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Tuesday, March 7

Wednesday, March 8

7:00 AM
Registration Opens
Day 1: Building The Cross-Channel Experience

What does the new watchword of 2017, “consumer experience” really mean to your brand and customers. We open the Brand Marketers Insider Summit by breaking this concept down. How do marketers define the “experience” they want for their own customers? How do you organize internally to execute an experience strategy? And what engagement tactics are working best across the many available touchpoints?

8:00 AM
Breakfast
8:15 AM
9:00 AM
MC
Steve Smith , Editorial Director, Events , MediaPost 
9:15 AM
Keynote
9:45 AM

As brands connect with consumers across so many paid, earned and owned touchpoints, marketers talk increasingly about how their customers “experience” the brand. But what does that mean to the marketers executing the vision? Is this about personalized encounters across every touchpoint? Synchronization of omnichannel engagements? A unified brand voice? How are these executives defining and deploying this more unified cross-channel approach to branding, anyway? 

 

Moderator
Bryan Boettger , Principal & Lead Strategist , Estate Four 
PanelistS
Robert Davidman , CMO , RubyLife 
Ron Weber , Senior Marketing Manager: Acquisition , Quicken Inc. 
Jacquelyn Wosilius , Director of Digital Marketing , Bowlmor AMF 
Olga Zoria , Marketing Manager , Wham-O 
10:30 AM
PresenterS
Jen Blackman Lavelle , Chief Marketing Officer , Mizzen+Main 
Kevin Lavelle , Co-Founder , Mizzen & Main 
11:00 AM
Consumer experience is all about the engagement not the traditional impression. Across social, mobile, retail, email, messaging and more, truly interacting with the always-connected consumer requires exchanges of genuine value, authentic conversations, anticipating and fulfilling needs. Several marketers share their best practices for building an engagement strategy and executing successful tactics.
Moderator
John Trahar , Founder/Strategic Creative Lead , Greatest Common Factory 
PanelistS
Jordan Finger , VP, Growth Marketing , Freshly.com 
Andy Nelson , VP of Social Media , Conill 
Freeman Setrana , Digital Marketing Manager, Paid Media - Online Marketing , The Home Depot 
11:45 AM
Accessing consumers in the last 20 feet before a sale is the next marketing battleground, now made accessible and complex by mobile media. What is possible now?
Presenter
Ben Gaddis , President , T3 
12:00 PM

What Does an Experience strategy Look Like?

Reorganizing For a Cross Channel Future

Engagement Strategies That Work  

1:00 PM
Lunch
1:10 PM
2:30 PM
Afternoon Activities
Golf at Barton Creek: Fazio Foothills Course
Winery Tour
Tennis

Thursday, March 9

7:30 AM
Registration Opens
Day 2: Data, Measurement, Attribution Tracking both customers and your marketing 24/7 requires a new generation of measurement techniques and technology, which we explore on Day 2. Should you automate marketing via single point solutions or a single stack? How can marketers take baby steps towards an attribution model? What can they do with that shiny new DMP?
8:00 AM
Breakfast
8:15 AM
8:45 AM
The introduction of VISA’s digital payment product VISA Checkout gave this legendary big brand marketer new insight into individual behavior that fundamentally recreates its approach to advertising and marketing spend. From data collection to visualization and attribution, sharing with partners to building a martech stack in-house, Global Innovation Marketing and Analytics Leader Jessica Williams shows us how user level data changes everything. 
Interviewee
Jessica Williams , Global Innovation Marketing & Analytics Leader , VISA 
Interviewer
Steve Smith , Editorial Director, Events , MediaPost 
9:15 AM
To go for point solutions or to go all-in on a single stack? That is the question around automating marketing functions for organizations large and small. We ask both marketers and vendors to explore how to map the answer to this core question against the needs of specific businesses. How does the answer depend on your own category, customer base, channel presence and organization?
Moderator
Joe Mandese , Editor-in-Chief , MediaPost 
PanelistS
James Brohamer , Brand Manager , Overstock.com 
Jessie Dawson , Sr. Marketing Manager, Technology and Innovation , Dell Technologies 
Allysson Reagan , Director, DRM and Email Marketing , Angie's List 
Jason Smith , Director of Customer Engagement , Holt Cat 
10:00 AM
A holistic approach to marketing, customers, media requires a similar approach to measurement, allocation and optimization. But attribution modeling in an organization often seems overwhelming – requiring high and mid-level buy-in and overcoming massive organizational inertia. Lets break this down. 3 Day Blinds sells across e-tail and retail channels. CRO Dan Williams explains how the company built a model that accounts for the complex interactions between his digital and brick-and-mortar marketing spend. 
Presenter
Dan Williams , CRO , 3 Day Blinds 
10:30 AM
So you got yourself a sparkling new data management platform that is supposed to pull together inputs of all sorts to drive everything from ad buying to CRM? But where do you start in making something of this new machine. Lenovo uses data to drive media buys not only across channels but global borders as well. Its Director of Global Digital Marketing explains how it it works. 
Presenter
Gary Milner , Director, Global Digital Marketing , Lenovo 
11:00 AM
Publishers Clearing House (PCH) sits on a treasure trove of 1st party data – over 110 million US profiles with hundreds of data points appended to each. Learn how PCH uses this data to Identify high value sources for new acquisition and high value segments for re-engagement. In addition, discover how PCH has shifted toward a data-driven attribution methodology to more accurately attribute credit to media channels driving conversions and revenue.
Presenter
Jason Zeller , Director, Digital Marketing and Acquisition , Publishers Clearing House 
11:45 AM
As connected sensors move from phone to wrist, to shirts, shoes and glasses, the level of intimacy between marketer and consumer becomes as promising as it is harrowing. What are the costs/risks of getting that close to your customer?
Presenter
Ly Tran , Chief Media Officer , Proof Advertising 
12:00 PM

Stack or Point?

Attribution: The Primer

Cross-Device Tracking

1:00 PM
Lunch
1:10 PM
2:30 PM
Afternoon Activities
Golf at Barton Creek: Fazio Canyons Course
Bike Tour
Pool Outing

Friday, March 10

7:30 AM
Registration Opens
Day 3: Content/Native Cross-channel marketing requires content that is responsive to a range of channels, screens and ultimately consumer need. We round out the Summit exploring what a consumer-centric strategy looks like and how to leverage the native distribution channels available.
8:30 AM
Breakfast
8:45 AM
Keynote
Kelli Carlson , VP, Social Engagement Leader , Wells Fargo Innovation Group 
9:15 AM
Content may be king as digital channels bring brands closer to their customers, but it takes a village to create the material necessary to populate these diverse touchpoint. Brands can’t do it themselves. How are marketers building, buying, outsourcing and crowdsourcing this monstrous task? Who are they using internally, among agencies, vendors, customers? And how do they ensure that this village of authors stays on message and maintains consistent customer experiences?
Moderator
John Ellett , CEO and Founder , nFusion 
PanelistS
Chuck Gannon , Corporate Advertising Manager , L.L. Bean 
Kristen Nolter , SVP of Brand and Integrated Marketing , HomeAway 
Ryan Pitylak , Chief Executive Officer , Unique Influence 
James Shani , Founder/CEO , Madison+Vine 
10:00 AM

Customer-Centric Content Strategy 

Overcoming Native Content Distribution Challenges

11:00 AM
Conference Concludes