hit the slopes for Magnetic's Third Annual SIS Ski Competition!
Skiing at the Deer Valley Resort
Snowmobiling at Red Pine Canyon
Snowshoe Tour at the Deer Valley Resort
Troll Hallen Lounge slope-side at Stein Eriksen Lodge

Flagstaff Room

Empire Canyon Lodge (via 10-minute shuttle ride)

Friday, 12/11

7:30 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Keynote: The American Dream
Western Union created a multi-channel campaign leveraging customer insight and a variety of rich content after the company's marketers learned success didn't rely on becoming the center of the message. Join Nidhi Gupta, senior marketing manager for the Americas at Western Union, as she walks through the campaign.
Presenter
Nidhi Gupta, Director, Marketing, Western Union 
9:30 AM
Panel: With An Eye On Image Search
Sites like Pinterest, Facebook and Google are making machine-based image recognition real and scalable. How does this change the role of search marketers, and what are some art-and-science tactics to optimize for image recognition. High-quantity images increase click-through rates and engagement, but how do marketers understand the algorithms behind the scenes to take advantage of visual search. Join a panel of experts as they debate some of the strategies and the tactics marketers can deploy to scale campaigns.
Moderator
Neil Doshi, Corporate Development and Strategy, Samsung Electronics 
PanelistS
Rebecca Ehnert, Marketing Manager, Digital Media, Verizon 
Ada Pally, VP of client services, 3Q Digital 
Brian Valentini, Vice President, Group Director, DigitasLBi 
10:00 AM
Presentation: Why Vivint SmartHome Substantially Increased Its Investment In YouTube, Rather Than TV
Jason Owen, VP of acquisition at Vivint SmartHome, a smart home security company, found the measurement of YouTube more effective than television when connecting the media to search campaigns. Join Jason as he walks though the campaign detailing YouTube's direct impact on the company's search advertising campaigns.
Presenter
Jason Owen, GM and SVP, credit.com 
10:30 AM
Panel: Planning For A Total Cross-Channel Attribution Strategy
Brands want to embrace advanced attribution and cross-channel measurement and targeting, from offline to online, but it becomes more difficult as search advertising matures and the list of data sources and Internet-connected devices grow. How do marketers build a road map for successful marketing measurement? Join a panel of experts as they discuss the options.
Moderator
Alan Osetek, President, Resolution Media 
PanelistS
Caroline Ballard, Associate Director, Starcom MediaVest Group 
Alex Porter, CEO, Location3 
Debbie Tarvin, Senior Consultant – C/SMB Media, Windstream 
11:00 AM
Presentation: Monetizing Search Outside Search Engines
CompareCards.com, a ten year old company, has become a top source for credit card information thanks to aggressive online marketing investments. Primarily driven by direct response goals, CompareCards.com has relied heavily on search to drive leads, but also became an early adopter of native advertising in an effort to find demand outside of search engines. Join Jered Klima, CMO of CompareCards.com, as he walks through the results of a recent campaign.
Presenter
Jered Klima, CMO on behalf of eClickonomy, Inc, CompareCards.com 
11:30 AM
Keynote Q&A: The Leverage In Search Engine Marketing To Drive Ecommerce Sales
As shoppers increasingly rely on ecommerce and vertical search tools to make purchase decisions, brands have emerging options for gaining relevant paid placements to drive consideration and sales. Join Scott Grenz, VP, global head of media at GlaxoSmithKline, as he explores how family medicine and community health (FMCH) marketers like GSK can deliver targeted media in the most critical ecommerce search platforms to influence purchase decisions.
Interviewee
Scott Grenz, VP, Global Head of Media, GSK 
Interviewer
Rob Griffin, Co-Founder, Rise-Alliance 
12:15 PM
Roundtables

With An Eye On Image Search - Neil Doshi, Senior Analyst and Managing Director, Mizuho Securities @neildoshi

Planning For A Total Cross-Channel Attribution Strategy - Alan Osetek, President, Resolution Media @alanosetek

The Link From Search Engine Advertising To YouTube/Television - Jason Owen, VP of Acquisition, Vivint @JasonROwen 

The Challenge Between Increased Online Sales And Merchandising - Ada Pally, Sr. Director, Client Services, 3Q Digital

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Grab a Go-Pro and hit the slopes for Magnetic's Third Annual SIS Ski Competition!
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Tubing at Gorgoza Park
Dutch treat - pay as you go.
Join us for drinks as we check out this year’s ski competition highlight video and announce our winners!
Olympic Ballroom foyer, 1st floor

Saturday, 12/12

7:30 AM
Registration Opens
8:00 AM
Breakfast
9:00 AM
Roundtable Report

Roundtable leaders from Day 1 and Day 2 of the Search Insider Summit report on their table discussions.

9:30 AM
Panel: How To Protect Your Brand In Search
Other advertisers bidding on your brand's trademark terms can cost a company millions of dollars annually. Join us as a panel of brand marketers debate the growing importance of understanding trademark infringement in search engines and how to protect your brands against it.
Moderator
Laurie Sullivan, Editor, Search Marketing Daily, MediaPost 
PanelistS
Alex Edlund, Director, Digital Customer Acquisition, Choice Hotels 
Amy McClain, Director, Search and Performance Marketing, Beeby Clark + Meyler 
Lori Weiman, CEO, The Search Monitor 
10:15 AM
Discussion: Looking Back At 2015, and Forward Into 2016
What did we learn in 2015, and what technologies and strategies will we need in 2016?
Moderator
Lisa Woolf, VP & Director of Search Marketing, DigitasLBi 
PanelistS
Patrick Cartmel, Senior Vice President, Client Service and Strategy, HookLogic 
James Green, CEO, Magnetic 
Coy Robison, Director of Digital Marketing, blendtec 
10:30 AM
Roundtables

How To Protect Your Brand In Search - Alex Edlund, Director of Search Marketing, Marriott International @Alex_Edlund

Looking Back At 2015, and Forward Into 2016 - Lisa Woolf, VP & Director of Search Marketing, DigitasLBi

11:00 AM
Conference Concludes

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

Luxurious Five-Star accommodations surround you upon arrival to the lodge in Deer Valley. You will feel at home in the lobby with its beautiful stone fireplace. The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, guests are greeted with exquisite views and powdery ski slopes in the winter and away-from-it-all outdoor activities in the summer for the ultimate getaway. Choose from many other local activities such as heli-skiing, fly-fishing, bobsledding and more.

Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.