April 12, 2017
New York City

The Marketing: Automotive Awards Ceremony will be held during The Marketing: Automotive virtual show this year on Aug. 11.

The Marketing Automotive Awards honor agencies and advertisers who are excelling in today's myriad forms of communication and rewriting the handbook on automotive marketing.

You can register to attend the Marketing: Automotive virtual conference here. A conference ticket includes this award ceremony.



Congratulations to this Year’s Automotive Marketer of the Year,
Joy Falotico, The Lincoln Motor Co. President and Ford Motor Co. Chief Marketing Officer. Read about her here.




Congratulations to our other Honorees. Read about them here.

Automotive Agency of the Year (Traditional): 

Innocean (Hyundai Motor America)

 

Automotive Agency of the (Digital)

R/GA (Mercedes-Benz)

 

Best Integrated Campaign (Three channels or more, including online): 

Kia Telluride "Give it Everything" (David & Goliath)

 

Best Social Campaign: 

Ford “Electric and Untamed” (BBDO)

 

Best Multicultural or Interest Group Campaign: 

Volvo — S60 for the Hispanic market (Mindshare and Grey with H Code) 

 

Best Viral Marketing Execution or Campaign: 

Porsche — Star Wars and the Porsche Tri-Wing S-91X Pegasus Starfighter (Cramer-Krasselt)

 

Best Interactive Execution or Campaign: 

Lincoln “City That Sleeps” (Hudson Rouge)

 

Best Campaign for a Dealer Group: 

SoCal Honda Dealers (Secret Weapon)




You can register to attend the Marketing: Automotive virtual show hereA conference ticket includes this award ceremony.

 




Join us on Wednesday, April 12th for our Marketing Automotive Awards lunchtime presentation, during the Marketing: Automotive Conference at the NY Auto Show at the Javits Center, 655 West 34th Street, NY NY. Room 1E08-09.
The awards ceremony will begin at 12:15PM


2016 was another record-breaking year for the auto market, with U.S. shoppers buying 17.5 million cars, trucks and crossovers, just ahead of 2015's previous record. It was the seventh consecutive year for year-over-year sales gains. Automotive marketing reacted to the trend of consumer preference for trucks and SUVs, with the automakers going after those markets with a vengeance. Along with some in-your-face competitive ads, there was no shortage of poignant and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards. We congratulate this year's honorees.


2017 Marketing Automotive Honorees


Automotive Marketer of the Year

Tim Mahoney, CMO Chevrolet

Automotive Agency Of The Year (Traditional)

Commonwealth//McCann (Chevrolet)

Automotive Agency Of The Year (Digital)

Ansible (Kia)

 Best Integrated Campaign (3 channels or more, including online)

Nissan Rogue from Nissan Direct 

Best Social Campaign

Carmichael Lynch for Subaru Zero Landfill Initiative

Best Minority or Interest Group Campaign

Walton Isaacson for Lexus RX

Best Viral Marketing Execution or Campaign 

SapientRazorfish for Mercedes-Benz, #MBPhotoPass

Best Interactive Execution or Campaign

 
Best Campaign For a Dealer Group
 
 


April 12, 2017, 12p.m.

Javits Center, New York City New York
655 W 34th St
Room 1E08-09 (2 escalators down from the main entrance level)
(212) 216-2000

For awards ceremony sponsorship inquiries, contact Seth Oilman at 212-204-2012 or seth@mediapost.com

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Jury

Ian Beavis

AMCI Global
Chief Strategy Officer

Tanya Gazdik

MediaPost
Senior Editor, Automotive

Michelle Krebs

Autotrader
Executive Analyst

Barbara Lippert

MediaPost.com
MediaPost Columnist

Scotty Reiss

A Girl's Guide To Cars
Founder

Venue

Javits Center, New York City
655 W 34th St
Room 1E08-09 (2 escalators down from the main entrance level)
New York, New York, 10001

Located in Hell’s Kitchen, Manhattan, Jacob K. Javits Convention Center boasts a total area space of 1,800,000 square feet and has 840,000 square feet of total exhibit space. It is one of the busiest convention centers in the United States. Javits Center hosts events such as the New York International Auto Show and New York Comic Con. In the city that never sleeps, the Javits Center is the nexus of American pop culture, where some of the most iconic brands have unveiled their latest ideas and creations. It's where deals are made, products are launched and heroes are born.



Contact Us

Trophy Orders

Please contact Nicole Fadner, Director of Communications, at nicole@mediapost.com.

Awards Ceremony Tickets / Tables

Please contact Nicole Fadner, Director of Communications, at nicole@mediapost.com.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman at seth@mediapost.com.

Press

For press inquiries, please contact Nicole Fadner, Director of Communications, at nicole@mediapost.com.