October 1, 2015Metropolitan Pavilion

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After The Gold Rush: Making Mobile Mobile

The money is gushing into mobile, according to all reports and projections. But is it smart money being invested wisely? For the most part advertisers and publishers have following the great user migration to mobile with the same tactics, targeting and creative they used on desktops. But mobile is more than that. Where and how are planners leveraging the unique capabilities of devices and the targeting mobility makes possible? Is the small screen really the place for banners? What creative really works here and how should this medium evolve beyond desktop conventions? And what is the state of mobile metrics and tracking? Are we really even able to target and retarget users across screens with any precision, granularity, scale?

At OMMA Programmatic Mobile we ask if the great gold rush to this next great platform is smart money being invested well. Are we just extending the desktop or letting mobile be mobile?

What to Expect

* Hear the top programmatic mobile marketing executives, agencies, and media decision makers share their experiences, insights, research, and predictions for the future of programmatic mobile advertising through keynotes, case studies, research presentations, and more.

* Unparalleled networking opportunity with experts throughout the field of programmatic mobile marketing.

Expand your knowledge in all areas of the mobile marketing world through the onstage talks and offstage discussions with other attendees looking to take advantage of the plethora of opportunities programmatic mobile marketing provides. 

 
Conference Content Programmer

Steve Smith, Editorial Director, MediaPost

Rave Reviews from Attendees

"In a sea of shows during Internet Week in New York City, OMMA Mobile stood out with a range of content and speakers."
Chris Miller, Chief Digital Officer, Draftfcb

"OMMA events really get to the heart of the trends and challenges of our industry. The quality of presenters and panels is always an amalgam of the best and brightest people driving the growth of online media, marketing and advertising."
Kevin Wassong, CEO, LIN Mobile

"I walked in and within five minutes invited a very influential publisher to join my agency for dinner at the Effie Awards and she accepted. OMMA Mobile was great for networking."
Janet Northen, EVP Communications, McKinney

"The quality content of the OMMA Mobile show was excellent. The conversation was candid, the speakers were thought leaders and thoughtful. This select group and the audience in attendance were focused on driving success for brands and discussing innovation - rather than shilling for their own companies which happens all too often."
Josh Schiffman, SVP Strategy & Operations, Xtify Inc.

"Particularly as someone who is new to the mobile industry this side of the Atlantic, OMMA gave me a great chance to meet some of the best in the Interactive industry. Definitely a day out of the calendar worth taking."
Tim Dunn, Director of Strategy/Mobile, Roundarch Isobar

"It was very, very well organized and informative. The speakers were from well known brands and the case studies were highly relevant."
Carri Lukasik, Marketing Manager, Disney Store


"Love the way dialog develops throughout the day! The keynotes were all interesting!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA

"OMMA Mobile had a strong agenda, great speakers and proactive conversations on and off the stage. Those that didn’t attend truly missed out on a well thought out and executed day centered around the high-growth of mobile."
Mack McKelvey, SVP of Marketing, Millennial Media

"The OMMA Mobile event was extremely valuable for us. The program, speakers and attendees were all focused on the specific opportunities around mobile marketing. Google speaks at many of these mobile-focused events and this one day event led to more productive conversations than just about anything we’ve done. Congratulations to the MediaPost team on a great event and we look forward to joining the discussion again."
Jason Spero, VP & GM, North America, Google

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com