Consumer expectations for live streaming are necessarily different to those on TV and other legacy media. You no longer need or have the luxury of six months to launch a campaign, Victor Lee, SVP,
Digital Marketing told the OMMA at SXSW panel, “Live from Your Favorite Brand: Marketing into the Live Video Stream.” The bar is changing, he added.
Find the rest
of this session, and more, at our OMMA at SXSW
Agenda page.