Washington DC - January 16, 2025
New rules for digital advertising. A shrinking TV footprint. Distrust in social media and changing dynamics for political posts. One-hour news cycles. Digital clutter and in-box fatigue. Campaign 2018 has challenged political marketing with a fluid media environment where the rules of engagement remain unclear and untested. For the sixth year, MediaPost’s annual Marketing Politics will be the first post-mortem on what was learned in Campaign 2018 and the first preamble to how those lessons will be applied to Campaign 2020.
Digital marketing has never been more central to political campaign success, nor has it ever been under such public scrutiny. Even as political marketers struggle to process the mixed lessons of 2016 and 2017, the key channels of online campaign spending are being investigated, perhaps even regulated as candidates gear up for the 2018 cycle.
MediaPost’s 5th annual Marketing:Politics conference leans into the complexity and controversy of digital campaigning this year. We bring together campaign strategists and media leaders from across parties to explore how, where and how much they will be allocating to digital this cycle.