Eric MaurielloPossible Worldwide Senior Vice President
As SVP of Touch, Eric works directly with new clients to define their goals and requirements and to craft appropriate touch screen solutions. He provides strategic leadership in the development of solutions and interfaces, as well as thought leadership within the interactive industry focused on digital out of home experiences.
Meet Eric at:
Interstitial Minute: In-Store Digital in the Cosmetics Department: Macy’s Beauty Spot Touchscreen Kiosks
Date/Time: 2:05 PM
Eric Mauriello, senior vice president at Possible Worldwide will discuss the next generation of digital, in-store retail with a short presentation of the firm’s work with Macy’s to create the retailer’s new “Beauty Spot” interactive touchscreen kiosks. Designed to connect with younger cosmetics consumers, the Beauty Spot kiosks allow shoppers to browse and discover the best cosmetics for them with reviews, product recommendations to complement various complexions and the ability to connect with friends to ask for recommendations.← Back to speaker list