New York City - April 17, 2019

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Congratulations To Our Honorees:

Automotive Marketer of the Year



Olivier Francois

Chief Marketing Officer
Fiat Chrysler Automobiles

Automotive Agency Of The Year (Traditional): David & Goliath (Kia)  

Automotive Agency Of The Year (Digital): SapientRazorfish (Mercedes-Benz and Audi and Acura) 

Best Integrated Campaign (Three channels or more, including online): Alfa Romeo for Giulia (Doner, Richards Group and Art Machine) 

Best Social Campaign: Spark44 — “Dull and Boring” for Jaguar

Best Multicultural or Interest Group Campaign: Toyota Camry  — “Sensations” (Burrell, Conill and InterTrend) 

Best Viral Marketing Execution or Campaign: Dodge —“Brotherhood of Muscle” with Vin Diesel (GSD&M)

Best Interactive Execution or Campaign: Volvo — “Racing the Sun” (Grey, Mindshare and Courageous)

Best Campaign for a Dealer Group: AutoNation — “Drive Pink” (Zimmerman Advertising)


Read all about our honorees here.

Come Celebrate their achievements at the Marketing Automotive Awards Luncheon:

March 28, 2018 At Noon

Javits Center
655 W 34th St
New York, 10001
(212) 216-2000
Room 1E08-09 (2 escalators down from the main entrance level)







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This April, the New York International Auto Show will spotlight production, near-production, and concept vehicles that speak volumes about how automakers are addressing a future of connected cars, alternative power-train technology, and quickly evolving consumer expectations and desires. At our Marketing Automotive conference at Jacob Javits Convention Center, MediaPost will take a hard look at how marketers are addressing transformation. Our Marketing Automotive conference will, for example, ponder the aradox of the younger automotive prospect: is the car still the embodiment of freedom for the next generation, or merely a rolling connected "appliance"? How are automakers handling transformation in the digital landscape to generate efficiencies and create content that inspires consumers? How about the luxury market, which is now in flux as new players enter the fray, and mass market brands introduce their own definitions of "premium". Also in transformation: the U.S. population, whose changing makeup will soon render the terms “general market” and “diversity market” irrelevant. Finally, we will look at the connected car, and the power of telematics/infotainment platforms as sub-brands and de facto marketing channels. Or course, no conference on marketing would be complete without some great examples of campaigns and strategies automakers are using today.

Join us on Wednesday, April 12th for our Marketing Automotive Awards lunchtime presentation, during the Marketing: Automotive Conference at the NY Auto Show at the Javits Center, 655 West 34th Street, NY NY. Room 1E08-09.
The awards ceremony will begin at 12:15PM


2016 was another record-breaking year for the auto market, with U.S. shoppers buying 17.5 million cars, trucks and crossovers, just ahead of 2015's previous record. It was the seventh consecutive year for year-over-year sales gains. Automotive marketing reacted to the trend of consumer preference for trucks and SUVs, with the automakers going after those markets with a vengeance. Along with some in-your-face competitive ads, there was no shortage of poignant and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards. We congratulate this year's honorees.


2017 Marketing Automotive Honorees


Automotive Marketer of the Year

Tim Mahoney, CMO Chevrolet

Automotive Agency Of The Year (Traditional)

Commonwealth//McCann (Chevrolet)

Automotive Agency Of The Year (Digital)

Ansible (Kia)

 Best Integrated Campaign (3 channels or more, including online)

Nissan Rogue from Nissan Direct 

Best Social Campaign

Carmichael Lynch for Subaru Zero Landfill Initiative

Best Minority or Interest Group Campaign

Walton Isaacson for Lexus RX

Best Viral Marketing Execution or Campaign 

SapientRazorfish for Mercedes-Benz, #MBPhotoPass

Best Interactive Execution or Campaign

 
Best Campaign For a Dealer Group
 
 


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Join us on Thursday, March 24th at 5:15PM for our Marketing Automotive Awards Presentation, right after the Marketing: Automotive Conference at the NY Auto Show in Javits Center.

Registrants for the awards presentation will have the opportunity to tour The New York International Auto Show immediately following the ceremony. This is a rare treat as the Auto Show will not yet be open to the public.



2015 was a fantastic year for the auto market, with shoppers buying an astonishing 17.47 million cars, trucks and crossovers. It was also a banner year for automotive marketing, with some powerful, moving, and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards. We congratulate our honorees.


2015 Marketing Automotive Honorees



MARKETER OF THE YEAR

BEST INTEGRATED CAMPAIGN

BEST WEBSITE


BEST INTERACTIVE CAMPAIGN

BEST TRANSCULTURAL

BEST EXPERIENTIAL DISPLAY

2016 NEW YORK INTERNATIONAL AUTO SHOW



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