• by Ray Schultz , Columnist, June 26, 2024

Google has added Gemini to the side panel of Gmail, following its launch for paying users in Google Docs, Google Sheets, Google Slides and Drive. 

Gmail users can now apply Gemini to summarize an email thread, suggest responses to a thread, ask questions, find information from emails and get help drafting emails within the inbox or in Google Drive files. 

The impact on email marketing is not yet clear, except that users will presumably be more engaged with Gmail.

The program was announced in May and is now being rolled out.  

Email threads can also be analyzed in the Gmail mobile app on Android and iOS.

Users can see a summarized view of the highlights, reducing the tedious task of reading long threads on the smaller screen. 

Business users can ask Gemini to “search your inbox for things like ‘What was the PO number for my agency?’, ‘How much did the company spend on the last marketing event?’, or "When is the next team meeting?” And just like that, you’ll have the information you need to quickly reply without having to ever leave Gmail.”

Built on Gemini 1.5 Pro and other models, this capability features a longer context window and more advanced reasoning, Google says.  

What's next up for Gemini? Its availability in mobile features Contextual Smart Reply and Gmail Q&A.