June 19 - 22, 2013The American Club - Kohler, WI

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The marketing buzzwords are pouring as hot and heavy as ever, but this year Big Data, Customer Experience and Real Time Responsiveness landed squarely on the brand CMO’s desk. Massive online and offline inputs of transactional, behavioral and social data gush in real time. They demand rapid response and optimization of all messages. Ultimately, the promise of this big data waterfall is deeper understanding of the customer and a brand’s new ability to build consumer experiences that slip into and improve rather than interrupt consumers’s lives. At the second Mediapost Brand Marketers Summit we decode and demystify the buzzwords and see how (and whether) companies move beyond marketing fashion and put these concepts into practice.

At both a strategic and tactical level, the Summit will engage how data, real time systems and the new focus on the consumer experience are changing everything about marketing. We ask, what is a brand when it is now actively talking and modifying its message in real time with consumers? What kinds of organizations are needed to both walk the new analytics walk and talk the real time socially engaged talk all at once? What impact does big data and rapid response branding have on traditional campaign planning and creative, on attribution, on internal organization?

Once again the consumer is ahead of the marketer. She is hyper-connected and ready to tell you where she is, what she needs and even what he thinks of you. Is your brand ready to be as ‘always-on’ as your customer?

The MediaPost Brand Marketer Summit was created for and will be attended by brand marketers and final decision makers of digital marketing strategies. In 2012 alone the decision maker attendees at the Search, Email, Mobile, and Social MediaPost Insider Summits included:

Vice President e-Business Farmers Insurance Director  GE Director, International Commerce NFL Director, Market Development & Social Media Life Technologies Director, Interactive Media Boston Celtics Manager, Social Commerce Gap Director, Online Advertising GameStop Senior Manager, Online Engagement Carnival Cruise Lines CMO Evenflo Director, Brand Development QVC Senior Lead Communications Manager Unilever Director, Online Acquisitions Discover VP, Marketing & Media Assurant Senior Manager, Social Media Sears Director, Online The Art Institutes Manager, Social Media  Norwegian Cruise Line SVP, Digital Marketing Sony Senior Manager, Emerging Media Microsoft Director, Social Media Extra Space Storage VP, Digital Marketing Barnes & Noble Manager, Social Media PowerBar Director, Search Marketing Overstock.com VP, Director Starcom Mediavest VP, Digital Strategy & Development IBM Director The Home Depot SVP, Director, Search Marketing Draftfcb VP, Search Comcast Senior Director, Marketing WebMD Director, Global Marketing Lenovo Senior SEO & Marketing Analyst Moving Solutions, Inc. Director, Media & Digital Marketing La Quinta Inns & Suites President/COO, Search Marketing 20x200 | Jen Bekman Projects, Inc. Director, Web Marketing Quicken Loans Director, SEM Thomson Reuters Director, eCommerce Services Hilton Director, Search Marketing Macy's Senior Manager, Search PayPal Director, SEM CareerBuilder Director, Media Strategy Unilever Director, Search Marketing IBM Senior Manager, Web Marketing The Art Institutes Director, Search Marketing E-Trade Senior Manager, Search Memory Lane Director, Online Marketing Publishers Clearing House Senior Manager, Search & Global Media Hewlett-Packard AVP, eBusiness Farmers Insurance Manager, eCommerce Marketing The Walt Disney Company VP Digitas Marketing Manager FedEx Services Sr. Marketing Manager American Eagle Outfitters Product Manager FedEx Director, Digital MTVN President Digitas North America IBM Group Manager, Strategy & Planning The Coca-Cola Company Senior Marketing Manager Verizon Wireless VP, Digital Media The Nielsen Company Senior Partner, Executive Marketing Director Ogilvy&Mather, New York SVP, Digital Products Meredith Interactive VP CNBC Digital CNBC Senior Manager, Online Advertising Office Depot Project Manager Bacardi Director, Digital Marketing Kia Director, Marketing NBC Universal VP, Marketing Guitar Hero / Activision Manager, Mobile Marketing Apple Interactive Marketing Manager Charlotte Russe Senior Manager, Mobile US Airways VP, Mobile Marketing Apartments.com Manager, Interactive Programming Darden Restaurants Manager, Digital Analytics Sears Director, Online Marketing Strategy FreeCreditReport.com Director, Marketing FedEx Associate Director, Mobile Strategy Starwood Hotels Director, Mobile Customer Experience JCPenney Director, Mobile Products CareerBuilder.com Director, eCommerce Marketing Chicos Managing Director, Global Marketing NASCAR Director, Marketing & Business Development Fandango Senior Marketing Strategist Intel Digital Advertising Supervisor Scottrade Senior General Manager Digital Media and Search Target Group Director, SEM Mindshare Associate Search Director Draftfcb Senior Manager Target Manager, Internet Marketing Programs REI Senior Manager, Paid Search Overstock Director, Marketing 1800Contacts Director, Search University of Phoenix Director, Digital Media Scripps Networks Senior Manager, Marketing Qantas Director, Search Cars.com Director, Search & Mobile Marketing TicketsNow Director, Acquisition Marketing Travelocity Manager, Search Marketing 3M Manager, Audience Acquisitions CBS Interactive Digital & Interactive Marketing Manager Nestle Digital Marketing Strategist Bob Evans, Inc. Director, Global Operations BabyCenter Senior Manager, Media Panera Bread SVP Director of Strategy Y&R Director of Mobile OMD Digital Media Manager Kelley Blue Book Analyst Lowes Mobility Consultant Mindshare Digital Media and Marketing Director The Partnership at Drugfree.org Chairman, Managing Principal Kayak.com Executive Marketing Director & Global Lead of Mobile@Ogilvy OgilvyOne Worldwide Chief Engagement Officer Starcom MediaVest Group Director of Mobile and Emerging Media Pandora VP Mobile Practice Lead Razorfish VP, Global Brand Marketing for Digital Products Activision VP Digital and Strategic Marketing Century 21 Retail Strategy Manager, Consumer Channels Group Intel VP, Global Product Travelocity Director, Product Strategy AutoTrader Senior Manager, Mobile Marketing CNN Director, Marketing Verizon Director of Advertising Sales Telenav Director, eCommerce/Mobile Shane Co. Senior Manager, Mobile 24 Hour Fitness NA Head of Planning OgilvyOne Partner Mindshare VP, Digital & Strategic Marketing Century21 Project Manager Staples VP, Digital MTV Mobile Team Lead OfficeMax Senior Manager, Interactive & Online Marketing Giant Eagle Director, Media Content Planning & Distribution General Mills Senior Director Life Time Fitness Director, Product Marketing Realtor.com Director, Digital Consumer Marketing Conde Nast VP, Mobile Fidelity Director, Creative Solutions Golden Pacific Bank VP, Mobile Technology Tasti D-Lite VP, Marketing Houlihan's Restaurants Senior Manager, Digital Marketing American Express Senior Manager, Mobile Beachbody, Inc. Director, Direct Response Chipotle Advertising Program Manager Lowes Partner CRM Sr. Marketing Manager HP Director OgilvyOne Sr Manager, CRM Operations and Analytics Monster.com Sr. Manager, CRM Marketing Monster Senior Manager, D2C Marketing Warner Music Marketing Principal, Email & SMS Infrastructure FedEx Sr. Director of Marketing Universal Music Group Distribution Director, D2C Marketing Operations Warner Music Group Director, Database Marketing Live Nation Lead Engineer Turner Broadcasting Director, Digital Consumer Marketing Universal Music Group Partner, Director, CRM OgilvyOne Worldwide Senior Manager, Digital Marketing Promotions Starz Director, Online Marketing Helzberg Diamonds Director, Strategy & New Initiatives Expedia Manager, Email Marketing Hewlett-Packard Manager, Email & Alternative Marketing National Geographic Society Senior Global eMarketing Manager Crocs DM Associate Director W.W. Grainger, Inc. Manager, Email Marketing Pfizer Director, CRM Brown Shoe Company, Inc. Marketing Operations Manager Moosejaw Director, Email Marketing Alliance Health Networks VP, PCH Online Publishers Clearing House SVP, Loyalty Marketing & Strategic Partnerships Wyndham Hotel Group Director, Digital Marketing Dow Jones Senior Manager, Email Marketing TBC Corporation Email Marketing Director Northern Tool & Equipment VP, Marketing McAlister's Corporation Director, Email Marketing Apollo Group Senior Manager, Email & Database Marketing HomeAway VP, Digital Strategy Anheuser-Busch VP, eCommerce Teavana Corporation Director, Email Marketing Intelius National Marketing Director Extra Space Storage Senior Manager, Email Chico's Director, Online & CRM Bob Evans Restaurants Director, Email Acquistion AT&T Director, Marketing House-Autry Mills Director of Customer Acquisition Marketing Skype Director, Social Media Disney Senior Manager, Interactive Marketing Navistar Manager, Social Media Travelocity Senior Director Cisco Senior Manager, Social Media SanDisk Director, Business Development American Express Senior Manager, Marketing Coca-Cola Director, Social Media Classmates.com Senior Director, Direct Marketing Universal Music Group Senior Manager, Social & Emerging Platforms Intuit Senior Manager, Social Media Match.com Director, Social Media & Marketing Homes.com Senior Manager, Social Media Universal Orlando Senior Director, Marketing Intelius Director, Consumer Communications Kelley Blue Book Director, Marketing Total Hockey Senior Manager, Social Media T-Mobile Senior Manager, Social IBM Senior Manager, Digital Marketing Papa Gino's Senior Manager, Interactive Marketing Comcast Director, Community Development Sierra Trading Post VP, Consumer Marketing Lenovo Mgr., Global Consumer Social CRM Dell Manager, Digital Media & Social Media Mattel Director, Consumer Communications Nintendo Global Manager, Social Hewlett-Packard Senior Director, Global Social Media Dominos Director, Online Acquisition Discover Financial Services Executive Vice President Engauge Sr. Director of Emerging Media & Innovation 360i National Director Patagonia Director of Mobile Innovation Engauge CMO Threadless Relationship Marketing Manager Orbitz Worldwide Director, Email Marketing Alliance Health Marketing Manager CheapAir Senior Manager, eCommerce Best Western Global Business Development Manager Dell Director, Online Marketing Tommy Hilfiger Director, Email Marketing Sundance Catalog Group Manager, Email & Digital Creative Sports Authority Senior Manager, Email & Loyalty Marketing Backcountry Manager, B2B Email Hewlett-Packard Vice President, Data Strategies Selling Source Director, Email Marketing Match.com Director, CRM 1800Contacts Director, Email Marketing Kelley Blue Book Director, Global Marketing Cisco Group Director, Integrated Marketing Content Coca-Cola SVP and General Manager ESPN Mobile Vice President, Digital Media NASCAR SVP, Digital Strategy Havas Digital Mobile Lead Mindshare Account Director AKQA Mobile SVP, Mobile Practice Lead Digitas CMO The Hyperfactory Director, Mobile CNN Director of Analytics Euro RSCG, NY VP - Growth and Innovation T3 Director, Print-to-Mobile Solutions Conde Nast VP, Digital NBCUniversal/USA Network Director of Mobile Pandora Director, Mobile Publishers Clearing House Director, Interactive Marketing Scotts Associate Marketing Director, Digital Bonnier Corporation Senior Manager, Mobile Citi Senior Product Marketing Manager Kodak Director, Digital & Mobile Conde Nast Mobile Communications Manager Humane Society Global Market Development Manager Life Technologies Senior Manager, Digital Marketing American Express Director, Digital & Mobile Thomas & King, Inc. Manager, National Advertising Volvo VP, General Manager Publishers Clearing House Director, Product Strategy, Mobile AutoTrader Senior Manager, Mobile Walgreens Manager, Mobile Marketing American Eagle Outfitters Senior Manager, Interactive Media Komen for the Cure Client Services Manager eBay Director of Mobile Rue La La Associate Publisher House Beautiful Online Director KD+E Digital Marketing NASCAR Digital Strategy Director Arc Worldwide and Leo Burnett Senior Mobile Strategist SapientNitro VP Global Social Media Strategy American Express Managing Partner, EVP, Digital Investment Group Mediacom  Manager, Marketing Strategy Capital One Senior Manager, Digital Partnerships American Express Senior Manager, Social Media Capital One Director, Social Media Full Sail University VP, Acquisition Marketing Vistaprint Director, Internet Marketing Empire Education Group Senior Director, Digital Audience Development Bonnier Corporation Senior Manager, Social Media HomeAway VP, Marketing BabyFirst Senior Director, Social Media eHarmony SVP, Marketing Bob Evans, Inc. Senior Manager, Social & eMarketing Pfizer Global Social Media Strategist Intel Senior Social Media Manager Coca-Cola Director of Content Development Publishers Clearing House Senior Manager, Social Media Expedia Director, New Media Mens Warehouse Director, Digital & Social Media Nestle Director, Digital Marketing PBS Interactive Associate Media Director CP+B Chief Social Media Officer VivaKi Director of Digital Strategy Arc Worldwide Manager, Social Media Weight Watchers Director, Social Media Macaroni Kid Head of Social Experience SapientNitro Social Media Program Manager Texas Instruments Senior Manager, Digital Marketing Nautilus Manager, Web Communications Dunkin Donuts Director, Social Business Strategy Cars.com Global Director, Interactive Unilever Communications & Social Media Director Ecover Director, Social Media Hasbro

 

 

 

 

 

 

"The Mobile Insider Summit was invaluable in identifying trends in this very dynamic industry. Mobile is central to our business now, and will become even more so as the space evolves. The in-depth discussions with the leaders in this industry will pay dividends for years to come."
Marc Jenkins, Managing Director, Global Marketing

 

 

 

 

 

 

 

 

"A fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about mobile media. The contacts I have made will be valuable for years to come."
Gary Milner, Director, Global Digital Marketing

 

 

 

 

 

 

 

 

"EIS is one of the best conferences I've attended when it comes to world of email marketing! The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the email platform for FedEx." -  Andrew Bailey, Marketing Specialist, FedEx

 

 

 

 

 

 

"Great summit to get focused in the space, hear case studies of how others are activating, and to share perspectives on how to keep moving strategies forward." - Barret Roberts, Senior Lead Communications Manager, Unilever

 

 

 

 

 

 

 

"I really enjoyed the conference and found the content and speakers great. Enjoyed the peer-to-peer interaction and felt it was one of the better conferences I had been to for a while for networking." - Dave Owen, Director, Mobile Customer Experience, JCPenney

 

 

 

 

 

 

 

 

"I found the Search Insider conference full of rich knowledge and fun experiences. I thoroughly enjoyed networking with my retail colleagues, as well as speaking with current and potential vendors. Thank you again for a great event!" - Luke Coltrin Senior Manager, Online Marketing, Overstock

 

 

 

 

 

 

 

 

"What a great conference! Just a solid experience from content to group activities. I connected with great people and and found my 3-days at the event extremely valuable. Thanks again for a great show!" -  Evan Hovorka, Manager, Paid Search Target

 

 

 

 

 

 

 

 

"The Search Insider Summit is without a doubt one of the most strategic conferences around. Because of the strategic nature of the content, the quality of the speakers, and the ability to truly connect with other attendees, this has become the one event I refuse to miss." -  Olivier Lemaignen, Head of Consumer Marketing,  Invisalign

 

 

 

 

 

 

 

 

"I've been to many conferences over the years but really appreciated the size and scale of this conference. When you don't have to deliver a message to the masses it makes it much easier to dive in and have a real discourse about what's important." -  Jeff Day, VP, Search Marketing, Barnes & Noble

 

 

 

 

 

 

 

 

"The Summit was a fantastic opportunity to build relationships with leaders of digital business at premier brands, as well as top tier technology vendors. The exchange of ideas, best practices and cutting-edge tech solutions was impressive. I highly recommend." - Joseph Nolan Director, New Media,  Men's Wearhouse

 

 

 

 

 

 

 

 

"Well run. Good mix of speakers and topics. Engaging round-table discussions and presentation types. Beautiful location and weather. All in all a great 3 days.” - Eric Schmitt,  Sr. Marketing Manager,  American Eagle Outfitters

 

 

 

 

 

 

 

 

“I have changed my email program strategies for 2012 based on the learning from this conference.” -  Daryl Nielson, WW Email Manager, HP

 

 

 

 

 

 

 

 

“If you only go to one conference a year, The Email Insider Summit is the one to choose. Great content, industry experts, fantastic venue and well organized.” - Jennifer Carlsen Jones, Group Manager, Demand Generation Email & Digital, Sports Authority

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