This year's face-off will be the most innovative forum ever to address the issues between media buyers and sellers. A group of leading buyers will provide their opinions and insights about the coming upfront market while also addressing the broader issues of digital platforms, new technologies and programmatic buying. Then, industry legend David Verklin will referee a bout between the Buyers and the Media, in the form of leading advertising trade journalists, who will pitch the kind of rapid-fire questions at the Buyers that Sellers cannot normally afford to ask. The debate will have plenty of fireworks and enough time to delve deeply into the complex challenges of this year's market and the shape of future battles.
On April 23, 2013, the legendary David Verklin will referee a bout between the buyers behind the billions a
The buyers behind the billions will gather at MediaPost's Outfront to provide insights on this year's upfront market in the form of a debate with the "sellers". The role of the sellers will be played by leading advertising trade journalists who will ask questions that sellers cannot normally ask. They're not afraid to go there!
The 90 minute bout, moderated by the legendary David Verklin will delve deeply into the challenges of this year's market and the shape of the TV buying future.
Even with the ever-changing media mix, TV remains the straw that stirs the drink. Digital and social media have actually made TV stronger. It goes wide with a message and consumers react swiftly with e-commerce or commentary on Twitter and Facebook. Come to MEDIA Magazine's 2012 Outfront Conference and listen to the most influential people in the business preview the coming Upfront Market, while they offer insights into how research is evolving, auto marketing is booming and effective ad models are emerging on new video platforms.