• Yesterday, 3:06 PM by Ray Schultz
    The DOJ's Alternative Truth: Legacy Media Tried To Squelch Non-Traditional Publishers

    DOJ files a statement of interest in case against The Washington Post, Reuters, Associated Press and BBC. ...

  • July 10, 2025, 11:02 AM by Barbara Lippert
    New Vs. Old: How Mamdani Won

    Zohran Mamdani's win in the NYC mayoral primary set a new paradigm in political campaigning: niche, cool and not typical ...

  • July 8, 2025, 2:43 PM by Les Luchter
    Standing Up Straight? Digital OOH Scans Enable Posture Screening

    106,642 free posture screenings resulted in a 46% increase in preventative spine check-ups for the advertiser, Croatia Polyclinics. ...

  • July 8, 2025, 2:04 PM by Robert Williams
    AI Tops Marketing Agenda As Global Adoption Surges, Nielsen Says

    Nearly 60% of global marketers identified AI-driven campaign personalization and optimization as the most impactful trend shaping the industry th ...

  • July 2, 2025, 8:24 PM by Ramaa Mosley
    Gen Z's Dream Isn't Dead -- Even If It Echoes The Past

    The loudest narratives about Gen Z tend to focus on extremes: anti-capitalists, chaos agents. But behind the noise is ...

  • July 1, 2025, 8:00 AM by Wayne Friedman
    AMC Theaters: Commercials In Theaters OK - Or Not?

    In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or sk ...

  • June 30, 2025, 6:52 PM by Ray Schultz
    ChatGPT News Wave: Referrals Are Growing Faster Than Google Searches, Study Says

    Politics saw the most rapid growth of any topic, although it is not the largest, Similarweb reports. ...

  • June 30, 2025, 11:59 AM by Steven Rosenbaum
    Wikipedia Vs. Epistemic Insecurity: Why the World's Most Trusted Website Still Matters

    Epistemic insecurity is the condition we're all living in -- where people no longer know whom to trust or wh ...

  • June 30, 2025, 9:51 AM by Wendy Davis
    SCOTUS Turns Away Anti-Vax Group Formerly Led By RFK Jr.

    The Supreme Court on Monday left in place a ruling that threw out the Children's Health Defense's claims against Me ...

  • June 29, 2025, 5:05 PM by Tanya Gazdik
    Stellantis Loses Top Marketer To T-Mobile

    Lucy McLellan's last day at Stellantis is July 11. She joins T-Mobile as chief brand and communications officer. ...

  • June 27, 2025, 3:09 PM by Les Luchter
    The 16-Year-Old Tackling Rare Diseases, Like His Own

    Teenage wunderkind Khartik Uppalapati founded advocacy nonprofit RareGen Youth Network, and for-profit product developer RareTech. ...

  • June 24, 2025, 11:07 AM by Joe Mandese
    WPP, Other Holdcos Caught Up In 'WhatsAppgate'

    In the wake of a holdco price-fixing scandal coordinated on the consumer-grade group messaging app, MediaPost has obtained breaches ...

  • June 20, 2025, 3:18 PM by Joe Mandese
    Democracy's Secret Weapon: Face-To-Face Media

    "The No Kings turnout was significant, even if it didn't reach a critical threshold," Scott Galloway writes, adding, "When ...

  • June 19, 2025, 1:37 PM by Les Luchter
    How Healthcare Brands Can Improve Positive Brand Perception

    "It's' really time for brands to think differently about the value that they're providing," says FutureBrand's head of strategy. ...

  • June 17, 2025, 6:01 PM by Tanya Gazdik
    Peloton's New CMO Inherits Laundry List Of Issues

    Peloton has cut its marketing spending, trying to adapt to reduced demand after the pandemic. ...

  • June 17, 2025, 10:38 AM by Joe Mandese
    Cannes Turns Dystopian, Day Two Sessions Warn Of Cataclysmic AI Scenarios

    "Companies owe it to their employees - they owe it to the public - to let them know that th ...

  • June 15, 2025, 6:00 PM by Joe Mandese
    Magna Revises Global Ad Outlook Down Slightly

    The IPG Mediabrands forecasting unit also boosted its U.S. ad growth outlook slightly from its last quarterly update in Ma ...

  • June 13, 2025, 9:49 AM by Dan Gearing
    Father's Day Reflections As My (Paid) Paternity Leave Approaches

    No Problem Co-Founder Dan Gearing writes about the benefits of building a "people first"-focused agency ...

  • June 12, 2025, 3:48 PM by Danielle Oster
    Travel Trend Study: Wary Consumers Still Booking Trips

    While 33% of consumers cite financial strain as a barrier to travel, three-fourths still plan to take a vacation th ...

  • June 12, 2025, 10:17 AM by Sarah Mahoney
    Marketing Shift Helps Chewy Beat First-Quarter Forecasts

    Targeted spending and a broader funnel brought in higher-value customers, even as profits slipped. ...

  • February 6, 2025, 7:00 AM by Robert Williams
    Brands Are Likely To Find Undivided Attention From Moviegoers

    About three-quarters of people surveyed in a study by Screenvision said ads in theaters are more memorable than ads ...

  • December 17, 2024, 1:57 PM by Les Luchter
    Pfizer CEO: Trump 'Very Proud' Of COVID Vaccine

    President-elect was happy that "he and his program [Operation Warp Speed] contributed significantly," to vaccine development, Albert Bourla told analy ...

  • December 2, 2024, 8:00 AM by Adam Buckman
    In 'Earth Abides,' A Sole Survivor Takes The Long View

    There have been plenty of apocalypse-pandemic TV dramas going back years, but a new one on MGM+ seems to rela ...

  • November 11, 2024, 12:34 PM by Wendy Davis
    Google Urges Court To Reject RFK Jr. Appeal Over Anti-Vax Videos

    Google on Friday asked a federal appellate court to reject Robert F. Kennedy Jr.'s attempt to revive claims that YouTu ...

  • October 21, 2024, 4:30 PM by Wendy Davis
    RFK Jr.'s Anti-Vax Group Wants SCOTUS To Revive Battle With Meta

    An organization founded by Robert F. Kennedy, Jr. is preparing to ask the Supreme Court to revive a lawsuit accusi ...

  • October 14, 2024, 3:22 PM by Colin Kirkland
    Experiential Marketing To Surpass Pre-COVID Spending This Year: Report

    PQ Media's findings show the B2C and B2B sectors both grew 9.7% in 2023 to $116 billion, with the indust ...

  • September 16, 2024, 11:20 PM by Tanya Gazdik
    Amazon Orders Workers Back To Office

    Some Amazon workers are expressing unhappiness in an internal messaging channel, according to "The New York Times." ...

  • August 28, 2024, 4:17 PM by Les Luchter
    HHS Launches Vaccine Campaign For COVID, Flu, RSV

    One :30 spot begins by bluntly asking "Why are COVID-19 vaccines still needed?" Among the answers: "This season's vaccines targ ...

  • August 27, 2024, 5:20 PM by Colin Kirkland
    Zuckerberg Says Biden Administration 'Pressured' Meta To Censor COVID-Related Content

    The Meta CEO said in a statement that the Biden administration "repeatedly pressured" his teams to "censor" COVID-19-related content ...

  • August 9, 2024, 1:45 PM by Wendy Davis
    Court Rules For Meta In Battle With RFK, Jr. Over Anti-Vax Posts

    "Meta has a First Amendment right to use its platform to promote views it finds congenial and to refrain fr ...

  • July 25, 2024, 8:00 AM by Adam Buckman
    Netflix Black Death Comedy Inspired By COVID-19 Pandemic

    The COVID-19 pandemic killed 1.19 million Americans. Is it really time now for a comedy series inspired by it? ...

  • July 18, 2024, 3:17 PM by Wendy Davis
    YouTube Urges Court To Nix RFK Jr.'s Bid To Restore Videos

    Google is calling a judge's attention to two recent Supreme Court rulings, arguing the decisions show RFK, Jr. lacks groun ...

  • June 26, 2024, 12:01 PM by Wendy Davis
    SCOTUS Scraps Restrictions On Biden Admin's Communications With Social Platforms

    The Supreme Court on Wednesday struck down an injunction that could have prevented Biden administration officials from discussing controversial subjec ...

  • May 29, 2024, 4:48 PM by Wendy Davis
    Anti-Vax Doctor Loses Battle With YouTube

    A federal appeals court won't revive anti-vax doctor Joseph Mercola's lawsuit claiming that YouTube wrongly terminated his account and depriv ...

  • April 19, 2024, 5:35 PM by Wendy Davis
    Court Sides Against Face-Mask Critic In Battle Over Social Media Suspensions

    A federal appellate court has sided with President Joe Biden and social media companies in a lawsuit brought by face-ma ...

  • February 29, 2024, 2:44 PM by Robert Williams
    Pervasiveness Of 'Side Hustles' Has Implications For Marketers

    Brands can help side workers make smart money moves to maximize their hard work. ...

  • February 9, 2024, 3:42 PM by Wendy Davis
    Republicans Want SCOTUS To Restrict White House Contact With Tech Platforms

    "The Biden Administration used its power to commandeer the apparatuses of social media companies to affect their COVID-related content policies ...

  • February 2, 2024, 4:32 PM by Wendy Davis
    Anti-Vax Doctor Battles YouTube Over Account Termination

    Vaccine critic Joseph Mercola is pressing a federal appeals court to revive a lawsuit claiming YouTube wrongly terminated his chann ...

  • January 22, 2024, 12:54 PM by Laurie Sullivan
    Ad Shows Marketers How To Redefine Success

    An ad campaign launched Monday from Semrush redefines success and shows marketers how to forge a new path to free ...

  • December 27, 2023, 4:19 PM by Wendy Davis
    Senate Intel Committee Head Opposes Curbs On White House Contacts With Social Platforms

    "Foreign malign influence campaigns have grown in number, scope, and sophistication since 2016, and any progress gained through improved thre ...

  • December 21, 2023, 3:05 PM by Wendy Davis
    Digital Rights Groups Side Against Book Publishers In Fight Over Ebook Lending

    "This case could profoundly affect longstanding protections for reader privacy and thus affect a core purpose of copyright: public acce ...

  • December 20, 2023, 4:45 PM by Wendy Davis
    White House Asks Supreme Court To Lift Curbs On Contact With Social Platforms

    The Biden Administration is urging the Supreme Court to strike down a lower court injunction that could prevent officials fr ...

  • December 7, 2023, 5:33 PM by Wendy Davis
    Report Blasts Social Platforms For Changing Course On Misinformation, Political Ads

    Recent moves by YouTube, Meta Platforms and X Corp. threaten to undermine democracy in the upcoming election year, the digit ...

  • November 8, 2023, 4:04 PM by Wendy Davis
    Judge Won't Force YouTube To Restore RFK Jr.'s Anti-Vax Videos

    A federal judge on Tuesday rejected Kennedy's claim that YouTube violated the First Amendment by removing videos in which ...

  • October 20, 2023, 5:14 PM by Wendy Davis
    SCOTUS Lifts Order Restricting White House Efforts Against Misinformation

    The Supreme Court on Friday lifted an injunction that could have curbed federal officials' ability to convince social media platfor ...

  • October 20, 2023, 3:35 PM by Lisa Singer
    Finding a New Audience with a Virtual Restaurant

    During COVID, every restaurant was looking to generate sales in any way possible. Jason's Deli's VP of Marketing & Communication ...

  • September 19, 2023, 5:35 PM by Wendy Davis
    Ohio AG Supports Curbs On Biden Admin's Communications With Social Platforms

    Ohio AG urges the Supreme Court to uphold an injunction restricting federal officials' ability to influence social media platforms' conte ...

  • September 10, 2023, 12:58 PM by Wendy Davis
    Appeals Court Bans Biden Administration From 'Coercing' Social Platforms

    A federal appeals panel ruled Friday that the White House and other federal officials likely violated the First Amendment ...

  • September 6, 2023, 2:29 PM by Joe Mandese
    Virtual-Only Industry Events Show No Sign Of Abatement

    Based on an analysis of data from the DBC Industry Calendar, the virtual staying power was attributed to the fa ...

  • August 23, 2023, 5:17 PM by Wendy Davis
    Judge Rejects RFK Jr. Request To Prohibit YouTube From Suppressing Videos

    Robert F Kennedy Jr. has failed to persuade a judge to order YouTube to refrain from suppressing videos in whi ...

  • August 8, 2023, 2:54 PM by Wendy Davis
    Republicans Urge Court To Ban White House From Contacting Social Media

    A dozen Republicans on the House Judiciary Committee are asking a court to restore an injunction that would prevent feder ...

  • August 3, 2023, 3:05 PM by Wendy Davis
    RFK Jr. Sues YouTube Over 'Censorship Campaign'

    Vaccine critic Robert F. Kennedy Jr., who is seeking the Democratic presidential nomination, claims YouTube violated the First Amendment ...

  • July 31, 2023, 4:57 PM by Wendy Davis
    States Back Biden Administration In Battle Over Social Media Misinformation

    A New York-led coalition of 20 states and the District of Columbia are supporting the Biden administration's request to vaca ...

  • July 14, 2023, 3:51 PM by Wendy Davis
    Court Lifts Order Restricting Biden Admin's Contact With Social Platforms

    The 5th Circuit Court of Appeals on Friday granted the Biden administration's request to temporarily lift an order that wou ...

  • July 10, 2023, 4:55 PM by Wendy Davis
    Biden Admin Asks Appellate Court To Lift Social-Media Restrictions

    The July 4 injunction could be interpreted to ban "virtually any government communication directed at social-media platforms regarding content moderation ...

  • July 7, 2023, 12:36 PM by Wendy Davis
    Biden Admin Seeks Stay Of Order Restricting Contact With Tech Companies

    The order could prevent the government from "working with social media companies on initiatives to prevent grave harm to t ...

  • July 4, 2023, 4:49 PM by Wendy Davis
    Judge Prohibits Biden Admin From Asking Tech Companies To Remove Posts

    The injunction came in a lawsuit by attorneys general who alleged the government attempted to suppress speech on social platfor ...

  • June 23, 2023, 1:23 PM by Colin Kirkland
    Unilever Partners With TikTok On #CleanTok Trend

    Unilever and TikTok have announced a global #CleanTok partnership that aims to tap into a growing trend of "GenZs w ...

  • June 19, 2023, 3:34 PM by Laurie Sullivan
    Shopping Trends Report Shows Change In Spending Behavior In 2023

    Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual repo ...

  • June 7, 2023, 5:13 PM by Wendy Davis
    TikTok Trackers Found On Missouri's COVID-19 Site

    A government operated Missouri website that offers information about COVID-19 appears to have sent ad-related data about visitors to TikTo ...

  • June 1, 2023, 7:00 AM by Adam Buckman
    CBS Cedric Video Show Is Last Vestige Of COVID-Era TV

    A vestige of the COVID-19 television era returns for a new special on Friday -- and in the process, reviv ...

  • May 15, 2023, 7:46 PM by Les Luchter
    NYC's Urban Health Plan Continues Fight Against COVID

    Ad campaign in English and Spanish stresses the continuing need for people to get COVID boosters or their first vacci ...

  • May 11, 2023, 4:19 PM by Les Luchter
    Pfizer Must Counter Global Assault On Science, Says CEO

    CEO Albert Bourla condemned attacks on the authority of the FDA, such as one a Texas judge recently made concerni ...

  • May 8, 2023, 11:13 AM by Joe Mandese
    What's Keeping CMOs Up At Night: It's The Economy, Stupid

    New nightmares include budget cuts, and managing consumer loyalty, attention and expectations. ...

  • May 4, 2023, 1:57 PM by Wendy Davis
    Court Sides With Sen. Warren In Battle Over Anti-Vax Book

    Sen. Elizabeth Warren did not use coercion when objecting to Amazon about an anti-vax book, a judge ruled, writing: "Publ ...

  • April 28, 2023, 5:40 PM by Ray Schultz
    How REI Used Web Data To Help Target Product Emails

    REI used outside data to reach customers trying new outdoor activities during the pandemic, Sarah Jenkins told Email Insider Summ ...

  • March 1, 2023, 11:34 AM by Richard Whitman
    Survey Finds COVID Has Brought Positive Workforce Changes

    The survey, from executive search firm Raines International found respondents "varyingly enthusiastic" about recent changes in communications, travel and work-li ...

  • January 20, 2023, 4:10 PM by Joe Mandese
    Peak Idiocracy?

    After a day full of case studies showing the latest in TikTok filters and entertaining memes, I just had ...

  • January 17, 2023, 5:45 PM by Ray Schultz
    Pitching Deep Pockets: Investors Want Their Financial Advisors To Send Them Emails

    Advisors are also meeting clients virtually more than they did before the pandemic, YCharts reports. ...

  • January 11, 2023, 3:17 PM by Wendy Davis
    Vaccine Critics Sue News Organizations Over Efforts To Combat Misinformation

    Robert F. Kennedy Jr. and other vaccine critics are suing The Associated Press, Reuters, The Washington Post Company and t ...

  • January 6, 2023, 2:48 PM by Sarah Mahoney
    Walgreens' Solid Gains Ease Post-COVID Fears

    Even as virus-driven sales gains fade, the retailer is seeing impressive growth in cough, cold and beauty products. ...

  • December 28, 2022, 4:33 PM by Ray Schultz
    Goodbye Good Will: Consumers Who Love The Brand May Be More Loyal, But Don't Push Them

    Loyalty members with an emotional bond with a brand are much more likely to become frustrated when there are problem ...

  • December 28, 2022, 2:36 PM by Les Luchter
    Two Nonprofits Target Seniors, Disabled For Vaccine Outreach

    The National Council on Aging says it will it will use culturally sensitive approaches to target populations most at ris ...

  • December 23, 2022, 3:48 PM by Ray Schultz
    B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds

    Almost all B2B teams are confident about the year to come, but say the COVID-19 pandemic is still affecting busin ...

  • December 20, 2022, 3:23 PM by Wendy Davis
    Court Won't Revive Vaccine Skeptic's Claims Against Twitter, White House

    Vaccine skeptic Colleen Huber, who was suspended from Twitter last year, can't proceed with claims that Twitter, President Joe Bid ...

  • December 15, 2022, 1:32 PM by Les Luchter
    NYC's MTA Gets Dissed For COVID 'Disservice'

    Metropolitan Transit Authority was dishonored for its COVID directives in an ad campaign that included the phrase "you do y ...

  • December 1, 2022, 2:06 PM by Les Luchter
    Musk: Medical Genius Or COVID Superspreader?

    One could make the case for both titles, with Musk's recent moves also irritating the medical community. ...

  • November 29, 2022, 4:46 PM by Ray Schultz
    Recession Rehearsal: Consumers Say They Will Shop More Online

    People will also cut back on travel, cable and education if a recession hits, a study by Adtaxi reports. ...

  • November 28, 2022, 1:00 PM by Laurie Sullivan
    Search Data Shows Thanksgiving Day Takes Back Seat To Black Friday

    Marketing companies released lots of data Monday related to search and ecommerce. The data that got consumers thinking whether ...

  • November 28, 2022, 10:14 AM by Joe Mandese
    Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards

    On the eve of announcing this year's winners, I'd like to share some common themes and trends we identified fr ...

  • November 9, 2022, 4:57 PM by Ray Schultz
    People Spend 8 Hours A Day Online, Study Finds

    Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports. ...

  • November 1, 2022, 4:13 PM by Les Luchter
    Pfizer Predicts COVID-19 'Franchises' Will Stay Strong In Coming Years

    COVID-19 will be "somewhat like a sustained flu, but actually more deadly than the flu," said Pfizer CEO Albert Bou ...

  • October 14, 2022, 4:03 PM by Laurie Sullivan
    Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report

    AppsFlyer's report shows Apple Search Ads tripled market share since H1 2020. Its Performance Index shows top media sources li ...

  • October 9, 2022, 5:01 PM by Les Luchter
    Pfizer, Marvel Team Up For Vaccine-Promoting Comic Book

    "Avengers: Everyday Heroes" is currently available free online and later this fall at doctor offices and pharmacies that order t ...

  • October 4, 2022, 4:33 PM by Laurie Sullivan
    Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown

    As remote work patterns evolve, Yelp found the average yearly business growth in non-downtowns has almost tripled that of downto ...

  • September 23, 2022, 4:55 PM by Les Luchter
    Obama, Milken, Moderna: Politics And Health Still Tricky Wickets

    Former President also addressed corporate ethics: "It's easier to post a statement about Black Lives Matter than to examine yo ...

  • September 15, 2022, 12:49 PM by Laurie Sullivan
    Indeed Partners With Insider To Create Interactive Hub For SMBs

    The interactive editorial hub will help SMBs improve their process for recruiting, hiring and supporting employees, combining Indeed's industry knowled ...

  • September 14, 2022, 4:55 PM by Ray Schultz
    Millennials Go Shopping, Mostly On Their Phones - And They Like Discount Emails

    Millennials do almost all of their e-commerce buying online, more than they did in 2019, CouponFollow reports. ...

  • September 14, 2022, 11:18 AM by Tanya Gazdik
    Northwestern Mutual Urges Clients To 'Spend Your Life Living'

    Northwestern Mutual's research revealed that Americans have a desire to pursue their dreams now, rather than wait for that elusi ...

  • September 12, 2022, 7:00 AM by Sarah Mahoney
    Disney+, TikTok and Pfizer Shake Up Loyalty Landscape

    Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands. ...

  • September 9, 2022, 9:06 AM by Laeeq Khan
    New Research Helps Explain Confusion About COVID Masks

    Influential social media voices failed to provide a clear endorsement of the most effective masking practices. ...

  • September 2, 2022, 5:08 PM by Ray Schultz
    Chain Reaction: People Are More Creative When Working Onsite, MIT Study Finds

    In the office, they are more likely to form the 'weak ties' that drive innovation. ...

  • August 29, 2022, 1:46 PM by Les Luchter
    Moderna Vs. Pfizer's COVID Lawsuit Is Really About Future Vaccines

    Moderna's mRNA technology could be used in the future for vaccines against anything from the flu to HIV. ...

  • August 17, 2022, 9:42 AM by Joe Mandese
    July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction

    The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate ...

  • August 10, 2022, 12:06 PM by Wayne Friedman
    Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 Viewers

    Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has gro ...

  • August 9, 2022, 6:09 PM by Wendy Davis
    Judge Sides With Meta Over Claims It Censored COVID-19 Posts

    Meta on Tuesday defeated a lawsuit by a Florida resident who claimed his First Amendment rights were violated when Facebo ...

  • July 30, 2022, 5:55 PM by Tanya Gazdik
    Consumers Navigate 'New Normal' In Travel

    Horizon Media finds concern about the riskiness of travel has declined alongside concern over COVID-19. ...

  • July 27, 2022, 1:59 PM by Colin Kirkland
    Meta Asks Oversight Board About Changing Its COVID-19 Misinformation Policies

    In a blog post, Meta's president of global affairs, Nick Clegg, questioned the continued validity of removing posts with fal ...

  • July 25, 2022, 5:16 PM by Ray Schultz
    European Marketers Advanced Their Digital Skills During Pandemic, Study Finds

    But many see skills and measurement as key barriers to growth, WARC and MMA report. ...

  • July 20, 2022, 10:36 AM by Laurie Sullivan
    Mentions Of Inflation In Reviews Rise At Record-High Rates On Yelp

    The Yelp report, a benchmark of local economic strength, reveals changes in consumer habits as inflation has risen at reco ...

  • July 18, 2022, 4:16 PM by Joe Mandese
    The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months

    The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession. ...

  • July 15, 2022, 12:14 PM by Wendy Davis
    FCC Chair Wants To Redefine Broadband As 100 Mbps

    The FCC Chair proposes defining broadband as 100 Mbps downstream and 20 Mbps upstream. ...

  • July 14, 2022, 4:43 PM by Ray Schultz
    Fidgety Finances: Why Some Consumers Are Cutting Back Their Spending

    Email teams may have a handle on how discounts and loyalty programs can drive response. But do they understand t ...