TouchPoint Integrated Communications - Assistant Media Planner

An Assistant Media Planner’s Responsibilities Include:

Assisting in the development of media plans in accordance with the objectives and strategies developed for clients, implement non-broadcast media buys and assist in the management of all media campaign results.  He/She will also provide assistance in the stewardship and analysis of all media channels.

Specific Duties:

The Assistant Media Planner's responsibilities include, but are not limited to, assisting in the development, implementation, and monitoring of the media plan:

• Facilitating the gathering and organization of all media rate and research information required to develop the media strategies
• Developing all backup charts necessary for media plans and media analyses
• Maintaining contact with non-broadcast media sales representatives
• Completing the ATB (Authorization to Buy) forms in accordance with the approved plan
• Entering publication and direct mail information into purchase system and generating orders
• Assisting in the research and resolution of non-broadcast invoice discrepancies
• Assisting in the monitoring of campaign media results, compiling results data, and updating reports on an ongoing basis
• Updating schedules and flowcharts
• Collecting checking copies, monitoring and analyzing of ad positioning
• Assisting in the development of weekly competitive analyses, including the gathering of competitive data and incorporating the data into comprehensive charts.  Securing & maintaining a library of competitive creative samples.
• Remaining up-to-date on Client/Competition/Agency/Industry business through trade publications, newspaper articles, textbooks, literature, e-newsletters and other sources
• Managing of electronic telemarketing calendar – interacting with buying team to ensure scheduled airings does not exceed call volume capacity. 
• Assisting in new business opportunities as needed; demographic research pulls/charting, company/industry research, marketplace conditions, competitive spending, etc
• Assisting in the development of media recommendations & POVs

Minimum Position Requirements:

• Four-year college degree
• Excellent mathematical skills: can understand and evaluate budget/results data effectively, must be comfortable with numbers
• Effective oral and written communication skills
• Excellent listening and organizational skills
• Proactive
• Ability to work as a team player
• Computer proficiency: knowledge of Excel, MS Word, Power Point and research/accounting systems a plus
• Ability to work on multiple tasks effectively
• Detail-oriented