NJ Advance Media - Marketing, Data Analyst

Marketing - Data Analyst
NJ - Morristown

POSITION SUMMARY:
The Data Analyst is a marketing professional who has 4+ years of experience in analyzing research and extracting valuable insights from syndicated databases for all properties represented by NJ Advance Media, including print, web and mobile. While the Data Analyst is a member of the Marketing department; they are also a key partner to the advertising sales team in equipping them with strong sales collateral.

REQUIRED EDUCATION, EXPERIENCE AND SKILLS:
• A strong understanding of methodology, data & systems from syndicated research providers, as well as direct internet technology and analytics.
• Significant experience with Adobe Site Catalyst, comScore, Google Analytics and other digital audience measurement resources.
• Familiarity with Scarborough, Census demographics, PRIZM segmentation, AAM (formerly ABC), Kantar, Polk, Salesforce.com, and AdMall as well as other data sources.
• Bachelor's Degree in Marketing, Business, Statistics, Communications, or related field
• Minimum 4+ years of digital marketing experience
• Proficient in Microsoft Excel and PowerPoint
• Self-starter with proven ability to work on concurrent projects under   tight deadlines; meet deadlines; and adapt quickly to business needs
• Ability to work independently and exercise excellent judgment
• Good interpersonal skills with excellent written and spoken communication skill
• Collaborative and team-based working style
• Strong attention to detail and follow-through
• Ability and desire to proactively collaborate with management and sales executives

DUTIES AND RESPONSIBILITIES:
1. Support NJ Advance Media local and national advertising sales team, by providing quantitative and qualitative research as well as marketing collateral for specific clients and industries.
2. Conduct in-depth analysis using various syndicated and proprietary databases.
3. Fulfill ongoing requests for client/industry-specific research from our sales team and company leadership.
4. Keep research team up to date on current digital news.
5. All other duties as assigned.
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS:
General Office Environment.  Extensive computer use required.  Some inter-office travel required