• Yesterday, 10:00 AM by Fern Siegel
    Cheil UK Wins Priority Pass's Global Performance Media Account

    Priority Pass is a network of 1,300 lounges and travel experiences in more than 650 airports. ...

  • February 6, 2023, 5:31 PM by Sarah Mahoney
    Most Prestige Cosmetics Shine -- But Estee Lauder Stumbles

    A new report from NPD Group says U.S. sales of prestige beauty products from department stores gained 15% in t ...

  • February 6, 2023, 12:12 PM by Todd Wasserman
    What Marketers Can Learn From 'M3GAN'

    'M3GAN' has grossed $88 million so far, making it the top-grossing film released in 2023. To an extent, that's becau ...

  • February 3, 2023, 6:02 PM by Sarah Mahoney
    Best Buy Thinks Big For Super Bowl: 85-Inch-Big

    In spots leading up to the Big Game, Best Buy is offering funny takes on its biggest televisions. ...

  • February 3, 2023, 4:42 PM by Robert Williams
    Streaming Time Rose 27% In 2022 As Original Programming Grew

    Netflix last year carried 13 of the 15 most-viewed original series among streaming platforms. ...

  • February 2, 2023, 9:51 PM by Charlene Weisler
    NYU, ARF Set Second Year Of Marketing Insights Certificate Program

    "The program reinforces best practices, especially in areas where there is fuzziness," says ARF CEO Scott McDonald. ...

  • February 2, 2023, 4:31 PM by Ray Schultz
    M&A Goes Away: E-commerce Deal Count Fell In 2022

    There was a 9% decline in M&A activity, down from the surge in 2021, Hampleton reports. ...

  • February 2, 2023, 1:34 PM by Les Luchter
    Beware The BlackCat: Cyber Criminals Threaten Healthcare Industry

    BlackCat is among ransomware operators whose attacks force healthcare companies back into the pre-computer era, with sometimes-deadly results. ...

  • February 1, 2023, 6:59 PM by Sarah Mahoney
    Fisher-Price Debuts Super Bowl Toys For Adults

    The Mattel-owned brand is offering the special edition to football fans, but with a twist: It will only fulfill orde ...

  • February 1, 2023, 4:14 PM by Ray Schultz
    Consumers Are Worried About Recession, Other Issues: Study

    Some consumers are not concerned about anything, but others are anxious, Resonate reports. ...

  • February 1, 2023, 4:08 PM by Steve Ellwanger
    Alcohol-Delivery Platform Drizly Partners With Gopuff Liquor & More

    Alcohol ecommerce platform Drizly is expanding its assortment of beer, wine and spirits in a partnership with competitor ecommerce servi ...

  • February 1, 2023, 3:24 PM by Kathy Sheehan
    Turning To Gen Z to See What the Year Will Hold

    Brands should say goodbye to perfectly curated content and embrace imperfections, giving Gen Z a safe space to express the ...

  • February 1, 2023, 10:31 AM by Sarah Mahoney
    H-E-B Passes Amazon As Grocery Favorite

    H-E-B is the new king, with Amazon falling to third place, as Americans focus more intensely on lower prices. ...

  • January 31, 2023, 4:50 PM by Sarah Mahoney
    As Consumers Solidify E-Grocery Habits, Amazon Raises Delivery Fees

    Now that grocery retailers are sure all those pandemic-inspired e-shoppers are sticking around, they're trying to figure out the ha ...

  • January 31, 2023, 4:34 PM by Judith Carr-Rodriguez
    To Thrive, Agencies Need To Focus On Innovation And The Long Term

    And long term means the next decade, not the next twelve months, which may or may not be hit ...

  • January 31, 2023, 2:32 PM by Todd Wasserman
    Papa Johns Puts Cheese Where 'We've Never Had It Before'

    Crispy Parm Pizza features a thin crust seasoned with a blend of shredded Parmesan-Romano cheeses. ...

  • January 31, 2023, 1:26 PM by Les Luchter
    COVID Leads Pfizer To Record $100B Revenues, But A Bleaker 2023

    Comirnaty (vaccine and boosters) revenues are expected to be $13.5 billion this year, down 64% from 2022, with Paxlovid (or ...

  • January 31, 2023, 12:31 PM by Wayne Friedman
    'Freedom Of Speech'? The U.S. Isn't India - Ask Elon Musk

    Elon Musk agreed to a request from the government of India to remove Twitter links to videos from a B ...

  • January 30, 2023, 10:30 PM by Ray Schultz
    HuffPost Workers Vow To Strike If A Deal Is Not Reached

    Union sets a deadline of midnight Tuesday if conditions are not met. ...

  • January 30, 2023, 5:47 PM by Ray Schultz
    B2B Firms See Online Brand Impact As More Important Post-Pandemic, UK Study Finds

    Visual identity is a strong branding factor, Motion Marketing reports. ...

  • January 20, 2023, 4:10 PM by Joe Mandese
    Peak Idiocracy?

    After a day full of case studies showing the latest in TikTok filters and entertaining memes, I just had ...

  • January 17, 2023, 5:45 PM by Ray Schultz
    Pitching Deep Pockets: Investors Want Their Financial Advisors To Send Them Emails

    Advisors are also meeting clients virtually more than they did before the pandemic, YCharts reports. ...

  • January 11, 2023, 3:17 PM by Wendy Davis
    Vaccine Critics Sue News Organizations Over Efforts To Combat Misinformation

    Robert F. Kennedy Jr. and other vaccine critics are suing The Associated Press, Reuters, The Washington Post Company and t ...

  • January 6, 2023, 2:48 PM by Sarah Mahoney
    Walgreens' Solid Gains Ease Post-COVID Fears

    Even as virus-driven sales gains fade, the retailer is seeing impressive growth in cough, cold and beauty products. ...

  • December 28, 2022, 4:33 PM by Ray Schultz
    Goodbye Good Will: Consumers Who Love The Brand May Be More Loyal, But Don't Push Them

    Loyalty members with an emotional bond with a brand are much more likely to become frustrated when there are problem ...

  • December 28, 2022, 2:36 PM by Les Luchter
    Two Nonprofits Target Seniors, Disabled For Vaccine Outreach

    The National Council on Aging says it will it will use culturally sensitive approaches to target populations most at ris ...

  • December 23, 2022, 3:48 PM by Ray Schultz
    B2B Teams Are Hopeful Despite ABM Hurdles, Study Finds

    Almost all B2B teams are confident about the year to come, but say the COVID-19 pandemic is still affecting busin ...

  • December 20, 2022, 3:23 PM by Wendy Davis
    Court Won't Revive Vaccine Skeptic's Claims Against Twitter, White House

    Vaccine skeptic Colleen Huber, who was suspended from Twitter last year, can't proceed with claims that Twitter, President Joe Bid ...

  • December 15, 2022, 1:32 PM by Les Luchter
    NYC's MTA Gets Dissed For COVID 'Disservice'

    Metropolitan Transit Authority was dishonored for its COVID directives in an ad campaign that included the phrase "you do y ...

  • December 1, 2022, 2:06 PM by Les Luchter
    Musk: Medical Genius Or COVID Superspreader?

    One could make the case for both titles, with Musk's recent moves also irritating the medical community. ...

  • November 29, 2022, 4:46 PM by Ray Schultz
    Recession Rehearsal: Consumers Say They Will Shop More Online

    People will also cut back on travel, cable and education if a recession hits, a study by Adtaxi reports. ...

  • November 28, 2022, 1:00 PM by Laurie Sullivan
    Search Data Shows Thanksgiving Day Takes Back Seat To Black Friday

    Marketing companies released lots of data Monday related to search and ecommerce. The data that got consumers thinking whether ...

  • November 28, 2022, 10:14 AM by Joe Mandese
    Some Funny Things Happened On The Way To This Year's Agency Of The Year Awards

    On the eve of announcing this year's winners, I'd like to share some common themes and trends we identified fr ...

  • November 9, 2022, 4:57 PM by Ray Schultz
    People Spend 8 Hours A Day Online, Study Finds

    Most people also research purchases online, but they would rather buy in person, HighSpeedInternet reports. ...

  • November 1, 2022, 4:13 PM by Les Luchter
    Pfizer Predicts COVID-19 'Franchises' Will Stay Strong In Coming Years

    COVID-19 will be "somewhat like a sustained flu, but actually more deadly than the flu," said Pfizer CEO Albert Bou ...

  • October 14, 2022, 4:03 PM by Laurie Sullivan
    Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report

    AppsFlyer's report shows Apple Search Ads tripled market share since H1 2020. Its Performance Index shows top media sources li ...

  • October 9, 2022, 5:01 PM by Les Luchter
    Pfizer, Marvel Team Up For Vaccine-Promoting Comic Book

    "Avengers: Everyday Heroes" is currently available free online and later this fall at doctor offices and pharmacies that order t ...

  • October 4, 2022, 4:33 PM by Laurie Sullivan
    Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown

    As remote work patterns evolve, Yelp found the average yearly business growth in non-downtowns has almost tripled that of downto ...

  • September 23, 2022, 4:55 PM by Les Luchter
    Obama, Milken, Moderna: Politics And Health Still Tricky Wickets

    Former President also addressed corporate ethics: "It's easier to post a statement about Black Lives Matter than to examine yo ...

  • September 15, 2022, 12:49 PM by Laurie Sullivan
    Indeed Partners With Insider To Create Interactive Hub For SMBs

    The interactive editorial hub will help SMBs improve their process for recruiting, hiring and supporting employees, combining Indeed's industry knowled ...

  • September 14, 2022, 4:55 PM by Ray Schultz
    Millennials Go Shopping, Mostly On Their Phones - And They Like Discount Emails

    Millennials do almost all of their e-commerce buying online, more than they did in 2019, CouponFollow reports. ...

  • September 14, 2022, 11:18 AM by Tanya Gazdik
    Northwestern Mutual Urges Clients To 'Spend Your Life Living'

    Northwestern Mutual's research revealed that Americans have a desire to pursue their dreams now, rather than wait for that elusi ...

  • September 12, 2022, 7:00 AM by Sarah Mahoney
    Disney+, TikTok and Pfizer Shake Up Loyalty Landscape

    Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands. ...

  • September 9, 2022, 9:06 AM by Laeeq Khan
    New Research Helps Explain Confusion About COVID Masks

    Influential social media voices failed to provide a clear endorsement of the most effective masking practices. ...

  • September 2, 2022, 5:08 PM by Ray Schultz
    Chain Reaction: People Are More Creative When Working Onsite, MIT Study Finds

    In the office, they are more likely to form the 'weak ties' that drive innovation. ...

  • August 29, 2022, 1:46 PM by Les Luchter
    Moderna Vs. Pfizer's COVID Lawsuit Is Really About Future Vaccines

    Moderna's mRNA technology could be used in the future for vaccines against anything from the flu to HIV. ...

  • August 17, 2022, 9:42 AM by Joe Mandese
    July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction

    The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate ...

  • August 10, 2022, 12:06 PM by Wayne Friedman
    Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 Viewers

    Nielsen says all its media panels have seen growth -- including its highly scrutinized national TV panel, which has gro ...

  • August 9, 2022, 6:09 PM by Wendy Davis
    Judge Sides With Meta Over Claims It Censored COVID-19 Posts

    Meta on Tuesday defeated a lawsuit by a Florida resident who claimed his First Amendment rights were violated when Facebo ...

  • July 30, 2022, 5:55 PM by Tanya Gazdik
    Consumers Navigate 'New Normal' In Travel

    Horizon Media finds concern about the riskiness of travel has declined alongside concern over COVID-19. ...

  • July 27, 2022, 1:59 PM by Colin Kirkland
    Meta Asks Oversight Board About Changing Its COVID-19 Misinformation Policies

    In a blog post, Meta's president of global affairs, Nick Clegg, questioned the continued validity of removing posts with fal ...

  • July 25, 2022, 5:16 PM by Ray Schultz
    European Marketers Advanced Their Digital Skills During Pandemic, Study Finds

    But many see skills and measurement as key barriers to growth, WARC and MMA report. ...

  • July 20, 2022, 10:36 AM by Laurie Sullivan
    Mentions Of Inflation In Reviews Rise At Record-High Rates On Yelp

    The Yelp report, a benchmark of local economic strength, reveals changes in consumer habits as inflation has risen at reco ...

  • July 18, 2022, 4:16 PM by Joe Mandese
    The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months

    The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession. ...

  • July 15, 2022, 12:14 PM by Wendy Davis
    FCC Chair Wants To Redefine Broadband As 100 Mbps

    The FCC Chair proposes defining broadband as 100 Mbps downstream and 20 Mbps upstream. ...

  • July 14, 2022, 4:43 PM by Ray Schultz
    Fidgety Finances: Why Some Consumers Are Cutting Back Their Spending

    Email teams may have a handle on how discounts and loyalty programs can drive response. But do they understand t ...

  • July 11, 2022, 2:32 PM by Wendy Davis
    Publishers Battle Internet Archive Over Digital Library

    "Masquerading as a not-for-profit library, Internet Archive digitizes in-copyright print books on an industrial scale and distributes full-text digital bootle ...

  • July 11, 2022, 7:00 AM by Maxine Gurevich
    Post-Pandemic Play: The Rebirth Of Live Entertainment

    People are now ready to dive fully into live events, and they are looking to go big -- to immer ...

  • July 8, 2022, 11:38 PM by Tanya Gazdik
    Mini USA Road Rally Returns For First Time Since 2018

    More than 2,000 people have registered online to attend the nine-day event, Mini USA's Caryn Grun tells "Marketing Daily." ...

  • July 7, 2022, 3:37 PM by Wendy Davis
    Anti-Vaxxers Continue Battle With Senator Over Covid-19 Book

    Robert F. Kennedy and other anti-vaxxers want a federal appeals court to order Senator Elizabeth Warren to withdraw a scathi ...

  • July 6, 2022, 6:00 AM by Les Luchter
    AstraZeneca Campaign Targets COVID Prevention Drug To Immunocompromised

    It's for those "who may not mount an adequate immune response to COVID-19 vaccination," or "for whom COVID-19 vaccination ...

  • July 1, 2022, 2:31 PM by Wendy Davis
    Google Settlement Over Contact Tracing App Moves Forward

    A judge granted preliminary approval to Google's proposed settlement of a lawsuit claiming the company exposed sensitive information of Andro ...

  • July 1, 2022, 11:11 AM by Wendy Davis
    Twitter Settles With Vaccine Skeptic Alex Berenson Over Account Ban

    Twitter has agreed to settle a lawsuit brought by journalist Alex Berenson stemming from the company's decision to ban h ...

  • June 30, 2022, 5:08 PM by Ray Schultz
    Finicky ROI: Email Is Not The Top Channel For SMBs

    Email is tied for second with content marketing as the leading ROI producer, with social in first place, Pipedrive repo ...

  • June 30, 2022, 3:16 PM by Laurie Sullivan
    Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds

    When starting a small business, entrepreneurs may put their online presence on the back burner -- but that could ...

  • June 30, 2022, 8:25 AM by Joe Mandese
    Misinformation Rater Offering Free Compliance Assessment To Advertisers, Agencies, Ad Tech

    The offer, available through Sept. 1, comes on the heels of new misinformation ad adjacency standards unveiled by GARM a ...

  • June 28, 2022, 10:56 AM by Steve McClellan
    Elmo Stars In New PSA About Vaccines For Kids

    The PSA is a collaboration among Sesame Workshop, Ad Council and the COVID-19 Vaccine Education Initiative. ...

  • June 23, 2022, 3:01 PM by Wendy Davis
    Senators Question Mental Health Apps Over Data Policies

    "It appears possible that the policies used by your company and similar mental health platforms allow third-party Big Tech fir ...

  • June 20, 2022, 3:29 PM by Ray Schultz
    People Working At Home Remain On Email Into The Night: Study

    Most employees appreciate notifications at any hour, Zimbra reports. ...

  • June 16, 2022, 3:14 PM by Joe Mandese
    Ad Market Expands For 15th Month, Continues To Decelerate

    May's 1.3% expansion is the fifth consecutive monthly deceleration, and it likely reflects tough comps with May 2021, which boomerang ...

  • June 14, 2022, 3:36 PM by Les Luchter
    GreenShoots Goes Grassroots With Rural Vax Campaign

    Paid media buys, including on Fox news, targeted conservative audiences, and showed a father overcoming vaccine hesitancy. ...

  • June 10, 2022, 12:15 PM by Wendy Davis
    Internet Archive Says 'Emergency' Digital Library Protected By Fair Use

    The nonprofit Internet Archive is defending its mass lending program from publsihers' copyright infringement claims. ...

  • June 9, 2022, 4:29 PM by Wendy Davis
    Anti-Vaxxers Continue Battle With Senator Warren Over COVID-19 Book

    Vaccine critics including Robert F. Kennedy Jr. are appealing a judge's refusal to order Sen. Warren to retract a lett ...

  • June 8, 2022, 10:55 AM by Ray Schultz
    Digital Charge: Both B2C And B2B Brands Accelerate Online Selling

    Salesforce reports that consumer behavior changed during the pandemic, driving online innovation. ...

  • May 26, 2022, 5:50 PM by Wendy Davis
    Anti-Vaxxer Urges Court To Revive Claims Against Twitter, Biden

    Anti-vaccine activist Colleen Huber is asking a federal appellate court to revive her free speech lawsuit against Twitter, President J ...

  • May 25, 2022, 5:55 PM by Ray Schultz
    Campaigns With Email Do Better Than Those Without, Study Finds

    Multichannel efforts produce more "effects" than solo campaigns, the UK DMA reports. ...

  • May 25, 2022, 5:01 PM by Tanya Gazdik
    Sun Valley Encourages Tourists To 'Stay Sunny'

    "Showing up in unexpected ways has made the campaign feel even more authentic," Two Things' Scott Cromer tells "Marketing Dai ...

  • May 25, 2022, 4:49 PM by
    Snap's Warning On Ad Sales Isn't Necessarily Worrisome For Publishers

    The implications for publishers vary by their business models and revenue mix, including subscriptions and ad sales. ...

  • May 23, 2022, 5:10 PM by Laurie Sullivan
    Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue

    Marketing budgets climbed to 9.5% of total company revenue in 2022 -- up from 6.4% in 2021, but down fr ...

  • May 23, 2022, 8:21 AM by Joe Mandese
    Why Retail Media Is Collapsing Funnels, Boosting Margins

    If you had asked me what the hottest ad medium would be coming out of a global pandemic, retail wouldn ...

  • May 20, 2022, 12:58 PM by Ray Schultz
    B2B Bummer: Product Marketing Teams Are Overworked And Understaffed

    Lack of staff is leading to low team morale and burnout and poor campaign launches, Aventi Group reports. ...

  • May 18, 2022, 8:26 AM by Joe Mandese
    Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low

    Digital media continue to expand faster than traditional, rising to a 56% share of ad spending in April, up fr ...

  • May 17, 2022, 6:11 PM by Ray Schultz
    Small Business Emailers Have Adjusted To Pandemic, Study Says

    Fewer small businesses have monthly email budgets of $100-$500, UpCity reports. ...

  • May 16, 2022, 5:16 PM by Colin Kirkland
    New Report Highlights Ecommerce Trends Resulting From Pandemic

    A study by media company Xaxis, marketing agency Catalyst and London Research explores recent shifts in consumer shopping behaviors resulti ...

  • May 13, 2022, 9:49 AM by Joe Mandese
    Study Finds Big Disconnect Between Ad Execs And Average American Commuters

    Only 63% of ad execs have resumed commuting vs. 86% of average Americans. Ad execs also underestimate the percentages ...

  • May 11, 2022, 4:09 PM by Ray Schultz
    Homegrown Content: Local Firms Are Publishing More And Boosting Their Spend

    Email is one of the top three content delivery channels for SMBs, the Meta Branded Content Project reports. ...

  • May 11, 2022, 10:00 AM by Joe Mandese
    @really Foolish In The Extreme

    Sunlight may truly be the best disinfectant. And the best way to prevent gaslight. ...

  • May 10, 2022, 2:12 PM by Jon Last
    'The Great Re-Prioritization' And Its Impact On Leisure

    Even as we've begun to emerge from COVID, research has shown a greater prioritization of work-life balance. ...

  • May 10, 2022, 11:34 AM by Joe Mandese
    God Save The Queen, She Ain't No Algorithm

    "The data, marketing and creative industries remain in limbo, unsure of what form the U.K.'s data protection reforms will take ...

  • May 9, 2022, 4:47 PM by Wendy Davis
    Anti-Vaxxers Can't Force Senator Warren To Withdraw Amazon Letter

    Siding against Robert F. Kennedy Jr. and other vaccine critics, a federal judge on Monday rejected a request to ord ...

  • May 5, 2022, 7:09 PM by Lisa Singer
    Defying Expectations: Petco CMO Stands Out From The Pack

    "It was one of those early moments in my career where it just felt right, and I trusted my g ...

  • May 3, 2022, 12:28 PM by Laurie Sullivan
    Microsoft Edge Surpasses Apple Safari As World's Second-Most Popular Browser On Desktops

    Microsoft Edge made significant gains in recent months, officially surpassing Apple's Safari browser as the second-most popular option for t ...

  • May 2, 2022, 11:37 AM by Wendy Davis
    Twitter Can't Shake Journalist's Lawsuit Over Account Ban

    In a mixed ruling, a federal judge has dismissed journalist Alex Berenson's claims that Twitter violated his free speech righ ...

  • April 29, 2022, 5:48 PM by Ray Schultz
    HR Firm SHRM Expands Email Use To Reach At-Home Workers

    The B2B effort includes new input on COVID-19 and working from home, using Anteriad's content engine. ...

  • April 29, 2022, 10:23 AM by Joe Mandese
    Amazon Reports 23% Surge In Q1 Ad Spending, Best Results Of Digital's Big 3

    "We're still very happy and pleased with the way the advertising team is performing and how advertising has been valu ...

  • April 28, 2022, 9:10 AM by Joe Mandese
    NewsGuard Strikes Another Programmatic Platform Deal, Licenses Data To Media.net

    "You can imagine why there's been such a trend toward ad platforms proactively implementing solutions to account for news credibility ...

  • April 27, 2022, 10:34 AM by Joe Mandese
    Double-Digit YouTube Ad Gain Sends Alphabet Stock Down, Analyst Cites Fear Of Ad Recession

    When is a 14% increase in quarterly ad spending a bad thing? When it's for YouTube. ...

  • April 26, 2022, 5:35 PM by Ray Schultz
    Marketing Teams Are Beleaguered In Wake Of Pandemic, Study Finds

    Many are overworked, and have given up salary and benefits that have not been returned, SJT Marketing and YourMarketer rep ...

  • April 21, 2022, 3:16 PM by Laurie Sullivan
    Microsoft Study Finds 'Workday Consumers' Drive Shift In Media Budgets

    Many people working from home find their work and personal lives are intertwined -- a trend Microsoft says accelerated duri ...

  • April 20, 2022, 11:12 AM by Laurie Sullivan
    Amazon Paid Clicks Identify These Real-World Trends

    Helium 10 identified consumer spending habits by analyzing paid clicks on specific items trending up or downward on Amazon. Here ...

  • April 20, 2022, 9:15 AM by Joe Mandese
    Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To Ebb

    March was also the first month to expand vs. a year-ago month that also had gains. (The U.S. ad recessi ...

  • April 19, 2022, 3:15 PM by Ray Schultz
    Health Care Workers Face Digital Fatigue, Study Says

    Pharma brands that send fewer emails achieve higher engagement, Indegene reports. ...