The network gained between 19% and 21% in cost per thousand viewer (CPM) increases, according to media executives. ...
Both the Hulu and HBO Max installations are connected with larger efforts tied in with the LGBTQ+ and Latino communiti ...
This Prime Day will likely straddle the before and after COVID-19 worlds that we are still navigating. And like la ...
Delivery charges are the biggest barrier to ordering online -- at least in the developed world, according to YouGov. ...
The editors of a Charlotte, NC newsletter experimented with letting an AI program write an issue. Here's what happened. ...
El Pollo Loco has a 45-year legacy of serving authentic Mexican fare principally to a Southwest clientele who know t ...
As the ad industry appears to be re-embracing contextual targeting, Dotdash is succeeding by focusing on delivering "need to kno ...
Brands with at least some degree of maturity see higher revenue, Kibo reports. ...
After sharp rise in sales, the company is predicting a downturn as consumers pivot back to experiences rather than t ...
A new bill introduced in the Senate Thursday would prevent Google, Facebook, Twitter and other large tech platforms from removi ...
Meredith, Conde Nast, Vice and 'The New York Times' say first-party data also builds trust. ...
Gut-friendly soda brand Olipop disagrees with Pepsi's definition of "compromise" but welcomes being in a conversational spotlight with the glob ...
Remote work has put a major strain on technologies connecting employees to information, knowledge, and one another during the pandemi ...
Concurrently MWG announced the launch of the agency's "Truth Engine," a proprietary tool that provides access across the network ...
The investment, announced Thursday, is the beginning of a major push in support for diversity. ...
Brands that best recruit and retain young workers will gain employees, customers and fans for life. ...
AVOD platforms in the first quarter of 2021 hit $1.26 billion -- up nearly 70% from the same quarter ...
After successfully navigating the worst economic recession to impact the U.S. cinema ad industry, Cliff Marks is retiring as preside ...
The outlook for U.S. ad spending has improved considerably for this year, as have estimates for 2020, which included ...
As a category, fintech apps grew 110% in the U.S. over the past year, and one in three Americans n ...
U.S. sales of air purifiers (not counting replacement filters) more than doubled last year, rising to $942 million from $4 ...
Almost half of all retailers worldwide are spending more on digital this year, Infobip reports. ...
Here are some lessons from Apple, Amazon, Adobe and LinkedIn on how to treat clients in a pandemic. ...
New York City's big entertainment venues, from Broadway to Madison Square Garden to the Barclays Center, are re-opening with high-profi ...
Email is the top channel choice for travel updates, beating phone and text, Braze reports. ...
More than two-thirds (68%) said they felt they were "doing their best work" while working from home during the pande ...
Despite the fact that more than 87% of industry executives say they have been vaccinated against the COVID-19 virus, th ...
In another step blurring the line between the virtual and real worlds of media interface, visitors arriving at major offi ...
In a blatant endorsement of a media supplier, Magna has released a report conducted with Spotify indicating the COVID-19 pandem ...
Brands will need to decipher clues to evolving consumer behavior and watch for three real-time signals to anticipate shifts. ...
Over half of consumers have permanently changed their shopping habits in the wake of the COVID-19 pandemic, Adtaxi reports. ...
In what may be the best examples of corporate altruism, Reckitt is teaming up with the Ad Council to promo ...
Nine months after benchmarking the confidence Americans have in the Centers for Disease Control (CDC), overall trust has slid. ...
Night Market, Horizon Media's ecommerce specialist unit, will host its second annual "eCommFronts" June 22 and 23, and like t ...
Officials launched an outreach campaign by partnering with micro- and nano-influencers to broadcast public health information about the vaccines. ...
Ad spending will rise by 4.1% in Q2, American Express and The Centre for Business and Economic Research report. ...
In another sign that American media consumption is returning to more normalized patterns, the rate of broadband data consumption f ...
With 87% of the nation's biggest advertisers now vaccinated against the COVID-19 virus, the ad industry's travel plans have improv ...
Most big firms expect to increase their ABM spend this year, and many see channel shifts, MRP Prelytix reports. ...
It's been a while since I've written something truly upside down. So today, as we head into the first unoffici ...
Holding companies and independent agencies are finalizing plans for getting back to company workspaces, often with some WFH time factor ...
Consumers prefer email over all other channels, and SMS comes in a very distant third, Shopify partners find in ...
Most of the company's offices are now open with some level of staff activity, and increasing numbers will be returni ...
Almost half sent more cold emails to prospects during the past year, but most saw no improvement in response, Copp ...
For insiders at media agencies, networks, and advertisers (as well as tv analysts like me), the upfront season has plac ...
In a major endorsement of news veracity rating system NewsGuard, Publicis Groupe has agreed to incorporate its ratings into t ...
Given the trends of the last 18 months, it's unlikely that the brand-safety issues we have experienced will fade. ...
The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms li ...
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues ...
After plummeting at nearly twice the rate of the overall advertising marketplace in 2020, alcohol ad spending is forecast ...
Alcohol's rebound will still take years, given how hard-hit it was by the pandemic. Its digital spend is forecast ...
Bad actors use 3D modeling to get by selfie and driver's license checks. And the tools are being widely so ...
Eye Square on Monday will launch an ad measurement platform that tells marketers how and why their ads running ...
Mainstream media outlets -- especially local and national news broadcasters, print news publishers and radio broadcasters -- are the mo ...
Advertisers shifting ad dollars into vaccine education may be beneficial. More than one in two Americans (54%) trust brands ...
Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate ...
City Winery spent the past year navigating the murky waters of ever-changing COVID rules covering live entertainment/winery/restaurant venues in ...
Every aspect of how people work, live, shop and relax has been changed due to COVID-19, and some of the ...
At a time when ad pros seem to take print editions for granted, Grey Mexico and 'Time Out' are usi ...
In the second month to report an explicit year-over-year comparison impacted by the COVID-19 ad recession, the U.S. ad marketpla ...
Thanks largely to the acceleration of digital transformation and the need to sell to consumers in safer, more socially distanc ...
Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics ...
"Protect your client's brand and reputation so they are not ruined by Fox News' gross mismanagement, volatility, and extremism," sa ...
The guidelines are based on consumers having an "opportunity-to-see" ads, which comes after the out-of-home ad industry's de facto curren ...
Now that persons 12-plus are eligible for COVID vaccines the organization and a host of media collaborators are creating awarene ...
The study is part of NYWICI's #WOMENHEARD initiative, and the idea is to trigger more industry action to better addre ...
Nielsen, which recently reported $100 million in temporary cost savings related to the pandemic, says those cuts did not explicit ...
The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week ...
Starting today, this week's media schedule includes multiple virtual upfronts for three straight days, ending on Wednesday. ...
The new tools can help marketers target segments, connect to data sources and perform analytics, the CRM company says. ...
Marketers have been forced to examine their marketing operations' effectiveness to improve performance and solve new challenges accelerated by chang ...
The major Anglo markets -- and the U.S. in particular -- appears to be leading the global ad economy o ...
The major Anglo markets -- and the U.S. in particular -- appear to be leading the global ad economy o ...
The president said his administration would expand funding for COVID-19 outreach efforts, including $130 million to improve vaccine education a ...
Clinch on Thursday announced it has received $10 million in Series A funding led by investment firm D Squared Capi ...
Such advertising would reach some people without broadband, while supporting local newspapers, they say. ...
Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, ...
Like so many others, I've been spending a lot of time working with colleagues to plan -- and rethink ...
The pandemic created a unique benefit to Nielsen's bottom line: $100 million in cost savings. The disclosure, made during ...
Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consum ...
We should be building future workplaces as ecosystems that can host a variety of people, lifestyles and experiences. Here a ...
In response to advertisers voicing concerns about their ads showing up in fake news about the COVID-19 pandemic and oth ...
Using footfall and other traffic data, Cuebiq will measure the effectiveness of the Ad Council and COVID Collaborative Vaccine Educati ...
Email engagement rose globally during the pandemic, and North America was above average in several metrics, Acoustic reports. ...
McDonald's is hoping to win over the vaccine-hesitant with signage and a Times Square billboard. ...
Yelp on Tuesday announced several features, from ad copy guidance to budget recommendations, to help businesses take greater control ov ...
The VAB says 1 percentage point of "under-counting" Nielsen TV audiences could amount to a "theoretical 12-month cost" of so ...
Unlike economic recessions, wars and other historic crises, pandemics don't necessarily have an explicit tipping point moving from crisis ...
Prior to the 2020-21 TV season, I released an annual report examining the impact of pre-season buzz on new ...
By at least one important measure -- their plans to attend in-person industry events -- the sentiment of U.S. ...
Microsoft Advertising released data Monday intended to clear up misconceptions about keywords and topics, that will give advertisers insights in ...
Heading into Mother's Day weekend, Ipsos has released some revealing data about the performance of, well, moms. ...
Walmart, for one, is eliminating the need for vaccine appointments, with consumers now able to get vaccines on a walk- ...
High-tech people were the top content consumers, but healthcare professionals have made it into the top three, NetLine reports. ...
Fully 86% of consumers plan to watch live TV at the same or increased rates, 88% plan to watch t ...
New study found misinformation like conspiracy theories and promotion of ineffective "cures" led to disregard of public health directives. ...
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforc ...
As new shopping formats are adopted at scale, marketers are asking what the next "normal" will look like. It wi ...
Connected TV was the fastest-growing segment of the digital video advertising marketplace during 2020, expanding an average of 22% p ...