Agenda

Add to my calendar

Wednesday, August 24

Thursday, August 25

7:00 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
8:45 AM
Opening remarks
9:30 AM
Cross-channel marketing takes an infrastructure to support it. We open the Brand Insider Summit asking marketers to share their challenges and advice for building both internal organizations to support cross-channel. Also critical to success is the tech behind the plan. Finally we tease out the challenge of actual execution and offer practical advice.
Featuring
Randy Davis, CMO, Friendly's Ice Cream
1:00 PM
Lunch
1:10 PM
Golf at Squaw Creek Course
Horseback Riding at Alpine Meadows
Biking at Squaw Creek
Cable Car to High Camp for Swimming (heated), Cocktails and Roller Skating
6:30 PM

Friday, August 26

7:30 AM
Registration Opens
8:00 AM
Breakfast
8:10 AM
8:30 AM
9:15 AM
Data is the fuel driving the cross channel machine, but how are marketers actively tracking their users across their devices and purchase journeys? With so much data now available the important question we ask is what not to use? And how can marketers begin to build attribution models that really track and allocate investment across channels?
1:00 PM
Lunch
1:10 PM
Golf at Coyote Moon Course
ATV Tour on the Rubicon Trail
Lake Tahoe Kayak Tour
6:30 PM

Saturday, August 27

7:30 AM
Registration Opens
8:00 AM
Breakfast
8:15 AM
8:30 AM
On our final day of the Brand Marketing Cross Channel Summit we focus on the integration of three key media types and channels – content strategy, mobile and social. In recent years each has been evolving as its own hot new thing. But how does each enhance and extend a fully integrated approach to the customer journey?
11:00 AM
Conference Concludes