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National Sleep Foundation - Director, Digital Media and Content
The National Sleep Foundation seeks a highly motivated individual for the Director, Digital Media and Content position. The Director, Digital Media and Content is responsible for creating and directing plans and strategies related to NSF’s top-rated website www.sleepfoundation.org, which receives 2 million visitors monthly, and other NSF digital assets. In addition, the Director, Digital Media and Content is accountable for developing and executing content strategies, and for managing and collaborating with a team of internal and external stakeholders and contractors involved in the production and publishing of NSF content. The Director, Digital Media and Content reports to the Vice President, Publishing.
Responsibilities
Plan and execute strategy, creation and management of digital assets across all platforms (desktop, mobile, tablet, email, etc.) from website to digital advertising, from app to SEO opportunities
Determine and manage projects’ overall digital requirements, including budget, oversee the digital asset production processes, and ensure that the team aligns on content objectives, assumptions, risks, and success factors
Measure and evaluate outcomes and provide actionable recommendations for improved performance
Present regular multi-platform analytics reports to the leadership team
Manage and maintain editorial control, discipline and standards; create/improve upon the writing style and narrative authoritative voice of NSF content
Create and maintain standards, policies and procedures for NSF digital properties and ensure its adherence by external and internal teams
Participate in decisions that involve resource planning and management, content management technology purchases, and other operational considerations
Establish and cultivate critical relationships with external (contractors in IA, SEO, social media, IT, etc.) and internal teams to execute digital program activations, such as special projects and annual campaigns
Collaborate with project leads to examine and analyze the content "ecosystem" -internal and external factors - during the project discovery phase
Gather, audit, and analyze existing content relevant to project requirements
Develop and execute a social media strategy and calendar to increase visibility, traffic and engagement to grow the NSF community across digital channels, including leading the brand’s presence on social media
Develop, lead, and motivate direct and indirect reports
Job requirements, include but not limited to:
4-6 years of experience in digital marketing or content management, including project management, website usability and analytics
Experience with implementing, measuring, and optimizing SEO, native content strategies and content syndication
Experience with web languages/coding and platforms, such as WordPress, Drupal and Expression Engine
Excellent oral, written and communications skills
Strong proofreading, editing and copywriting skills
Proven ability to guide web development, management and publishing processes and standards
Record of success balancing strategic, analytical, creative, budgetary and operational efforts
Experience with content syndication and managing an emerging brand in the online space
Experience in optimizing utilization and resource allocation of external and internal teams
Ability to create and implement strategy in a hands-on manner
Strong project management skills, highly organized and analytical with strong attention to detail, excellent record keeping skills and an ability to multitask effectively
Excellent collaborative skills and ability to interface across organizational levels and cultures
BA degree in marketing, computer science or equivalent
Must have legal right to work in the US
To Apply
Email resume and cover letter with subject line “Director, Digital Media and Content” to HR@sleepfoundation.org. Cover letter must include current salary in order to be considered.
Located in Arlington, VA with convenient metro access, NSF offers excellent benefits, including health, dental, vision, disability and life insurance; paid vacation and sick days; retirement plan; flexible spending plan; and metro program.
- City: Arlington
- Job posted on: Aug. 14, 2015
- Posting expires on: Sept. 13, 2015
- Respond to: hr@sleepfoundation.org