LifePosts - Head of Audience Development & Marketing

LifePosts, a dynamic new UGC startup launched by experienced entrepreneurs, is seeking a skilled marketing pro who can help us grow our audience and improve our interactions with existing customers:

Primary responsibilities include:

Grow the number of visitors, registrants and creators of LifePosts

• Managing Google Adwords, Facebook and other online paid marketing
• Helping to manage  social media and content strategy

Improve retention and customer satisfaction of existing users

• Managing email re-engagement and on-site “nurturing” through the Marketo platform

Qualifications:

• Minimum of two years of experience with online digital marketing
• Ideally experience using Marketo (both its email and onsite ‘nurturing’ elements) or other automated marketing platforms
• Experience managing paid marketing campaigns via Google, Facebook and others
• Strong social media experience and skills
• Ability to multi-task
• Excellent written/verbal communication skills.
• Understanding of user testing and marketing analytics

 The company is based in Brooklyn, and we are seeking someone based in the NYC area.

LifePosts.com is a collaborative storytelling platform for families to craft beautiful commemorations for people who have died or celebrations about major life milestones.  The beta site went live in February 2016. More info:  https://www.lifeposts.com/about/

The team is led by entrepreneur/journalist Steven Waldman, founder of Beliefnet.com, which won the national magazine award for best website before being acquired by News Corp.  The company is funded by an elite group of angel investors including Dick Costolo, former CEO of Twitter; Lauren Zalaznick, former EVP of NBCUniversal; Julius Genachowski, former Chairman of the Federal Communications Commission; Jon Miller, former CEO of News Corp. Digital; and American Public Media, the largest owner of public radio stations.

Apply by sending your resume, cover letter with links to your portfolio and salary expectation to  jobs@lifeposts.com.