Sunday, 10/06
6:30 PM Central
7:30 PM ET
Welcome Cocktails
Bar AC - in hotel
Monday, 10/07
7:45 AM Central
8:45 AM ET
Coffee Service Available
Otis Ballroom Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Meeting Rooms 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Otis Ballroom Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
Otis Ballroom
9:35 AM Central
10:35 AM ET
Opening Remarks
- MC
- Erin Everhart, Senior Director of Event Programming, MediaPost
9:45 AM Central
10:45 AM ET
Keynote Presentation: Video Analytics Unleashed- Building a Data-Powered Framework
University of Phoenix shares how integrating data and measurement into your marketing approach can be a powerful formula.
- Keynote
- Steve Gross, CMO, University of Phoenix
10:15 AM Central
11:15 AM ET
Panel: Navigating Investments in Today’s Evolving TV Media Landscape
At a time when television media is rapidly evolving, understanding how to strategically invest across digital streaming and linear platforms is crucial for achieving marketing goals. How are brands allocating their budgets and effectively measuring across channels to validate spend? How are they targeting their audience at scale? And how are they assessing a multi-screen approach and balancing their investments? While there’s no one size fits all, there are solutions. From programmatic technology to data-driven insights, our panel of marketers share best practices.
- Moderator
- Erin Everhart, Senior Director of Event Programming, MediaPost
- PanelistS
- Thomas Atkins, Executive Director of Media, MGM Resorts
- James Monderine, Director, Media, Zillow Group
- Cindy Shekoski, Associate Director, KSM
10:45 AM Central
11:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM Central
12:15 PM ET
Case Study: Using Social Video in Non Social Spaces
Social media is the first channel people think of for influencer videos, but how do you extend the life of that content if it’s just used in one channel? Thomas Atkins, Executive Director of Media, shares how MGM Resorts extends the life of their social-first assets by moving them into the broader video space with YouTube spots and native video placements across entertainment and lifestyle articles.
- Presenter
- Thomas Atkins, Executive Director of Media, MGM Resorts
11:35 AM Central
12:35 PM ET
Case Study: Hallow's Post-Super Bowl Halo
Mark Wahlberg does not come to mind as our go-to guy on matters of religious faith and prayer. But playing against type on multiple levels is precisely what helped his Super Bowl ad for the prayer and meditation app Hallow succeed. Evan Laird, head of marketing for Hallow, discusses everything from the creative decisions around the initial shoot to the messaging and targeting that were designed to get the most bang for their Super Bowl buck.
- Presenter
- Evan Laird, Head of Marketing, Hallow
12:00 PM Central
1:00 PM ET
Roundtable: Channel Surfing - Following the Consumer
As consumer behavior and popular culture are continuing to evolve, marketers have multiple moving targets to account for in their media strategy. i.e. the popularity of women’s sports, gaming, CTV, TIkTok, etc. How are you keeping up? Let's discuss.
- Featuring
- Cindy Shekoski, Associate Director, KSM
12:00 PM Central
1:00 PM ET
Roundtable: Breaking Through the Clutter: Video that Captures Attention
Consumers are constantly bombarded with video everywhere. How can brands create the right videos to use across different channels such as social, CTV, OOH to capture attention?
- Featuring
- Viviane Wanderley-Britt, Media Director, GSD&M @VMediaPro
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Axe Throwing at Urban Axes
Top Golf Outing
Kayak on Austin Town Lake
6:30 PM Central
7:30 PM ET
Cocktail Party
Parlor & Yard (on west 6th Street - Shuttle departs at 6:15pm from Otis)
7:30 PM Central
8:30 PM ET
Dinner
The Grove (on west 6th Street)
Tuesday, 10/08
7:45 AM Central
8:45 AM ET
Coffee Service Available
Otis Ballroom Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings
Meeting Rooms 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens
Otis Ballroom Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Notes from Emcee
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM Central
10:45 AM ET
Fireside Chat: Mitsubishi Motors and Rashida Jones: Using the Power of Association to Break Through the Noise
Mitsubishi Motors partnered with Rashida Jones, the first time in the car company’s history that they’ve secured a brand-level spokesperson partnership. Jones’ immediate name- and face-recognition was a natural fit for the challenger-brand, helping the company cut through the noise and confusion of advertising to deliver a clear, concise why-buy message to car buyers. Kim Ito, Mitsubishi Motors North America’s VP of Marketing joins us to discuss the process of choosing Jones and how the partnership had an immediate effect on search performance and website traffic.
- Interviewee
- Kimberly Ito, VP of Marketing & CMO, Mitsubishi Motors North America
- Interviewer
- Erin Everhart, Senior Director of Event Programming, MediaPost
10:15 AM Central
11:15 AM ET
Case Study: How United Airlines Hacked the Super Bowl
The Super Bowl is the pinnacle in TV advertising. But instead of spending the $7 million on one national buy, United Airlines flew a different route. Featuring Friday Night Lights' star Kyle Chandler, the airline ran six regional spots, personalized to appeal to the football fans in that market. Athena Nestoras, Senior Manager of Global Advertising & Social Media Strategy, shares how this campaign came to life.
- Presenter
- Athena Nestoras, Senior Manager of Global Advertising & Social Media Strategy, United Airlines
10:45 AM Central
11:45 AM ET
Sponsor Coffee Break
11:20 AM Central
12:20 PM ET
Q&A: Precision Targeting in a Fragmented TV Landscape
As linear audiences continue to migrate to streaming TV and more and more ad-funded options are popping up within premium services, audiences are fragmenting even further. Stiletto Collective’s founder & CEO, Ly Tran will discuss how her team is using precision targeting to reach their clients’ unique audiences, as well as share how they were able to land historically high end spots during the Olympics with a limited budget.
- Interviewee
- Ly Tran, Founder & CEO, Stiletto Collective @lytran
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
12:00 PM Central
1:00 PM ET
Roundtable: Ready, Aim, Fire: Finding Your Target Audience
- Featuring
- Jonathan Lichter, Chief Solutions Officer, Kelly Scott Madison
12:00 PM Central
1:00 PM ET
Roundtable: The Current State of Video, Innovation & Barriers to Entry
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Brewery Tour
Pickleball
Cruise on Lake Austin
6:30 PM Central
7:30 PM ET
Cocktail Party
Victory East Lounge (2 blocks from Franklin BBQ - Shuttle leaves hotel at 6:15pm SHARP!!)
7:30 PM Central
8:30 PM ET
Dinner
At world famous Franklin BBQ
Wednesday, 10/09
8:00 AM Central
9:00 AM ET
Breakfast Buffet Opens
Otis Ballroom Foyer
9:00 AM Central
10:00 AM ET
Case Study: Satisfyingly Sweet Results | Inside Hershey’s ROLO CTV Campaign
When you have limited assets, your media plan must do the heavy lifting to make an impact with customers today. That’s exactly what Hershey’s ROLO candy did when they partnered with Tastemade to build a CTV campaign that extended beyond a singular platform. Stephanie Hemmann shares how they drove interest in Hershey’s baking products with recipes, shoppable content and cross-channel promotion.
- Presenter
- Stephanie Hemmann, Senior Associate Manager, Integrated Media, Connections for Chocolate Portfolio, The Hershey Company
9:30 AM Central
10:30 AM ET
Panel: Innovative Video in Today’s Dynamic Landscape
From shoppable video to gaming to digital OOH, live-streaming, interactive and more, leveraging today's emerging media trends with a multichannel approach that includes both traditional and digital channels is key if you expect to connect with today’s fragmented audience. But how are marketers adapting to this dynamic landscape? Where are they investing and how are they integrating these emerging channels into their overall strategies? Our panel of savvy marketers share their insights.
- Moderator
- Erin Everhart, Senior Director of Event Programming, MediaPost
- PanelistS
- Melissa Sierra, EVP, Media Integration, USIM
- Viviane Wanderley-Britt, Media Director, GSD&M @VMediaPro
10:00 AM Central
11:00 AM ET
Summit Ends
The Otis Hotel Austin, Autograph Collection