February 18 - 21, 2019
Kitzbuhel, Austria

Event Sponsors

Agenda

Monday, 02/18

Tuesday, 02/19

07:30
Breakfast
Weißer Hirsch
08:00
Registration & Networking
Rettenstein Meeting room
08:15
Opening Sponsor Presentation
08:45
Opening Remarks
MC
Dianna Dilworth, EIS EU Program Director, MediaPost 
09:00
Keynote: Harnessing the Power of Communities Through Referral Marketing and the K-Factor
Word-of-mouth referral has become a key focus area for TrustedHousesitters Post-GDPR, helping the site replenish its database with highly qualified leads. In this presentation, we'll hear the range of tactics the company has tested to enhance its CRM referral program and encourage members to spread the word about TrustedHousesitters. The talk will also explore the K-factor, a viral marketing metric that measures the growth of a customer base through invites sent.
Keynote
Catherine Loftus, Senior CRM & Product Marketing Manager, Trusted Housesitters 
09:30
Panel: Customer Lifecycles: Planting the Seeds & Nurturing the Garden

Savvy marketers understand that the best customers are the ones that come back over and over again. These return visits are often driven by well-thought out customer journeys. In this panel, marketers will explore best practices surrounding each phase of the customer journey and share expertise on how to make the most of each part of the cycle.

Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing 
PanelistS
Mairéad Bilton-Gough, Email Marketing Manager – UK & Spain, Rakuten Europe 
Alexander Bjerkendahl, CRM Lifecycle Manager EMEA, Uber 
Laura McKiernan, Senior Marketing and Communications Manager, Chill Factore 
10:15
Coffee & Networking Break
10:45
Panel: No, Wait!: Our Messaging Screw-Ups and What We Learned
An EIS tradition - the baring of the souls. Several of our messaging gurus share their most embarrassing but valuable mishaps. We explore not only where and how good intentions went wrong, but what marketers learned from them. What weakness did this faux pas reveal? And most importantly, what did they do to ensure it wouldn’t happen again?
Moderator
Rick de Wit, Co – Founder / Managing Director, 100%EMAIL 
PanelistS
Chantal Bonefaas, Email Marketing Manager, ANWB 
Hessel Boschma, Digital Marketeer, Vodafone Ziggo 
11:30
Case Study: Setbacks, Lessons Learned and Successes at Galp
A failure to address customers and a tendency to communicate in silos are challenges for many companies. In this presentation, we'll hear how Portugese energy company Galp has overcome these issues by adopting personalization and segmentation and see how they have grown their engagement by doing so.
Presenter
Gonçalo Salgado, Digital Marketing & Transformation, Galp 
12:00
Roundtables
Customer Lifecycles - Kath Pay, CEO & Founder, Holistic Email Marketing 
The Power of Communities - Catherine Loftus, Senior CRM & Product Marketing Manager, Trusted Housesitters
Lessons Learned - Hessel Boschma, Digital Marketeer, Vodafone Ziggo
Overcoming Challenges - Gonçalo Salgado, Digital Marketing & Transformation, Galp
12:45
Lunch
Weißer Hirsch
Skiing & Snowboarding at Kitzbühel Ski Area
Tobogganing at the Gaisberg
Curling & Ice Skating at Sportpark Kitzbühel (15 min walk from hotel)
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
18:30
Cocktail Party at the KitzhofKitz Lounge @ the Kitzhof
19:30
Dinner Reception at the KitzhofWeißer Hirsch @ the Kitzhof

Wednesday, 02/20

07:30
Breakfast
Weißer Hirsch
08:00
Registration & Networking
08:15
Opening Sponsor Presentation
09:00
Fireside Chat Keynote: Not on the High Street’s Total Email Turnaround
Not on the High Street has completely turned around its email program in the last couple of years, transitioning poor practices and negative performance into a robust and successful program. In this chat, we’ll learn how they reformed their approach after inheriting a poorly run channel. We'll explore how they tidied up their ESP, and improved performance by paying attention to email cadence, segmentation and personalization.
Keynote
Rhian James, Head of CRM, Not on the High Street 
Interviewer
Dianna Dilworth, EIS EU Program Director, MediaPost 
09:30
Panel: GDPR Gut Check: Taking the Pulse Almost One Year Later

GDPR regulations went into effect last May, changing how marketers can use data to communicate with customers. Almost one year in, marketers are now learning how to navigate the new GDPR landscape. In this panel, email marketers will share their experiences, tips and lessons learned.

Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
PanelistS
Mic Conetta, Head of CRM, Arsenal Football Club 
Jacques Corby-Tuech, Email Marketing Manager, Paymentsense 
10:15
Coffee & Networking Break
10:45
Panel: The Insider’s Guide to Email Automation

Automation is a hot topic among email marketers looking to optimize their campaigns and maximize ROI. This session will explore how to make the most out of automated email programs and what pitfalls to avoid when developing an automated email program.

Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing 
PanelistS
Leonie Bakker, Manager Marketing Automation, New Skool Media 
Hans Groen, Manager Email Marketing & Marketing Automation, KPN 
Eva Schneider, CRM Manger, Rakuten Deutschland 
11:30
Presentation: Email (Re)Design As Strategy
While design is an important element in email, it is often overlooked when marketers think about strategy. However, a redesign strategy that revamps existing user journeys and triggered emails can deliver great results. In this presentation, we'll learn how Travian Games' email redesign led to a major increase in response rates and revenues.
Presenter
Radu Neag, CRM Manager, Email Marketing, Travian Games 
12:00
Roundtables
Email Redesign - Radu Neag, CRM Manager, Email Marketing, Travian Games
Customer Loyalty - Rhian James, Head of CRM, Not on the High Street 
GDPR Gutcheck - Mic Conetta, Head of CRM, Arsenal Football Club
Email Automation
- Kath Pay, CEO & Founder, Holistic Email Marketing 
12:45
Lunch
Weißer Hirsch
Skiing & Snowboarding at Kitzbühel Ski Area
Guided Snowshoeing Tour
18:30
A 500 meter walk from Hotel.  Meet at 18:15 in hotel lobby to travel as a group.

Thursday, 02/21

08:00
Registration & Breakfast
Weißer Hirsch
08:30
Keynote: Optimising Marketing Spend to Customer Audience
Understanding customer segments is key to increasing ROI. In this presentation, we'll hear how Long Tall Sally is using  customer segments to focus their efforts in order to maximize their email investment and what they have learned so far.
Presenter
Frankie Dean, Commercial Manager, Long Tall Sally 
09:00
Panel: Omnichannel Teamwork

Email is the workhorse that holds a marketer’s digital toolset together, but a good digital program is only as good as its team members. Without collaboration between email, mobile, social and data teams, customer experience suffers. In this panel, we’ll hear success stories for breaking down the silos in interactive marketing channels.

Moderator
Maaike van Prooijen, Event & Community Marketer, Tacx 
PanelistS
Nil Bertran Marimon, Email Team Leader, DESIGUAL 
Arno Selvini, Head of CRM, Star Stable 
09:45
Case Study: A Brief History of Interactive Email
Email has grown from being a static channel to being a lively and dynamic medium. Real-time content updates have allowed marketers to use automation to trigger emails with interactive functions. In this presentation, marketers will gain insights on interactive email and learn how to adopt these techniques in their own email programs.
Presenter
Jeroen Soethout, Senior Campaign Developer, 100%EMAIL 
10:00
Panel: Interactive Email: Exploring the Latest in Digital Features

Email may be a classic tool when it comes to digital, but it’s anything but old fashioned. New advances in technology such as countdown clocks, real-time weather, quizzes and live streaming have ensured the channel is as relevant as ever. In this panel, marketers will reveal how they are making the most of email’s latest features.

Moderator
Jeroen Soethout, Senior Campaign Developer, 100%EMAIL 
PanelistS
Emily Booth, Strategic Account Director, Movable Ink 
Dave Holland, Enterprise and EMEA / APAC Director, Liveclicker 
Coen van de Ven, CRM Specialist Benelux, Samsung Electronics Benelux 
10:30
Roundtables
Interactive Email - Dave Holland, Regional Director, LiveClicker
Omnichannel Teamwork - Maaike van Prooijen, Event & Community Marketer, Tacx
Optimizing Marketing Spend - Frankie Dean, Commercial Manager, Long Tall Sally
11:00
Conference Concludes

Venue

Hotel Kitzhof, Kitzbühel, Austria
Schwarzseestrasse 8-10
Kitzbühel,, A-6370

If you are attending the Email Insider Summit event, you can access our discounted room block for your stay.

To make your hotel reservations email Jon Whitfield (jon@mediapost.com) and reference “Email Insider Summit - Europe” in your communication to obtain the discounted rate.

The Hotel Kitzhof lies embedded in pure nature, close to the city park and just a 5-minute walk from the picturesque centre of the world famous holiday resort Kitzbühel. Enjoy the enchanting views from the Kitz Lounge of the city’s rooftops and towers as far as the Kitzbüheler Horn – and on the other side the Hahnenkamm presents itself from its best side: with the “Streif”. The world-famous sports city Kitzbühel offers one of the biggest ski region, as well as countless cross-country ski trails and winter hiking trails.

  

  

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.