Storytelling to the Always-Everywhere Screen
There is no special screen. There is no prime “time”. There isn’t even an off switch. Video now is the media environment: distributed in every social feed, broadcast live and on demand on every phone, pushed from every media source. At OMMA Video we zero in on the game changes of brand storytelling: live broadcasting, social distribution, mobility. What are the new rules of video creation, scale, aesthetics and measurement when everyone has a streaming story to tell?
We will explore:
Which brands really need to be on Facebook Live, Periscope?
Creating for the new speed-scroll environment
Mapping video and campaign KPIs against brand goals
Managing the multi-platform social video plan
OMMA Video 2016 Attendees Include:
Recorded sessions from the last OMMA Video
What To Expect
* Hear the top names in digital video present keynotes, new research, case studies, tactics, strategies, latest trends, implementation techniques, and real world video applications and initiatives.
* Learn the latest trends for today's video advertising implementation and technology
* Network with agencies, brands, and other decision makers in the digital video ecosystem
* Through onstage editorial content and interactions with other show attendees you will increase your understanding of digital video on all levels.
Conference Programming Chair
Ross Fadner, Director, Event Programming, MediaPost
What Our Attendees Are Saying About the OMMA Video Event Series...
“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none.”
Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
"If you are looking to hear from industry leaders then OMMA is the best event to do so. The companies who gave the Main Stage Sponsor Presentations presented compelling client case studies that made it difficult to want to leave your seat."
Matt Blasco, Managing Director of Analytics, Havas Worldwide
"Always great to get in a room with thought leaders and hear different perspectives on the industry."
Rachel Andreus, Digital Manager, MEC
"This is a well run, interesting event featuring the true thought-leaders in the interactive marketing and media industry."
David Mattson, Director of Sales, East Coast, Channel Factory
"A high quality audience that complemented the high quality speakers. The intimacy of the room and the excellent questions made the OMMA panels much more interesting and informative than the standard blather we usually get from panel discussions."
Luke McDonough, CEO, RealGravity
"OMMA always shares the latest information, statistics, and news in the online video advertising industry. A can’t-miss show; highly recommended."
Tyler Pringle, Executive Producer, REP Interactive
"A must for anyone in the digital video business. Great opportunity to find out where the industry is, where it is going, and how this evolving medium will deliver value to advertisers."
Justin Fadgen, Sr. Director, Business Development, Grab Networks
"The day’s menu at OMMA was grounded in research, metrics, ROI and that last ten yards of the purchase funnel. Publishers, media buyers, advertisers and retailers are all looking for the right business model as it pertains to online video, and the panel sessions at this event were rich with these fundamentals. Well worth the price of admission!!"
Charles McCullagh, SVP Member Services & Technology, MPA
"OMMA was a fantastic branding and networking investment for SpotXchange. We were able to meet and explore business opportunities and partnerships with decision makers from both the advertiser and website sides of the business who are working together to expand the budgets in the online video advertising marketplace."
Paul Bowlin, Vice President, Regional Advertising Sales, SpotXchange