TMP Worldwide Advertising - Digital Media Strategist

The Digital Media Strategist bridges the gap between data and meaning.  Part detective, part scientist, part storyteller, the role has elements of media planning, performance analysis and client service.  The ideal candidate can research and negotiate media, clearly articulate how the media elements work and why we recommend them, and then objectively evaluate and synthesize the results for clients.

Responsibilities:

* Work directly with clients and account teams to understand overall objectives and how they relate to a client’s media/web/social/mobile presence
* Use this client knowledge to build integrated media plans that achieve client goals
* Analyze the results and make optimization recommendations while the media is live and use empirical data to improve results for the next buying cycle
* Write customized analysis including online media, search engine campaigns, social metrics, mobile metrics, and web analytics that highlight campaign strengths and weaknesses and provide actionable insights on campaign performance
* Tell the full media story of the campaign lifecycle from inception through optimization to results, and do so in a client-facing, consultative manner
* Lead support team consisting of Media Planners and Analysts to support client’s media/web/social/mobile objectives
* Evaluate new advertising opportunities
* Work closely with media to negotiate packages to offer the best value to clients
* Manage multiple projects and clients at any given time
* Present complex concepts and metrics in a user-friendly way

Skills/Requirements:

* 3-5 years (combined) experience with online media planning and web/media analytics and reporting
* Critical thinker  who can present complex concepts, media recommendations and data results in a clear and effective manner
* Ability to work with MS Office product suite including exceptional PowerPoint and Excel skills, Access a plus
* The ability to manage multiple priorities in an ever-changing environment and meet tight deadlines
* Be a self-starter who can work independently as well as part of a team
* Strong written and verbal communication, organization, negotiation and troubleshooting skills
* Availability to travel up to 10% of the time
* Recruitment advertising experience
* Google Analytics certification or equivalent experience
* Knowledge of social metrics (i.e., Facebook & YouTube insights)
* Experience using comScore and 3rd party ad serving technology (i.e., DoubleClick)

TMP Worldwide is committed to providing a safe workplace for all employees. It is the policy of TMP Worldwide to conduct a background check for all candidates who accept an offer of employment with us.

TMP Worldwide is an Equal Opportunity and Affirmative Action Employer, M/F/D/V.