June 14 - 15, 2021
Virtual & IN-Person Event

Planning For Uncertainty

The digital marketing ecosystem has accelerated five years in seven months of crisis. Ecommence is on fire, as are the performance media that drive it. But as search and performance marketing teams budget for 2021 they face a clutter of competition and product offerings. Search and shopping queries are proliferating across social platforms and retailer sites. The sales funnel is bending and fluid as the ecommerce windfall drives focus even more on conversion and sales.

The annual December meeting of search and performance marketing leaders at MediaPost's Insider Summit digs into the media plan for an uncertain 2021. How are planners and buyers forecasting in a fog? (Re)evaluating the tech that is best able to pivot with them? Managing performance new media options from social, retail, audio and video products? Keeping an eye on the entire funnel?

The Summit will cover

  • Solving for planning into 2021

  • Vetting tech investments in a more fluid environment

  • Leveraging new shopping opportunities across platforms

  • Managing the retail adnet clutter

  • Engaging the post-cookie identity challenge

In its 15th year, the Search and Performance Insider summit maintains its focus on sharing best practices and providing marketers with ideas, case studies and actionable intelligence.

For complimentary Brand Marketer or buy-side Agency VIP pass consideration, please contact Kevin Massa at massa@mediapost.com


The Search & Performance Insider Summit is brought to you by the MediaPost journalists and editors that produce Search & Performance Marketing Daily and Inside Performance - important sources of news and commentary for the search and performance marketing community.

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Lisa Singer, Event Editorial Manager, MediaPost


Advisory Board:

Kerry Curran, Executive Director, Marketing, GroupM
Clayton McLaughlin, Managing Director, Chicago, Labelium
Jonathan Kagan, VP, Search, Cogniscient Media

Previous Search and Performance Insider Summit Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Search initiatives with new solutions learned and partnerships gained

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Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.

Speakers

We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

Activities

Monday 2 p.m.

Golf at Pinehurst Resort: Courses No. 2 or 8

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, No. 2 or the equally amazing No. 8.

Monday 2 p.m.

Brewmaster Tour

With more than 200 craft breweries in the state, local beer is an essential part of any North Carolina visitor’s experience with award-winning breweries such as Southern Pines, Railhouse, and now the Resort's very own Pinehurst Brewery! The Brewmaster’s Tour leads you through the complete brewing process allowing for a unique behind-the-scenes look at the operation of two local craft breweries.  A great way to spend the afternoon with fellow-Summiters, a little education, networking and great craft-beer tasting.  Perfect!

Monday 2 p.m.

Spa Visit at the Pinehurst Resort

Fill your senses, renew your spirit and feel the healing power of nature invigorate your body. You’ll feel tension fall away as you enter The Spa at Pinehurst. A favorite activity to get some much needed "down-time" with other like-minded Summit-goers.



Tuesday 2 p.m.

Golf at Pinehurst Resort: Courses No. 4 or No. 5

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, the completely revitalized No. 4 or classic No. 5.

Tuesday 2 p.m.

Par 3 & Putting Course fun at "The Cradle"

The Golf Channel calls it “the most fun 10 acres in all of golf." The Cradle it THE perfect outing for the "not-so-serious" golfer. A par 3, nine-hole short course and separate 18-hole putting course make this a ton of fun for guests. Refreshments available for purchase while you have fun in both areas with your fellow Summit-goers.  Located at the Main Resort Clubhouse, the Cradle is a great way to spend the afternoon without all the pressure of a long golf round.

Tuesday 2 p.m.

Historic Walking Tour & Wine Tasting of Pinehurst Village

Take a step back in time with a guided walking tour of the historic Village of Pinehurst. Highlights include the Holly Inn, the first hotel in Pinehurst and the Theatre Building, which once featured live theatre and performances by the likes of Will Rogers and John Phillips Sousa. Every step of the way you’ll learn more about the fascinating history of Pinehurst.  This tour covers approximately two miles.

Tuesday 2 p.m.

Sport Clay Shooting

Join your Summit colleagues with the unique and unforgettable experience of sporting clay shooting. The 50-target course winds through beautiful woodlands and include clay targets that test your skill throughout.  This is a great outing for first-timers or experts, and a fun way to take in the area's beauty while networking with fellow conference-goers.  Always a group favorite outing.

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Venue

The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374
IN-Person "gathering" - June 14-16, 2021. 
In order to attend the IN-person portion of this event taking place at Pinehurst Resort, NC, June 14-16, 2021, you MUST be a Sponsor of the event or be an invited VIP by MediaPost.

To inquire about attending and participating this IN-person piece of our Search & Performance Insider Summit, please contact Jon Whitfield, SVP, Events at: jon@mediapost.com

ABOUT PINEHURST RESORT
Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
 
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
 
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.

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Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.