As mobile moves out of the R&D phase into the mainstream marketing budget mix, where does it fit? How do branded mobile apps transition from being a new channel to become part of a cross-channel shopping experience? What are the key drivers? As marketing budgets take shape, marketers and agencies will be challenged to find the right balance, in many cases with mobile leading the way.
OMMA Mobile at Internet Week attendees will hear leading-edge thinking of where mobile integrates into the other marketing strategies and tactics, including a look at the most significant challenges and opportunities. Keynotes, case studies and best practices from industry leaders will be highlighted along with research illuminating the key trends in mobile to be ready for mobile integration.
As the elder statesman among mobile marketing events, OMMA Mobile enters its seventh year challenging the field to chart a course towards its true promise. How do brands need to rethink themselves and their customers when every moment is an opportunity to serve? Does untethering the Web from the desktop also break the display ad ecosystem? What is the new prime time context when two screens are dueling for attention? How must the next generation of apps adapt to context leveraging all of the latest tools? And what happens to marketing when wearable devices make every movement a targetable moment?
That is where we are headed – life itself as the new media – brought to us by relentless connectivity and mobility. At OMMA Mobile at Internet Week we chart the coming intersection of living and marketing.
Video from the last OMMA Mobile
Conference Content Programmer
Rave Reviews from Attendees
"In a sea of shows during Internet Week in New York City, OMMA Mobile stood out with a range of content and speakers."
Chris Miller, Chief Digital Officer, Draftfcb
"OMMA events really get to the heart of the trends and challenges of our industry. The quality of presenters and panels is always an amalgam of the best and brightest people driving the growth of online media, marketing and advertising."
Kevin Wassong, CEO, LIN Mobile
"I walked in and within five minutes invited a very influential publisher to join my agency for dinner at the Effie Awards and she accepted. OMMA Mobile was great for networking."
Janet Northen, EVP Communications, McKinney
"The quality content of the OMMA Mobile show was excellent. The conversation was candid, the speakers were thought leaders and thoughtful. This select group and the audience in attendance were focused on driving success for brands and discussing innovation - rather than shilling for their own companies which happens all too often."
Josh Schiffman, SVP Strategy & Operations, Xtify Inc.
"Particularly as someone who is new to the mobile industry this side of the Atlantic, OMMA gave me a great chance to meet some of the best in the Interactive industry. Definitely a day out of the calendar worth taking."
Tim Dunn, Director of Strategy/Mobile, Roundarch Isobar
"It was very, very well organized and informative. The speakers were from well known brands and the case studies were highly relevant."
Carri Lukasik, Marketing Manager, Disney Store
"Love the way dialog develops throughout the day! The keynotes were all interesting!"
JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
"OMMA Mobile had a strong agenda, great speakers and proactive conversations on and off the stage. Those that didn’t attend truly missed out on a well thought out and executed day centered around the high-growth of mobile."
Mack McKelvey, SVP of Marketing, Millennial Media
"The OMMA Mobile event was extremely valuable for us. The program, speakers and attendees were all focused on the specific opportunities around mobile marketing. Google speaks at many of these mobile-focused events and this one day event led to more productive conversations than just about anything we’ve done. Congratulations to the MediaPost team on a great event and we look forward to joining the discussion again."
Jason Spero, VP & GM, North America, Google
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Sr. Marketing Manager, Global Display, Amazon.com
What to Expect
* Hear the top mobile marketing executives, agencies, and media decision makers share their experiences, insights, research, and predictions for the future of mobile marketing through keynotes, case studies, research presentations, and more.
* Unparalleled networking opportunity with experts throughout the field of mobile marketing.
* Expand your knowledge in all areas of the mobile marketing world through the onstage talks and offstage discussions with other attendees looking to take advantage of the plethora of opportunities mobile marketing provides.