Beacons, mPay And The Augmented Consumer
Waiting for the next generation of technology to revolutionize the retail shopping experience? Too late! Your customers got there first. The coming wave of in-store beacons, aisle sensors, virtual and augmented reality, super-powered mobile payment and mobilized buy buttons are just playing catch-up with Consumer 2.0. She is better-informed than your own salesforce, activating the aisles with her own ways of "leveraging mobile" and unafraid of shopping virtually.
This is where marketing meets machine. At IoT: Shopping we try to look past the glare of bright shiny objects to explore how retailers, manufacturers and their agencies will need to make an Internet of Things make a real difference in customers' lives. Shopper marketing is the new hot point where bricks and mortar gets reimagined as data and experience.
At MediaPost's inaugural IoT: Shopping we put the shopper technology revolution in its place - at the service of an augmented consumer - where marketing and technology truly meet. This is where the emerging arts of shopper marketing become critical to shaping a new retail experience. How will beacons enrich both retailer understanding of shoppers and consumers' experience in the store? Where can virtual and augmented reality tech really add value, not just thrills? We know what product/aisle sensors can tell retailers about their shelves, but what advantage do they give the customer? How do marketers solve for consumer disinterest in m-payment. But most of all, how will this new web of data cast off from an in-store Internet of Things make life and shopping better for consumers who are already more digitized, connected and tech savvy than the retailer itself?
IOT Shopping 2015 Attendees Include:
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
What leading marketers, agency execs and digital practitioners are saying about this event series:
"The content at MediaPost's IoT event was excellent. Packed with a lot of useful information."
VP, Operations Excellence
"IoT Beacons was a well-organized event. Intelligent pundits and SMEs as panel members. I liked it very much!"
Director, Consumer Insights
"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Director, Global Digital Marketing
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
Head of Marketing, Global Display Advertising
"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW. Thank you for allowing me to be a part of your day and conference. Good luck with the balance of SX!"
Vice President, Marketing
“These conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Founder & CEO