Among ideas spurred by the pandemic: holiday DoppelDrinker campaign, where brand created cut-outs of folks who couldn't be there ...
Shoppers for self-improvement subscription programs are generally very open to persuasion, and there's plenty of opportunity to catch their attent ...
Brands need a strategy to take full advantage of the plethora of opportunities available through brand integration. ...
The analysis reflects a new, more representative composite of U.S. ad-spending data pooled by Standard Media Index. ...
It's better to identify the content they want, rather than inundating them with a barrage of articles. ...
Good news for the many retailers -- including Lowe's,Target and Walmart -- that have begun heavy-duty holiday promotions well ahe ...
Harley-Davidson, BMW, and Honda all showed improvement this year, while Chevrolet, Ford, and Mercedes-Benz all declined. ...
By region Europe and North America were the biggest contributors with growth of 18.4% and 15.5% respectively. ...
The meetings industry faces significant challenges in returning to pre-pandemic numbers. ...
Facebook is focusing heavily on small and-medium-sized businesses, even as the company plans to rebrand. On Thursday it released featur ...
"Nearly every one of our eight major client sectors is increasing at a double-digit percentage rate," said company CEO Philip ...
Retailer said it has "refreshed" its strategic framework with much deeper investments in digital, including ultra-fast fulfillment for digital ord ...
A strong upfront TV advertising market pulled in a big roster of marketers, including Expedia, Lexus and Fidelity. ...
At NYC Media Lab Summit 2021, "the red-hot topic was certainly artificial intelligence," says Rosenbaum. AI "fuels innovation across ma ...
A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, te ...
Omnicom culture shop Sparks & Honey has identified a new agency trend -- an individual kind giving people the abili ...
While streaming's popularity continues, users are harder to keep, and are looking for interaction via social video and social gamin ...
Media.Monks Chief Growth Officer Joe Olsen is so passionate about the future of the metaverse that his team compares ...
According to Nielsen InfluenceScope, 86% of brands find it hard to find influencers that are the right fit for the ...
Total searches on Pinterest related to travel rose 19% in 2021, compared to pre-pandemic levels in 2019, but they a ...
An Ipsos study, however, shows ad exec trust ranks lower among U.S. consumers than worldwide. ...
The COVID-19 pandemic has accelerated consumer acceptance of marketing technology, according to findings of a just-released study by the Americ ...
The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictio ...
1-800-Flowers.com launched a gifting site and platform that allows companies to gift products for programs and virtual events, supporting remo ...
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
Dealing with the pandemic deepened Kohl's ongoing partnerships with companies like Amazon and Sephora. ...
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Ca ...
Dennis Holt, and some of the top execs of the independent media services agency he founded -- USIM -- ha ...
The new COVID-10 Awareness Campaign targets Black communities to counter misinformation and spread awareness of how the pandemic affects Bla ...
Marketers based in China now account for as much as $10 billion in advertising buys on Facebook, according to ...
The brand defines "connected commerce" as a way to "build brands across both physical and digital worlds." ...
From Jan.-July 2021, the number of people accessing the internet jumped by 10%, with 5.17 billion people, or 65% ...
Misleading content -- written or visual -- is the primary culprit, and can be found in email as well ...
3M is touting its 3M Advanced Filtering Face Mask as the go-to accoutrement for travel in new ads from Col ...
The research provides insight into how brands can improve social media messaging experiences. ...
Brands are becoming more nimble and open to new approaches, 360PR+ reports. And they are increasing their marketing budgets. ...
In a new crackdown on vaccine misinformation, YouTube on Wednesday removed video channels of prominent vaccine critics, including Robert ...
The pandemic prompted a decline in demand for shared transportation, and consumers aren't eager to return, per CarGurus. ...
The findings vary by generation, but overall show marked drops in the adults planning most changes, with the exception ...
As New York begins to return to life, I'm doing something I once thought impossible: riding the subway. In t ...
In its third consecutive upward revision, Magna pushes Madison Avenue's ad outlook consensus up significantly for 2021 and 2022. ...
The kind that may not necessarily go down the elevator at night. Or even up it in the morning. ...
Sometimes a better-for-you product starts with a child and expands from there. Nutrition coach Erin Mann discovered the benefits ...
Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political vie ...
The law "will prohibit platforms from taking action to protect themselves, their users, advertisers, and the public more generally fr ...
The Ad Council is working with Deutsch LA, Saatchi & Saatchi, the American Academy of Pediatrics and the COVID Collaborati ...
The expansion of the U.S. ad economy slowed to 17.% in August -- the weakest growth in half a yea ...
In its second fiscal quarter of 2021, Disney+ missed analysts' expectations. ...
Criteo's Commerce Trends Dashboard provides insight into monthly shopping trends by product category across more than 15,000 retailers worldwide, wi ...
The very same technology that enables willful ignorance has made more information available than ever before. ...
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' b ...
"What am I doing?," asks Dave, your next new competitor, in one of a series of TV spots aimed ...
The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains hig ...
A survey shows that 80% are concerned about their ability to recover, Alignable reports. ...
TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 a ...
But consumers are more motivated by deals than anything else, BlackFriday.com reports. ...
A decline for the next quarter aligns with the rise of the COVID-19 Delta variant and reapplication of pandemic protoc ...
It is perplexing, given our knowledge of decision-making, that public health leaders still insist the key to persuasion is endle ...
The hot potato of the moment is vaccination mandates. ...
Recent campaigns urging people to get vaccinated against COVID-19 show the benefits of demographic targeting, the ad industry argues. ...
When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They m ...
if you're POTUS, trying to vaccinate enough of the population to achieve herd immunity, you have a persuasion, marketing a ...
Researcher Ipsos says "recency bias" is a factor, but notes the significance of 9/11's endurance among consumers. ...
DatabaseUSA offers email addresses and other data on firms, including loan size. ...
Email distribution solutions were widely replaced, second only to marketing automation platforms, Martech reports. ...
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ad spending fell 21.1% to $8.73 billion. ...
B2B tech marketing community FINITE released research in partnership with B2B digital marketing agency 93x, exploring how B2B marketers ...
Ad for the product features scientist explaining the "attraction coefficient" in the new deodorant formula is notched down by " ...
About 7.7% of news/information domains are publishing misinformation related to the pandemic. How many brands are sponsoring that? ...
According to the National Restaurant Association, six in 10 adults surveyed from Aug. 13-15 had changed their restaurant usage ...
Justin Hart claims in a new lawsuit the government conspired with social media companies to "censor" him for critical pos ...
Court rules that the First Amendment prevails "no matter how outrageous the statements might be." ...
Digital advertising options such as in-game, streaming music/video, podcasts and social media story ads were among the most improved ...
The big change leading to Fox's upswing was high interest in The Biden Administration's recent decision to pull all U. ...
What do you do when a client asks you to produce a video campaign when production is completely shut dow ...
"As consumers strive for normalcy, they will continue to depend on some brands at the cost of others," says MBLM ...
Think about the complex challenges those working for the rebirth of cities will have to tackle. ...
As it continues to recover from the COVID-19 shutdown, NCM is adding a new CMO role, and has tapped long-ti ...
The time spent managing the agency RFP (request for proposal) process has essentially remained unchanged since before the COVID-19 pandem ...
"Candyman" pulled $22.3 million, versus projections of $15 million. ...
The data underscores the potential for misinformation about vaccines to spread online. ...
The 7-38-55 rule, developed decades ago by UCLA psychology professor Albert Mehrabian, attempts to quantify the importance of nonverbal communicat ...
The rise of the Delta variant has thrown a wet blanket on many marketing organizations' post-COVID "new normal" re-opening strateg ...
Ad spending in the major English-speaking markets -- the U.S., the U.K., Canada, Australia, and New Zealand -- expanded 2 ...
Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recove ...
It turns out that Facebook's Widely Viewed Content Report, released with much ado last week as the company's latest transparen ...
Golf enthusiasts also increased, along with weekend travelers. But concertgoers decreased, Gravy Analytics reports. ...
July marks the fifth consecutive month of U.S. ad market expansion, and is also up 15% vs. two years ...
The company has not implemented mandatory vaccines for being in its offices, but is requiring masks in confined spaces. Meanwhil ...
Facebook released its Community Standards Enforcement Report for Q2 and its first 'Widely Viewed Content Report," which allows anyone ...
Shoppers demand authenticity -- and they say user-generated content provides it, Stackla reports. ...
"Getting the vaccines that are authorized by the respective authorities is an act of love,' Pope Francis says in t ...
Just four short weeks ago, we thought things were heading back to normal. Then Delta comes along and messes ...
People are shopping more online, and they rate email as the best marketing channel in general and for cart abandonme ...
The right tends to focus on individual rights they feel they're at risk of losing. The left thinks more ...
"We know context often influences viewer engagement, and certainly this ad is relevant to the times," said Yan Liu, chi ...
CivicScience execs spent the last few months securing initial funding for the new media/ad business before incoming CEO Doug Laureta ...
This is a topic you have to handle with care. People's views on vaccines can vary as well as the ...
Sony cited the Delta variant-driven upsurge in COVID-19 across the U.S. for the decision, and given recent events, it's possib ...
Lincoln, Acura, Mercedes-Benz, Aston Martin, BMW and Audi are among the brands gathering in California this weekend. ...
This year's State of Marketing report from Salesforce shows significant changes in how brands conduct business following the pandemic. ...
The ads' central claim has been rejected by doctors and fact-checkers, notes "The Washington Post." ...
The Republican from Georgia was suspended for one week after tweeting that the FDA shouldn't approve the "failing" COVID-19 vacci ...
What was once considered unthinkable can eventually become acceptable or even popular, given shifting sensitivities of the public. ...
Thanks to the Delta variant and perhaps other factors, the movie -- directed by James Gunn, director of "Guardians ...