Bisk Education - Sr. Paid Search Manager

Currently seeking a Sr. Paid Search Manager in Tampa, FL for Bisk Education! Bisk Education is a rapidly growing company which facilitates the promotion and online delivery of degree and certificate programs from the nation’s leading traditional universities.

Position Summary:

The Senior Paid Search Manager is responsible for managing a team of Paid Search Strategists and Paid Search Specialists. This team is responsible for analyzing, researching, and identifying relevant keyword and search terms, and effectively tracks key metrics, for various Bisk web sites. This position works closely with various members of the Marketing Department to strategize methods for delivering against key performance indicators via initiatives with major search engines. The Senior Paid Search Manager leads testing efforts for the paid search team, coordinates such efforts with the Media Buying team where appropriate, and serves as the team’s primary liaison with the Landing Page Testing team. This position will also manage third party relationships.

Principal Duties and Responsibilities:

• Work directly with Brand and Paid Search teams to research and develop effective keywords for Bisk sites
• Work with the SEO Team to develop a long-term strategy to increase traffic driven by search engines
• Plan, traffic, and test pay-per-click campaigns, with solid analysis of campaign success
• Routinely develop and test new keywords to increase ROI of ad spend and reduce Cost per Student
• Develop business cases for major paid search initiatives and present business cases to Senior Management, Brand, Creative, and Technology teams
• Ensure that we have scalable processes, tools, and teams for best in class: keyword generation, keyword management, keyword bidding, copy testing, landing page testing, and any other core capability needed to maximize results against key performance indicators and eCommerce.
• Work closely with the Marketing Analysts to continue to develop and refine reporting and analysis that meets the Paid Search team’s needs in tracking and evaluating campaign performance
• Serve as the primary day-to-day team lead for direct relationships with key search engines and develop and leverage those relationships to ensure optimal knowledge of and ability to capitalize on current opportunities
• Serve as the primary point of contact with third party tracking and bidding tools, representing the users. Work closely with a counterpart on the Marketing Technology team fulfilling a similar role from the technological side.
• Be the subject matter expert for best practices and paid search/ecommerce trends across the company. Share that expertise via various channels including presentations, write-ups, and training sessions.
• Research and evaluate competitive search marketing efforts and identify new search, contextual marketing opportunities
• Manage the day-to-day relationship with any third party agencies running paid search campaigns, working with the agencies to deliver against contractual obligations and to optimize against KPIs
• Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

Knowledge, Skills and Abilities Required:

• Strong analytical skills to identify effective campaign metrics
• Must have experience and expert knowledge in keyword research, keyword analysis, competitive analysis. Google Certification a requirement
• Effective experience identifying and minimizing click fraud, thorough knowledge of major search engine interfaces and experience with sizeable PPC budgets utilizing countless keyword configurations
• Proven experience driving customer retention and web based conversion initiatives
• Minimum of four years-experience managing Paid Search campaigns

Education Required:

Bachelor's Degree from four-year College or University; or four+ years related experience and/or training; or equivalent combination of education and experience. MBA preferred.

The above declarations are not intended to be an "all-inclusive" list of the duties, responsibilities, skills, and abilities required to perform the job. Rather, they are intended only to describe the general nature of the job, a reasonable representation of its activities, and the requirements to perform it.

We are proud to offer a comprehensive and competitive benefits package to meet the needs of our employees. Our benefits include medical (prescription & vision), dental, life insurance, long term disability, flexible spending plans, 401(k), vacation and holidays. At Bisk Education, employees may take classes and we pay 100% of the college tuition…a $50,000 value.

Qualified candidates please visit the following link to submit your resume. Our application process will take you an average of 5 minutes to complete.

EOE and Drug Free Workplace