Scholastic Inc. - Director, Cross-Channel Marketing - eScholastic- Req. A0300020

Director, Cross-Channel Marketing - eScholastic- Req. A0300020

https://scholastic.taleo.net/careersection/2/jobdetail.ftl?job=A0300020

THE OPPORTUNITY

Scholastic is seeking a focused and accomplished Director of Cross-Channel Planning with eScholastic  whose overall responsibility is to lead the programs that drive growth in new customer acquisition, customer retention and sales per customer, leading to improved customer lifetime value.  By implementing cross-channel projects, using results to drive new initiatives and providing insightful recommendations, this position plays a pivotal role in continually improving the company's sales and marketing results.  

Key Accountability is to iidentify and develop Cross-channel marketing strategies leveraging, website, direct mail, e-mail, mobile, tablet and social media to communicate brand values, new product collections,

and brand partnerships.

YOUR RESPONSIBILITIES

• Lead cross-channel marketing efforts, including corporate      marketing planning and implementation, to drive qualified traffic and      improve sales

• Manage customer and prospect contact strategies via email,      mobile, display and social media, and additional marketing channels to      ensure continuity and improved results

• Drive company use of the rapidly evolving e-commerce      techniques to improve customer integration and prospect identification

• Collaborate with business unit partners to develop cohesive      marketing strategies to ensure consistent messaging across all channels

• Develop customer segmentation and scoring systems to      generate effective cross-channel marketing activities

• Develop insights and strategies to measure, analyze and      drive customer acquisition, retention and reactivation

• Analyze performance and impact of cross-channel  marketing      initiatives on both online and offline customer behavior

• Use marketing and sales analysis to improve results from      company mailings, marketing programs, and sales initiatives

• Identify milestones in customer lifecycle and implement      triggered sales & marketing events to improve the results at these      milestones

• Ability to think strategically and creatively on how to      leverage customer insights to develop unique multi-channel strategies in      line with the publishing industry and company business objectives

• Ability to professionally present and      articulate the business value of complicated analysis to a diverse group      of users

• Coordinate with other departments regionally and locally to      understand customer touch points and recommend improvements

• Devote special attention to understanding emerging      marketing and sales technologies (such as social networking) and institute      ways to integrate these methods into sales and profits as well as customer      lifecycle improvements

• Develop modeling capabilities and analysis around customer      segmentation, conversion and attrition analysis, lifetime value, and      lifecycle campaign management, response and optimization

WHO WE ARE

Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, http://www.scholastic.com. You can also visit the Company blog at http://www.oomscholasticblog.com.

Some benefits that we offer:

· 100% vested of 401(k) Retirement Plan after 5 years employment

· Up to 1M worth of supplemental  Life Insurance

· Tuition Reimbursement