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OMG Direct - Associate Director

Associate Director of Strategy, Direct Response Reports to: Group Director of Strategy, Direct Response The following are the responsibilities and duties of the Associate Director of Strategy, Direct Response. This is not an all-inclusive list and will vary by account assignment. Role The Associate Director of Strategy’s role is to provide the media leadership on a client’s business. This involves having a sense for general media principles and applying them to clients business. A successful Associate Director of Strategy must be an effective communicator and possess the ability to both work and lead a group in a team environment. Management:n Responsible for communicating with management on account and group statusn Responsible for facilitating each team member’s development n Manage solid client relationships n Supervise development, implementation and maintenance of media plansn Ensure that the client and client team have a sophisticated understanding of median Deliver against clients’ goals: cost pers, budget, clearance, ROIn Manage the flow of client media-related issues. Create solutions and resolve problemsn Interview applicants for junior-level positions Media Strategy:n Insights– Integrate OMG Direct’s strategic planning philosophy into communication plan development– Develop planning objectives and strategies that coincide with the client’s marketing direction– Challenge the team to discover and articulate insights (not just facts)– Continually seek a consumer-centric view in all strategic thinkingn Ideas– Manage implementation of integrating offerings and tools– Identify opportunities for cross-platform deals, when appropriate – Provide point-of-view on various media in the marketplace– Develop creative, innovative approaches to strategically reaching the target consumer – Analyze competitive activity in the marketplacen Results– Understand the ROI/cost per objectives and help meet those objectives for our clients– Sell media plans to clients– Assess media performance to determine the extent to which the original objectives and strategies were met Maintenance:n Handle any client requests – i.e. plan changes, budget changes, provide marketplace information Media Expertise:– Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business – Keep abreast of industry trends (trade press, seminars, current events, etc.) that may impact a client’s business Competencies Knowledge/Expertisen Thorough knowledge of the principles of advertising, marketing and media. A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalismn Thorough knowledge of the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changingn A solid understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competenciesn An understanding of the client’s industry and environment within which he operates Skills/Abilitiesn Leadership– Ability to train and inspire teamn Teamwork– Ability to foster a strong, cohesive working teamn Technical Skills– Ability to understand media data sources in terms of what is measured, the method, and information reported– Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirementsn Problem Solving– Ability to use alternative analytical approaches to solve media problems– Ability to think in a non-linear fashion– Ability to effectively handle personnel issuesn Verbal/Written Communication Skills– Ability to write clearly and concisely and present orally in an articulate and confident manner– Ability to effectively and comfortably communicate and interact with clients and effectively negotiate on the client’s behalf– Ability to articulate objectives, opportunities and techniques We are an Equal Opportunity Employer


  • Job function: Research: media, market, advertising, online
  • Firm type: Advertising Agency/Buying Services, P.R./Graphic/Web Design Agencies
  • City: New York
  • Job posted on: Jan. 29, 2013
  • Posting expires on: Jan. 29, 2013
  • Respond to: Linda.Bonanno@omnicommediagroup.com
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