Martin Porter
Hyperspace DirectorMartin is Director of Hyperspace, the dedicated digital planning division of Posterscope USA and has transferred to New York following 8 years in the OOH sector in the UK. Previous roles have included setting up the strategy unit at CBS Outdoor in the UK as well as running the marketing department which oversaw the development, launch and positioning of the UK’s largest digital network on the London Underground. Martin also developed a pitch process called PitchLab which was designed to put consumer insight at the heart of both sales and franchise pitching, combining this process with the CBSO digital network to deliver ground breaking projects.
Martin has been a member of the Marketing Committee of the UK Outdoor Advertising Association, and has degrees from both the University of Surrey and the Chartered Institute of Marketing.
Meet Martin at:
Panel: Demand-Side Platitudes
Date/Time: 1:15 PM
How do buyers view the roll of digital out-of-home media in a rapidly changing overall media marketplace, where “demand-side” platforms, agency trading desks, and real-time bidding seem to be transforming the way all media get bought and sold? Buyers on this panel will include both generalists and outdoor specialists, as well as a trading desk perspective, who will hopefully answer the question: Will OOH ever go DSP?
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