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Wednesday, October 14
Thursday, October 15
We kick off the summit with a look at grand content strategy and tactics. In a video-first world what does a “content strategy look like now?” How fragmented is the video landscape now and how are various generations and segments accessing content differently? And are brand “newsrooms” really right for your brand and content approach?
Friday, October 16
We drill into emerging challenges for branded video makers. To capture Millennials, marketers need to get out of the YouTube box and get into the social mobile and messaging. But story takes a very different shape here. We will explore also what marketers should and can do with the audience their content attracts. What comes after the view? And now that native advertising has become a primary distribution system for marketing content, how does it avoid the invisibility that plagues banners?
Rafting, Canoeing, & Kayaking at Blue Ridge National Park
Networking at Resort pool
Saturday, October 17
We end the summit looking forward, towards internal changes and the consequences of mobility. First, how do marketers build and partner in the right teams for executing the video strategy everyone appears to be chasing. Do brands really want to be broadcasters? And now that so much of that content is being viewed not only on devices but at the actual point of sale, what are the new content arts of closing the deal at the moment of retail truth?