• by Ray Schultz , April 17, 2025

MENA advertisers — that is, those serving North Africa and the Middle East — have a new programmatic outlet, thanks to a strategic partnership between Penske Media Corp.(PMC) and SRMG Media Solutions (SMS).

Brands marketing in the region can now integrate their programmatic campaigns with 40+ publishing brands including Variety, Rolling Stone, Billboard, The Hollywood Reporter, WWD, Robb Report, ARTnews and Deadline, The connection provides access to 412 monthly active users and 150 million social media followers.

Advertisers can send programmatic campaigns with diverse formats including video, standard banners and audience layering. In addition, advertisers can collaborate with PMC's publishers on  content creation and bespoke campaigns.

The key verticals are tourism, government departments, investment sectors and mega projects. Moreover, the partnership provides access to Asia and Western economies like those of Europe and the USA, according to SRMG Media Solutions (SMS).

 “We are thrilled to partner with PMC, which enhances our capacity to offer cutting-edge advertising solutions for our clients,” says Ziad Moussa, managing director of SMS. “This collaboration aligns perfectly with our goal of providing unprecedented access to the world’s top platforms.”