MediaPost - Marketing Automotive Awards

Previous Events

Congratulations to the 2023/2022 Automotive Marketer of the Year, Lisa Materazzo, group vice president of Toyota division marketing at Toyota Motor North America read about her here

Congratulations to all Honorees. Read more about them here.

Automotive Agency of the Year:
Saatchi & Saatchi (Toyota)
Best Integrated Campaign (Three channels or more, including online):
Toyota for the “Never Settle” brand campaign (Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend Communications)
Best Electric Vehicle Campaign or Activation:
Kia America "Robo Dog" for EV6 (David&Goliath)
Best Social Campaign:
Lexus "Black Panther: Wakonda Forever" for Lexus RZ 450e (Walton Isaacson)
Best Multicultural or Interest Group Campaign:
Hyundai Motor America for "Okay Hyundai" campaign (Culture Brands and Qyou Media)
Best Interactive Execution or Campaign:
Genesis for "Make Your Mark" campaign (Innocean)
Best Campaign/Activation for a Dealer Group:
Manhattan Motorcars for Rooftop Movie Night

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Congratulations to the 2022/2021 Automotive Marketer of the Year, Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S., read about her here

Congratulations to all Honorees. Read more about them here.

Automotive Agency of the Year (Traditional):
Nissan United, TBWA’s dedicated multi-agency leadership team within Omnicom that directs all U.S. marketing and communications for Nissan
Automotive Agency of the Year (Digital):
Weber Shandwick (General Motors)
Best Integrated Campaign (Three channels or more, including online):
Hyundai Motor America for the “Question Everything” campaign for the Hyundai Tucson (Innocean USA)
Best Electric Vehicle Campaign or Activation:
Volkswagen Group of America for the Volkswagen ID.4 launch (Johannes Leonardo)
Best Social Campaign:
Toyota Motor USA for its extensive efforts focused on the Olympics and Paralympic Games (Saatchi & Saatchi and Dentsu)
Best Multicultural or Interest Group Campaign:
Jeep for “Where I’m From” (Stellantis in partnership with Boulevard)
Best Viral Marketing Campaign or Execution:
Cadillac for the “It’s Time to Let Go” activation for SuperCruise
Best Interactive Execution or Campaign:
Kia for its “Times Square Takeover” executed by David + Goliath
Best Campaign/Activation for a Dealer Group:
Southern California Toyota Dealers Association (Davis Elen Advertising)

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The 2020/2021 Marketing: Automotive Awards

Congratulations to This Year’s Automotive Marketer of the Year, Matt VanDyke, FordDirect Chief Executive Officer. Read about him here.

Congratulations to our other Honorees. Read about them here.

Automotive Agency of the Year (Traditional):

Hudson Rouge (Ford Motor Co.’s Lincoln brand)

Automotive Agency of the Year (Digital)

MRM (General Motors)

Best Integrated Campaign (Three channels or more, including online):

Ford Bronco “Built Wild” (Wieden+Kennedy, WPP and Disney CreativeWorks)

Best Social Campaign (TIE):

Subaru “The Underdogs” (Carmichael Lynch)

Stellantis’ Jeep “Pale Blue Dot” (Doner)

Best Multicultural or Interest Group Campaign:

Toyota “The Journey” (Conill)

Best Viral Marketing Campaign or Execution:

Honda “Superb Owls” (RPA)

Best Interactive Execution or Campaign:

Infiniti USA “Work From Home, Work From Wherever” (Critical Mass)

Best Campaign/Activation for a Dealer Group:

The Do-Good Auto Coalition (Constellation Agency)

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2019/2020 Marketing Automotive Winners

Marketer of the Year:

Joy Falotico, president of The Lincoln Motor Co. and Ford CMO

Read about Falotico here.

Our Other Honorees Are:

Automotive Agency Of The Year (Traditional): Innocean (Hyundai Motor America)

Automotive Agency of the Year (Digital): R/GA (Mercedes-Benz)

Best Integrated Campaign: Kia Telluride,“Give It Everything,” (David & Goliath)

Best Social Campaign: Ford Mustang Mach-E electric SUV, #ElectricandUntamed (BBDO)

Best Multicultural or Interest Group Campaign: Volvo S60 (Grey with H Code)

Best Viral Marketing Execution or Campaign: Porsche, “Star Wars,” (Cramer-Krasselt)

Best Interactive Execution or Campaign: Lincoln, “City That Sleeps,” (Hudson Rouge)

Best Campaign For A Dealer Group: SoCal Honda Dealers “Random Acts of Helpfulness,” (Secret Weapon)

Read about our honorees here.

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Congratulations To Edward Laukes,

Group Vice President, Toyota Division Marketing

MediaPost's Automotive Marketer of the Year

Our Other Honorees Are:

Automotive Agency Of The Year (Traditional): Saatchi & Saatchi for Toyota

Automotive Agency of the Year (Digital): Isobar for General Motors

Best Integrated Campaign: Hudson Rouge for Lincoln

Best Social Campaign: Innocean for Hyundai

Best Multicultural or Interest Group Campaign: Walton Isaacson for Lexus

Best Viral Marketing Execution or Campaign: WPP/GTB for Ford

Best Interactive Execution or Campaign: MotorTrend Group for Infiniti

Best Campaign For A Dealer Group: McKinney for CarMax

Read about our honorees here.

Photos from The Ceremony are here.

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Congratulations To Our Honorees:

Automotive Marketer of the Year

Olivier Francois
Chief Marketing Officer
Fiat Chrysler Automobiles

Automotive Agency Of The Year (Traditional): David & Goliath (Kia)

Automotive Agency Of The Year (Digital): SapientRazorfish (Mercedes-Benz and Audi and Acura)

Best Integrated Campaign (Three channels or more, including online): Alfa Romeo for Giulia (Doner, Richards Group and Art Machine)

Best Social Campaign: Spark44 — “Dull and Boring” for Jaguar

Best Multicultural or Interest Group Campaign: Toyota Camry — “Sensations” (Burrell, Conill and InterTrend)

Best Viral Marketing Execution or Campaign: Dodge —“Brotherhood of Muscle” with Vin Diesel (GSD&M)

Best Interactive Execution or Campaign: Volvo — “Racing the Sun” (Grey, Mindshare and Courageous)

Best Campaign for a Dealer Group: AutoNation — “Drive Pink” (Zimmerman Advertising)

Read all about our honorees here.

Come Celebrate their achievements at the Marketing Automotive Awards Luncheon:

March 28, 2018 At Noon

Javits Center
655 W 34th St

New York, 10001

(212) 216-2000

Room 1E08-09 (2 escalators down from the main entrance level)

Details

This April, the New York International Auto Show will spotlight production, near-production, and concept vehicles that speak volumes about how automakers are addressing a future of connected cars, alternative power-train technology, and quickly evolving consumer expectations and desires. At our Marketing Automotive conference at Jacob Javits Convention Center, MediaPost will take a hard look at how marketers are addressing transformation. Our Marketing Automotive conference will, for example, ponder the aradox of the younger automotive prospect: is the car still the embodiment of freedom for the next generation, or merely a rolling connected "appliance"? How are automakers handling transformation in the digital landscape to generate efficiencies and create content that inspires consumers? How about the luxury market, which is now in flux as new players enter the fray, and mass market brands introduce their own definitions of "premium". Also in transformation: the U.S. population, whose changing makeup will soon render the terms “general market” and “diversity market” irrelevant. Finally, we will look at the connected car, and the power of telematics/infotainment platforms as sub-brands and de facto marketing channels. Or course, no conference on marketing would be complete without some great examples of campaigns and strategies automakers are using today.

Join us on Wednesday, April 12th for our Marketing Automotive Awards lunchtime presentation, during the Marketing: Automotive Conference at the NY Auto Show at the Javits Center, 655 West 34th Street, NY NY. Room 1E08-09.
The awards ceremony will begin at 12:15PM

2016 was another record-breaking year for the auto market, with U.S. shoppers buying 17.5 million cars, trucks and crossovers, just ahead of 2015's previous record. It was the seventh consecutive year for year-over-year sales gains. Automotive marketing reacted to the trend of consumer preference for trucks and SUVs, with the automakers going after those markets with a vengeance. Along with some in-your-face competitive ads, there was no shortage of poignant and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards. We congratulate this year's honorees.