The Marketing Automotive Awards honor agencies and advertisers who are excelling in today's myriad forms of communication and rewriting the handbook on automotive marketing.

2016 Honorees

Join us on Wednesday, April 12th for our Marketing Automotive Awards lunchtime presentation, during the Marketing: Automotive Conference at the NY Auto Show at the Javits Center, 655 West 34th Street, NY NY. Room 1E08-09.
The awards ceremony will begin at 12:15PM

2016 was another record-breaking year for the auto market, with U.S. shoppers buying 17.5 million cars, trucks and crossovers, just ahead of 2015's previous record. It was the seventh consecutive year for year-over-year sales gains. Automotive marketing reacted to the trend of consumer preference for trucks and SUVs, with the automakers going after those markets with a vengeance. Along with some in-your-face competitive ads, there was no shortage of poignant and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards. We congratulate this year's honorees.

2017 Marketing Automotive Honorees

Automotive Marketer of the Year

Tim Mahoney, CMO Chevrolet

Automotive Agency Of The Year (Traditional)

Commonwealth//McCann (Chevrolet)

Automotive Agency Of The Year (Digital)

Ansible (Kia)

 Best Integrated Campaign (3 channels or more, including online)

Nissan Rogue from Nissan Direct 

Best Social Campaign

Carmichael Lynch for Subaru Zero Landfill Initiative

Best Minority or Interest Group Campaign

Walton Isaacson for Lexus RX

Best Viral Marketing Execution or Campaign 

SapientRazorfish for Mercedes-Benz, #MBPhotoPass

Best Interactive Execution or Campaign

Spark44 and Mindshare for Jaguar Land Rover
Best Campaign For a Dealer Group
Goodby Silverstein & Partners, Doner, Society and Mosaic for Chrysler Pacifica