• by Wayne Friedman , April 9, 2025

Disney Advertising says its biddable and programmatic ad inventory is now available globally -- across Canada, Latin America and select European regions, respectively.

To do some of this, Disney Advertising is extending its deal with supply-side advertising platform Magnite globally.

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. When it comes to live program “biddable” inventory that includes sports, advertisers now can access real-time ad opportunities in the U.S. across Disney+, Hulu and ESPN, available through the Disney Ad Server.

For Canada, marketers can now use private marketplaces and preferred deals to expand existing programmatic guarantees available since the introduction of ads on Disney+. Canadian marketers also benefits biddable deals from expanded DSP partnerships.

For select Latin America inventory, programmatic guaranteed deals -- video-on-demand and live inventory -- will be available on Google's Display & Video 360, through a connection with Magnite. Earlier Latin America programmatic inventory was available with the platform Mercado Libre.

Broader availability will also occur for its proprietary audience graph in some European markets.

Disney’s audience graph offers a complete view of audiences across its various media platforms as well as content consumption habits, demographics, and purchase behavior, to work with targeted advertising campaigns.

This story has been updated.