The average person spends eight hours per day online -- and 44.7% of consumers are increasing their internet use, according to the 2022 Internet Usage Report, a study by HighSpeedInternet.
In addition, 75% of consumers always or frequently research purchases online, although they prefer in-person buying.
Email teams should not assume that all they have to do is drive purchasers to a website.
Among the items consumers would rather buy in person are clothing (48%, vs. 22% who prefer online), home goods (50%, versus 20% who like online) and groceries (67% vs. 13% who would rather buy online).
And they prefer traditional physical tools like pen and paper for performing certain tasks:
advertisement
advertisement
Meanwhile, consumers have been increasing these activities Since the start of the pandemic:
HighSpeedInternet.com surveyed 1,000 consumers in September 2022.