The average person spends eight hours per day online -- and 44.7% of consumers are increasing their internet use, according to the 2022 Internet Usage Report, a study by
HighSpeedInternet.
In addition, 75% of consumers always or frequently research purchases online, although they prefer in-person buying.
Email teams
should not assume that all they have to do is drive purchasers to a website.
Among the items consumers would rather buy in person are clothing (48%, vs. 22% who prefer online), home
goods (50%, versus 20% who like online) and groceries (67% vs. 13% who would rather buy online).
And they prefer traditional physical tools like pen and paper for
performing certain tasks:
- Taking notes (30%, with 27% preferring online)
- Reading books and articles (36%, versus 26% for
online)
- Making a grocery list (44%, versus 28% for online)
- Looking at a restaurant menu (42%, compared to 26% for
online).
Meanwhile, consumers have been increasing these activities Since the start of the pandemic:
- Using
social media — 38%
- Shopping online — 47%
- Getting food/groceries delivered — 31%
- Receiving
virtual health care — 30%
- Using the internet — 53%
- Streaming movies, TV, etc. — 48%
- Streaming music, podcasts, etc. — 32%
- Using internet for hobbies — 35%
- Researching products/services —
34%
- Leaving reviews — 16%
- Using ride-share apps — 13%
- Using
smart home devices — 27%
- Using a smart phone — 48%
- Using a computer — 39%
- Video chatting —
44%
- Online gaming — 26%
- Attending virtual events — 25%
- Online
banking — 34%
- Staying home — 60%
HighSpeedInternet.com surveyed 1,000 consumers in September 2022.