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Tuesday, March 7
Wednesday, March 8
Day 1: Building The Cross-Channel Experience
What does the new watchword of 2017, “consumer experience” really mean to your brand and customers. We open the Brand Marketers Insider Summit by breaking this concept down. How do marketers define the “experience” they want for their own customers? How do you organize internally to execute an experience strategy? And what engagement tactics are working best across the many available touchpoints?
Sponsor Breakfast Presentation
Sponsor Luncheon Presentation
Golf at Barton Creek: Fazio Foothills Course
Cruise on Lady Bird Lake
Thursday, March 9
Day 2: Data, Measurement, Attribution
Tracking both customers and your marketing 24/7 requires a new generation of measurement techniques and technology, which we explore on Day 2. Should you automate marketing via single point solutions or a single stack? How can marketers take baby steps towards an attribution model? What can they do with that shiny new DMP?
Golf at Barton Creek: Fazio Canyons Course
Kayak Downtown Tour
Friday, March 10
Day 3: Content/Native
Cross-channel marketing requires content that is responsive to a range of channels, screens and ultimately consumer need. We round out the Summit exploring what a consumer-centric strategy looks like and how to leverage the native distribution channels available.