Royal Caribbean Cruises, Ltd. - Sr. Media Planner

Great vacations begin with great employees!
 
Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Apply here:http://royalcorporatecareers.com/jobs/apply/533836

The Senior Media Planner is the day-to-day steward of media plans and implementation for the Royal Caribbean brand, including accurate budget control and flow of media activity. The position requires proactive collaboration with internal and external teams to ensure media investment is maximized, optimized and delivering on brand and business goals.

Responsibilities:

- Work with Media Director on strategic and tactical advertising campaigns with full understanding of media strategy, planning/buying, trafficking, optimization, and campaign measurement analysis.

-Collaborate with Marketing Strategy, Brand Advertising, Integrated Marketing and Promotions, E-Commerce, Consumer Insights and Marketing Analytics teams to successfully implement and continually optimize integrated multi-media plans.

- Oversee the media budget, media flowchart and authorizations, approve media schedules for execution as well as oversee and keep the team on track of monitoring, reporting and optimization of the plans.

- Track trends and metrics and recommend adjustments to media plans and strategies as needed. Ensure all reporting provides actionable insights and that next steps are tracked and addressed.

- Identify both traditional and non-traditional opportunities for increased efficiency and/or effectiveness for existing programs and work closely with E-Commerce, Marketing Analytics and Consumer Insights teams to devise optimal measurement plans.

- Draw insight from program results and share informed strategic implications.

- Meet with media sales representatives and vendors offering media opportunities.

- Stay abreast of emerging digital trends, competitive programs and industry best practices.

Qualifications:

- Bachelor's degree in Business, Marketing, Advertising or Communications.

- Demonstrate strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).

- Minimum of 5 years of hands-on experience in digital advertising and experience in traditional media channels.

- 3 year minimum of professional experience in a media planning and/or buying role within a corporate environment.

- Experience managing digital campaigns including ad serving, tracking, measurement and web analytics.

- 5 year minimum of experience managing budgets in excess of $25MM.

- Expertise driving results in fast-paced retail campaign environment.

- Strong organizational skills and ability to manage and prioritize multiple projects based on business critical needs.

- True passion for media and, especially, the digital arena.

- Strong verbal and written communication skills.

- Thorough knowledge and understanding of digital media (all channels and pricing models).

- Knowledge of the digital marketing and advertising landscape, the unique technical aspects of the medium, and their impact on the development and execution of media strategies.

- Strong analytical skills: understands and utilizes metrics relevant to role.

- Develop strong working relationships with internal peers and agency partners, and foster cooperation in a non-authority relationship.

- Proven success in a fast-paced environment. Works well under pressure, thriving under tight deadlines.

- Flexible and open to change and new ideas.

- Exceptional eye for detail/organizational skills.

- Ability to prioritize and manage multiple work streams.

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.
 
Join our team as our Senior Media Planner.  Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!
 
RCL is an Equal Employment Opportunity employer.