Automotive Marketer of the Year: Tim Mahoney, CMO, Chevrolet

Tim Mahoney just celebrated his fourth year at the automaker on April 1. He is responsible for executing Chevrolet’s brand platform, “Find New Roads,” and for overall coordination of GM’s global marketing operations. Chevrolet is one of the world's largest car brands, doing business in more than 140 countries. 

Mahoney has demonstrated repeated success since coming to the automaker. In 2016, Chevrolet grew retail market share in the U.S. faster than any full-line automotive brand, with total sales up 5% to more than 2.1 million cars, trucks and crossovers. One juror said that, under Mahoney, Chevrolet has been ”the model of consistency in the messaging across all channels. Their imagery has improved as has their retail sales at a time when many of the industry have turned to fleet.”

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