Magnetic - Sales Planner

Company: Magnetic (www.magnetic.com)

Headquarters: New York, NY
 

Position Base:  New York, NY

The Sales Planner has the ability to leverage Magnetic data to build creative and compelling business media campaigns geared toward the agency and direct clients. This role is responsible for working closely with sales, account management, delivery, operations, marketing and analytics in order to strategize about, develop and operationalize advertising campaigns. This role requires an individual with excellent communication skills who can develop strong internal relationships. You will be instrumental in developing and executing the overall company growth strategy taking the lead in packaging solutions, creating customized sales materials and translating Magnetic products into powerful and actionable business plans based on the needs of specific agencies and their clients. You are data driven in your approach and excellent in analyzing trends and translating that into powerful strategies and compelling messages.

Among your many attributes, you are persuasive, gregarious, self-starting, a natural leader and skilled at solving problems and explaining complex issues. You possess excellent communication/presentation skills as well as the ability to work closely and constructively with all areas of the business. You’re particularly adept at developing close, one-on-one relationships.

Responsibilities:

• Deliver excellent service and relationship management to the entire organization, especially sales
• Create custom proposals, presentations and other sales materials
• Assist with development of strategic advertising proposals and answering RFPs
• Utilize various databases to research active and potential advertisers and come up with insights to identify opportunities to generate incremental spend
• Work with Analytics team to analyze internal search data to develop key search insight reports and trends for potential top spending advertisers

Skills and Experience:

• 1-3 years of successful sales or media planning experience for an interactive agency, online publisher, network or dsp
• Experience working with online advertising agencies and advertisers
• Ability to analyze search data and come up with trends and insights
• Experience with behavioral targeting and leading edge online advertising technologies. Search (SEO, SEM) experience a plus
• Knowledge of the terminology and mechanics of the online advertising industry (standard IAB creative sizes and specs, media math: CPMs, Media Cost)