MiQ Sigma helps traders reach audiences through multiple DSP and SSP platforms, the company says. ...
IAB Tech Lab has announced a project to standardize container technology for Open RTB as challenges in development and maintenan ...
At its annual ad summit Tuesday, TikTok announced new AI-powered ad and creator tools designed to help brands enhance the ...
First-party data can help, but for big CPG firms like Coca-Cola, omnichannel strategy becomes a challenge, said Dylan Floyd, Coca-Co ...
Part of the company's move toward exclusive in-app programming, "X Originals" includes series featuring influencers that invite viewers to discu ...
Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effort. Fubo says CTV pause ads result in 3 ...
Smartly recently integrated Reddit into its network and is working to advance conversational commerce by enabling AI agents to suppo ...
Just 41% of programmatic ad spending went toward impressions that met quality standards in the first quarter. ...
But some US publishers saw a surge in revenue in Q1, Assertive Yield reports. ...
Google DeepMind this week announced VEO 3 AI Video Generation, which allows creators to develop 8-second HD videos and realist ...
But over a third of ad impressions still do not meet viewability standards, ANA reports. ...
Remarkably, 8% of ANA members don't even know the difference between principal-based and barter media-buying, demonstrating why advertisers need ...
The IAB Europe Transparency & Consent Framework used as the foundation for most online advertising by Google, Microsoft, Amazon a ...
The new service helps brands run ads with the podcaster's trusted voice across Acast's network, the company says. ...
The acquisition of Greenbids expands Perion's addressable market with the ability to add channels such as YouTube, Facebook and Instagra ...
Publishers can discern how their inventory is being judged by advertisers, Sovrn says. ...
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands save time whi ...
PubMatic says its enhanced tool will support media buyers and publishers. ...
In Amazon's innovative AI-powered streaming ad formats, the server reads the tone of the scene to determine the brand a ...
Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidding. ...
The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structure in par ...
Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ...
The new solution makes it easier to activate programmatic media, Comscore says. ...
The industry doesn't have a lot of time. If we are to remain relevant in the next twenty years, we ...
Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery are initial brands using Magnite's SpringServe newly combin ...
Gartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many people raised issues at the time of the acquisitions ...
Brands serving the Middle East and North Africa can now leverage more than 40 Penske brands. ...
Google harmed publishers and consumers by monopolizing key components of the ad-tech market, a federal judge in Virginia ruled Thurs ...
Digital ad revenue grew nearly 15% to $259 billion in 2024, according to the IAB, which released its annual intern ...
By 2028, after three years of 27.2% compounded annual growth, a doubling of ad spend of this year's results ...
In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" invento ...
HuiiNex provides advertising traffic worldwide through bidding, firm says. ...
A Vermont resident has sued Yahoo for allegedly violating consumer protection and privacy laws in New York and California wi ...
ResponsiveAds debuts tool for moving beyond standard ad slot placements. ...
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app's ad exchang ...
Roughly 90% of all CTV advertising is sold programmatically. All global CTV advertising has been estimated at $35.2 billion ...
Dealer Stream, a streaming ad company for the auto industry, announced an exclusive partnership with programmatic ad platform Blockboard ...
Advertising has become a major focus for DoorDash as it finds ways for brands it works with to reach consume ...
The alliance gives LocalFactor customers more premium video-based inventory and customer support, increasing scale and impact. ...
The new framework shifts power back to publishers, the IAB claims. ...
The XR and Scope3 partnership embeds carbon emissions tracking directly into creative workflows, giving brands real-time insights to measure, manag ...
Ads have begun to serve up on websites that block content, making site visitors angry and forcing them to aband ...
The phone remained the biggest generator of ad impressions, although it fell slightly from 2022, Basis Technologies reports. ...
"The Guardian" is working with The Trade Desk to offer ad inventory through OpenPath. ...
That's what a London-based anti-ad-fraud advocacy group wants you to understand, and it begins with knowing who your customers ...
The Interactive Advertising Bureau is pushing for the industry to move toward responsive advertising as it moves away from outdat ...
Connecting retail with out-of-home could become one of the most ambitious projects for the OOA - but it now h ...
Screen and TV for the first time tied billboard media as the largest asset category - both claiming 29% ...
Will Batson was a co-founder and chief revenue officer of Hudson MX which developed a cloud-based platform, designed to streamli ...
"Google has failed to perform due diligence in identifying businesses that conduct illegal activity using its products," Senators Marsha Blackbu ...
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performan ...
Magnite will be a third-party seller of X ad inventory, reports state. ...
Movable Ink and Braze say they are supporting personalization in WhatsApp and other touchpoints. ...
The Consumer Data Protection Act, passed this week by the Virginia state senate, would outlaw the sale of data th ...
Outbrain has completed its acquisition of Teads for approximately $900 million, consisting of $625 million in cash and 43.75 milli ...
Stephen Yap, who led Google Marketing platform in the Americas, has left to help steer and combine Perion's recently acquir ...
U.S. District Court Judge Kevin Castel ruled that the advertisers -- Cliffy Care Landscaping and California resident Michael Stellman ...
PALM SPRINGS, CA -- Publishers, ad servers and supply-side platforms could become the shiny object in the ad industry ...
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite of programmatic private marketplaces, making it easier to targ ...
But channel use appears to be shifting, with CTV getting a boost, Proximic by Comscore reports. ...
Getting wise to a workaround of turning off JavaScript before using Google Search to hide Sponsored Ads, Google made u ...
EDO has struck a deal with AI-powered ad-tech firm Chalice AI to optimize better outcomes across programmatic CTV and digit ...
General Manager for Yahoo DSP Adam Roodman highlighted three things he wants to do this year to support advertisers a ...
A string of ad platforms expanded their retail media ad partnerships this week at CES 2025. The partnerships all foc ...
"With groundbreaking innovations like ViantAI, Viant continues to set new standards in critical areas such as AI, CTV and sustainabilit ...
As I watched news of the domestic terrorist attack on New Year's Day, I wondered - where is the ...
The technology would support real-time ad bidding, personalize messages and budget allocations and monitor privacy settings in real-time based ...
The feature could be appearing as soon as next year, potentially altering the relationship consumers have with their smartphones, accordi ...
Assertive Yield's platform can eliminate redundancy and conflicts of interest, the company says. ...
The improvement was partly attributed to a reduction in the number of what are known made-for-advertising sites. ...
Another programmatic media network will launch, but this one will become the first to focus on the industry that sel ...
OpenAI has made ChatGPT search available to all and its mobile and desktop apps available to all logged-in users. T ...
Advertisers have not yet awoken to the revolution of Google's quantum computing chip breakthrough, announced last week. It will chan ...
Select users of Meta's mixed-reality Ray-Ban glasses can now experiment with several new AI-powered features, including the ability to transla ...
To support health care advertisers and marketers, WebMD Ignite designed ad capabilities to reduce waste by finding and targeting a ...
While the percentage has increased from 36% reported in a 2023 study - thanks to a reduction in MFA sit ...
Ad buyers can apply Adelaide's attention data to programmatic deals. ...
For all premium video inventory including premium streaming, linear and others, around 30%-40% of ad deals come from programmatic purchasin ...
Simpli.fi has announced AI-powered programmatic ad tools that the DSP will make available in January 2025 that automates creative, planni ...
The arrangement will help publishers increase their monetization, the firms say. ...
Western Union is using first-party data online to offset audience extensions via PubMatic's Convert platform - designed for commerce med ...
The FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewalla, which allegedly obtained consumers' location data from real-ti ...
A San Francisco-based startup is expected to announce Tuesday it has raised a large funding seed round led by Ind ...
Rather than measuring clicks and impressions, the "Times" plans to find a better way to understand campaign results based ...
The partnership between streaming platform Xumo and sell-side company PubMatic is designed to drive programmatic CTV advertising. ...
Dating and social platform Her is expanding its ad options for brands and its millions of users who identify ...
The performance agency's clients now have access to build integrated models, giving them complete control of data and modeling ...
How the algorithm works has been a secret at Google, but now the company has begun to open up a ...
B2B brands are also more likely to be using at least five channels, Anteriad reports. ...
Netflix says its global ad-supported platform in 12 countries has reached 70 million monthly active users. Currently, Netflix sees 5 ...
Podcast ads are difficult to buy, although brand-suitability tools are attracting new advertisers, says SoundStack CRO Rockie Thomas, who spo ...
CTV, streaming and OTT video channels are expected to see the most growth in 2025, with 24% of respondents ...
Music platform SoundCloud is leveraging PubMatic advertising tools. ...
More publishers now use programmatic to sell their inventory in Europe, IAB reports. ...
In a survey by Advertiser Perceptions and Premion, nearly 40% cited a lack of transparency among streaming platforms. Managing frequen ...
Google's Optimization Score that provides recommendations to improve ad performance has been updated to highlight competitive pressures impacting impression sh ...
The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equat ...