New York, NY - Javits Center | April 16, 2025

Congratulations to all of the 2024 Honorees. Read more about them here.

• Automotive Agency of the Year:
  Johannes Leonardo (Volkswagen of America)
  
  
• Best Integrated Campaign (Three channels or more, including online):
  Volkswagen of America for its “Life Half Full” campaign for the VW ID. Buzz electric van from Johannes Leonardo
  
  
• Best Electric Vehicle Campaign or Activation:
  Jaguar for its Type OO activation at Art Basel and its arresting “Copy Nothing” spot
  
  
• Best Social Campaign:
  Kia's TikTok Creator Configurator (Innocean USA)
  
  
• Best Multicultural or Interest Group Campaign:
  Ford Motor Co. for “Dear Car Girl” campaign (Wieden+Kennedy New York)
  
  
• Best Interactive Execution or Campaign:
  Rivian for its Halloween car “costumes”
  
  
• Best Campaign/Activation for a Dealer Group:
  Competition Auto Group

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New York, NY - Javits Center | March 27, 2024

Congratulations to all of this year's Honorees. Read more about them here.

• Automotive Agency of the Year:
  Carmichael Lynch (Subaru of America)
  
  
• Best Integrated Campaign (Three channels or more, including online):
  Kia America for its “Binky Dad” campaign for the Kia Telluride from David+Goliath
  
  
• Best Electric Vehicle Campaign or Activation:
  Nissan "Lofi Girl" for Ariya (TBWA\Chiat\Day NY)
  
  
• Best Social Campaign:
  Lincoln "Matthew McConaughey’s Road Trip" (Hudson Rouge)
  
  
• Best Multicultural or Interest Group Campaign:
  Hyundai for "Cautionary Tales" campaign (Lopez Negrete Communications)
  
  
• Best Interactive Execution or Campaign:
  Lucid Motors for its completely redesigned website (Code and Theory)
  
  
• Best Campaign/Activation for a Dealer Group:
  Koeppel Auto Group for its “Koeppel Kares” social responsibility effort

Details

New York, NY - Javits Center | April 5, 2023

Congratulations to all Honorees. Read more about them here.

• Automotive Agency of the Year:
  Saatchi & Saatchi (Toyota)
  
  
• Best Integrated Campaign (Three channels or more, including online):
  Toyota for the “Never Settle” brand campaign (Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend Communications)
  
  
• Best Electric Vehicle Campaign or Activation:
  Kia America "Robo Dog" for EV6 (David&Goliath)
  
  
• Best Social Campaign:
  Lexus "Black Panther: Wakonda Forever" for Lexus RZ 450e (Walton Isaacson)
  
  
• Best Multicultural or Interest Group Campaign:
  Hyundai Motor America for "Okay Hyundai" campaign (Culture Brands and Qyou Media)
  
  
• Best Interactive Execution or Campaign:
  Genesis for "Make Your Mark" campaign (Innocean)
  
  
• Best Campaign/Activation for a Dealer Group:
  Manhattan Motorcars for Rooftop Movie Night
  
  

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New York, NY - Javits Center - Room 1E07/08 | April 13, 2022

Congratulations to all Honorees. Read more about them here.

• Automotive Agency of the Year (Traditional):
  Nissan United, TBWA’s dedicated multi-agency leadership team within Omnicom that directs all U.S. marketing and communications for Nissan
   
• Automotive Agency of the Year (Digital):
  Weber Shandwick (General Motors)
  
  
• Best Integrated Campaign (Three channels or more, including online):
  Hyundai Motor America for the “Question Everything” campaign for the Hyundai Tucson (Innocean USA)
  
  
• Best Electric Vehicle Campaign or Activation:
  Volkswagen Group of America for the Volkswagen ID.4 launch (Johannes Leonardo)
  
  
• Best Social Campaign:
  Toyota Motor USA for its extensive efforts focused on the Olympics and Paralympic Games (Saatchi & Saatchi and Dentsu)
  
  
• Best Multicultural or Interest Group Campaign:
  Jeep for “Where I’m From” (Stellantis in partnership with Boulevard)
  
  
• Best Viral Marketing Campaign or Execution:
  Cadillac for the “It’s Time to Let Go” activation for SuperCruise
  
  
• Best Interactive Execution or Campaign:
  Kia for its “Times Square Takeover” executed by David + Goliath
  
  
• Best Campaign/Activation for a Dealer Group:
  Southern California Toyota Dealers Association (Davis Elen Advertising)

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Los Angeles, CA | November 17, 2021

The 2020/2021 Marketing: Automotive Awards 

Congratulations to This Year’s Automotive Marketer of the Year, Matt VanDyke, FordDirect Chief Executive Officer. Read about him here.

Details

Virtual Event | August 11, 2020

2019/2020 Marketing Automotive Winners

Marketer of the Year:

Joy Falotico, president of The Lincoln Motor Co. and Ford CMO

Read about Falotico here.

Our Other Honorees Are:

Automotive Agency Of The Year (Traditional): Innocean (Hyundai Motor America)

Automotive Agency of the Year (Digital): R/GA (Mercedes-Benz)

Best Integrated Campaign: Kia Telluride,“Give It Everything,” (David & Goliath)

Best Social Campaign: Ford Mustang Mach-E electric SUV, #ElectricandUntamed (BBDO)

Best Multicultural or Interest Group Campaign: Volvo S60 (Grey with H Code)

Best Viral Marketing Execution or Campaign: Porsche, “Star Wars,” (Cramer-Krasselt)

Best Interactive Execution or Campaign: Lincoln, “City That Sleeps,” (Hudson Rouge) 

Best Campaign For A Dealer Group: SoCal Honda Dealers “Random Acts of Helpfulness,” (Secret Weapon)

Read about our honorees here.

Details

New York City | April 17, 2019

Congratulations To Edward Laukes,

Group Vice President, Toyota Division Marketing

MediaPost's Automotive Marketer of the Year

Our Other Honorees Are:

Automotive Agency Of The Year (Traditional): Saatchi & Saatchi for Toyota

Automotive Agency of the Year (Digital): Isobar for General Motors

Best Integrated Campaign: Hudson Rouge for Lincoln

Best Social Campaign: Innocean for Hyundai

Best Multicultural or Interest Group Campaign: Walton Isaacson for Lexus

Best Viral Marketing Execution or Campaign: WPP/GTB for Ford 

Best Interactive Execution or Campaign: MotorTrend Group for Infiniti

Best Campaign For A Dealer Group: McKinney for CarMax

Read about our honorees here.


Photos from The Ceremony are here.

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New York City | March 28, 2018

New York City | April 12, 2017 | This April, the New York International Auto Show will spotlight production, near-production, and concept vehicles that speak volumes about how automakers are addressing a future of connected cars, alternative power-train technology, and quickly evolving consumer expectations and desires. At our Marketing Automotive conference at Jacob Javits Convention Center, MediaPost will take a hard look at how marketers are addressing transformation. Our Marketing Automotive conference will, for example, ponder the aradox of the younger automotive prospect: is the car still the embodiment of freedom for the next generation, or merely a rolling connected "appliance"? How are automakers handling transformation in the digital landscape to generate efficiencies and create content that inspires consumers? How about the luxury market, which is now in flux as new players enter the fray, and mass market brands introduce their own definitions of "premium". Also in transformation: the U.S. population, whose changing makeup will soon render the terms “general market” and “diversity market” irrelevant. Finally, we will look at the connected car, and the power of telematics/infotainment platforms as sub-brands and de facto marketing channels. Or course, no conference on marketing would be complete without some great examples of campaigns and strategies automakers are using today.

New York City | March 24, 2016