Fewer small businesses have monthly email budgets of $100-$500, UpCity reports. ...
Grubhub blanketed New York City with OOH placements encouraging people not to skip lunch as they adjust to new wo ...
Hurt by rising expenses, Walmart's operating income dropped 22.7% to $5.3 billion, compared with $6.9 billion in the year-ago per ...
The company has acquired billboards and various business support assets in Portland, Oregon, and Clark County, Washington, from Pacific Outdo ...
U.S. SVOD revenue rose 16.9% in Q1 -- down from 27% in Q1 2021 -- one of many indicators th ...
Which marketing changes from the last two-and-a half years are likely to stick around? ...
The tool was created in partnership with Crisp, an open retail data platform, to help marketers quickly adjust their med ...
A study by media company Xaxis, marketing agency Catalyst and London Research explores recent shifts in consumer shopping behaviors resulti ...
At Fox's upfront prime-time press conference, Gambelli said Fox is seeing strength in technology, streaming platforms, financial services, and cryptocurren ...
Younger customers represented about 60% of new American Express consumer accounts acquired globally in 2021. ...
As U.S. workers settle back into a hybrid work model, two commuter studies examine the impact of digital-out-of-home screens ...
With COVID precautions in place, the only thing that should be super-spreading at the Upfronts is the message that ad-support ...
Potential attendees still have concerns about issues like masking and social distancing, and may question the risk of each meetin ...
LEGOLAND Florida will be the first theme park resort destination to become a Certified Autism Center (CAC). Marketers and employe ...
For instance, consider content marketing: When inflation rises, consumers shift their focus to content that provides them with important informati ...
Most feel that their companies are not investing in data technology, Pathlight reports. ...
That's expectedly down a bit from the holiday quarter, but up 5% versus Q3 2021. ...
Only 63% of ad execs have resumed commuting vs. 86% of average Americans. Ad execs also underestimate the percentages ...
Email is one of the top three content delivery channels for SMBs, the Meta Branded Content Project reports. ...
Sunlight may truly be the best disinfectant. And the best way to prevent gaslight. ...
Even as we've begun to emerge from COVID, research has shown a greater prioritization of work-life balance. ...
"The data, marketing and creative industries remain in limbo, unsure of what form the U.K.'s data protection reforms will take ...
Siding against Robert F. Kennedy Jr. and other vaccine critics, a federal judge on Monday rejected a request to ord ...
"It was one of those early moments in my career where it just felt right, and I trusted my g ...
Microsoft Edge made significant gains in recent months, officially surpassing Apple's Safari browser as the second-most popular option for t ...
In a mixed ruling, a federal judge has dismissed journalist Alex Berenson's claims that Twitter violated his free speech righ ...
The B2B effort includes new input on COVID-19 and working from home, using Anteriad's content engine. ...
"We're still very happy and pleased with the way the advertising team is performing and how advertising has been valu ...
"You can imagine why there's been such a trend toward ad platforms proactively implementing solutions to account for news credibility ...
When is a 14% increase in quarterly ad spending a bad thing? When it's for YouTube. ...
Many are overworked, and have given up salary and benefits that have not been returned, SJT Marketing and YourMarketer rep ...
Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated duri ...
Helium 10 identified consumer spending habits by analyzing paid clicks on specific items trending up or downward on Amazon. Here ...
March was also the first month to expand vs. a year-ago month that also had gains. (The U.S. ad recessi ...
Pharma brands that send fewer emails achieve higher engagement, Indegene reports. ...
Search interest in electric vehicles reached a record high in the U.S. March 6-12, according to Google Trends, but h ...
The "live from Zoom" peak COVID editions of "SNL" may seem like a distant, nostalgic memory, but you can revis ...
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday that estimates local digital advertising will grow 9%, ...
Buy Now, Pay Later (BNPL) is Increasingly popular, giving consumers a safety net. ...
"Nche Noel Ntse has been perpetrating a puppy fraud scheme to exploit the COVID-19 pandemic for personal gain, while taki ...
Ranked in order, the top 10 OOH advertisers in 2021 were McDonald's, Apple, Geico, Amazon, American Express, Coca-Cola, Allstate, Googl ...
Only 6% of brands now rely exclusively on first-party data. But most have sped up their digital development, Twilio repo ...
Berenson "seeks to force Twitter to publish content that violates its policies," the company writes in papers filed Wednesday wi ...
Gen Z leads the recommerce market as consumers look to resell products they no longer use. Recommerce is a growi ...
Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports. ...
"We have deliberately chosen a specific, financial definition of materiality," the report says, identifying climate change, COVID-19 and DEI ...
The campaign supports a study analyzing the magnitude of Fox News' pro-Russia "talking points" every day since it invaded Ukra ...
Last year at this time with the pandemic still raging, the Oscars tanked in the ratings. But what about th ...
Can small differences in words impact Google Search ranking positions? It's an important question, as companies develop software that c ...
Shoppers like weekly message frequency, but are frustrated by inconsistency across channels, MoEngage reports. ...
February's 14.7% increase represents the 11th month of double-digit expansion. Smaller ad categories continue to lead. ...
There has been an 84% increase in use of email as a collaboration tool, Time is Ltd. and Ascend2 rep ...
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insights took a deep dive into how trends m ...
As many as four holding companies are in talks with NewsGuard, which is developing the service. ...
The portion of U.S. adults who said they're comfortable going to the grocery store rose from 57% two years a ...
"The vast majority of consumers across markets agree that their data is their property and that they should be ab ...
Pete Stein, who previously led Merkle's Experience and Commerce practice, was instrumental in the 2021 acquisition of LiveArea -- furth ...
Education is replacing entertainment as a relationship-builder for advertisers considering potential media, ad tech partners. ...
"Forty-nine percent believe brands taking a stance is not enough," the report asserts, "they have to have an obligation ...
Half of key demos (Gen Z, millennials, men and big city urbanites) recall seeing recent OOH ads for auto bran ...
Most worrisome of all is the trusted information divide among people who have chosen to be vaccinated or remain unvaccinat ...
Everything slowed down and we were able to take a collective breath. So what have we learned? ...
"Most other sub-categories continued to grow, and sales of sleep aids spiked," the agency's report finds. ...
Digital businesses are doing better than their non-digitized counterparts, Alibaba.com reports. ...
Well before we started emerging from the pandemic, gamblers were already rolling the dice and starting the party. ...
Dentsu estimates Japan's 2021 ad economy expanded 10.4% overall, and 21.4% in digital media. ...
The Havas unit launches NAverse, the first-ever addiction support group meeting in the metaverse. ...
Consumers still show a strong preference for outdoor dining. The number of businesses adopting outdoor dining has grown monthly sin ...
The deal would resolve a class-action complaint alleging Google exposed sensitive medical data of Android users who downloaded a COVID- ...
According to WARC, it's about $44.4 billion. Really. ...
After slowing in recent years, consumer spending on media grew 6.7% to $2.14 trillion worldwide in 2021. U.S. consumers account ...
More than half of firms infected with ransomware paid a ransom, and some never regained access to their data a ...
Now that we're going down that road (fingers crossed), we can ask, "Is it playing out as predicted? And wh ...
Companies are now wrestling with pivotal back-to-work decisions. Is there a hybrid work model that can capture the best ...
Very un-Canadian of us: We're making the nightly news around the globe. We've traded in polite for protest. ...
The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4. ...
Will a new iteration of MoviePass -- the defunct all-you-can-view monthly subscription service for movies -- lure moviegoers to fi ...
The founder of fresh and healthy dog food brand Get Joy comes to his fixation on virtual community and collaborati ...
Most small firms have less than two months of operating cash, Thrive Analytics reports. ...
It's about new research from Publicis revealing big changes in how people spend -- and value -- their time. ...
Over a fifth of consumers think that life will never return to normal, Resonate reports. ...
Google announced an improvement to its ranking systems Wednesday, giving local news publishers a boost in visibility and traffic ...
As COVID-19 cases ebb again, foot traffic at stores and restaurants is expected to surge. ...
Microsoft's latest vertical relies on search intent data and an understanding of users' needs to offer advertisers a better ...
Sports continue to serve as an oasis from the stresses of daily life. In a key metric, we now s ...
The show will debut two new indoor test tracks with a focus on EVs and the Toyota Tundra pickup tr ...
As the Neil Young -Spotify controversy illustrates, information integrity is becoming a baseline filter for media-buying. ...
Spotify's market dropped by 12%, or some $2 billion, after the controversy hit last week, but it's recovered since t ...
The "Fence" campaign features 18 real-life stories told by Illinois residents initially reluctant to get the vaccine. The unvaccinated ...
Email marketers must cope with shifting consumer demands and even shopper identities, judging by a new study from Atlantic Bra ...
Google's YouTube banned Bongino last month, after repeated violations of its COVID misinformation policy. ...
"I know it sounds trite, but to see people who go out of their way to help each other ...
After Neil Young pulled his music from the platform in protest of Joe Rogan spreading COVID vaccine misinformation, Joni Mitche ...
Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday season, U.S. consumer spending on credit and debit car ...
Over 3 billion impressions have been produced from about 12,157 mostly national TV airings of promotional Olympic spots since Oc ...
The company hopes to fight burnout and help employees cope with the impact of the pandemic. ...
Dentsu foresees the growth rate for digital advertising sliding into single digits by next year. ...
The VAB report this week cited undercounting with out-of-home TV viewing and made references to the MRC making an "adjustme ...
In what's likely no coincidence, hours after Young's catalog was pulled from Spotify, SiriusXM revived Neil Young Radio, a satelli ...
The Omicron variant has hurt January revenues for 53% of SMBs in the U.S. and 57% in Canada, Alignable repo ...
Globally, Dentsu is among the most conservative for 2022, but it's the most bullish for U.S. ad growth this ye ...
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories. ...
The data also reveals it has been a "long tail" recovery, with the top 10 ad categories receding and a ...
"It was really, really, really, really hard, and we kind of just felt like we were all the way ba ...
Loss of third-party data is moving companies to put more resources into zero- and first-party data. ...
Winterberry Group, which supports advertising, marketing and media growth initiatives, released new research Thursday suggesting the industry made a comeba ...