Commentary

Live Streaming and Expectations: the Bar is Changing

Consumer expectations for live streaming are necessarily different to those on TV and other legacy media. You no longer need or have the luxury of six months to launch a campaign, Victor Lee, SVP, Digital Marketing told the OMMA at SXSW panel, “Live from Your Favorite Brand: Marketing into the Live Video Stream.” The bar is changing, he added. 


Find the rest of this session, and more, at our OMMA at SXSW Agenda page.
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