Sarah KotlovaDigitaria Account Director & Strategist
Sarah Kotlova is a specialist in interactive marketing. She creates user-centric culture for the agency and her clients, bringing the voice of the customer in impactful ways into each marketing and advertising initiative. Sarah's experience includes building brands and business online for clients such as Petco and Nestlé Toll House. Prior to joining Digitaria, Sarah was the Vice-President of Strategy and Account Services for Geary Interactive, and Account Director for Whittmanhart in Los Angeles and Philadelphia, where her clients included BumbleBee Foods, WD-40, Anheuser-Busch, Kellogg’s Special K, Kashi, Johnson & Johnson and Philosophy. When she can drag herself away from the computer, she also enjoys travel.
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Panel: Where Does Digital Out-of-Home Belong in the Media Plan?
Date/Time: 10:30 AM
Too often it seems that digital out-of-home is left off the strategic plan. In this panel, agency media planners with responsibility for developing an integrated approach to all media will explain how they currently see DOOH within the media mix. How does the sector need to develop to strengthen its position? This will be a warts-and-all discussion about current sector strength and weaknesses and what planners need from DOOH vendors.← Back to speaker list