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Do You Still Need An Agency?
Date/Time: June 22, 10:00 AM As marketers’ focus continues to shift away from the great paid media gold rush of the last century and into a more nuanced balance of earned, owned and paid, the role for the traditional agency may be in jeopardy. As brand come in closer contact with consumers via content marketing and social channels, they often prefer keeping control in house where oversight and accountability are clear. The rise of data as a marketing force raises important questions over ownership, data governance and where these deep mines should be kept. What is the relevance of the agency here, and what do marketers now expect? Is the agency as we have known it obsolete?

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