Agenda

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Sunday, February 24

Monday, February 25

Day 1: What Does Video Strategy Look Like Now?

So many screens, so little time and money. How and where are brands' video stories being told? We open the Summit drilling into media plans that are (and aren't) working across available screens. And where do these emerging channels sit within the agency now?

8:00 AM
Registration & Breakfast
8:15 AM
1:00 PM
Lunch
1:10 PM
Major League Baseball Spring Training Game
Horseback Riding
Hiking at Camelback Mountain

Tuesday, February 26

Day 2: Data In, Data Out

It's the data, stupid. On Day 2 we explore how more granular, more actionable data work best to activate and make accountable both traditional and emerging video channels. From DTC brands seeking scale on new and old TV to the new metrics of OTT to the newest tricks for data-infused linear TV buying - today is data day at the Summit.

8:00 AM
Breakfast
1:00 PM
Lunch
Golf at Camelback - Ambiente Course
Desert Botanical Garden Tour
Pool Outing at the Resort

Wednesday, February 27

Day 3: Data+Story

Granular targeting is useless if a marketer lacks the right thing to say to that viewer at that moment. We cap the Summit exploring how brand storytelling needs to optimize to new formats, channels and media experiences.

8:00 AM
Breakfast
11:00 AM
Conference Concludes