ChatGPT will unite Gmail and Google Calendar, according to reports. ...
Sources say SXSW staff faced mounting pressure from Penske and his team to maximize profits and feature more conservative speak ...
To celebrate its 75th anniversary, Whataburger is taking things analog with in-person activations like weddings in Las Vegas, a muse ...
Creators are showing brands how to build stories that start on social media and seamlessly extend into paid media, ecommerc ...
"We followed a completely different playbook" than Theranos, says BetterWay Founder/COO Eric Olson. ...
For one, cancer is usually represented as a "death sentence," unlike depiction in "80 for Brady," with Lily Tomlin's charact ...
Humans have souls, and when we write or create content, we tap into the soul to find ways to conne ...
Whataburger is a presence in ad showing Wilson on the road, eventually arriving at restaurant that's seen as "beacon" ...
"If advertising dollars power the algorithms that push toxic content, then those same dollars can be used to fund ethica ...
Consider using AI to create a base that replicates endemic company knowledge, to help when people retire or leave. ...
Rivian's first commercial partner was Amazon, which aims to put more then 100,000 electric delivery vehicles on the road ...
WMOA originally began as an online community, where fans posted original Whataburger-themed works of art like paintings and sculptures. ...
The California Dune special edition will make its debut at SXSW in Austin, which Rivian is sponsoring. ...
Rivian is planning an "electric roadhouse," described as "a neon wonderland with live music and guest speakers." ...
This marks the fifth time in over a decade that MediaPost has selected Giant Spoon as one of our agenci ...
A small pillow to scream into is touted as a "low-cost tool that allows you to at least somewhat allevia ...
With Doritos After Dark, the snack brand joins a growing trend of CPG brands finding new ways to put flav ...
While most major brands have a sustainability strategy, are they practicing what they preach when it comes to brand activati ...
That quote from the main character of "Say Anything," Lloyd Dobler, can be seen as a template for how ...
Tool has gone national, providing real-time travel routes to minimize air pollution and pollen for bicyclists, runners, pedestrians -- a ...
Debuted at the South by Southwest festival Monday, the battle royale game invites players to compete in a collaborative game-show-styl ...
It's called "Discounted Lives" and is designed to draw awareness to the link between fashion and forced labor. ...
To bridge the gap between the virtual and physical world, The Plus Company global network of 24 creative agencies ...
The brand is breaking new creative advocating for women's sexual autonomy in the heart of Texas -- the most abortion-hosti ...
At South by Southwest on Tuesday, Meta CEO Mark Zuckerberg announced that in the coming months, non-fungible tokens (NFTs) wi ...
Dubbed Orbit, the tech uses facial movements and voice prompts to allow audiences to explore and interact with characters a ...
Major companies have been pulling out left and right -- citing the Covid-19 crisis -- like Apple, Netflix, IBM a ...
Facebook and Twitter have decided not to attend the combined tech conference and music festival. Twitter is now "strongly encouragin ...
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purcha ...
The mainstream adoption of electric scooters couldn't have occurred 10 years ago. The millennial-skewed participants at SXSW grew up ...
It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it ...
The campaign promoted the event near Austin not as an HBO activation but as a real-life trip to "Westworld." Gues ...
I go to SXSW to do some on-the-ground trend-spotting. This year the trends were notable both for who's here, a ...
The device invites women to text their need for a tampon, eliminating the coin slots found in traditional dispensers. ...
The Amazon service is staging an activation to promote its new show "Omens," starring Michael Sheen, David Tennant and J ...
As far as experiential media campaigns go, Giant Spoon's next big event for client HBO likely goes where none ha ...
The platform is not a blockchain but rather a "distributed-ledger" that allows both artists and fans to share and moneti ...
The study by Adthena shows that Google Shopping product listing ads now comprise about 76.4% of all search spend f ...
A set of virtual reality experiences is planned for launch at South by Southwest (SXSW). HTC Vive and Ready Play ...
The Escape Game, an interactive events company, has partnered with Emma's email marketing services to re-engage past fans. ...
My team scoured the startup village, the accelerator parties, the startup BBQs, the tech breakfasts, sea of VCs and start ...
SXSW has been less about breaking news or product launches and more about converging to talk about what products mea ...
Far from being dead, print is actually a major driver of local business for W Austin, particularly for its restaura ...
News feeds keep feeding you what you want to see and hear, so how do people learn to absorb oppositi ...
There is something that shows both how you're in the moment, and how you care about going live, Lincoln Lope ...
Consumer expectations for live streaming are necessarily different to those on TV and other legacy media. You no longer ne ...
People consume news from many outlets these days outside of social media feeds, including the darker corners of the We ...
Amazon's Alexa may be leading the charge into a voice-powered future, but creative limitations abound for third parties trying ...
SXSW is a sea of music, film and innovation. Among the tens of thousands of attendees and exhibitors, the platfor ...
So, one by one, the agency spammed -- ahem -- "reached out" to those interesting and innovative people by AIrDroppi ...
Developed with Mexico City's Papalote Children's Museum (PCM), the concept deploys a combination of smart screens, a custom-designed pressure devi ...
AUSTIN, TEXAS -- The thing about SXSW is, it's eclectic. Pay no mind to the stereotype of bearded hipsters stumbli ...
A branded campaign that aims to teach agencies, brands and consumers about the new organization will roll out in multip ...
Sprinklr, a social media management platform, announced on Thursday the launch of Sprinklr Display, which purports to automatically transform soci ...
Marketers must pay heed to these three trend territories that will undoubtedly be a focus at SXSWi this year. ...