Centro - Director, Research & Insights

ABOUT THE ROLE              

The Director of Research and Insights will be part of the Digital Innovations team and will be responsible for helping drive Centro’s revenue growth by producing engaging and compelling consumer and customer business insights, analyzing and interpreting media consumption trends into foresights, and creating actionable and insightful research and data outputs. This person will work closely with Centro’s Client Development and Media Services teams to encourage holistic media strategies and sales among Centro’s growing client base across all regions. The person in this position needs to demonstrate a strong point-of-view in telling stories through data and be comfortable providing input for decisions that impact Centro’s business. The position reports into the Senior Director, Digital Innovations.

CORE RESPONSIBILITIES

• Concept, research, and produce research projects for internal and external customers, both qualitative and quantitative, examining media spend and consumption trends in traditional and emerging channels, demographic segments, and verticals/categories
• Regularly consult with, and foster relationships with Client Development and Media Services teams to understand specific customer needs by region and client to drive revenue and retention, and then see through solutions from concept through execution
• Prepare collateral and participate in client presentations and new business pitches as needed, fully understand client business objectives and provide thought leadership and guidance related to media strategy, research, and analytics
• Drive education and adoption of Centro’s media research tools through national and regional training
• Manage vendor relationships, service agreements, and pricing in coordination with procurement
• Lead regular investigation and evaluation of new partners and emerging media research solutions
• Act as the voice of Centro’s media research and insights, providing thought leadership on digital best practices, methodologies and emerging trends within the industry through POVs, external blog posts, and webinars
• Proactively and collaboratively work with cross-departmental teams to uncover opportunities for increased digital assignments with existing clients, as well as pitch new ideas and opportunities
• Integrate a high level of forward thinking into department objectives and deliverables

QUALIFICATIONS

• 7-10 years with direct experience in media research at an agency or measurement company, including client facing responsibilities
• Expert knowledge of syndicated research tools (eg; comScore, Nielsen, MRI, Kantar, etc.)
• Thrives in a fast-paced team environment
• Impeccable attention to detail
• Strong ability to work cross functionally and collaboratively with internal teams
• Proven ability to provide leadership, direction and take action
• Comfortable with both receiving and giving feedback to peers, management, and customers
• Must be comfortable with public speaking, in-person presentations, and addressing C-level audiences
• Proficiency in Excel and PowerPoint
• Excellent problem solving ability and have a highly strategic mindset
• Organized, with an ability to prioritize time-sensitive assignments in a fast paced environment
• Brings a fun, positive attitude that embodies the Centro Manifesto
• Ability to travel as needed (up to 10-20%)

Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law.

PLEASE APPLY BY CLICKING THE FOLLOWING LINK: https://app.jobvite.com/j?aj=oLLh3fwA&s=Media_Post