Greg Patrick
NEC Display Solutions of America General Manager, Digital Media, VUKUNET Ad Serving PlatformMeet Greg at:
Panel: Demand-Side Platitudes
Date/Time: 1:15 PM
How do buyers view the roll of digital out-of-home media in a rapidly changing overall media marketplace, where “demand-side” platforms, agency trading desks, and real-time bidding seem to be transforming the way all media get bought and sold? Buyers on this panel will include both generalists and outdoor specialists, as well as a trading desk perspective, who will hopefully answer the question: Will OOH ever go DSP?
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