IW Group - Assistant Media Planner

Ad and PR agency based in West Hollywood is seeking a passionate, high performing assistant media planner.  We specialize in the U.S. Asian consumer market with a Total market approach, which includes an emphasis on multicultural consumers.  The ideal candidate will be self-motivated and resourceful at research, ideation, development and implementation of best in class media solutions by combining web, social, mobile and traditional media platforms for client campaigns.  

Responsibilities/Qualifications include:

OVERVIEW
The Assistant Media Planner will work and support the Media department in the development of media campaigns and execution of total market plans. Additionally, the AMP will be responsible for research analysis and other general projects.  The AMP will be a trusted and cohesive member of the Media Planning team and contribute to IW's success.  The AMP will ignite the imagination, and be inquisitive and passionate.

KEY RESPONSIBILITIES:
• Assist in the development of innovative and accurate media plans that deliver on campaign goals (ex. competitive analysis, spots/IMPs, etc.)
• Collaboration with various departments
• Maintain plan budgets and all planning documents
• Develop media plan delivery analysis
• Develop agency point of views on media opportunities for client submission
• Studying demographic data and consumer profiles to identify desired target audiences for specific media vehicles
• Perform various calculations to identify the usefulness of different media plans
• Meet with sales representatives

REQUIREMENTS:
• Must have Bachelor's degree
• 6 months to 1 year related work or internship experience in multi-cultural media and/or advertising
• Must demonstrate excellent verbal and written communication skills, and be great interacting with people.
• Must have strong quantitative and analytical skills including working with budgets and numbers
• Must be highly detail-oriented, have excellent organizational skills, be great at multi-tasking
• Must have advanced proficiency in Excel, Word and Power Point
• Must be savvy with social media sites and experiences
• Must exude an inquisitive passion for media, a consistent positive attitude and be team player