Scholastic Inc. - Email Marketing Manager

THE OPPORTUNITY 

Scholastic is seeking an Email Marketing Manager who will play a strategic role in developing and managing educator campaigns through a number of digital marketing channels. The successful candidate will develop and execute multiple marketing campaigns for key Scholastic business units, as well as advise on cross-channel campaign strategy. 

YOUR RESPONSIBILITIES

• Primary responsibility for Scholastic email marketing channel. Direct the design, customer segmentation, messaging, analytics and test-and-learn strategies for select educator email marketing communications. Manage campaign assets and work with BUs to meet KPIs. Oversee email marketing coordinator and email coder.  

• Performance Metrics: Oversee reporting and analytics; provide insights and look for opportunities for growth and efficiencies in email campaigns utilizing internal data and industry best practices.

• Annual Email Plan: Creating and maintaining an annual plan that enables our educator channel clients to most effectively and efficiently drive conversion through email.

• Create and maintain campaign/project budgets, review and timelines

• Monitor, track, and provide analysis to help measure the effectiveness of campaigns

• Understand and anticipate educator customer needs with the ability to develop targeted campaigns

• Manage front-end, creative production and back-end support for email marketing campaigns

• Perform competitive analysis and analyze points of differentiation across email campaigns

• Develop content and curate offers for unified educator email stream, including emails, banner ads, and social media posts.

• Manage numerous projects and budgets simultaneously at different stages in their lifecycle

• Keep current with industry innovations, trends, and best practices across functional areas including cloud marketing, CRM/relationship marketing, email marketing, and mobile communications. Provide direction to creative staff and outside designers. 

WHO WE ARE 

Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books, a leading provider of print and digital instructional materials for pre-K to grade 12, and a producer of educational and entertaining children’s media. The Company creates quality books and ebooks, print and technology-based learning materials and programs, classroom magazines and other products that, in combination, offer schools customized and comprehensive solutions to support children’s learning both at school and at home. The Company also makes quality, affordable books available to all children through school-based book clubs and book fairs. With a 95 year history of service to schools and families, Scholastic continues to carry out its commitment to "Open a World of Possible" for all children. Learn more at www.scholastic.com. 

Some benefits that we offer:
  • 100% vested of 401(k) Retirement Plan after 5 years employment •  Up to 1M worth of supplemental Life Insurance • Tuition Reimbursement • Purchase Scholastic stock at a 15% discount 

Thank you for your consideration in choosing Scholastic.

 Qualifications

HOW YOU CAN FIT

Scholastic is a company that fosters relationships with both our customers and within the different departments. As an email marketing manager, you are encouraged to be a team player, working with various types of people.

WHAT YOU’LL NEED

• Bachelor’s degree
• 5+ years relevant marketing experience (e.g. direct and/or digital marketing)
• A strong understanding of customer acquisition, online marketing and new media channels
• Experience in Adobe Campaign (formerly Neolane) and Adobe Analytics preferred; other platforms also relevant
• Interested in learning and exploring new marketing methods, thinking creatively about new ways to reach audiences
• Knowledge of tracking and analytics systems, including Adobe Analytics (Omniture), Google Analytics, and more
• Experience with email deployment platform (e.g. Adobe Campaign) and back-end website editing tools
• Excellent written English and proof-reading skills
• Superior time management skills, attention to detail and ability to work effectively in a fast paced environment, meeting multiple tight deadlines
• Strong organizational and project management skills
• The ability to manage multiple tasks and prioritize accordingly
• Attention to detail and the ability to manage tight deadlines
• Proactive thinking and planning along with excellent communication skills
• Well-developed analytical skills
• Excellent interpersonal skills
• Strong proficiency in Microsoft Office Suite
• An interest in education and/or children’s publishing