HuiiMedia, which has facilities in several countries, including China, the U.S., Argentina, India and Nigeria, has launched what it says is a global programmatic advertising platform.
The new offering, HuiiNex, provides premium advertising traffic through real-time bidding powered by algorithms and AI technology, the firm claims.
The platform features HuiiNex DSP (Demand-Side Platform), HuiiNex ADX/SSP (Ad Exchange/Supply-Side Platform), and HuiiNex Network (Media Alliance), the company adds.
HuiiMedia says it is "aggregating global traffic to empower future advertising growth."
Clients can bid across social media, news, entertainment and CTV, the firm continues. HuiiNex can be itegrated with global media resources, it adds.
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